{"id":13856,"date":"2022-12-12T15:00:24","date_gmt":"2022-12-12T23:00:24","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13856"},"modified":"2022-12-13T00:44:15","modified_gmt":"2022-12-13T08:44:15","slug":"neowiz-organic-acquisition-starts-with-improving-the-product","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/neowiz-organic-acquisition-starts-with-improving-the-product\/","title":{"rendered":"Organic \uc720\uc785\uc740 \ud504\ub85c\ub355\ud2b8 \ud398\uc774\uc9c0 \uac1c\uc120\uc73c\ub85c\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4."},"content":{"rendered":"

\ud55c\uad6d\uc758 \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc778 \ub124\uc624\uc704\uc988\ub294 \ub2e4\uc591\ud55c \uc778\ub514\uac8c\uc784 \uac1c\ubc1c\uc0ac\ub4e4\uacfc \ud568\uaed8 \uc218\ub9ce\uc740 \ucf8c\uac70\ub97c \uc774\ub904\ub0b4\uace0 \uc788\ub294\ub370\uc694. \ud2b9\ud788 \ubaa8\ubc14\uc77c\uac8c\uc784 ‘\uace0\uc591\uc774\uc640 \uc2a4\ud504’\ub294 \uae00\ub85c\ubc8c \ub204\uc801 \ub2e4\uc6b4\ub85c\ub4dc\uc218 3\ucc9c\ub9cc \ud68c\ub97c \ub3cc\ud30c\ud558\uc600\uace0 \ud55c\uad6d \uac8c\uc784 \ucd5c\ucd08 \ub137\ud50c\ub9ad\uc2a4\uc640 \ud37c\ube14\ub9ac\uc2f1 \uacc4\uc57d\uc744 \ub9fa\uae30\ub3c4 \ud558\uc600\uc2b5\ub2c8\ub2e4.<\/i><\/p>\n

\ub2e4\uc591\ud55c \uc778\ub514\uac8c\uc784 \uac1c\ubc1c\uc0ac\uc640 \ud611\uc5c5\uc744 \uc774\uc5b4\uc624\uace0 \uc788\ub294 \ub124\uc624\uc704\uc988 \uae40\uc601\ucc2c \uc2e4\uc7a5\uc758 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/i><\/p>\n

\n

App Store Optimization (ASO)\ub294 \uc911\uc694\ud569\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc5ec\ub7ec\ubd84\ub4e4\uc758 \ud504\ub85c\uc81d\ud2b8\uac00 \uc131\uacf5\ud558\uae30 \uc704\ud574\uc11c\ub294 \ubb3c\ub860 \ud504\ub85c\ub355\ud2b8\uac00 \uac00\uc7a5 \uc911\uc694\ud558\uc9c0\ub9cc, \ud604\uc7ac\ub294 \ud504\ub85c\ub355\ud2b8\uac00 \uc5b4\ub5bb\uac8c \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc18c\uac1c\ub418\uace0 \ub178\ucd9c\ub418\ub294\uc9c0\uac00 \ub354\uc6b1 \uc911\uc694\ud55c \ubaa8\ubc14\uc77c \uc2dc\ub300\uc778 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uac8c\uc784\uc744 \uc54c\ub9ac\uace0 \uc720\uc800\ub4e4\uc744 \uc720\uc785\uc2dc\ud0a4\uae30 \uc704\ud574\uc11c \uc0ac\uc5c5 & \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub4e4\uc740 \ub9e4\uc77c \uc18c\ub9ac \uc5c6\ub294 \uc804\uc7c1\ud130\uc5d0\uc11c \ub2e4\ub978 \ud504\ub85c\ub355\ud2b8\ub4e4\uacfc \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ub7f0 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \uc778\ub514\uac8c\uc784\ub4e4\uc774\ub098 \uc18c\uaddc\ubaa8 \uac1c\ubc1c\uc0ac\uc5d0\uc11c \uac1c\ubc1c\ud558\uc2dc\ub294 \ubd84\ub4e4\uc5d0\uac8c \uc870\uae08\uc774\ub77c\ub3c4 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uac83\ub4e4\uc744 \uacf5\uc720\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n

