{"id":13818,"date":"2022-11-10T19:53:41","date_gmt":"2022-11-11T03:53:41","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13818"},"modified":"2022-11-15T23:47:11","modified_gmt":"2022-11-16T07:47:11","slug":"mobile-game-preregistration","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/mobile-game-preregistration\/","title":{"rendered":"\u624b\u6e38\u9884\u6ce8\u518c\uff0c\u9886\u8dd1\u8425\u9500\u201c\u524d\u54e8\u6218\u201d"},"content":{"rendered":"\r\n<p>\u91d1\u7384\u70ab\uff0c\u66fe\u5148\u540e\u5c31\u804c\u4e8e\u79fb\u52a8\u8425\u9500\u4ee3\u7406\u516c\u53f8\u548c\u8c37\u6b4c\u4e2d\u56fd\uff0c\u5e26\u9886\u56e2\u961f\u5e2e\u52a9\u591a\u5bb6 KA \u5ba2\u6237\u6210\u529f\u6253\u9020\u591a\u6b3e\u660e\u661f\u7ea7\u51fa\u6d77\u4ea7\u54c1\uff0c\u5728\u5de5\u5177\u3001\u7535\u5546\u3001\u6e38\u620f\u51fa\u6d77\u8425\u9500\u65b9\u9762\u5747\u6709\u4e30\u5bcc\u7684\u6210\u529f\u7ecf\u9a8c\u3002\u76ee\u524d\u5c31\u804c\u4e8e\u638c\u8da3\u79d1\u6280\uff0c\u62c5\u4efb\u6295\u653e\u603b\u76d1\u3002<\/p>\r\n\r\n\r\n\r\n<p><em>\u4e86\u89e3\u66f4\u591a\u5173\u4e8e<a href=\"https:\/\/www.heroes.liftoff.io\/zh-hans\/marketer\/jin-xuanxuan\/\" target=\"_blank\" rel=\"noopener\"> \u79fb\u52a8\u5148\u950b\u91d1\u7384\u70ab<\/a> \u7684\u8bbf\u8c08\u5185\u5bb9\u3002<\/em><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>\u73b0\u9636\u6bb5\u624b\u6e38\u9884\u6ce8\u518c\u5df2\u7ecf\u851a\u7136\u6210\u98ce\uff0c\u5c24\u5176\u662f\u7ade\u4e89\u6fc0\u70c8\u7684\u65e5\u97e9\u5730\u533a\uff0c\u505a\u9884\u6ce8\u518c\u662f\u6bcf\u4e2a\u6e38\u620f\u4e0a\u7ebf\u8fd0\u8425\u7684\u5fc5\u5907\u6280\u6cd5\u3002\u505a\u9884\u6ce8\u518c\u7684\u597d\u5904\u591a\u591a\uff0c\u6bd4\u5982\u53ef\u4ee5\u63d0\u9ad8\u521d\u671f\u7684\u4e0b\u8f7d\u91cf\u3001\u589e\u52a0\u4e0a\u699c\u7684\u51e0\u7387\u3001\u964d\u4f4e\u83b7\u91cf\u6210\u672c\u3001\u63d0\u524d\u5438\u5f15\u4f18\u8d28\u7528\u6237\u7b49\u7b49\u3002\u8fd9\u4e9b\u4f18\u70b9\u6b63\u5438\u5f15\u8d8a\u6765\u8d8a\u591a\u7684\u5382\u5546\u52a0\u5165\u4e86\u8fd9\u573a\u8425\u9500\u201c\u524d\u54e8\u6218\u201d\u3002<\/p>\r\n<h3>\u201c\u9884\u6ce8\u518c\u201d\u5f62\u5f0f\u7684\u4f18\u7f3a\u70b9<\/h3>\r\n<p>\u76ee\u524d\u5e02\u9762\u4e0a\u7684\u9884\u6ce8\u518c\u4e3b\u8981\u5206\u4e3a\u4e09\u79cd\u5f62\u5f0f\uff0c\u5206\u522b\u662f\uff1a<\/p>\r\n<p>1\uff09\u5f15\u5bfc\u7528\u6237\u5230\u5546\u5e97\uff08Google Play \u6216 App Store\uff09\u8fdb\u884c\u9884\u7ea6\uff1b<\/p>\r\n<p>2\uff09\u5f15\u5bfc\u7528\u6237\u8fdb\u5165\u9884\u6ce8\u518c\u9875\u9762\u6765\u66f4\u591a\u5730\u5c55\u793a\u6e38\u620f\u76f8\u5173\u4ecb\u7ecd\u5e76\u5438\u5f15\u7528\u6237\u7559\u4e0b\u90ae\u7bb1\u548c\u7535\u8bdd\uff1b<\/p>\r\n<p>3\uff09\u5728\u4e13\u95e8\u7684\u9884\u6ce8\u518c\u5a92\u4f53\u4e86\u89e3\u76f8\u5173\u4fe1\u606f\u5e76\u5b8c\u6210\u9884\u7ea6\u3002<\/p>\r\n<p>\u5f62\u5f0f\u5e76\u65e0\u4f18\u52a3\u4e4b\u5206\uff0c\u4f46\u8fd9\u4e09\u79cd\u9884\u6ce8\u518c\u5f62\u5f0f\u6709\u90fd\u6709\u7740\u5404\u81ea\u7684\u4f18\u7f3a\u70b9\uff1a<\/p>\r\n<ul>\r\n<li>\u5546\u5e97\u9884\u6ce8\u518c\uff1a<\/li>\r\n<\/ul>\r\n<p>App