The IDFA gave. Now it’s taking away. And what are we left with? Honestly, some degree of chaos in the mobile advertising market, with budgets fleeing iOS and stampeding Android.
But our panelists from Singular, AdColony, Liftoff, and Fyber highlight that in every apocalypse, there is a silver lining. Because smart marketers are now using contracyclical strategies to get cheap installs, steal a march, and beat the competition. And, yes, we also talk some privacy, some gaming competition for Apple Arcade and Google Play Pass.
One thing we absolutely do not do ever under any circumstances even just once is have any fun, tell any jokes, or embarrass any executives. Fingers crossed.
Our guests for this show:
– So-Eun Park, VP business operations, Fyber
– Avi Das, sales lead Americas, Liftoff
– Ron Koenigsberg, chief growth officer, Singular
– Alasdair Pressney, director of product, AdColony
We have far too much fun with excellent guests talking about garbage metrics in this episode of Mobile Heroes Uncensored. Peggy and John chat with:
Along the way one of your hosts starts dancing (the one who definitely shouldn’t), another one of the hosts tells jokes (OK, both of them do), and we chat about the hottest new area in dating apps, which isn’t dating at all, and how one gaming company is becoming a music label. We also dive into the future of marketing measurement, the most key metrics for mobile growth, and whether GAID/AAID will go the way of the IDFA.
And yes, due to popular demand … we have added outtakes.
In this episode of Mobile Heroes Uncensored we get the top secrets of game marketing from Ludia Games’ Rose Agozzino, BoomHits CEO Jon Hook, and top games journalists: Dean Takahashi of GamesBeat and Dave Bradley of PocketGamer.
Along the way we find out what fictional games characters they would date.
And we invent a new game from scratch in real-time.
Also: tips for getting games journalists’ attention, when NOT to send press releases, and what you should do when top reporters are reviewing your games. We also chat some AR, marketing vs product in-game success, the most creative way to market a game, where the games industry is going, and where there are underserved markets in gaming.
Experts from CleverTap, Tier Mobility, and Delivery Hero share insight on segmentation and engagement while hosts Peggy Anne Salz and John Koetsier dish on mobile news, mobile heroes, and … some very critical back-to-office protocol to utterly ignore as some companies start re-opening.
Who’s in episode 8 of Mobile Heroes Uncensored?
– Timothy Lange, head of CRM at Tier Mobility
– Marco Esposito, former Liftoff Mobile Hero and just out of Delivery Hero
– Dave Dabbah, chief marketing officer at CleverTap
– Simone Wong, CRM manager at Tier Mobility
They dish on engagement strategies and their top tips for user segmentation while also answering what they would do as the Queen of All Mobile or the Undisputed Heavyweight Champion of iOS and … you get the point.