{"id":13460,"date":"2022-08-08T01:27:39","date_gmt":"2022-08-08T08:27:39","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13460"},"modified":"2022-11-15T23:48:44","modified_gmt":"2022-11-16T07:48:44","slug":"how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/","title":{"rendered":"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f"},"content":{"rendered":"\r\n<p><em>\u8d3a\u5c55\uff0cRoven \u5728 2014 \u5e74\u8fdb\u5165\u6570\u5b57\u5a92\u4f53\u8425\u9500\u884c\u4e1a\uff0c\u5148\u540e\u7ba1\u7406\u7d2f\u8ba1\u6570\u4ebf\u7f8e\u91d1\u7684\u6d77\u5916\u6570\u5b57\u5a92\u4f53\u5e7f\u544a\u9884\u7b97\uff0c\u6d89\u8db3\u6e38\u620f\u3001\u5e94\u7528\u3001\u7535\u5546\u3001\u91d1\u878d\u7b49\u591a\u4e2a\u884c\u4e1a\uff0c\u79ef\u7d2f\u4e86\u4e30\u5bcc\u7684\u79fb\u52a8\u5e7f\u544a\u8425\u9500\u7ecf\u9a8c\u3002\u76ee\u524d\u4e13\u6ce8\u4e8e\u91d1\u878d\u7c7b App \u7528\u6237\u589e\u957f\u7b56\u7565\u5236\u5b9a\u4e0e\u8fd0\u8425\uff0c\u5728\u591a\u5143\u6587\u5316\u4ea4\u6d41\u7684\u6c1b\u56f4\u4e0b\u548c\u5f53\u5730\u56e2\u961f\u4e00\u8d77\u8fdb\u884c\u6d77\u5916\u5e02\u573a\u5f00\u53d1\u7ba1\u7406\u3002<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>\u4e86\u89e3\u66f4\u591a\u5173\u4e8e<a href=\"https:\/\/heroes.liftoffchina.com\/zh-hans\/marketer\/roven-he\/\" target=\"_blank\" rel=\"noopener\"> \u79fb\u52a8\u5148\u950b Roven <\/a>\u7684\u8bbf\u8c08\u5185\u5bb9\u3002<\/em><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p>\u636e Worldometers \u7684\u6570\u636e\u663e\u793a\uff0c2021 \u5e74\uff0c\u6211\u4eec\u6bcf\u5929\u521b\u5efa\u4e86\u8d85\u8fc7 2.5 \u4ebf\u4ebf\u5b57\u8282\u7684\u6570\u636e\uff0c\u5730\u7403\u4e0a\u7684\u6bcf\u4e2a\u4eba\u6bcf\u79d2\u521b\u5efa\u4e86 1.7MB \u6570\u636e\u3002\u4f46\u4e30\u5bcc\u7684\u4fe1\u606f\u5e76\u4e0d\u4ee3\u8868\u6211\u4eec\u5c31\u638c\u63e1\u4e86\u66f4\u9ad8\u8f6c\u5316\u7387\u7684\u4f18\u79c0\u51b3\u7b56\u3002\u56e0\u6b64\u6211\u4eec\u9700\u8981\u4f7f\u7528\u9884\u6d4b\u5206\u6790\u6765\u4e3a\u8425\u9500\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\u5e76\u8bc1\u660e\u5176\u5408\u7406\u6027\uff0c\u4ee5\u5bf9\u6211\u4eec\u7684\u8425\u9500\u9884\u7b97\u8fdb\u884c\u4f18\u5316\uff0c\u63d0\u9ad8\u8bbf\u5ba2\u7ec6\u5206\u7684\u6548\u7387\u5e76\u589e\u52a0\u9500\u552e\u6536\u5165\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3><strong>\u8425\u9500\u9884\u6d4b\u662f\u4ec0\u4e48<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\u8425\u9500\u9884\u6d4b\u662f\u6307\u901a\u8fc7\u5bf9\u5e02\u573a\u8425\u9500\u4fe1\u606f\u7684\u5206\u6790\u548c\u7814\u7a76\uff0c\u5bfb\u627e\u5e02\u573a\u8425\u9500\u7684\u53d8\u5316\u89c4\u5f8b\uff0c\u5e76\u4ee5\u6b64\u89c4\u5f8b\u53bb\u63a8\u65ad\u672a\u6765\u7684\u8fc7\u7a0b\u3002\u5df2\u88ab\u7528\u4e8e\u8bf8\u5982\u54c1\u724c\u77e5\u540d\u5ea6\u8ddf\u8e2a\u548c\u5206\u6790\u8d2d\u4e70\u540e\u6d3b\u52a8\u7b49\u9886\u57df\u3002\u8d85\u8fc7 