Store\uff1a\u5f15\u5bfc\u7528\u6237\u5230 App Store \u7684\u8bdd\uff0c\u5efa\u8bae\u662f\u91cf\u7ea7\u505a\u5f97\u8d8a\u591a\u8d8a\u597d\uff0c\u56e0\u4e3a\u662f\u6e38\u620f\u4e0a\u7ebf\u540e\u4f1a\u81ea\u52a8\u5b89\u88c5\uff0c\u56e0\u6b64\u6e38\u620f\u4e0a\u7ebf\u540e\u7684\u5b89\u88c5\u8f6c\u5316\u7387\u57fa\u672c\u5728 80% \u4ee5\u4e0a\uff0c\u80fd\u6709\u6548\u7684\u5e2e\u52a9\u6211\u4eec\u5728\u9884\u4e0b\u8f7d\u53ca\u4e0a\u7ebf\u9996\u65e5\u83b7\u53d6\u8f83\u591a\u7528\u6237\u3002\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/p>\r\n<p>Google Play\uff1a\u5f15\u5bfc\u7528\u6237\u5230 Google Play \u540e\uff0c\u6e38\u620f\u4e0d\u662f\u5728\u4e0a\u7ebf\u540e\u81ea\u52a8\u5b89\u88c5\u5230\u7528\u6237\u624b\u673a\u91cc\uff0c\u56e0\u6b64\u4f1a\u6709\u4e00\u5b9a\u6298\u635f\u7387\u3002\u4f46\u73b0\u5728\u53ef\u4ee5\u76f4\u63a5\u4f7f\u7528 Google ACP \u5e7f\u544a\u76f4\u63a5\u8fdb\u884c\u6295\u653e\uff0c\u80fd\u76f4\u63a5\u770b\u5230\u9884\u7ea6\u8f6c\u5316\u7387\u548c\u5355\u4ef7\uff0c\u662f\u6bd4\u8f83\u597d\u7684\u63a7\u5236\u6210\u672c\u7684\u6295\u653e\u65b9\u5f0f\u3002<\/p>\r\n<ul>\r\n<li>\u9884\u6ce8\u518c\u9875\u9762\uff1a\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/li>\r\n<\/ul>\r\n<p>\u5f15\u5bfc\u7528\u6237\u8fdb\u5165\u5230\u9884\u6ce8\u518c\u9875\u9762\u540e\uff0c\u867d\u7136\u4f1a\u9047\u5230\u8f6c\u5316\u7387\u8f83\u4f4e\u7684\u95ee\u9898\uff0c\u4f46\u5374\u53ef\u4ee5\u5f25\u8865\u76f4\u5f15\u5230\u5546\u5e97\u7528\u6237\u9884\u7ea6\u91cf\u4e0d\u589e\u957f\u95ee\u9898\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u6211\u4eec\u4f1a\u8bbe\u7f6e pixel\uff0c\u6240\u4ee5\u53ef\u4ee5\u83b7\u53d6\u7528\u6237\u7684\u8f6c\u5316\u6570\u636e\uff0c\u66f4\u597d\u7684\u4f18\u5316\u9884\u7ea6\u6210\u672c\uff1b\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u6536\u96c6\u7528\u6237\u7684\u7535\u8bdd\u53ca\u90ae\u7bb1\uff0c\u65b9\u4fbf\u540e\u7eed\u7ed9\u7528\u6237\u8fdb\u884c\u4fe1\u606f\u63a8\u9001\u548c\u79ef\u7d2f\u79cd\u5b50\u7528\u6237\u3002<\/p>\r\n<ul>\r\n<li>\u9884\u6ce8\u518c\u5a92\u4f53\uff1a\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/li>\r\n<\/ul>\r\n<p>\u4e0d\u540c\u533a\u57df\u6709\u4e13\u95e8\u7684\u9884\u7ea6\u5e73\u53f0\uff0c\u4e00\u822c\u662f\u56fa\u5b9a\u5355\u4ef7\uff0c\u9700\u8981\u63d0\u524d\u4e0e\u5e73\u53f0\u4e86\u89e3\u8f6c\u5316\u7387\uff0c\u518d\u6309\u7167\u5b9e\u9645\u53ef\u63a5\u53d7\u7684\u5355\u4ef7\u8fdb\u884c\u4e00\u5b9a\u91cf\u7684\u9884\u7ea6\u5373\u53ef\u3002<\/p>\r\n<h3><br \/>\u9884\u6ce8\u518c\u867d\u597d\uff0c\u4f46\u4e5f\u8981\u6ce8\u610f\u201c\u907f\u96f7\u201d<\/h3>\r\n<p><span