\ub9e5\uc2dc\ub9c8\uc774\uc800\ub294 \uc571\uc758 \uae00\ub85c\ubc8c \ud655\uc7a5\uc5d0 \ud2b9\uc7a5\uc810\uc744 \uc9c0\ub2cc ‘\uae00\ub85c\ubc8c \uc804\ubb38 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc’\ub85c, 11\ud638 \ubaa8\ubc14\uc77c \ud788\uc5b4\ub85c \ubc94\uc9c0\ud76c \ub300\ud45c\uac00 \ucc3d\uc5c5\ud55c \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc54c\ub9bc\uacfc \ub3d9\uc2dc\uc5d0 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub9e4\ucd9c\uacfc DAU \ub4f1\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub97c \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \u2018maximize\u2019\ud55c\ub2e4\ub294 \ud3ec\ubd80\ub97c \uac00\uc9c4 \ub9e5\uc2dc\ub9c8\uc774\uc800\ub97c \uc774\ub044\ub294 \ubc94\uc9c0\ud76c \ub300\ud45c\uc758 \ub9c8\ucf00\ud305 \uad00\ub828 \uc778\uc0ac\uc774\ud2b8\ub97c <\/span>Q&A \uc778\ud130\ubdf0<\/span><\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/span><\/p>\n
\ub9c9\ub300\ud55c \uc790\ubcf8\ub825\uc73c\ub85c \ub9e4\uccb4 \uc9c0\uba74\uc744 \uc810\ub839\ud558\ub294 \uc911\uad6d \uac1c\ubc1c\uc0ac\ub4e4, \uc2ec\ud654\ub418\ub294 \uac8c\uc784 \uc0ac\uc5c5\uc758 \uacbd\uc7c1, \uadf8\ub9ac\uace0 \ube60\ub974\uac8c \uc624\ub974\ub294 \uc720\uc800 \ud68d\ub4dd \ube44\uc6a9\uc73c\ub85c \uc778\ud574 \ub9ce\uc740 \uac1c\ubc1c\uc0ac\ub4e4\uc774 \uac8c\uc784 \ub7f0\uce6d\uc5d0 \uc55e\uc11c \uace0\ubbfc\uc744 \ud1a0\ub85c\ud558\uace0 \uc788\ub294 \uac8c \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c 2022\ub144 11\uc6d4 \uae30\uc900\uc73c\ub85c \uc560\ud50c \uc571\uc2a4\ud1a0\uc5b4\uc5d0\ub294 1\ubc31\ub9cc \uac1c\uc758 \uac8c\uc784 \uc571\uc774 \uc788\uace0, \uad6c\uae00 \ud50c\ub808\uc774\uc2a4\ud1a0\uc5b4\uc5d0\ub3c4 \uadf8 \uc808\ubc18 \uc815\ub3c4\uc758 \uc571\uc774 \uc788\uc73c\uba70 \uc0c1\uc704 \ub7ad\ud0b9\uc5d0 \ub4f1\uadf9\ud55c \uc571\ub4e4\uc740 \uc880\ucc98\ub7fc \ub0b4\ub824\uc624\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4.<\/span><\/p>\n
\uc774\ub7f0 \uc2ec\ud654\ub418\ub294 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uc571\uc774 \uc0b4\uc544\ub0a8\uae30 \uc704\ud574\uc11c\ub294 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c\ub294 \ub9e4\ucd9c \uc774\uc775 \uadf9\ub300\ud654\ub97c \uc704\ud55c \uae00\ub85c\ubc8c \ud655\uc7a5\uc774 \ud544\uc218\uc778\ub370\uc694. \ud558\uc9c0\ub9cc \ubb34\uc870\uac74\uc801\uc778 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uc2dc\ub3c4\ud558\ub294 \uac83\uc740 \uae30\uc5c5\uc5d0 \ubd80\ub2f4\uc774 \ub420 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n