50\uff05 \u7684\u8425\u9500\u4eba\u5458\u540c\u610f\uff0c\u6570\u636e\u9a71\u52a8\u7684\u8425\u9500\u53ef\u4ee5\u4ea7\u751f\u66f4\u591a\u76f8\u5173\u7684\u4ea4\u6d41\uff0c\u5e76\u4f7f\u4ed6\u4eec\u66f4\u52a0\u5173\u6ce8\u5ba2\u6237\u3002<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<h3><strong>\u8425\u9500\u9884\u6d4b\u7684\u4f5c\u7528<\/strong><\/h3>\r\n<p>\u4f5c\u4e3a\u4e00\u540d\u79fb\u52a8\u8425\u9500\u4eba\uff0c\u89c4\u5212\u6267\u884c\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u662f\u6211\u4eec\u5e73\u65f6\u5de5\u4f5c\u4e2d\u7684\u4e00\u9879\u91cd\u8981\u5185\u5bb9\uff0c\u800c\u9884\u6d4b\u662f\u6211\u4eec\u5728\u5236\u5b9a\u8425\u9500\u7b56\u7565\u65f6\u9996\u8981\u8003\u8651\u7684\u56e0\u7d20\u3002\u9996\u5148\uff0c\u9884\u6d4b\u6280\u672f\u53ef\u4ee5\u4f7f\u8425\u9500\u4eba\u5458\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u3002\u4e0e\u5e38\u89c4\u7684\u8425\u9500\u6570\u636e\u5206\u6790\u4e0d\u540c\uff0c\u9884\u6d4b\u8425\u9500\u6a21\u578b\u4f1a\u51c6\u786e\u8bf4\u660e\u54ea\u4e9b\u8425\u9500\u7b56\u7565\u53ef\u80fd\u4f1a\u8d77\u4f5c\u7528\uff0c\u54ea\u4e9b\u65e0\u6548\uff0c\u4ece\u800c\u4f7f\u51b3\u7b56\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u6839\u636e\u7528\u6237\u4ea7\u751f\u7684\u76f8\u5173\u6570\u636e\uff0c\u9884\u6d4b\u8425\u9500\u6a21\u578b\u53ef\u4ee5\u5224\u65ad\u5ba2\u6237\u662f\u5426\u4f1a\u8fdb\u884c\u8d2d\u4e70\u3001\u4f55\u65f6\u4ee5\u53ca\u5982\u4f55\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\r\n<p>\u901a\u8fc7\u5206\u6790\u5ba2\u6237\u4ee5\u5f80\u7684\u884c\u4e3a\uff0c\u6570\u636e\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u4e1a\u52a1\u5728\u591a\u4e2a\u65b9\u9762\u505a\u51fa\u51b3\u7b56\uff0c\u8bf8\u5982\u8425\u9500\u9884\u7b97\u7ba1\u7406\u3001\u8425\u9500\u6d3b\u52a8\u89c4\u5212\u3001\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u548c\u4fc3\u8fdb\u8f6c\u5316\u7684\u7b56\u7565\u3002\u76f8\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u7684\u76f4\u89c9\u548c\u731c\u6d4b\uff0c\u7531\u4e8e\u8fd9\u4e9b\u6570\u636e\u5b8c\u5168\u57fa\u4e8e\u5bf9\u76ee\u6807\u53d7\u4f17\u5927\u91cf\u591a\u7ef4\u5ea6\u6570\u636e\u7684\u5206\u6790\uff0c\u6240\u4ee5\u9884\u6d4b\u8425\u9500\u505a\u51fa\u7684\u51b3\u7b56\u76ee\u6807\u66f4\u52a0\u660e\u786e\uff0c\u4f7f\u7ed3\u679c\u53ef\u91cf\u5316\uff0c\u66f4\u6e05\u6670\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>\u5982\u4f55\u8fdb\u884c\u8425\u9500\u9884\u6d4b\u5206\u6790<\/strong><\/h3>\r\n<p><strong>1. \u6784\u9020\u6f5c\u5728\u5ba2\u6237\u753b\u50cf\uff08\u96c6\u7fa4\/\u8bc6\u522b\u5efa\u6a21\uff09<\/strong><\/p>\r\n<p>\u6211\u4eec\u5728\u5bfb\u627e\u76ee\u6807\u53d7\u4f17\u65f