Google Play\uc640 App Store\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc911\uc778 \uc571\uacfc \uac8c\uc784\uc774\ub77c\uba74 ASO\uac00 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\uc5d0 \ub300\ud574\uc11c \ub9ce\uc774 \ub4e4\uc5b4\ubcf4\uc168\uc744 \ud150\ub370\uc694. \ud504\ub85c\ub355\ud2b8 \ud398\uc774\uc9c0\uc758 \ud0a4\uc6cc\ub4dc \ucd5c\uc801\ud654\ub098 \uc571 \uc544\uc774\ucf58 \ubc0f \uc2a4\ud06c\ub9b0\uc0f7 \ub4f1\uc758 A\/B \ud14c\uc2a4\ud2b8\ub294 \uc544\uc8fc \uae30\ubcf8\uc801\uc778 \uac83\uc73c\ub85c \uc0dd\uac01\ud558\uc5ec \uadf8\uac83 \ubcf4\ub2e4\ub294 \uc800\uc758 Best Practice \ub97c \uc18c\uac1c\ud558\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n

ASO\uc5d0\uc11c \uac00\uc7a5 \ud06c\uac8c \uae30\uc5ec\ud558\ub294 \ubd80\ubd84\uc740 \uac8c\uc784\uba85\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc600\uace0, \ud2b9\ud788 IP \uc778\uc9c0\ub3c4\uac00 \uc5c6\ub2e4\uba74 \uac8c\uc784\uba85\uc774 \uc9c1\uad00\uc801\uc778 \uac83\uc744 \ucd94\ucc9c\ud574 \ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uac8c\uc784\uba85\uc73c\ub85c\ub9cc \uc774 \uac8c\uc784\uc774 \ubb34\uc5c7\uc778\uc9c0 \ub5a0\uc624\ub974\uac8c \ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\uace0, \uac00\ub2a5\ud558\ub2e4\uba74 data.ai(\uad6c Appannie) \ub4f1\uc744 \ud1b5\ud574 \uac8c\uc784\uba85\uc758 \ud0a4\uc6cc\ub4dc \uac80\uc0c9\ub7c9\uc774 \ub192\uc740 \uac83\uc73c\ub85c \uc870\ud569\ud558\uc5ec \uac8c\uc784\uba85\ubd80\ud130 \uc804\ub7b5\uc801\uc778 \uace0\ubbfc\uc744 \ud574\ubcf4\uc2dc\ub294 \uac83\uc744 \ucd94\ucc9c \ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc81c\uac00 \uc774\uc804\uc5d0 \ud37c\ube14\ub9ac\uc2f1 \ud588\uc5c8\ub358 \u2018\ub4dc\ub8e8\uc640 \ub358\uc804\u2019\uc774\ub77c\ub294 \uac8c\uc784\uc758 \uae00\ub85c\ubc8c \ub7f0\uce6d \ucd08\uae30\uc5d0\ub294 \ubc1c\uc74c \uadf8\ub300\ub85c \u2018Druwa Dungeon\u2019 \uc73c\ub85c \ucd9c\uc2dc\ub97c \ud558\uc600\ub2e4\uac00 UA\ub2e8 CPI\ub3c4 \uc88b\uc9c0 \uc54a\uace0 Organic \uc720\uc800\ub3c4 \uc720\uc785\uc774 \uc800\uc870\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ud6c4\uc5d0 \uc704 \uac00\uc124\uc744 \uc804\uc81c\ub85c \ud558\uc5ec \uacfc\uac10\ud788 \u2018Raid the Dungeon\u2019 \uc73c\ub85c \uad50\uccb4 \ud588\ub358 \uacbd\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4. CVR\uc774 \ub300\ud3ed \uac1c\uc120\ub418\uba74\uc11c CPI\uac00 1\/4 \ub85c \uc904\uc5b4\ub4e4\uace0 \uac80\uc0c9 \ubc0f \ud0d0\uc0c9\uc73c\ub85c \uc720\uc785\ub418\ub294 Organic \uc720\uc800\ub4e4\ub3c4 \uc57d 5\ubc30 \uc815\ub3c4 \uc99d\uac00\ud588\ub358 \uc0ac\ub840\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305 \uc5ed\uc2dc \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\ub85c\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/strong><\/h2>\n

