Mobile Heroes Uncensored by Liftoff brings you the latest industry news, entertainment and insights from across the app marketing industry. Hosted by journalists John Koetsier and Peggy Anne Salz, we go in-depth with brand and performance marketers at the forefront of marketing.

Apr 6, 2021

Mobile Heroes Uncensored: Episode #3 - Post-COVID Strategies with Thimble, Pawp, Moneyhub and Acorns

2020 was a horrible year for the world, but as we got more virtual, many app verticals had a breakout year. How is that transitioning into 2021 in a confusing post-pandemic, still-pandemic, third-wave, partially-vaccinated reality? In addition to yanking their chains a little, we coax some amazing insight from Annica Lin, Director of Performance Marketing and CRM at Thimble, Roberto Salem, Head of Growth at Pawp, Iain Russell, Head of Performance Marketing at Moneyhub, and Kyle Sausser, Growth and Partnerships Manager at Acorns.

50 min

Mar 22, 2021

Episode #2 - Creative Testing with Wooga, Product Madness and Playstudios

Here’s our second episode of Mobile Heroes Uncensored, with John Koetsier and Peggy Anne Salz. As usual, we totally screw it up only to be saved by our horribly great guests: Jason Conger, Head of UA, Wooga; Claire Rozain, UA manager, Product Madness; Melanie Zimmermann, Head of Marketing, Wooga; Assaf Shalev, Head of Creative Marketing, Playstudios.

What we talk about, besides free Lambos and astrology? IDFA (yep, still on that meal ticket), creative (apparently it matters), craft beer (sounds better than it tastes), mobile news (really), Mobile Heroes in the news, dating, and yes, a whole lot of insight around how to win when you don’t have IDFA or granular device-level data anymore

41 min

Mar 3, 2021

Episode #1: IDFA with Fyber, Singular and InMobi

This very first episode of Mobile Heroes Uncensored is currently the best. And the worst. And it’s definitely the funniest, with the most awfully good guests too.

In this inaugural episode John Koetsier and Peggy Anne Salz chat to leaders from InMobi, Liftoff, Vungle, Singular, and Fyber and force them to reveal their deepest, darkest secrets, their ultimate fears and most private fantasies (ALL ABOUT THE INDUSTRY. WOW.) And yeah, we also talk IDFA and iOS 14 and why the best marketers won’t suffer.

51 min
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