\uc774 \ub54c \ud544\uc694\ud55c \uac83\uc774, \uc18c\ud504\ud2b8 \ub7f0\uce6d\uc785\ub2c8\ub2e4. \uc18c\ud504\ud2b8 \ub7f0\uce6d\uc740 \uc131\uacf5\uc801\uc778 \uae00\ub85c\ubc8c \ud655\uc7a5\uc744 \uc704\ud574 \ub7f0\uce6d \uc774\uc804 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc774 \uc5bc\ub9c8\ub098 \uc131\uacf5\ud560 \uc218 \uc788\uc744\uc9c0 \uc608\uce21\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc778\ub370\uc694.<\/span><\/p>\n
\uc18c\ud504\ud2b8 \ub7f0\uce6d\uc758 \ubaa9\uc801\uc740 \ud06c\uac8c \uc571\uc758 \u2018\uae30\uc220 \uacb0\ud568\u2019\uacfc \uc571\uc758 \u2018\uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc801\ud569\uc131\u2019 \ub450 \uac00\uc9c0\ub97c \ucc3e\ub294\ub370 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc911 \ub9c8\ucf00\ud305\uc5d0 \ud574\ub2f9\ud558\ub294 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc801\ud569\uc131\uc5d0 \ub300\ud574 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc801\ud569\uc131 \ud14c\uc2a4\ud2b8\ub97c \uc2dc\uc791\ud560 \ub54c\ub294 \ub450 \uc900\ube44 \ub2e8\uacc4\ub97c \uac70\uccd0\uc57c \ud569\ub2c8\ub2e4. \uccab \ubc88\uc9f8\ub294 <\/span>\ud14c\uc2a4\ud2b8 \uad6d\uac00(\uc2dc\uc7a5)\ub97c \uc120\uc815\ud558\ub294 \ub2e8\uacc4<\/b>\uc774\uace0, \uadf8 \ub2e4\uc74c\uc740 <\/span>\ud14c\uc2a4\ud2b8\uc758 \ubaa9\uc801\uacfc \ubaa9\ud45c \uae30\uc900\uc744 \uc815\uc758\ud558\ub294 \ub2e8\uacc4<\/b>\uc785\ub2c8\ub2e4.<\/span><\/p>\n
1) \ud14c\uc2a4\ud2b8 \ub9c8\ucf13 \uc120\uc815<\/b><\/p>\n
\ud14c\uc2a4\ud2b8 \uad6d\uac00 \uc120\uc815\uc740 \uc870\uae08 \uae4c\ub2e4\ub85c\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uac8c\uc784\uc758 \uc8fc \ud0c0\uac9f \uc2dc\uc7a5\uc774 \ubbf8\uad6d\uc774\ub77c\uace0 \ud560 \uacbd\uc6b0, \ubbf8\uad6d\uc73c\ub85c \ud14c\uc2a4\ud2b8 \ud574\ubcf4\ub294 \uac83\uc774 \uac00\uc7a5 \uc774\uc0c1\uc801\uc774\uaca0\uc9c0\ub9cc \ubbf8\uad6d\uc740 \ud14c\uc2a4\ud2b8 \ube44\uc6a9\uc774 \ub192\uc744\ubfd0\ub354\ub7ec \uc544\uc9c1 \ubd88\uc548\uc815\ud55c \uc571\uc744 \ud575\uc2ec \uc2dc\uc7a5 \uad6d\uac00\uc5d0\uc11c \ud14c\uc2a4\ud2b8\ud558\uba74 \ub9ac\uc2a4\ud06c\uac00 \ub3d9\ubc18\ub420 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c <\/span>\uc18c\ud504\ud2b8 \ub7f0\uce6d \uc2dc\uae30\uc5d0\ub294 \ud0c0\uac9f \uc2dc\uc7a5\uacfc \uc720\uc800 \ud589\ub3d9 \ud328\ud134\uc774 \ube44\uc2b7\ud558\uace0, \uc81c\ubc18 \ube44\uc6a9\uc774 \uc800\ub834\ud574 \ud6a8\uc728\uc801\uc778 \ud14c\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\ub294 \uad6d\uac00\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. <\/b>\ub2e4\ub9cc, \uc18c\ud504\ud2b8 \ub7f0\uce6d\uc5d0 \uc801\ud569\ud55c \uad6d\uac00\ub294 \uac8c\uc784\uc758 \uc7a5\ub974\uc5d0 \ub530\ub77c \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \uc720\uc800\uc758 \uc778 \uc571(in-app) \ud589\ub3d9 \ud328\ud134\uc758 \uc720\uc0ac\uc131, \uc720\uc800\uc758 \uad6c\ub9e4 \ud328\ud134\uc758 \uc720\uc0ac\uc131, \ubb38\ud654\uad8c\uc758 \uc720\uc0ac\uc131 \ub4f1\uc744 \uba74\ubc00\ud788 \uc0b4\ud540 \ud6c4 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n
2) \ud14c\uc2a4\ud2b8\uc758 \ubaa9\uc801 \ubc0f \ubaa9\ud45c \uae30\uc900 \uc815\uc758<\/b><\/p>\n
\uadf8 \ub2e4\uc74c\uc740 \ud14c\uc2a4\ud2b8\uc758 \ubaa9\uc801\uacfc \ubaa9\ud45c\ub97c \uc124\uc815\ud558\ub294 \ub2e8\uacc4\uc778\ub370 \uc124\uc815 \uae30\uc900\uc5d0\ub294 \ud06c\uac8c <\/span>\uc0c1\ud488\uc131, \uc218\uc775\uc131, \uc2dc\uc7a5\uc131 <\/b>\uc138 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. <\/span>\u2018\uc0c1\ud488\uc131\u2019\uc740 \uc571\uc774 \uc5bc\ub9c8\ub098 \ud0c0\uac9f\uc5d0\uac8c \ub9e4\ub825\uc801\uc778\uc9c0, \uc989 \ud504\ub85c\ub355\ud2b8 \ub514\uc790\uc778\uc5d0 \ub300\ud55c \ud3c9\uac00\uc785\ub2c8\ub2e4.<\/b> \uc8fc\ub85c Retention(\uace0\uac1d\uc720\uc9c0), Session Time(\uc774\uc6a9\uc2dc\uac04), LTV(\uace0\uac1d \uc0dd\uc560 \uac00\uce58) \uc9c0\ud45c\ub85c \ud310\ub2e8\ud569\ub2c8\ub2e4. <\/span>\u2018\uc218\uc775\uc131\u2019\uc740 \uc571\uc774 \uc5b4\ub290 \uc815\ub3c4\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294\uc9c0, \uc989 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub300\ud55c \ud3c9\uac00\uc785\ub2c8\ub2e4. <\/b>\uc8fc\ub85c ARPDAU(\uc77c\uc77c \ud65c\uc131 \uc720\uc800\ub2f9 \ud3c9\uade0 \uc218\uc775), Payer Rate(\uad6c\ub9e4\uc790 \ube44\uc728) \uc9c0\ud45c\ub85c \ud310\ub2e8\ud569\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c <\/span>\u2018\uc2dc\uc7a5\uc131\u2019\uc740 \uc571\uc774 \uc5bc\ub9c8\ub098 \uc2dc\uc7a5\uc5d0\uc11c \ud638\uc751\uc774 \uc88b\uc744\uc9c0\uc5d0 \ub300\ud55c \ud3c9\uac00\uc785\ub2c8\ub2e4.<\/b> \uc8fc\ub85c CTR(\uad11\uace0 \ud074\ub9ad\ub960), CVR(\ud589\ub3d9 \uc804\ud658\uc728), CPI(\uc571 \uc124\uce58\ub2f9 \ube44\uc6a9) \uc9c0\ud45c\ub85c \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/span><\/p>\n