6\uff0c\u9996\u5148\u8981\u77e5\u9053\u6211\u4eec\u7ec6\u5206\u53d7\u4f17\u7684\u7528\u6237\u753b\u50cf\u3002\u6bd4\u5982\u6211\u4eec\u8981\u5356\u4e00\u4ef6\u6602\u8d35\u7684\u5c0f\u9ed1\u88d9\uff0c\u9996\u5148\u6211\u4eec\u60f3\u5230\u7684\u65f6\u90a3\u4e9b\u5bb6\u5ead\u5e74\u6536\u5165\u5f88\u9ad8\u7684\u5973\u6027\u3002\u8bc6\u522b\u548c\u7ec6\u5206\u51fa\u5973\u6027\u4e14\u6536\u5165\u9ad8\u7684\u7fa4\u4f53\u5c31\u662f\u7ec6\u5206\u7684\u8fc7\u7a0b\u3002<\/p>\r\n<p>\u8fd9\u65f6\u6211\u4eec\u5c31\u53ef\u4ee5\u91c7\u53d6\u66f4\u591a\u7684\u7ef4\u5ea6\u6765\u8fdb\u4e00\u6b65\u7ec6\u5206\u53d7\u4f17\uff0c\u6bd4\u5982\u5e74\u9f84\uff0c\u6211\u4eec\u6839\u636e\u5927\u6570\u636e\u4f1a\u53d1\u73b0\u5973\u602721\u5c81\u5f00\u59cb\u8d2d\u4e70\u54c1\u724c\u8fde\u8863\u88d9\uff0c\u539f\u56e0\u662f21\u5c81\u7684\u5973\u6027\u9010\u6e10\u5927\u5b66\u6bd5\u4e1a\u5f00\u59cb\u627e\u5de5\u4f5c\u7684\u65f6\u5019\uff0c\u90a3\u6211\u4eec\u4ee5\u6b64\u5224\u65ad\u5c31\u53ef\u4ee5\u628a\u53d7\u4f17\u7f29\u5c0f\u5728\u7f8e\u56fd\u4e1c\u6d77\u5cb8\uff0c\u56e0\u4e3a\u90a3\u91cc\u6709\u66f4\u591a\u9700\u8981\u7a7f\u6b63\u88c5\u7684\u5de5\u4f5c\u673a\u4f1a\u3002<\/p>\r\n<p>\u901a\u8fc7\u5bf9\u4e0d\u540c\u7684\u96c6\u7fa4\u6a21\u578b\u8fdb\u884c\u6d4b\u8bd5\uff0c\u627e\u5230\u6700\u5408\u9002\u4e1a\u52a1\u7684\u7ec6\u5206\u53d7\u4f17\uff0c\u53d1\u73b0\u66f4\u591a\u4e4b\u524d\u60f3\u4e0d\u5230\u7684\u5174\u8da3\u6216\u884c\u4e3a\u7ef4\u5ea6\u3002<\/p>\r\n<p>\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5229\u7528\u5982 Facebook Lookalike \u7684\u529f\u80fd\u4e0a\u4f20\u4e4b\u524d\u79ef\u7d2f\u7684\u5ba2\u6237\u6570\u636e\uff0c\u901a\u8fc7 Facebook \u521b\u5efa\u8bc6\u522b\u6a21\u578b\uff0c\u6839\u636e\u6211\u4eec\u7684\u4e1a\u52a1\u76ee\u7684\u8bc6\u522b\u548c\u5b9a\u4f4d\u4e0e\u73b0\u6709\u5ba2\u6237\u76f8\u4f3c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>2. \u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u8425\u9500\u548c\u5e7f\u544a\u63a8\u8350\uff08\u534f\u540c\u8fc7\u6ee4\uff09<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6bcf\u4e2a\u4ea7\u54c1\u90fd\u4e0d\u540c\u9488\u5bf9\u7684\u7528\u6237\u7fa4\uff0c\u4e0d\u540c\u7528\u6237\u7fa4\u53ef\u80fd\u5728\u5e74\u9f84\u5c42\u3001\u6d88\u8d39\u4e60\u60ef\u6216\u662f\u66f4\u7ec6\u5206\u54c1\u7c7b\u4e0b\u7684\u559c\u597d\u548c\u884c\u4e3a\u7279\u5f81\u65b9\u9762\u90fd\u662f\u6709\u533a\u522b\u7684\u3002\u534f\u540c\u8fc7\u6ee4\u5373\u4f7f\u7528\u8fc7\u53bb\u7684\u884c\u4e3a\u548c\u6570\u636e\uff08\u4f8b\u5982\u7279\u5b9a\u7ec6\u5206\u4e2d\u7684\u805a\u5408\u7ea7\u5185\u5bb9\u6d88\u8d39\u6a21\u5f0f\uff09\u6765\u4e3a\u5185\u5bb9\u6d88\u8d39\u3001\u4ea4\u53c9\u9500\u552e\u6216\u8ffd\u52a0\u9500\u552e\u63d0\u51fa\u5efa\u8bae\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u4ee5\u5b57\u8282\u7cfb\u4ea7\u54c1\u4e3a\u9996\u7684\u77ed\u89c6\u9891 