\uc774\ubbf8 \uc774\ud0c8\ud55c \uc720\uc800\ub4e4\uc5d0\uac8c \uc6b0\ub9ac \uac8c\uc784\uc744 \ub178\ucd9c \uc2dc\ud0ac \uc218 \uc788\ub294 \ub9ac\ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305\uc5d0\ub294 \ub2e4\uc591\ud55c \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\uc5d0\uc11c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc774\uace0 \uc190\uc27d\uac8c \ub9ac\ud0c0\uac9f\ud305 \ud558\ub294 \ubc29\ubc95\uc744 \uc18c\uac1c\ud574 \ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec\ubd84\ub4e4\uc740 Google Play Console\uacfc App Store Connect \uc640 \uce5c\uc219\ud558\uc2e0\uac00\uc694?
\n\uc800\ub294 \uc8fc\ub85c \uc18c\uaddc\ubaa8 \uac1c\ubc1c\uc0ac\uc640\uc758 \ub9cc\ub0a8\uc774 \ub9ce\uc544 \ub300\ud654\ub97c \ub098\ub204\ub2e4 \ubcf4\uba74 Google Play\uc640 App Store\uc5d0 \ubcf8\uc778\ub4e4\uc758 \ud504\ub85c\ub355\ud2b8\ub97c \uc11c\ube44\uc2a4 \ud558\uace0 \uc788\uc9c0\ub9cc \ucf58\uc194\uc758 \ubcf4\ubb3c \uac19\uc740 \uae30\ub2a5\ub4e4\uc744 \uc798 \ubaa8\ub974\uc2dc\ub294 \ubd84\ub4e4\uc744 \ub9ce\uc774 \ubd48\uc5c8\ub358 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uadfc App Store Connect\uc5d0\uc11c \uc120\ubcf4\uc778 \uc571 \ub0b4 \uc774\ubca4\ud2b8 (Event Card) \uae30\ub2a5\uc744 \ud1b5\ud574\uc11c \uac8c\uc784 \ub0b4 \uc8fc\uc694 \uc774\ubca4\ud2b8\ub4e4\uc744App Store \ud398\uc774\uc9c0\uc5d0 \ub178\ucd9c\uc744 \ud560 \uc218 \uc788\ub294 \uae30\ub2a5\uc774 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uc798 \ud65c\uc6a9\ud558\uace0 \uacc4\uc2dc\ub294 \ubd84\ub4e4\ub3c4 \ub9ce\uaca0\uc9c0\ub9cc \uac04\ub2e8\ud55c \uc124\uba85\uacfc \ud568\uaed8 \uc131\uacfc\uc5d0 \ub300\ud574\uc11c \uacf5\uc720\ud574 \ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4.<\/p>\n

App Store Connect\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc774\ubca4\ud2b8 \uce74\ub4dc\ub97c \ud1b5\ud574\uc11c \uc6b0\ub9ac \uac8c\uc784\uc744 \ud55c \ubc88\uc774\ub77c\ub3c4 \uc124\uce58\ud588\ub358 \uc804 \uc138\uacc4 \uc720\uc800\ub4e4\uc5d0\uac8c, App Store \ud0d0\uc0c9 \uc2dc \ud504\ub85c\ub355\ud2b8\uc5d0\uc11c \uac8c\uc2dc\ud55c \uc774\ubca4\ud2b8 \uce74\ub4dc \ub178\ucd9c\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uadf8\ub3d9\uc548\uc758 Paid \uad11\uace0 \ubcf4\ub2e4\ub3c4 \ub9ac\ud0c0\uac9f\ud305 \uce21\uba74\uc5d0\uc11c \ub354\uc6b1 \uac04\ub2e8\ud558\uace0 \uc815\uad50\ud55c \ub370\uc774\ud130\ub85c \ud2b8\ub798\ud0b9\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud604\uc7ac \uc81c\uac00 \ub2f4\ub2f9\ud558\ub294 \uac8c\uc784\uc778 \u2018\uace0\uc591\uc774\uc640 \uc2a4\ud504\u2019\uc758 \uc0ac\ub840\ub97c \uc608\ub85c \ub4e4\uba74, \uc774\ubca4\ud2b8 \uce74\ub4dc\uac00 1\ud68c \uc77c\uc8fc\uc77c\uac04 \ub178\ucd9c\ub420 \ub54c\ub9c8\ub2e4 \ud3c9\uade0 60\ub9cc \uc720\uc800\ub4e4\uc5d0\uac8c \ub178\ucd9c\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc720\uc800\ub4e4\uc758 \uc804\ud658\ub960\uc774 \ub354 \ub192\uc544\uc9c0\ub294 \ub300\uaddc\ubaa8 \uc774\ubca4\ud2b8\ub098 \uc5c5\ub370\uc774\ud2b8 \uc2dc\uc98c\uc5d0\ub294 \ucd5c\uc18c 200\ub9cc \uba85\uc5d0\uc11c 330\ub9cc \uba85\uae4c\uc9c0 \ub178\ucd9c \uc218\uac00 \uc99d\uac00\ub418\ub294 \uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