\uc704\uc640 \uac19\uc774, 3\uac00\uc9c0 \ubaa9\uc801\uc5d0 \ub530\ub77c \ud655\uc778\ud574\uc57c \ud558\ub294 \uc9c0\ud45c\ub3c4 \ub2e4\uc591\ud558\uba70 \uadf8 \uae30\uc900\ub3c4 \uc7a5\ub974\ub9c8\ub2e4 \ucc9c\ucc28\ub9cc\ubcc4\uc785\ub2c8\ub2e4. \uc0c1\ud488\uc758 \uc7a5\ub974\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub530\ub77c \uad6d\uac00\ub2e8\uc704\uc758 \uc801\uc815 CPI\uc640 \uc720\uc800\uc758 \ub77c\uc774\ud504\ud0c0\uc784\uc774 \ub9e4\uc6b0 \ub2e4\ub985\ub2c8\ub2e4. \uc720\uc800 \ub77c\uc774\ud504 \uc2f8\uc774\ud074\uc774 \uc9e7\uc740 \ud558\uc774\ud37c \uce90\uc8fc\uc5bc \uac8c\uc784\uc758 \uacbd\uc6b0 ROAS(\uad11\uace0\ube44\uc6a9 \ub300\ube44 \uc218\uc775) \ub9ac\ucff1 \uae30\uac04(\uc190\uc775\ubd84\uae30\uc810 \uae30\uac04)\uc744 \uc9e7\uac8c \uac00\uc9c0\uace0 \uac00\ub294 \ubc18\uba74, RPG\ub098 \uc18c\uc15c \uce74\uc9c0\ub178\uc640 \uac19\uc774 IAP(\uc778\uc571\uacb0\uc81c)\uac00 \uac15\ud55c \uac8c\uc784\uc740 \uc720\uc800 \ub77c\uc774\ud504 \uc2f8\uc774\ud074\uc774 \uae38\uae30\uc5d0 ROAS \ub9ac\ucff1 \uae30\uac04\uc744 \uc0c1\ub300\uc801\uc73c\ub85c \uae38\uac8c \uc124\uc815\ud569\ub2c8\ub2e4.<\/span><\/p>\n
\ub610\ud55c \ub3d9\uc77c\ud55c \uc0c1\ud488\uc774\ub354\ub77c\ub3c4 \uad6d\uac00\uc758 \uc720\uc800 \ud2b9\uc131\uc5d0 \ub530\ub77c \ub77c\uc774\ud504\ud0c0\uc784\uc5d0 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub3d9\uc77c\ud55c \uc0c1\ud488\uc774\ub354\ub77c\ub3c4 \ud55c\uad6d\uc744 \ud3ec\ud568\ud55c \ub3d9\uc591\uad8c \uad6d\uac00\uc758 \ub77c\uc774\ud504\ud0c0\uc784\uc740 \ubbf8\uad6d\uc744 \ud3ec\ud568\ud55c \uc11c\uad6c\uad8c \uad6d\uac00 \ub300\ube44 \uc9e7\uae30 \ub54c\ubb38\uc5d0 \uad6d\uac00\ubcc4\ub85c ROAS \ub9ac\ucff1 \ubaa9\ud45c \uae30\uac04\uc744 \ubd84\ub9ac\ud558\uc5ec \uc0b0\uc815\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc \ub2e4\uc591\ud55c \uc9c0\ud45c\ub97c \ub4e4\uc5ec\ub2e4\ubcf4\uace0 \uac80\uc99d \ud558\ub294 \uc77c\uc774 \ubc18\ubcf5\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc77c\ub828\uc758 \uacfc\uc815\uc744 \ud1b5\ud574 \uc18c\ud504\ud2b8 \ub7f0\uce6d\uc774 \ub2e8\ubc88\uc5d0 \uc131\uacf5\ud558\uba74 \uc88b\uaca0\uc9c0\ub9cc \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud2b8 \uc131\uacfc\uac00 \ubaa9\ud45c\uce58\uc5d0 \ub3c4\ub2ec\ud558\uc9c0 \uc54a\uc73c\uba74 \uc9c0\uc18d\uc801\uc73c\ub85c \ud574\ub2f9 \uc9c0\ud45c \uac1c\uc120\uc744 \uc704\ud55c \ub2e4\uc591\ud55c \ucd94\uac00 \ud14c\uc2a4\ud2b8\uac00 \ub610\ub2e4\uc2dc \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n