App\uff0c\u4ee5\u53ca\u4e00\u4e9b\u7535\u5546\u4f01\u4e1a (Amazon\u3001Zalando) \u548c\u6d41\u5a92\u4f53\u670d\u52a1 (Netflix\u3001Spotify) \u90fd\u4f7f\u7528\u4e86\u534f\u540c\u8fc7\u6ee4\u6765\u8fdb\u884c\u76f8\u5173\u89c6\u9891\/\u4ea7\u54c1\/\u65b0\u95fb\/\u97f3\u4e50\u7684\u63a8\u8350\uff0c\u4f46\u8fd8\u6bd4\u8f83\u5c11\u7528\u4e8e\u8425\u9500\u76ee\u7684\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6bd4\u5982\u7528\u6237 A \u548c B \u90fd\u662f\u5c45\u4f4f\u5728\u6d1b\u6749\u77f6\u7684\u5e74\u9f84\u5728 20-30 \u5c81\u7684\u5973\u6027\uff0c\u5e76\u4e14\u90fd\u5173\u6ce8\u8fc7\u5316\u5986\u54c1\u548c\u8863\u7269\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u534f\u540c\u8fc7\u6ee4\u53ef\u80fd\u4f1a\u8ba4\u4e3a\uff0cA\u548cB\u76f8\u4f3c\u7a0b\u5ea6\u5f88\u9ad8\u3002\u4e8e\u662f\u53ef\u80fd\u4f1a\u628a A \u5173\u6ce8 B \u6ca1\u6709\u5173\u6ce8\u7684\u5185\u5bb9\u63a8\u8350\u7ed9 B\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u4e0a\u4e00\u6b65\u7684\u7ed3\u679c\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u77e5\u9053\u54ea\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u4f1a\u5f15\u8d77\u6b64\u7ec6\u5206\u53d7\u4f17\u7684\u5171\u9e23\uff0c\u800c\u4e14\u77e5\u9053\u54ea\u79cd\u6e20\u9053\u53ef\u4ee5\u6700\u597d\u5730\u5438\u5f15\u8fd9\u6279\u53d7\u4f17\uff0c\u6b64\u65f6\u6211\u4eec\u5c31\u53ef\u4ee5\u81ea\u5b9a\u4e49\u8425\u9500\u5185\u5bb9\uff0c\u8fdb\u884c\u9488\u5bf9\u6027\u7684\u6295\u653e\u3002 \u5f53\u8be5\u8425\u9500\u6e20\u9053\u5339\u914d\u5230\u5408\u9002\u7684\u7528\u6237\u65f6\uff0c\u76f8\u5339\u914d\u7684\u5185\u5bb9\u521b\u610f\u4f1a\u589e\u52a0\u4ed8\u8d39\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>3. \u751f\u547d\u5468\u671f\u4ef7\u503c\u9884\u6d4b<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5728\u8425\u9500\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u4e0d\u7ba1\u662f\u524d\u671f\u7684\u7528\u6237\u8c03\u7814\u3001\u65b0\u7528\u6237\u83b7\u53d6\u3001\u79cd\u5b50\u7528\u6237\u57f9\u80b2\uff0c\u8fd8\u662f\u540e\u671f\u7684\u7528\u6237\u589e\u957f\u3001\u7559\u5b58\uff0c\u6700\u7ec8\u8ffd\u6c42\u7684\u90fd\u662f\u8ba9\u7528\u6237\u5728\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u8fc7\u7a0b\u4e2d\uff0c\u5c3d\u53ef\u80fd\u63d0\u5347\u4ea7\u751f\u7684\u5546\u4e1a\u4ef7\u503c\u3002\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV) \u662f\u5bf9\u4e00\u6bb5\u6b63\u5728\u8fdb\u884c\u4e2d\u7684\u5ba2\u6237-\u4ea7\u54c1\u5173\u7cfb\u6240\u80fd\u4ea7\u751f\u51c0\u5229\u6da6\u7684\u9884\u4f30\u3002\u501f\u52a9\u9884\u6d4b\u5206\u6790\uff0c\u6211\u4eec\u53ef\u4ee5\u83b7\u53d6\u6bcf\u4e2a\u5ba2\u6237\u7684\u5386\u53f2\u6570\u636e\uff0c\u5e76\u7528\u6765\u9884\u6d4b\u4ed6\u4eec\u7684\u672a\u6765\u751f\u547d\u5468\u671f\u4ee5\u53ca\u672a\u6765\u53ef\u80fd\u5e26\u6765\u7684\u4ef7\u503c\u3002\u8fd9\u5c31\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u8bbe\u7f6e\u5408\u7406\u7684 