ISSUE #5

Dr. Data and the Privacy Panic

Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.

It’s up to the Mobile Heroes to stop his malicious plans and bring an end to his privacy exploitations.

READ ISSUE #5

ISSUE #4

Attack of the Fraud Bots

Dr. Blackbox returns with a malicious fraud bot scheme that takes the mobile app industry by storm. The Mobile Heroes are tasked with stopping the fraud bots before they completely take over, giving Dr. Blackbox complete control of apps across the globe. Read issue #4 to learn what happens to Ice Man. Who is Dr. Blackbox really? How do the Heroes fight the bots?

READ ISSUE #4

ISSUE #3

Miss Attribution and the Blackout Window

Marketers across the globe descend on DAU—the largest mobile marketing conference in the world—where they are showered with love. During the event, we learn that Retarget.co, led by Miss Attribution, is causing major headaches for the industry. The Heroes are called in to investigate and foil Miss Attribution’s evil plans.

Do they stop Miss Attribution?
The answer unfolds in Issue #3.

READ ISSUE #3

ISSUE #2

Mobile Heroes vs. The Shady Agency

Miss Information from Shady Agency has just landed a massive deal. She’s up to her deceitful ways, duping mobile app marketers into thinking they will acquire quality installs with great ROI. News reaches the Heroes and it’s up to Mind Meld and Mercenary to get to the bottom of it.

Read Issue #2 to learn what happens to Miss Information and Shady Agency.

READ ISSUE #2

ISSUE #1

Dr. Blackbox Strikes Again

Dr. Blackbox is up to no good. It appears fake installs are hitting unassuming mobile marketer’s budgets, crushing their performance targets. It’s up to Mash and Ice to find the source of the fake installs and put a stop to this heinous crime.

Do they catch Dr. Blackbox? Do they find the source?

READ ISSUE #1

Think you or a fellow mobile marketer has what it takes to be a Mobile Hero? Nominate a hero now!

Professor Portal

Professor Portal is extremely valuable to the Heroes. Her ability to convert into raw energy allows her to enter any computer network and see what the bad guys are up to.

Based on Giulia Porter @ Teltec.

DRILL MAN

No obstacles are too tough for Drill Man. With his fast spinning diamond tip drill, Drill Man can bore tunnels and cut through any barrier that stands in his way.

Based on Derrick Nguyen @Credit Sesame.

Dr. Nuclear

The most energetic Mobile Hero, Dr. Nuclear has a very special super power. She can clap her hands together giving her control over atomic power. She can use this power to deliver concussive nuclear force or reinforce powerful force fields to fend off evildoers.

Based on Margarita Vasilevskaya from Scopely.

Andreas Fraudnaut

Andreas Fraudnaut is the go-to Hero to combat mobile ad fraud. He’s so attuned to up and coming fraud schemes, he’s sought worldwide by distressed mobile app marketers. He’s also stronger than any single man with a bionic arm.

Based on Andreas Naumann from Adjust.

Yeahyeah

Yeahyeah packs a punch in a small package. Her largest strength is her extremely high IQ and ability to solve puzzles and challenges, especially in times of distress.

Based on Sisi Ji from Me2zen.

Gyro

By day – Mobile Hero, by night – ballroom dancer. Combine the two and you get Gyro’s super power: the ability to dance in circles so fast, he creates an impenetrable force field used to fend off villains of any strength.

Based on Sergey Grytsuk from Zephyr Mobile.

QUICK DRAW

This Mobile Hero was once a professional poker player. He throws poker playing cards which can explode and create smoke diversions.

Based on Harry Bienenstock @ Playtika.

FLAME

Flame is very tall with a flame for hair which he can shoot fireballs from. If there is a problem, he can burn his way out.

Based on Kevin Hsu @ Lyft.

MIND MELD

Mind Meld knows if people are lying. She has the ability to hypnotize others to see and understand the truth.

Based on Helene Trompeter @ The Weather Company.

MERCENARY

Mercenary has a super-human fist allowing him to smash and break through walls and other obstacles. He also uses it to squish and smash enemies that happen to get in the way of good.

Based on Cole Mercer @ Symantec.

MASH

Mash has a knack for stopping mobile fraudsters dead in their tracks. Her superpowers include mashing large amounts of data. She’s also skilled at crushing foes with her brute strength.

Based on Annica Lin @ Thimble.

Captain Peng

Captain Peng is the fearless leader of the Mobile Heroes. He’s the one with the pulse on all things evil in the mobile marketing world – when there’s a problem, he’s the first to know. Once he assesses the situation, he deploys the best Mobile Heroes for the job.

Based on James Peng, form Grab.

Ice Man

Ice is a cheerful Hero who is always willing to help the greater good. His superpowers include the ability to freeze fraudsters in their tracks – handy for stopping mobile ad criminals to easily round them up and deliver them to the proper authorities.

Based on Drew Frost @ Sam’s Club.

The Villains

Dr. Data

Dr. Data is the leader of The Social Network. His head is so large from consuming mass amounts of data, which his company steals from users. With no concern for privacy laws, Dr. Data is constantly scheming to make a quick buck off of user data.

Data Slingers

The zip-up hooded Data Slingers work at The Social Network. They get their orders and deliver without question. Like drug dealers in back alleys, they sell user data on small thumb drives.

Sidekick

The unnamed sidekick of Dr. Data is simply a “yes” man. He does anything his boss tells him to, even if it means harming others for their own benefit.

Fraudborg

Fraudborg quickly turns into Dr. Blackbox’s right-hand man. He helps Dr. Blackbox and his army of bots carry out their evil app spoofing plan.

Miss Attribution

Miss Attribution heads up ReTarget.co, a company who makes money by retargeting users too soon. Piggybacking on good UA partners, Miss Attribution steals credit and causes major problems for everyone in the ecosystem.

Dr. Blackbox

It’s rumored that Dr. Blackbox was once one of the most successful mobile marketers around. No budget was too small or big for him to turn an app into a pure cash cow. No one is really sure of his true identity or background, but one thing is for sure. He’s a master at many mobile app fraud tactics, including faking organic installs without providing transparency, defrauding unassuming mobile marketers.

Miss Information

This female villain works at Shady Agency. She provides the wrong information to dupe mobile user acquisition marketers to partner with her company. She gets big deals and once contracts are signed, marketers are rendered powerless. She cares more about making money than doing right by her clients.

Shady Agency AEs

Shady Agency AEs run havoc for their clients. Always hired with little to no experience, they often make poor decisions when running mobile app marketing campaigns. They take orders from their bosses and completely lack the ability to think on their own, or for their accounts’ well being.

Fraudsters

These underlings are mere order takers who do what they are told from their masters. They can’t think for themselves and rarely get away with anything. In sheer numbers, they quickly cause many issues for mobile marketers around the globe.

Liftoff