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Downloads >> Guide

2017 Mobile Shopping Apps Report

Download the 2017 Mobile Shopping Apps Report to learn about the costs and conversion rates associated with marketing mobile shopping apps. The report breaks down data (4.8M app installs) by platform, gender, region, and more.

Downloads >> Guide

2017 Mobile App Engagement Index

Downloads >> Guide

2017 Mobile Subscription Apps Report

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Events >> Webinar

The Good, The Ad & The Ugly 3

Get ready for another round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

Downloads >> Guide

Guide to Marketing Gaming Apps

Download the Guide to Marketing Gaming Apps featuring interviews with six expert mobile marketers in gaming industry. Learn from their vast collective experience to rapidly grow your mobile gaming business.

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Downloads >> Guide

Beginner’s Guide to Mobile Re-Engagement

Download the Beginner’s Guide to Mobile Re-Engagement to learn the basics and turn missed opportunities into active users.

Events >> Webinar

Best Practices in Marketing Shopping Apps

View our live webcast where we dive into marketing shopping apps. We cover do’s and don’ts and highlights from the 2017 edition of our Shopping Apps Report.

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Live Podcast

Mobile Presence Podcast – Twitter

Listen in on the Mobile Presence podcast showcasing Nick Quan, Performance Marketing Manager at Twitter.

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Events >> Webinar

The ABCs of Mobile Ad Fraud (and Strategies to Fight It)

View our live webcast and dive into mobile ad fraud with a leading fraud expert from Adjust. We discuss the basics of mobile ad fraud, how to identify, and fight it.

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Downloads >> Guide

Beginner’s Guide to Mobile Attribution Tracking

Download the Beginner’s Guide to Mobile Attribution Tracking to learn the basics in understanding which channels and partners deliver installs that monetize.

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Live Podcast

Mobile Presence Podcast – Liftoff

Listen in on the popular Mobile Presence podcast showcasing Dennis Mink, VP Marketing at Liftoff.

Watch on-demand

Events >> Webinar

Re-Engagement Best Practices to Better Monetize Your App

Join Liftoff, Acorns and Step One Growth as they discuss re-engagement strategies and techniques to increase revenue from mobile apps.

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Downloads >> Guide

2017 Mobile Gaming Apps Report

Download the 2017 Mobile Gaming Apps Report to gain insights on costs and conversion rates to acquire new mobile gaming app customers.

Listen now

Live Podcast

Mobile Presence Podcast – WB Games

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Winnie Wen, Mobile UA Manager at WB Games.

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Events >> Webinar

Interactive Ads Webinar

Join our live webcast where we cover many aspects of interactive ads: what they are, why they are beneficial, what performance lift you can expect, and real examples!

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Live Podcast

Mobile Presence Podcast – Storm8

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero David Yi, Mobile UA Manager at Storm8.

Listen now

Live Podcast

Mobile Presence Podcast – InfiApps

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Tal Turpaz, Mobile UA Manager at InfiApps.

Watch on-demand

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Events >> Webinar

Best Practices for Marketing Gaming Apps

We openly discuss best practices with Winnie Wen from Warner Bros. Entertainment and Matt Widdoes from King.

Listen now

NEW
Live Podcast

Mobile Presence Podcast – King

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Matt Widdoes, Director, Performance Marketing at King.

Watch on-demand

Events >> Webinar

Gaming Apps Report Webinar

View our live webcast covering the 2017 Mobile Gaming Apps Report: User Acquisition Trends and Benchmarks. We are joined by a Gaming Mobile Hero as a panelist!

Listen now

Live Podcast

Mobile Presence Podcast – Crowdstar

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Haydon Young, UA manager at Crowdstar.

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Downloads >> Guide

2016 Mobile Engagement Index

Download the 2016 Mobile Engagement Index and compare your app against industry-wide benchmarks.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Spring 2016)

Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.

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Video

Learn how Cole drives growth for the #1 identity protection company

Cole talks about the features that makes LifeLock so successful on mobile and explains why all brands need to connect with consumers on their mobile devices.