CAC \u76ee\u6807\uff0c\u4ee5\u83b7\u5f97\u66f4\u51c6\u786e\u7684\u9884\u671f\u6295\u8d44\u56de\u62a5\u7387\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u8ba1\u7b97 LTV \u9700\u8981\u627e\u5230\u5e73\u5747\u6d41\u5931\u7387\u548c\u7528\u6237\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u5e73\u5747\u6d88\u8d39\uff0c\u4ee5\u6b64\u6765\u9884\u6d4b\u7528\u6237\u5728\u5e94\u7528\u4e2d\u7684\u5168\u90e8\u6d88\u8d39\u3002\u79fb\u52a8\u5e7f\u544a\u6e20\u9053 Tapdaq \u521b\u9020\u4e86\u4e00\u4e2a\u8ba1\u7b97 LTV \u7684\u7b80\u5355\u516c\u5f0f\uff1aLTV = ARPU x 1\/\u6d41\u5931\u7387\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6b64\u516c\u5f0f\u901a\u8fc7\u9884\u6d4b\u7528\u6237\u5728\u7279\u5b9a\u65f6\u95f4\u6bb5\u5185\u7684\u6d88\u8d39\u91d1\u989d (\u5373 ARPU\uff0c\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165) \u53ca\u7528\u6237\u8fd4\u56de\u5e94\u7528\u7684\u6982\u7387 (1\/\u6d41\u5931\u7387) \u6765\u8ba1\u7b97\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>4. \u5ba2\u6237\u6d41\u5931\u7387\u9884\u6d4b<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6d41\u5931\u4e0e\u53ec\u56de\uff0c\u662f\u4e2a\u957f\u4e45\u4e0d\u8870\u7684\u8bdd\u9898\u3002\u4e0d\u7ba1\u662f\u54ea\u79cd\u539f\u56e0\u5bfc\u81f4\u7684\u7528\u6237\u6d41\u5931\uff0c\u90fd\u8981\u4ece\u4ea7\u54c1\u548c\u8425\u9500\u7684\u5c42\u9762\uff0c\u4ece\u7528\u6237\u9700\u6c42\u89d2\u5ea6\u5165\u624b\u6765\u8fdb\u884c\u6d41\u5931\u5206\u6790\u548c\u53ec\u56de\u7b56\u7565\uff0c\u8fd9\u5176\u4e2d\u5c11\u4e0d\u4e86\u5bf9\u6570\u636e\u7684\u628a\u63a7\u548c\u76d1\u6d4b\u3002\u6d41\u5931\u7387\u662f\u5728\u4e00\u5b9a\u65f6\u671f\u5185\u505c\u6b62\u8ba2\u9605\u6216\u6d41\u5931\u7528\u6237\u6240\u5360\u7684\u767e\u5206\u6bd4\u3002\u4ece\u957f\u671f\u8fd0\u8425\u89d2\u5ea6\u6765\u770b\uff0c\u8981\u60f3\u53d6\u5f97\u589e\u957f\uff0c\u7559\u5b58\u7387\u5fc5\u987b\u9ad8\u4e8e\u6d41\u5931\u7387\u3002\u501f\u52a9\u9884\u6d4b\u5206\u6790\uff0c\u6211\u4eec\u53ef\u4ee5\u8bc6\u522b\u5230\u8b66\u544a\u4fe1\u53f7\uff0c\u63d0\u9192\u5ba2\u6237\u6d41\u5931\uff0c\u53ca\u65f6\u8fdb\u884c\u5fc5\u8981\u7684\u8ddf\u8fdb\uff0c\u63d0\u5347\u7528\u6237\u7559\u5b58\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>5. \u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u51c6\u5907<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u4ea4\u53c9\u9500\u552e\u548c\u5411\u4e0a\u9500\u552e\u662f\u6211\u4eec\u65e5\u5e38\u751f\u6d3b\u4e2d\u5e38\u63a5\u89e6\u6216\u4eb2\u8eab\u4f53\u9a8c\u8fc7\u7684\u9500\u552e\u65b9\u5f0f\uff0c\u4f8b\u5982\u5f53\u6536\u94f6\u5458\u