\ub9c8\ucf00\ud305 \ud300\uc740 \uc18c\ud504\ud2b8 \ub7f0\uce6d\uc744 \ud1b5\ud574 \ud655\uc778\ud55c \uc9c0\ud45c\ub97c \uae30\uc900\uc73c\ub85c \uae00\ub85c\ubc8c \ucd9c\uc2dc\ub97c \uc704\ud55c \ub9c8\ucf00\ud305 \uc608\uc0b0 \ubc0f \ud50c\ub79c\uc744 \uc9dc\uace0, ROAS \ub9ac\ucff1 \uae30\uac04, DAU, LTV \ub4f1\uc744 \uc571 \ub7f0\uce6d \uc774\uc804\uc5d0 \uc608\uce21\ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n
\ub9e5\uc2dc\ub9c8\uc774\uc800\ub294 \ucca0\uc800\ud55c \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc194\ub8e8\uc158\uacfc \ub2e4\uc591\ud55c \uacbd\ud5d8\uc5d0\uc11c \ube44\ub86f\ub41c \uc804\ubb38\uc131\uc744 \ud1b5\ud574 \uac00\uc7a5 \ud6a8\uc728\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc73c\ub85c \uace0\uac1d\uc758 \uae00\ub85c\ubc8c \ub9c8\ucf00\ud305 \uc900\ube44\ub97c \ub3c4\uc640\ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uaf2d \ub9e5\uc2dc\ub9c8\uc774\uc800\uc758 \ub3c4\uc6c0\uc744 \ud1b5\ud574\uc11c\uac00 \uc544\ub2c8\ub354\ub77c\ub3c4 \ub354 \ub9ce\uc740 \uad6d\ub0b4 \uc571\ub4e4\uc774 \uae00\ub85c\ubc8c\uc5d0\uc11c \uc88b\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub3c4\ub85d \uae30\ub300\ud558\uba70, \uc704 \ub0b4\uc6a9\uc774 \uae00\ub85c\ubc8c \uc571\uc73c\ub85c \uc131\uc7a5\ud558\ub294\ub370 \uc870\uae08\uc774\ub77c\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uae30\ub97c \ud76c\ub9dd\ud569\ub2c8\ub2e4.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
\ub9e5\uc2dc\ub9c8\uc774\uc800\ub294 \uc571\uc758 \uae00\ub85c\ubc8c \ud655\uc7a5\uc5d0 \ud2b9\uc7a5\uc810\uc744 \uc9c0\ub2cc ‘\uae00\ub85c\ubc8c \uc804\ubb38 \ub370\uc774\ud130 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc’\ub85c, 11\ud638 \ubaa8\ubc14\uc77c \ud788\uc5b4\ub85c \ubc94\uc9c0\ud76c \ub300\ud45c\uac00 \ucc3d\uc5c5\ud55c \ud68c\uc0ac\uc785\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc54c\ub9bc\uacfc \ub3d9\uc2dc\uc5d0 \ud074\ub77c\uc774\uc5b8\ud2b8 \ub9e4\ucd9c\uacfc DAU \ub4f1\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub97c \uc138\uacc4 \uc2dc\uc7a5\uc5d0\uc11c \u2018maximize\u2019\ud55c\ub2e4\ub294 \ud3ec\ubd80\ub97c \uac00\uc9c4 \ub9e5\uc2dc\ub9c8\uc774\uc800\ub97c \uc774\ub044\ub294 \ubc94\uc9c0\ud76c \ub300\ud45c\uc758 \ub9c8\ucf00\ud305 \uad00\ub828 \uc778\uc0ac\uc774\ud2b8\ub97c Q&A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. \ub9c9\ub300\ud55c \uc790\ubcf8\ub825\uc73c\ub85c \ub9e4\uccb4 \uc9c0\uba74\uc744 \uc810\ub839\ud558\ub294 \uc911\uad6d \uac1c\ubc1c\uc0ac\ub4e4, \uc2ec\ud654\ub418\ub294 \uac8c\uc784 […]<\/p>\n","protected":false},"author":26,"featured_media":13994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"\n