{"id":13935,"date":"2023-01-24T15:00:24","date_gmt":"2023-01-24T23:00:24","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13935"},"modified":"2023-01-20T05:29:28","modified_gmt":"2023-01-20T13:29:28","slug":"class101-5t-framework-to-understand-crm-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/class101-5t-framework-to-understand-crm-marketing\/","title":{"rendered":"\ubcf5\uc7a1\ud55c CRM \ub9c8\ucf00\ud305, 10\ubd84 \ub9cc\uc5d0 \uc774\ud574\ud558\ub294 \u20185T \ud504\ub808\uc784\uc6cc\ud06c\u2019"},"content":{"rendered":"<p><i>\ud074\ub798\uc2a4101\uc740 25\uac1c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c 4,000\uc5ec \uac1c\uc758 \ud074\ub798\uc2a4\ub97c \uc218\uac15\ud560 \uc218 \uc788\ub294 \uc628\ub77c\uc778 \ud074\ub798\uc2a4 \uad6c\ub3c5 \uc11c\ube44\uc2a4 CLASS101+ \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. 2018\ub144 \uc2dc\uc791\ud574 4\ub144 \ub9cc\uc5d0 \ube60\ub978 \uc131\uc7a5\uc744 \ud574\uc628 \ud074\ub798\uc2a4101\uc740 \uc9c0\ub09c 2022\ub144 11\uc6d4, \uae00\ub85c\ubc8c \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub85c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \ubc14\uafb8\uba70 \uc804 \uc138\uacc4\ub85c \ud655\uc7a5\ud574\uac00\uace0 \uc788\ub294\ub370\uc694.<\/i><\/p>\n<p><i>\ud074\ub798\uc2a4101 \ud37c\ud3ec\uba3c\uc2a4\ud300\uc5d0\uc11c \ub370\uc774\ud130 \uae30\ubc18\uc758 \ubbf8\ub514\uc5b4\ubbf9\uc2a4 \uc804\ub7b5 \uc218\ub9bd\uacfc CRM \ub9c8\ucf00\ud305\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub294 \uae40\uc601\ubbfc \ub9ac\ub4dc\uc758 \ucee4\ub9ac\uc5b4 \uacbd\ud5d8\uc744 <a href=\"https:\/\/www.heroes.liftoff.io\/ko\/marketer\/class101\/\" target=\"_blank\" rel=\"noopener\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/i><\/p>\n<hr \/>\n<p>\ub354 \uc774\uc0c1 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ud68c\uc0ac\ub294 \uace0\uac1d \ud68d\ub4dd \ube44\uc6a9\uc774 \ubc1c\uc0dd\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ub9cc\uc73c\ub85c\ub294 \uc9c0\uc18d\uc801\uc774\uace0 \uc548\uc815\uc801\uc778 \uc131\uc7a5\uc744 \ud558\uc9c0 \ubabb\ud55c\ub2e4\uace0 \uae68\ub2eb\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\uc815\ucc45, \ub300\ud615 \uad11\uace0\uc8fc\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5 \uc9c4\ucd9c, \uc18c\ube44\uc790\ub4e4\uc758 \uad11\uace0 \ud53c\ub85c\ub3c4 \uc99d\uac00 \ub4f1 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \uc5b4\ub824\uc6cc\uc9c0\uba70 \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc790\uc5f0\uc2a4\ub7fd\uac8c \ud68c\uc0ac\ub4e4\uc740 \u2018\uc9c0\uc18d\uc801\uc774\uace0 \uc548\uc815\uc801\uc778 \uc131\uc7a5\u2019\uc744 \uc704\ud55c \ub9c8\ucf00\ud305\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uae30\ub958\ub85c \uadf8\ub85c\uc2a4 \ud574\ud0b9\uacfc \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc8fc\ubaa9\ubc1b\uc73c\uba74\uc11c CRM \ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \ub9c8\ucf00\ud305 \uc601\uc5ed\uc73c\ub85c \ub5a0\uc624\ub974\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub798\uc11c \ucd5c\uadfc 2~3\ub144 \uc0ac\uc774 \ub9ce\uc740 \ud68c\uc0ac\uc5d0\uc11c CRM \ub9c8\ucf00\ud130\ub97c \ucc44\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\uace0, \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 CRM \ub9c8\ucf00\ud130\ub85c \ucee4\ub9ac\uc5b4\ub97c \uc2dc\uc791\ud558\uac70\ub098 \uc804\ud658\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \ub9c8\ucf00\ud305\uc740 \ucd5c\uadfc \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud55c \uc601\uc5ed\uc774\uae30 \ub54c\ubb38\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ube44\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \uc815\ubcf4\uac00 \uc801\uc740 \ud3b8\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c CRM \ub9c8\ucf00\ud305\uc744 0\uc5d0\uc11c 1\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \uc0c1\ud669\uc5d0 \ub193\uc778 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc744 \uc704\ud574 CRM \ub9c8\ucf00\ud305 \uae30\ud68d \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \uc624\ub298 \uc18c\uac1c\ud560 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc81c\uac00 \uc2a4\ud0c0\ud2b8\uc5c5 3\uacf3\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uba70 \uc815\ub9ac\ud55c CRM \uae30\ud68d\uc744 \uc704\ud55c \u20185T \ud504\ub808\uc784\uc6cc\ud06c\u2019\uc785\ub2c8\ub2e4.<\/p>\n<p><span style=\"font-weight: 400;\">CRM \ub9c8\ucf00\ud305 \uae30\ud68d\uc5d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \u20185T \ud504\ub808\uc784\uc6cc\ud06c\u2019\ub294 T\ub85c \uc2dc\uc791\ud558\ub294 5\uac00\uc9c0 \ub2e8\uc5b4\ub97c \uc9c0\uce6d\ud569\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5 3\uacf3\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uba74\uc11c CRM \ub9c8\ucf00\ud305\uc740 \uacb0\uad6d \uc774 T\ub85c \uc2dc\uc791\ud558\ub294 5\uac00\uc9c0 \ub2e8\uc5b4\ub85c \uadc0\uacb0\ub41c\ub2e4\ub294 \uacbd\ud5d8\uc744 \ud588\uac70\ub4e0\uc694. \uc774\uc81c\ubd80\ud130 \ud558\ub098\uc529 \uc18c\uac1c\ud558\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<h3 class=\"p1\">1) \ub300\ud654 \uc8fc\uc81c \uc120\uc815 (Topic)<\/h3>\n<p>CRM \ub9c8\ucf00\ud305\uc740 \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \uac83\uc774\uace0, \uad00\uacc4\ub294 \ub300\ud654\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uba3c\uc800, \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uacfc \ub300\ud654\ud560 \uc218 \uc788\ub294 \uc8fc\uc81c\ub97c \uc815\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4. \ub300\ud654 \uc8fc\uc81c \uc120\uc815\uc740 3\ub2e8\uacc4\ub85c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>(1) \ub300\ud654 \uc8fc\uc81c\ubcc4 \ub808\ud37c\ub7f0\uc2a4 \ucc3e\uae30<br \/>\n(2) \ud604\uc7ac \uc801\uc6a9\ub418\uc5c8\ub294\uc9c0, \uc55e\uc73c\ub85c \uc801\uc6a9 \uac00\ub2a5\ud55c\uc9c0 \ud655\uc778<br \/>\n(3) \uac01 \ub300\ud654 \uc8fc\uc81c\ubcc4 \uc801\uc6a9 \ubc29\uc548 \uc544\uc774\ub514\uc5d0\uc774\uc158<\/p>\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc131\uacfc\uac00 \uc88b\uc740 \ub300\ud654 \uc8fc\uc81c\ub294 \u2018\ud61c\ud0dd\u2019\uacfc \u2018\ud560\uc778\u2019\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ubcf4\ud1b5 CRM \ub9c8\ucf00\ud305\uc758 \ub300\ud654 \uc8fc\uc81c\ub294 \uc774\ubca4\ud2b8\/\ud504\ub85c\ubaa8\uc158, \ucfe0\ud3f0 \ud61c\ud0dd \ub4f1\uc73c\ub85c \uc120\uc815\ub429\ub2c8\ub2e4. \uc544\ub798 CRM \ub9c8\ucf00\ud305 \ub300\ud654 \uc8fc\uc81c \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>[\ud504\ub85c\ubaa8\uc158\/\uc774\ubca4\ud2b8] : \ub204\uc801 \ub9ac\ubdf0 \ub05d\ud310\uc655 \uc0c1\ud488 \uae30\ud68d\uc804\uc5d0 \uc0ac\uc6a9 \uac00\ub2a5\ud55c 10% \ud560\uc778 \ucfe0\ud3f0<\/li>\n<li>[\uc2e0\uaddc \uac00\uc785 \ud61c\ud0dd] : \uc2e0\uaddc \uac00\uc785 \uc2dc \uc0c1\ud488 10% \ud560\uc778 \ucfe0\ud3f0 + \ubb34\ub8cc\ubc30\uc1a1\ucfe0\ud3f0 \uc9c0\uae09<\/li>\n<li>[\uc7a5\ubc14\uad6c\ub2c8 \ub9ac\ub9c8\uc778\ub4dc] : \uc7a5\ubc14\uad6c\ub2c8 \uacb0\uc81c \ub9ac\ub9c8\uc778\ub4dc<\/li>\n<\/ul>\n<p>\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uac00 \uace0\uac1d\uacfc \ub300\ud654\ud560 \uc218 \uc788\ub294 \uc8fc\uc81c\ub294 \ubcf4\ud1b5 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc2e0\uaddc \uc0c1\ud488 \ub7f0\uce6d<\/li>\n<li>\uc778\uae30 \uc0c1\ud488 \ucd94\ucc9c<\/li>\n<li>\ud504\ub85c\ubaa8\uc158\/\uc774\ubca4\ud2b8 (\ucfe0\ud3f0\/\ud560\uc778)<\/li>\n<li>\uc2e0\uaddc \uac00\uc785 \ud61c\ud0dd<\/li>\n<li>\uccab \uad6c\ub9e4 \uac10\uc0ac \ud61c\ud0dd<\/li>\n<\/ul>\n<h3 class=\"p1\">2) \ub300\ud654 \uc8fc\uc81c\uc5d0 \uc801\ud569\ud55c \ud68c\uc6d0\/\uace0\uac1d \uc120\uc815 (Target User)<\/h3>\n<p>\ub300\ud654 \uc8fc\uc81c\ub97c \uc815\ud588\ub2e4\uba74, \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5a4 \ud68c\uc6d0\/\uace0\uac1d\uacfc \ub300\ud654\ub97c \uc2dc\uc791\ud560\uc9c0 \uc120\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uac00 \uc9c0\ub09c \uc8fc\ub9d0 \ub85c\ub9e8\uc2a4 \uc601\ud654\ub97c \ubd24\ub2e4\uba74, \uc774 \uc601\ud654\ub97c \uc8fc\uc81c\ub85c \ub300\ud654\ud560 \uc0ac\ub78c\uc740 \uc2a4\ub9b4\ub7ec\ub97c \uc88b\uc544\ud558\ub294 \uc0ac\ub78c\uc774 \uc544\ub2cc \ub85c\ub9e8\uc2a4 \uc601\ud654\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \uc0ac\ub78c\uc785\ub2c8\ub2e4. \uc774\ub807\uac8c \ub300\ud654 \uc8fc\uc81c\uc5d0 \ub530\ub77c \ub300\ud654\ub97c \ub098\ub220\uc57c \ud560 \ud68c\uc6d0\/\uace0\uac1d\uc774 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ub300\ud654 \uc8fc\uc81c\uc5d0 \ub9de\ub294 \ud68c\uc6d0\/\uace0\uac1d\uc744 \uc120\uc815\ud560 \ub54c \uc911\uc694\ud55c \uac74\uc740 &#8216;\ud68c\uc6d0 \ubd84\ub958&#8217;\uc785\ub2c8\ub2e4. \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \ud68c\uc6d0\ub4e4\uc774 \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ud558\uace0, \uc5bc\ub9c8\ub098 \uad6c\ub9e4\ud558\ub294\uc9c0 \ub4f1\uc744 \uc798 \ubd84\ub958\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ud68c\uc6d0 \ubd84\ub958\ub97c \uc798\ud558\uae30 \uc704\ud574 \uc6b0\ub9ac\ub294 \uad6c\ub9e4 \ud37c\ub110\uc744 \ud3bc\uccd0\ub193\uace0, \uba87 \uac00\uc9c0 \uc694\uc18c\ub97c \uc801\uc6a9\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad6c\ub9e4 \ud37c\ub110\uacfc \ud589\ub3d9 \uc694\uc18c\ub97c \uc815\ub9ac\ud574\ubcf4\uba74 \uc544\ub798 \uc774\ubbf8\uc9c0\uc640 \uac19\uc2b5\ub2c8\ub2e4. (\uad6c\ub9e4 \ud37c\ub110\uacfc \ud589\ub3d9 \uc694\uc18c\ub294 \ube0c\ub79c\ub4dc, \uc11c\ube44\uc2a4\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.)<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uad6c\ub9e4 \ud37c\ub110 : \ubbf8\uac00\uc785 \ud68c\uc6d0 &gt; \uc2e0\uaddc \uac00\uc785 &gt; \uccab \uad6c\ub9e4 &gt; \uc7ac\uad6c\ub9e4 &gt; VIP \ub4f1\uae09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud589\ub3d9 \uc694\uc18c : \uad6c\ub9e4 \ud69f\uc218, \uad6c\ub9e4 \uac00\uaca9, \uac1d\ub2e8\uac00, \uc0c1\ud488 \uc870\ud68c, \uc7a5\ubc14\uad6c\ub2c8<\/span><\/li>\n<\/ul>\n<p><img class=\"wp-image-11805\" src=\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2023\/01\/\u110f\u1173\u11af\u1105\u1162\u1109\u1173101_\u1107\u1173\u11af\u1105\u1169\u1100\u1173_\u110b\u1175\u1106\u1175\u110c\u11751.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\uc544\ub798\ub294 \uad6c\ub9e4 \ud37c\ub110\uacfc \ud68c\uc6d0 \ubd84\ub958\ub97c \ud1b5\ud574 \uc120\uc815\ud55c \ud0c0\uac9f \uc720\uc800 \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucd5c\uadfc 30\uc77c \uc774\ub0b4 2\ud68c \uc774\uc0c1 \uad6c\ub9e4 &amp; \ucd5c\uadfc 7\uc77c \uc774\ub0b4 \uad6c\ub9e4 X \uc720\uc800<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc2e0\uaddc \uac00\uc785 \ud6c4 7\uc77c \uc774\ub0b4 \uc720\uc800<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ucd5c\uadfc 1\uc2dc\uac04 \uc774\ub0b4 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc744 \ub2f4\uc740 \uc720\uc800<\/span><\/li>\n<\/ul>\n<h3 class=\"p1\">3) \ub300\ud654\ub97c \uc2dc\uc791\ud560 \uba54\uc2dc\uc9c0 \uae30\ud68d&amp;\uc791\uc131 (Telling Message)<\/h3>\n<p>\uc55e\uc5d0\uc11c \ub300\ud654 \uc8fc\uc81c\uc640 \ud0c0\uac9f \uc720\uc800\ub97c \uc798 \uc815\ud588\ub2e4\uba74, CRM \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\ub294 \uac74 \uc5b4\ub835\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ubc88\uc5d0\ub294 \uc8fc\uc81c\uc640 \ud0c0\uac9f\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud558\uc5ec CRM \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud574 \ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud560 \ub54c \uc911\uc694\ud55c \ud0a4\uc6cc\ub4dc\ub294 &#8216;\uc9c1\uad00\uc131&#8217;\uacfc &#8216;\ud638\uae30\uc2ec&#8217;\uc785\ub2c8\ub2e4. \uc624\ub298\ub0a0 \uc18c\ube44\uc790\ub4e4\uc740 \ud558\ub8e8 3,000\uac1c \uc774\uc0c1\uc758 \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c\ub2e4\uace0 \ud569\ub2c8\ub2e4. SNS, \ucd9c\uadfc\uae38 \uc625\uc678 \uad11\uace0, \ub9e4\uc2dc\uac04 \ubc1b\uace0 \uc788\ub294 CRM \ud478\uc2dc \ub4f1 \uc758\uc2dd\ud558\uc9c0\ub3c4 \ubabb\ud558\uace0 \ud758\ub7ec\uac00\ub294 \uc218\ub9ce\uc740 \uad11\uace0 \uba54\uc2dc\uc9c0\uc5d0 \ub178\ucd9c\ub418\uace0 \uc788\ub294 \uac83\uc774\uc8e0.<\/p>\n<p>\uadf8\ub798\uc11c CRM \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc740 \uc720\uc800\uac00 \uc720\uc785, \uad6c\ub9e4 \ub4f1\uc758 \ud589\ub3d9\uc73c\ub85c \uc774\uc5b4\uc9c0\uae30 \uc704\ud574\uc11c\ub294 &#8216;\ub0b4\uac00 \uc774\ub7f0 \uac83\uc744 \uc5bb\uc744 \uc218 \uc788\ub124&#8217;, &#8216;\uc815\ubcf4\ub97c \ub354 \uc54c\uc544\ubcf4\uace0 \uc2f6\ub2e4&#8217; \uac19\uc740 \uc0dd\uac01\uc774 \ubc14\ub85c \ub5a0\uc624\ub974\uac8c \ud558\ub294 \uac83\uc774 \uad00\uac74\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798 \uc9c1\uad00\uc801\uc778 \uba54\uc2dc\uc9c0\uc640 \ud638\uae30\uc2ec \uc720\ubc1c \uba54\uc2dc\uc9c0 \uc608\uc2dc\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc9c1\uad00\uc801\uc778 \uba54\uc2dc\uc9c0 \uc608\uc2dc<\/strong><\/p>\n<ul>\n<li>\uc2e0\uaddc \ud68c\uc6d0 10% \ud560\uc778 \ucfe0\ud3f0 \ubc1c\uae09\/\ub9cc\ub8cc<\/li>\n<li>\uccab \uad6c\ub9e4 \uac10\uc0ac 5% \ud560\uc778 \ucfe0\ud3f0 \ubc1c\uae09\/\ub9cc\ub8cc<\/li>\n<li>\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uae30\ub150 \ucd5c\ub300 3\ub9cc \uc6d0 \ucfe0\ud3f0\ud329 \ub2e4\uc6b4\ub85c\ub4dc<\/li>\n<li>VIP \ud68c\uc6d0 \uae30\ub150 \uc7a5\ubc14\uad6c\ub2c8 10% \ud560\uc778 \ucfe0\ud3f0 \ubc1c\uae09<\/li>\n<li>\uace0\ubbfc \uc911\uc778 OOO \uc0c1\ud488 3,000\uc6d0 \ud560\uc778 \ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc<\/li>\n<\/ul>\n<p><strong>\ud638\uae30\uc2ec \uc720\ubc1c \uba54\uc2dc\uc9c0 \uc608\uc2dc<\/strong><\/p>\n<ul>\n<li>\uc774\ubc88 \ub2ec \ubc1b\uc744 \uc218 \uc788\ub294 \ucd5c\ub300 \ud560\uc778\uc728\uc740? \uc9c0\uae08 \ubcf4\ub7ec \uac00\uae30<\/li>\n<li>OOO\ub2d8\uacfc \ube44\uc2b7\ud55c \ud68c\uc6d0\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \uad6c\ub9e4\ud55c \uc0c1\ud488 \ubcf4\ub7ec \uac00\uae30<\/li>\n<li>AI \ubd84\uc11d\uc744 \ud1b5\ud574 OOO\ub2d8\uc5d0\uac8c \ub531 \ub9de\ub294 \uc0c1\ud488\uc744 \ucc3e\uc558\uc5b4\uc694. \uc9c0\uae08 \ubcf4\ub7ec \uac00\uae30<\/li>\n<li>\uc774\ubc88 \uc8fc \uae09\uc0c1\uc2b9 \uc778\uae30 \ud0a4\uc6cc\ub4dc\ub294 #OOO. \uc9c0\uae08 \ubcf4\ub7ec \uac00\uae30<\/li>\n<li>\uc9c0\uae08 \uccab \uad6c\ub9e4\ub9cc \ud574\ub3c4 OOO \ub2f9\ucca8 \uac00\ub2a5! \uc5ed\ub300\uae09 \uacbd\ud488 \ubcf4\ub7ec \uac00\uae30<\/li>\n<\/ul>\n<p>\uc9c1\uad00\uc131\uacfc \ud638\uae30\uc2ec \uc911 \uc5b4\ub5a4 \uac83\uc774 \ub354 \uc131\uacfc\uac00 \uc88b\uc744\uc9c0\ub294 \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub300\ubd80\ubd84\uc758 CRM \ub9c8\ucf00\ud130\ub294 \uba54\uc2dc\uc9c0\uc640 \uc18c\uc7ac A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc6b0\ub9ac \ud68c\uc6d0\uc774 \ub354 \ubc18\uc751\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \ucc3e\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \uba54\uc2dc\uc9c0\ub294 \ud06c\uac8c \uc544\ub798 4\uac00\uc9c0 \uc694\uc18c\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\uc778\uc0ac\ub9d0(Title) : \uac00\ubcbc\uc6b4 \uc778\uc0ac, \uac1c\uc778\ud654 \uc778\uc0ac<\/li>\n<li>\uc0c1\ub2e8(Header) : \uba54\uc2dc\uc9c0 \ubaa9\uc801\uacfc \ub0b4\uc6a9 \uc694\uc57d<\/li>\n<li>\ubcf8\ubb38(Body) : \uba54\uc2dc\uc9c0 \uc8fc\uc694 \ub0b4\uc6a9 \uc548\ub0b4<\/li>\n<li>\ud589\ub3d9 \uc720\ub3c4(CTA) : \uba54\uc2dc\uc9c0\uc640 \uc5f0\uacb0\ub41c \ud589\ub3d9 \uc720\ub3c4<\/li>\n<\/ol>\n<p><img class=\"wp-image-11805\" src=\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2023\/01\/\u110f\u1173\u11af\u1105\u1162\u1109\u1173101_\u1107\u1173\u11af\u1105\u1169\u1100\u1173_\u110b\u1175\u1106\u1175\u110c\u11752.png\" alt=\"\" \/><\/p>\n<h3 class=\"p1\">4) \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \ucc44\ub110 \uc120\uc815 (Touch Channel)<\/h3>\n<p>\ub300\ud654 \uc8fc\uc81c, \ud0c0\uac9f \uc720\uc800 \uadf8\ub9ac\uace0 CRM \uba54\uc2dc\uc9c0\uae4c\uc9c0 \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ud0c0\uac9f\uc5d0\uac8c \uc774 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \ucc44\ub110\uc744 \uc120\uc815\ud574\uc57c \ud569\ub2c8\ub2e4. CRM \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\ub294 \ucc44\ub110\uc740 \uc815\ud574\uc838 \uc788\uae30 \ub54c\ubb38\uc5d0 \ucc44\ub110 \uc120\uc815\uc740 \ubcf5\uc7a1\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc218 \uc788\ub294 \ucc44\ub110\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc6f9 \ud478\uc2dc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc571 \ud478\uc2dc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uce74\uce74\uc624 \uc54c\ub9bc\ud1a1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uce74\uce74\uc624\ucc44\ub110 \uce5c\uad6c\ud1a1(\ud50c\ub7ec\uc2a4 \uce5c\uad6c)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubb38\uc790(LMS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc774\uba54\uc77c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc6f9\uc0ac\uc774\ud2b8 \ubaa8\ub2ec<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\uc778\uc571 \ubaa8\ub2ec<\/span><\/li>\n<\/ol>\n<p>\uc5b4\ub290 \uc815\ub3c4 \uaddc\ubaa8\uac00 \ud070 \ud68c\uc0ac\ub294 \uc704 \ucc44\ub110\uc744 \ubaa8\ub450 \uc0ac\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uad50\uc801 \uc911\uc694\ub3c4\uac00 \ub192\uc740 \ucc44\ub110\uc740 \uac74\ub2f9\uc73c\ub85c \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 &#8216;\uce74\uce74\uc624\ucc44\ub110 \uce5c\uad6c\ud1a1&#8217;\uacfc &#8216;\ubb38\uc790(LMS)&#8217;\uc785\ub2c8\ub2e4. \uac00\uc7a5 \ud6a8\uacfc\uac00 \uc88b\uc740 \ucc44\ub110\uc740 &#8216;\uce74\uce74\uc624 \uc54c\ub9bc\ud1a1&#8217;\uc774\uc9c0\ub9cc, &#8216;\uc815\ubcf4\uc131 \ub0b4\uc6a9&#8217;\ub9cc \ubcf4\ub0bc \uc218 \uc788\ub2e4\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>CRM \uba54\uc2dc\uc9c0\ub294 &#8216;\uc790\ub3d9 \ubc1c\uc1a1&#8217;\uacfc &#8216;\uc218\ub3d9 \ubc1c\uc1a1&#8217; 2\uac00\uc9c0 \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. &#8216;\uc790\ub3d9 \ubc1c\uc1a1&#8217;\uc740 \uc720\uc800\uac00 \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30\ub098 \uacb0\uc81c, \ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc \ub4f1\uc758 \ud2b9\uc815 \ud589\ub3d9(\uc774\ubca4\ud2b8)\uc744 \ud588\uc744 \uacbd\uc6b0 \uc0ac\uc804\uc5d0 \uc138\ud305\ud574 \ub193\uc740 \ucc44\ub110\ub85c \uc815\ud574\uc9c4 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4. &#8216;\uc218\ub3d9 \ubc1c\uc1a1&#8217;\uc740 CRM \ub9c8\ucf00\ud130\uac00 \uc790\uccb4\uc801\uc73c\ub85c \ud0c0\uac9f\uc744 \ubf51\uc544\uc11c \ud478\uc2dc \ucc44\ub110\uc5d0 \ud0c0\uac9f\uacfc \uba54\uc2dc\uc9c0\ub97c \uc138\ud305\ud558\uc5ec \uc9c1\uc811 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucc44\ub110 \uc120\uc815\uc740 \ud68c\uc0ac\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ucc44\ub110, CRM \uc608\uc0b0, \ud22c\uc785 \ub9ac\uc18c\uc2a4 \ub4f1\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\uac8c \ub429\ub2c8\ub2e4. \ud22c\uc785\ud560 \ub9ac\uc18c\uc2a4\uac00 \uc801\uc740 \uacbd\uc6b0\uc5d0\ub294 \ud55c \uac00\uc9c0 \uc8fc\uc81c\ub97c \ubaa8\ub4e0 CRM \ucc44\ub110\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac78 \ucd94\ucc9c\ub4dc\ub9bd\ub2c8\ub2e4. \ub108\ubb34 \uc790\uc8fc \ubcf4\ub0b4\uc9c0\ub9cc \uc54a\ub294\ub2e4\uba74, \ub300\uac1c \uc548 \ubcf4\ub0b4\ub294 \uac83\ubcf4\ub2e8 \ubcf4\ub0b4\ub294 \uac8c \ub354 \uc88b\uc740 \uc131\uacfc\ub97c \uac00\uc838\uc624\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<h3 class=\"p1\">5) \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0bc \uc870\uac74\uacfc \uc2dc\uac04 (Trigger\/Time)<\/h3>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ubc1c\uc1a1 \uc870\uac74\uacfc \ud2b8\ub9ac\uac70\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4. \uc704\uc5d0\uc11c \ubc1c\uc1a1 \ucc44\ub110\uc744 \uc124\uba85\ud560 \ub54c, &#8216;\uc790\ub3d9 \ubc1c\uc1a1&#8217;\uacfc &#8216;\uc218\ub3d9 \ubc1c\uc1a1&#8217;\uc5d0 \ub300\ud55c \uc124\uba85\uc744 \ub4dc\ub838\ub294\ub370\uc694. \ud2b8\ub9ac\uac70\ub294 &#8216;\uc790\ub3d9 \ubc1c\uc1a1&#8217; CRM\uc5d0\uc11c \uc911\uc694\ud55c \uc694\uc18c(\ubcc0\uc218)\uc785\ub2c8\ub2e4. \uc774 \ud0c0\uac9f+\uba54\uc2dc\uc9c0+\ud2b8\ub9ac\uac70\ub97c \ub04a\uc784\uc5c6\uc774 \uc2e4\ud5d8\ud558\uc5ec \ub354 \uc88b\uc740 \uc131\uacfc\ub97c \ucc3e\ub294 \uacfc\uc815\uc774 &#8216;\uc790\ub3d9 \ubc1c\uc1a1&#8217; CRM\uc758 \uc8fc\uc694\ud55c \uc5ed\ud560\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>&#8216;\uc218\ub3d9 \ubc1c\uc1a1&#8217; CRM\uc740 \ubc1c\uc1a1 \uc870\uac74\uc5d0\uc11c &#8216;\uc2dc\uac04&#8217;\uc774 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc18c(\ubcc0\uc218)\uc785\ub2c8\ub2e4. \uc0ac\uc2e4\uc0c1 \uc218\ub3d9 \ubc1c\uc1a1 CRM\uc740 \ud0c0\uac9f+\uba54\uc2dc\uc9c0+\ucc44\ub110\uc774 \uc815\ud574\uc84c\ub2e4\uba74, \ucee8\ud2b8\ub864\ud560 \uc218 \uc788\ub294 \uc720\uc758\ubbf8\ud55c \uc870\uac74\uc740 \ubc1c\uc1a1 \uc2dc\uac04\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>&#8216;\uc218\ub3d9 \ubc1c\uc1a1&#8217; CRM \uc870\uac74<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubc1c\uc1a1 \uc694\uc77c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ubc1c\uc1a1 \uc2dc\uac04\ub300 (\uc624\uc804, \uc624\ud6c4, \uc800\ub141, \ubc24)<\/span><\/li>\n<\/ul>\n<p>\ub54c\ubb38\uc5d0 \uc218\ub3d9 \ubc1c\uc1a1\uc740 \ubb34\uc2a8 \uc694\uc77c, \ubb34\uc2a8 \uc2dc\uac04\ub300\uc5d0 \uba54\uc2dc\uc9c0\ub97c \ubc1c\uc1a1\ud558\ub294 \uac8c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778\uc9c0 \uc2e4\ud5d8\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uc7a5\uc778 \ub300\uc0c1 \uc11c\ube44\uc2a4\ub77c\uba74 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