95ee\u60a8\u662f\u5426\u9700\u8981\u5347\u7ea7\u5957\u9910\u65f6\u3002\u800c\u5bf9\u8425\u9500\u4eba\u6765\u8bf4\u8fd9\u662f\u6700\u6709\u6548\u7684\u8425\u9500\u65b9\u5f0f\u548c\u7b56\u7565\u4e4b\u4e8c\uff0c\u5408\u7406\u5229\u7528\u8ffd\u52a0\u9500\u552e\u548c\u4ea4\u53c9\u9500\u552e\u53ef\u4ee5\u5b9e\u73b0\u91cd\u5927\u589e\u957f\u548c\u6536\u5165\u7a81\u7834\u3002\u4e24\u8005\u53ef\u4ee5\u4e92\u6362\u4f7f\u7528\uff0c\u5229\u7528\u6709\u5173\u5ba2\u6237\u8d2d\u4e70\u884c\u4e3a\u7684\u53ef\u7528\u6570\u636e\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u589e\u52a0\u9500\u552e\u3001\u4ea4\u53c9\u9500\u552e\u6216\u5c06\u4e24\u8005\u7ed3\u5408\u4ee5\u589e\u52a0\u5229\u6da6\u3002\u4f8b\u5982\uff0c\u5982\u679c\u6211\u4eec\u901a\u8fc7\u6570\u636e\u5206\u6790\u53d1\u73b0\u6709 30\uff05 \u7684\u7528\u6237\u5728\u8d2d\u4e70\u5b8c\u4ea7\u54c1 A \u65f6\u5728\u516d\u4e2a\u6708\u5185\u56de\u6765\u8d2d\u4e70\u4ea7\u54c1 B\uff0c\u5219\u53ef\u4ee5\u5728\u4ed6\u4eec\u8d2d\u4e70\u4ea7\u54c1 A \u540e\u4e0d\u4e45\u5411\u5ba2\u6237\u63a8\u9500\u4ea7\u54c1 B\uff0c\u4ee5\u52a0\u5feb\u8be5\u8fc7\u7a0b\u5e76\u6293\u4f4f\u90a3\u4e9b\u53ef\u80fd\u6ca1\u6709\u8003\u8651\u8d2d\u4e70\u4ea7\u54c1 B \u7684\u7528\u6237\u66f4\u597d\u7684\u4f5c\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><strong>6. \u4f18\u5316\u8425\u9500\u6d3b\u52a8<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u501f\u52a9\u9884\u6d4b\u5206\u6790\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u66f4\u597d\u5730\u5b9e\u73b0\u8425\u9500\u81ea\u52a8\u5316\uff0c\u4f7f\u79d1\u5b66\u5730\u8ba1\u5212\uff0c\u5f00\u53d1\uff0c\u5236\u5b9a\u8425\u9500\u6218\u7565\u5e76\u8fd0\u884c\u5e7f\u544a\u6d3b\u52a8\u53d8\u5f97\u66f4\u52a0\u4fbf\u6377\u3002 <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5de5\u5177\u4e2d\u7684\u5ba2\u6237\u6570\u636e\u4e0e\u9884\u6d4b\u884c\u4e3a\u6a21\u578b\u7684\u884c\u4e3a\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u53d1\u73b0\u6700\u5339\u914d\u7684\u7ec6\u5206\u53d7\u4f17\u7fa4\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u7528\u4f5c\u4e0b\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u7684\u4e00\u90e8\u5206\uff0c\u8f85\u52a9\u4ee5\u4e2a\u6027\u5316\u63a8\u9001\uff0c\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u4f18\u5316\u63a8\u5e7f\u7b56\u7565\u4ee5\u53ca\u4f7f\u7528\u6b63\u786e\u7684\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u6765\u63a8\u52a8\u66f4\u591a\u8f6c\u5316\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u4efb\u4f55\u8425\u9500\u4eba\u90fd\u4e0d\u80fd\u5ffd\u7565\u7f51\u7edc\u53ca\u5927\u6570\u636e\u7684\u4f5c\u7528\u3002\u800c\u901a\u8fc7\u5efa\u7acb\u5b8c\u6574\u7684\u4f53\u7cfb\u548c\u8425\u9500\u9884\u6d4b\u6a21\u578b\u53ef\u4ee5\u6709\u6548\u52a9\u529b\u6570\u5b57\u8425\u9500\u