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Video

Elyse explains the psychology behind mobile user engagement

Get Elyse’s advice on acquiring engaged mobile users and find out why location-based marketing is only going to get bigger.

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Downloads >> Guide

2016 Mobile Finance Apps Report

Download the Mobile Finance Apps Report and get the latest industry insights and benchmarks.

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Video

Gary reveals his top 3 mobile marketing tips

Gary shares his top 3 mobile marketing tips and why he focuses on post-install app engagement to grow FanDuel’s user base.

Video

James explains how to set yourself up for mobile success

James shares his three step approach to building a highly successful mobile user acquisition campaign at the Match Group.

 

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Nominate a Mobile Hero

Mobile Heroes

We’re Looking for Mobile Heroes

If you know an expert mobile marketer, we want to meet them. Nominate a friend, colleague, or yourself to be featured as the next Mobile Hero.

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Video

Elsa’s focus on re-engagement helps her grow a loyal user base

Elsa shares her top 3 tips for marketing a mobile app and explains why re-engagement is a must for improving user retention.

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Video

Shamanth shares his 3 secrets for mobile growth

Learn Shamanth’s top 3 mobile marketing tips and where he draws his inspiration.

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Events >> Webinar

The Good, The Ad & The Ugly: Episode 2

View The Good, The Ad & The Ugly II– a raw, unfiltered creative talk show featuring mobile marketing experts expressing their opinions on various A/B tests.

Watch on-demand

Events >> Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative

Get the inside scoop on how Dynamic Ads deliver 400% better performance than standard ads.

Watch on demand webinar

Events >> Webinar

The Good, The Ad & The Ugly Episode 1

View an Ad vs. Ad showdown on The Good, The Ad & The Ugly – the only raw, unfiltered creative talk show in the Wild West of mobile app marketing.

Watch on demand webinar

Events >> Webinar

How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule

Learn how leading entertainment app marketers build a highly engaged mobile user base.

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Video

How Colette drives growth for the top-grossing finance app

Colette talks about the future of mobile marketing, what it takes to succeed, and where she finds her creative inspiration.

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Downloads >> Guide

Mobile Dating Apps Report

When spring is in the air, user engagement increases 131.7%. Download the Mobile Dating Apps Report to learn more.

Video

Learn how Vivian manages user acquisition for a top 5 shopping app

Vivian opens up about her marketing challenges and what keeps her inspired each day.

 

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Watch on demand webinar

Events >> Webinar

Unlocking Finance Apps: How Marketers Drive Growth and Revenue

Marketers from Acorns and Activehours share strategies that accelerate mobile growth.

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Events >> Webinar

Delivering ROI on Your Mobile Investment

Learn what savvy mobile marketers are doing to monetize and scale quality mobile users.

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Events >> Webinar

Unlocking Your App Installs with Mobile Re-engagement

Learn the strategies that MileIQ uses to activate new mobile users and keep them engaged.

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Events >> Webinar

How Top Marketers Prepare for the Holiday Rush

Mobile Marketers from Touch of Modern and SeatGeek share their strategies for growing a mobile business during the holidays.

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Events >> Webinar

Beyond the Install: From Acquisition to Re-engagement

Learn how expert mobile marketers increase user retention and app engagement rates.

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Video

Learn how MileIQ became a top-grossing finance app

Nat talks about how to overcome daily marketing challenges and grow mobile apps.

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Video

How Touch of Modern drives shopping app engagement

Learn how Kevin manages mobile marketing for a leading multi-platform shopping app.

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Video

How the #1 invoicing app continues to grow

Iryna shares her top strategies for scaling mobile business growth.

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Video

How to market a subscription-based education app

Tim discusses his daily challenges, holiday marketing, and tips for growing an education app.

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Downloads >> Guide

The Definitive Guide to Marketing Non-Gaming Apps

Learn how some of the brightest minds in mobile marketing drive user engagement.

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Video

How to market like the top-ranked dating app

Chris talks about his daily challenges what it takes to generate user dating app engagement.

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Video

Why educating is key to finance app growth

Loren shares how FutureAdvisor uses education to increase user engagement and revenue.