style=\"font-weight: 400;\">\u9884\u6ce8\u518c\u867d\u7136\u597d\u5904\u5f88\u591a\uff0c\u4f46\u662f\u6211\u4eec\u4e5f\u8981\u6ce8\u610f\u5728\u505a\u9884\u6ce8\u518c\u7684\u65f6\u5019\u6709\u51e0\u5927\u201c\u96f7\u533a\u201d\u9700\u8981\u5404\u4f4d\u540c\u5b66\u5c0f\u5fc3\u3002\u4e0b\u9762\u6211\u4eec\u987a\u7740\u4e0a\u9762\u63d0\u5230\u7684\u51e0\u79cd\u4e3b\u8981\u9884\u6ce8\u518c\u5f62\u5f0f\u5206\u522b\u8c08\u8c08\u4ed6\u4eec\u7684\u201c\u96f7\u533a\u201d\u662f\u4ec0\u4e48\uff0c\u540c\u65f6\u544a\u8bc9\u4f60\u600e\u4e48\u907f\u96f7\u3002<\/span><\/p>\r\n<ul>\r\n<li>App Store\uff1a<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u5728 App Store \u8fdb\u884c\u591a\u6e20\u9053\u6295\u653e\u4ee5\u540e\uff0c\u56e0\u65e0\u6cd5\u533a\u5206\u5404\u4e2a\u6e20\u9053\u7684\u9884\u7ea6\u8f6c\u5316\u7387\u800c\u8fdb\u884c\u7684\u201c\u76f2\u6295\u201d\u4f1a\u9020\u6210\u6e20\u9053\u6548\u679c\u9c7c\u9f99\u6df7\u6742\u7684\u5c40\u9762\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5efa\u8bae\u53ef\u4ee5\u62c9\u957f\u9884\u7ea6\u671f\uff0c\u7ed9\u6bcf\u4e2a\u6e20\u9053\u5145\u8db3\u7684\u6d4b\u8bd5\u65f6\u95f4\u3002\u5728\u7d20\u6750\u548c\u5e7f\u544a\u7684\u8c03\u6574\u5c42\u9762\uff0c\u4e3a\u4e86\u907f\u514d\u201c\u76f2\u6295\u201d\uff0c\u53ef\u4ee5\u5728\u5bf9\u6e20\u9053\u8f6c\u5316\u7387\u6709\u9884\u5224\u540e\uff0c\u901a\u8fc7 CTR \u548c CPC \u8fdb\u884c\u5b9e\u65f6\u4f18\u5316\uff0c\u8fd8\u53ef\u4ee5\u4e3a\u540e\u7eed\u7684\u6b63\u5f0f\u4e0a\u7ebf\u505a\u51c6\u5907\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\u8fd8\u5e94\u91cd\u89c6 Lead Ads \u6295\u653e\uff0c\u4e00\u65e6\u5546\u5e97\u7684\u9884\u7ea6\u91cf\u7ea7\u65e0\u6cd5\u7ee7\u7eed\u589e\u957f\uff0c\u53ef\u4ee5\u901a\u8fc7 Lead Ads \u5e7f\u544a\u5f15\u5bfc\u7528\u6237\u5728\u63d0\u4ea4\u4fe1\u606f\u540e\uff0c\u8fdb\u884c\u7b2c\u4e8c\u6b21\u8df3\u8f6c\u5230\u5546\u5e97\u8fdb\u884c\u9884\u7ea6\uff0c\u540c\u65f6\u8fd8\u53ef\u4ee5\u6536\u96c6\u90ae\u7bb1\u548c\u7535\u8bdd\u4fe1\u606f\u6765\u505a\u4e0a\u7ebf\u540e\u7684\u63a8\u9001\u3002\u7406\u60f3\u72b6\u6001\u4e0b\uff0c\u901a\u8fc7\u5bf9 Lead Ads \u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u4e8c\u6b21\u8df3\u8f6c\uff0c\u5728\u6536\u96c6\u7528\u6237\u4fe1\u606f\u7684\u57fa\u7840\u4e0a\uff0c\u4e5f\u53ef\u4ee5\u52a9\u63a8\u5546\u5e97\u9884\u7ea6\u91cf\u7ea7\u7684\u589e\u52a0\u3002<\/span><\/p>\r\n<ul>\r\n<li>Google Play<\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Google Play \u53ef\u505a\u9884\u7ea6\u7684\u5468\u671f\u8f83\u957f\uff0c\u6211\u8ba4\u4e3a\u9009\u62e91\u4e2a\u6708\u5de6\u53f3\u7684\u65f6\u95f4\u6700\u4f73\uff0c\u907f\u514d\u9884\u7ea6\u65f6\u95f4\u592a\u957f\u800c\u5f71\u54cd\u5b89\u88c5\u8f6c\u5316\u7387\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 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