5b9e\u73b0\u91cd\u8981\u7a81\u7834\u3002\u8425\u9500\u9884\u6d4b\u6570\u636e\u5206\u6790\u53ef\u5e2e\u52a9\u8425\u9500\u4eba\u5458\u8bc4\u4f30\u548c\u6743\u8861\u6f5c\u5728\u8425\u9500\u51b3\u7b56\u7684\u5f71\u54cd\u529b\uff0c\u53ef\u4ee5\u7528\u6765\u5206\u6790\u5386\u53f2\u6a21\u5f0f\u548c\u6982\u7387\uff0c\u4ee5\u9884\u6d4b\u672a\u6765\u4e1a\u7ee9\u5e76\u91c7\u53d6\u76f8\u5e94\u7684\u9884\u9632\u63aa\u65bd\uff0c\u66f4\u597d\u7684\u6316\u6398\u6574\u4e2a\u5ba2\u6237\u751f\u547d\u5468\u671f\u3002<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><em>\u60a8\u4e5f\u60f3\u6210\u4e3a\u4e0b\u4e00\u4f4d\u5927\u4e2d\u534e\u533a\u79fb\u52a8\u5148\u950b\u5417\uff1f<a href=\"https:\/\/info.liftoff.io\/zh-hans\/nominate-a-mobile-hero\">\u5373\u523b\u7533\u8bf7<\/a>\u4e0e\u5168\u7403\u79fb\u52a8\u8425\u9500\u4eba\u5206\u4eab\u60a8\u7684\u7ecf\u5386\u548c\u89c1\u89e3\uff01 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u8d3a\u5c55\uff0cRoven \u5728 2014 \u5e74\u8fdb\u5165\u6570\u5b57\u5a92\u4f53\u8425\u9500\u884c\u4e1a\uff0c\u5148\u540e\u7ba1\u7406\u7d2f\u8ba1\u6570\u4ebf\u7f8e\u91d1\u7684\u6d77\u5916\u6570\u5b57\u5a92\u4f53\u5e7f\u544a\u9884\u7b97\uff0c\u6d89\u8db3\u6e38\u620f\u3001 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13462,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[259],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f - Liftoff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liftoff\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#website\",\"url\":\"https:\/\/www.heroes.liftoff.io\/\",\"name\":\"Liftoff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.heroes.liftoff.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-CN\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/roven-blog.jpg\",\"contentUrl\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/roven-blog.jpg\",\"width\":1200,\"height\":637},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#webpage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/\",\"name\":\"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f - Liftoff\",\"isPartOf\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#primaryimage\"},\"datePublished\":\"2022-08-08T08:27:39+00:00\",\"dateModified\":\"2022-11-16T07:48:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"zh-CN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2\",\"name\":\"Liftoff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-CN\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png\",\"contentUrl\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png\",\"caption\":\"Liftoff\"},\"url\":\"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/author\/liftoff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f - Liftoff","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/","twitter_misc":{"\u4f5c\u8005":"Liftoff"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.heroes.liftoff.io\/#website","url":"https:\/\/www.heroes.liftoff.io\/","name":"Liftoff","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heroes.liftoff.io\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-CN"},{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#primaryimage","url":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/roven-blog.jpg","contentUrl":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/roven-blog.jpg","width":1200,"height":637},{"@type":"WebPage","@id":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#webpage","url":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/","name":"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f - Liftoff","isPartOf":{"@id":"https:\/\/www.heroes.liftoff.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#primaryimage"},"datePublished":"2022-08-08T08:27:39+00:00","dateModified":"2022-11-16T07:48:44+00:00","author":{"@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2"},"breadcrumb":{"@id":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#breadcrumb"},"inLanguage":"zh-CN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/how-to-use-predictive-analysis-to-optimize-the-effects-of-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heroes.liftoff.io\/zh-hans\/"},{"@type":"ListItem","position":2,"name":"\u5927\u6570\u636e\u65f6\u4ee3\uff0c\u5982\u4f55\u5229\u7528\u9884\u6d4b\u5206\u6790\u4f18\u5316\u6570\u5b57\u8425\u9500\u6548\u679c\uff1f"}]},{"@type":"Person","@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2","name":"Liftoff","image":{"@type":"ImageObject","inLanguage":"zh-CN","@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/image\/","url":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png","contentUrl":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png","caption":"Liftoff"},"url":"https:\/\/www.heroes.liftoff.io\/zh-hans\/blog\/author\/liftoff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/posts\/13460"}],"collection":[{"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/comments?post=13460"}],"version-history":[{"count":2,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/posts\/13460\/revisions"}],"predecessor-version":[{"id":13463,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/posts\/13460\/revisions\/13463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/media\/13462"}],"wp:attachment":[{"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/media?parent=13460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/categories?post=13460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/zh-hans\/wp-json\/wp\/v2\/tags?post=13460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}