CPIs are up almost 50%. ROAS, of course, is down. Competition is now global, and almost everything anyone could ever think of has been turned into a casual game?
So what do you do?
Well, maybe NFTs.
And, perhaps, acquisition for cross-promotion.
In this episode of Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz chat with Miniclip Director of Performance Marketing Jonathan Winters and Funorama Head of Business Development David Pich. We chat chess (yep!), maximizing player value, engagement, retention, NFTs, cross-promotion, and even a little iOS vs. Android.
Plus, we end with each expert’s top 3 tips for mobile marketers in casual games heading into 2022.
How do you beat the best ad you’ve ever done? Last year SocialPoint lucked into their best ad ever and simply could not beat it. All they could create were variations on a theme, but with increasing creative fatigue, ads increasingly brought diminishing returns.
So Mobile Hero Danika Wilkinson built a process to systematize serendipity and become more creative on purpose. It worked, and as a result of that creative diversity, ROI increased 30% in just three months, and the team was able to increase retention by a further 25%.
In this episode of Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz go behind the curtain with SocialPoint’s product marketing manager and learn what makes this former Australian rugby journalist tick … and how she’s transformed marketing and creative production at SocialPoint.
Should you have beautiful ads? Oddball ads? Funny ads? In-your-face ads? How about frustrating, impossible, annoying ads with puzzles that actually have no solution at all … and even feature a narrator making fun of your inability to solve them?
That path less traveled led to a top-download 20 placement for brain game app Impulse, built by a small team in Ukraine.
In this episode of Mobile Heroes Uncensored, hosts Peggy Anne Salz and John Koetsier chat with Impulse Chief Marketing Officer Dariia Opanasiuk to learn more about her strategy, and more about her story. Dariia is an accidental marketer with two master’s degrees, neither of which are in business or marketing, and a super-successful app in one of the most competitive categories on the planet.
Cats make cameos and guests bring the jokes as we hit holiday marketing hard. Unfortunately it’s not Club Med kind of holidays, but end of year, new year’s, Halloween, Christmas, Hanukkah, and those kinds of holidays.
What works? What fails? And how do you cut through the noise of so much advertising competition?
In this episode of Mobile Heroes Uncensored, we get serious. We get deep, and we chat with 3 experts:
Not only do we dive into pitfalls and opportunities, we quantify the holiday marketing opportunity, talk about timing, the impact of the global supply crunch, and segmentation by audience and geo.