Jun 15, 2021

Episode #8: Segmentation & Engagement with CleverTap, Tier Mobility, and Delivery Hero

Experts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and … some very critical back-to-office protocol to utterly ignore as some companies start re-opening.
Who’s in episode 8 of Mobile Heroes Uncensored?

– Timothy Lange, head of CRM at Tier Mobility
– Marco Esposito, former Liftoff Mobile Hero and just out of Delivery Hero
– Dave Dabbah, chief marketing officer at CleverTap
– Simone Wong, CRM manager at Tier Mobility

They dish on engagement strategies and their top tips for user segmentation while also answering what they would do as the Queen of All Mobile or the Undisputed Heavyweight Champion of iOS and … you get the point.

1hr 14min

Jun 2, 2021

Episode #7: Agencies & Mobile Advertising

In this episode of Mobile Heroes Uncensored we learn what happened to the 3-martini lunch, why the Madmen aren’t in jail, and how to get your way in client meetings by being a powerlifter.

Peggy & John chat with Nadine Santana, Account Manager at Camelot, Bridget Hall, Director of Planning at M&C Saatchi Performance, and Liz Emery, Senior Director, Mobile + Ad Tech Solutions, Tinuiti. This all-female power panel shares the role agencies can play in mobile growth … and how agencies are adapting to stay relevant in the 2020s.

55 min

May 18, 2021

Episode #6: Playable Ads and Insider Tips on Getting Free Ad Campaigns

In this episode, Yoda tells us why playable ads are driving innovation and growth. Or it might be one of our freakishly awesome guests who are competing for some of Peggy’s Bitcoin. We chat with Akseli Virtanen of Traplight Games, Lomit Patel from IMVU, Tyler Black from Hyper Hippo, and Alexandra Vornle von Haagenfels, who has the longest name in recorded history and is the International Creative Manager at Liftoff.

Our focus: playable ads. What makes them work, what makes them fail, and where you should use them. Check it out!

51min

May 4, 2021

Episode #5: Marketing Fitness Apps with TRIQ, 7Mind, and Admiral Media

Once again we gather 3 amazing mobile marketers and promise them free bitcoin for acting silly and spilling all their best tips. Of course, we never pay up. But we do get crazy-good insights into marketing fitness apps … and dirt on their biggest mistakes, including one that locked a client out of Facebook and got someone fired.

In this episode John Koetsier and Peggy Anne Salz chat with: Boris Manhart (CEO of TRIQ), Marta Vogel (7Mind), and Andre Kempe (Admiral Media).

We discuss fitness (or lack thereof), ATT in iOS 14.5 (everyone needs to show it, apparently), Dogecoin and Elon Musk, and we play a few games, including Ad Win of the Week and Marketing Mogul. Check it out, join the fun, and subscribe. Also, if you want to be on the show, reach out to Peggy and John on Twitter.

55min

Apr 20, 2021

Episode #4: Ad Creatives with Gamesture, Lovoo, Gazeus Games & Liftoff

Video ads are the fastest-growing (we’ve got the numbers) and the most lucrative (just guessing on this one) sector of mobile advertising, and we dive into color theory and usage and pricing and how to build them and about 3.72% of everything else you need to know about mobile video advertising. Plus, of course, we play evil games and reveal all our guests’ deepest and darkest secrets, insecurities, and deep-seated vulnerabilities in a barely-functional we say “panel,” they say “group therapy session.”

Our guests, who outshine our soon-to-be-jobless hosts in every way imaginable except sheer animal sex appeal, include:Lukasz Kwiecien, Head of Marketing @ Gamesture, Pierre Strubelt, Senior Affiliate Marketing Manager @ Lovoo, Etienne de Guébrian, Head of UA @ Gazeus Games, and Deanna Ulrich, Manager, Ad Creative @ Liftoff.

1hr 2min

Apr 6, 2021

Episode #3: Post-COVID Strategies with Thimble, Pawp, Moneyhub and Acorns

2020 was a horrible year for the world, but as we got more virtual, many app verticals had a breakout year. How is that transitioning into 2021 in a confusing post-pandemic, still-pandemic, third-wave, partially-vaccinated reality? In addition to yanking their chains a little, we coax some amazing insight from Annica Lin, Director of Performance Marketing and CRM at Thimble, Roberto Salem, Head of Growth at Pawp, Iain Russell, Head of Performance Marketing at Moneyhub, and Kyle Sausser, Growth and Partnerships Manager at Acorns.

50min

Mar 22, 2021

Episode #2: Creative Testing with Wooga, Product Madness and Playstudios

Here’s our second episode of Mobile Heroes Uncensored, with John Koetsier and Peggy Anne Salz. As usual, we totally screw it up only to be saved by our horribly great guests: Jason Conger, Head of UA, Wooga; Claire Rozain, UA manager, Product Madness; Melanie Zimmermann, Head of Marketing, Wooga; Assaf Shalev, Head of Creative Marketing, Playstudios.

What we talk about, besides free Lambos and astrology? IDFA (yep, still on that meal ticket), creative (apparently it matters), craft beer (sounds better than it tastes), mobile news (really), Mobile Heroes in the news, dating, and yes, a whole lot of insight around how to win when you don’t have IDFA or granular device-level data anymore

41min

Mar 3, 2021

Episode #1: IDFA with Fyber, Singular and InMobi

This very first episode of Mobile Heroes Uncensored is currently the best. And the worst. And it’s definitely the funniest, with the most awfully good guests too.

In this inaugural episode John Koetsier and Peggy Anne Salz chat to leaders from InMobi, Liftoff, Vungle, Singular, and Fyber and force them to reveal their deepest, darkest secrets, their ultimate fears and most private fantasies (ALL ABOUT THE INDUSTRY. WOW.) And yeah, we also talk IDFA and iOS 14 and why the best marketers won’t suffer.

51min
liftoff-logo
© 2021 Liftoff  |  Privacy Policy  |  Terms of Service  |  Contact Us

NEWSLETTER

The mobile app marketing industry moves fast! Get the latest insights, tips and tricks from app marketers delivered right to your inbox.

No spam. Ever.

I agree to receive Liftoff's emails containing news, updates, and promotions.