The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue.
(OK, the “godfather of growth” is the guy who invented the Mobile Growth Stack. But he’s still pretty awesome.)
We chat about getting money back from Apple, acronyms no-one knows, winning invisible Bitcoins, stuff we should know but somehow just don’t, and most importantly, of course, subscription revenue. Top tips for subscriptions. Finding good users for subscription apps. Stopping churn for subscriptions. Pricing for subscriptions. Subscribing to subscriptions (ok, I’m lying now).
Plus, there’s no less than 3 amazing jokes in this episode. The guy who made them promises that this is true. (Of course, he’s also the guy who keeps promising guests free Bitcoin.)
Welcome to Mobile Heroes Uncensored, Origin Stories. In this premiere episode, we dive into the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as much as 30% … just by selecting the right creative. He also tells a joke (!!) plays the guitar (!!) and earns an Invisible Bitcoin by being far, far, far too nice.
Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of.
In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and Delivery Hero. Our goal: drive great cars, drink great beer, and learn what makes apps successful in Germany. And, of course, what German mobile developers make better than anyone else. (We succeed in one of those ambitions.)
Co-hosts John Koetsier and Peggy Anne Salz chat with:
– Vincenzo Serricchio, Global Head of Mobile Marketing at food ordering app Delivery Hero
– Sergio Palau, Online Marketing Manager at mobility & travel app FlixBus
– Dora Trostanetsky, Director of Growth Marketing at music & audio company SoundCloud
– Carolin Rohte, Head of Performance Marketing at nutrition & health app YAZIO
We chat about marketing superpowers, marketing kryptonite, we get their true confessions about ultimate fails, and we learn about mobile marketing in Germany: what works, what fails, and what outsiders don’t know.
Retail isn’t easy but mobile retail has grown enormously over the past 18 months. We chat with the head of product and growth marketing at Sam’s Club, part of one of the world’s largest retailers (yep, Walmart) and a former colleague, now retail app builder. We chat BBQ, augmented reality, growth post-COVID, and the vampires of the mobile world: QR codes.
– Drew Frost: Head of Product and Growth Marketing at Sam’s Club at Walmart
– Matt Hudson: founder of BILDIT, a mobile app e-commerce platform
As always, co-hosts John Koetsier and Peggy Anne Salz get their best tips about growth, retention, and mobile marketing strategy. We also discuss the role of mobile apps for bricks-and-mortar retailers, the most important parts of a retail app to highlight in advertising and marketing campaigns, and what is changing in mobile growth in 2021.
Lucky episode #13 … here we go.