<\uc774\ubca4\ud2b8 \uce74\ub4dc \uc774\ubbf8\uc9c0\uc5d0\ub294 \ud14d\uc2a4\ud2b8\uac00 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc544\uc57c \ud569\ub2c8\ub2e4.><\/p>\n

\ub610\ud55c App Store Connect \ub0b4 \uac8c\uc2dc\ud588\ub358 \uc774\ubca4\ud2b8 \uce74\ub4dc\ub97c App Store \ud53c\uccd0\ub4dc \ub2f4\ub2f9\uc790 \ubd84\uc774 \ud655\uc778\ud558\uace0, \ub610 \uc774\ubca4\ud2b8 \uce74\ub4dc\uc758 \ub9e4\ub825\ub3c4\uac00 \ub192\ub2e4\uba74 App Store \ud53c\uccd0\ub4dc\ub97c \uc81c\uc548 \ubc1b\uc744 \uac00\ub2a5\uc131\ub3c4 \ub192\uc544\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uadf8\ub807\uac8c \uc9c4\ud589\ub41c App Store \ud53c\uccd0\ub4dc \uacbd\ud5d8\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0 \uc5ec\ub7ec\ubd84\ub4e4\ub3c4 \uc720\uc6a9\ud558\uac8c \ud65c\uc6a9\ud574 \ubcf4\uc168\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

Google Play Console\uc5d0\uc11c\ub3c4 App Store Connect\uc640 \ub3d9\uc77c\ud55c \uc131\uc9c8\uc758 \ud504\ub85c\ubaa8\uc158 \ucf58\ud150\uce20 (\uad6c LiveOps) \ub77c\ub294 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \ud574\ub2f9 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 Google Play \uac8c\uc784\uc988 \ud30c\ud2b8\ub108 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ucc38\uc5ec\ud574\uc57c \ud558\ub294\ub370\uc694. \ud574\ub2f9 \uae30\ub2a5\uc744 \ud1b5\ud574\uc11c \uc5ec\ub7ec\ubd84\ub4e4\uc758 \uc778\uac8c\uc784 \uc8fc\uc694 \uc774\ubca4\ud2b8\ub098 \uc5c5\ub370\uc774\ud2b8 \ub0b4\uc6a9\ub4e4\uc744 \uc774\ubbf8\uc9c0\uc640 \uac04\ub2e8\ud55c \ud14d\uc2a4\ud2b8\ub85c \uacf5\uac1c\ud558\uc5ec \ub9ac\ud0c0\uac9f\ud305 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5ed\uc2dc\ub098 \uc81c\uac00 \ub2f4\ub2f9\ud558\ub294 \u2018\uace0\uc591\uc774\uc640 \uc2a4\ud504\u2019 \uc0ac\ub840\ub97c \ub9d0\uc500\ub4dc\ub9ac\uba74 1\ud68c 2\uc8fc \ub178\ucd9c \uc2dc \uc804\uc138\uacc4 \ud3c9\uade0 150\ub9cc \uba85\uc5d0\uac8c \ub178\ucd9c\ub418\uba70 \ub192\uc740 \ud6a8\uacfc\ub97c \uae30\ub85d\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

\uc81c\uac00 \uc9c0\uae08\uae4c\uc9c0 \uc5b8\uae09\ud574 \ub4dc\ub9b0 \uac83\ub4e4\uc740 \uc6b0\ub9ac \ud504\ub85c\ub355\ud2b8\ub97c Google Play \uc640 App Store\uc5d0 \uc11c\ube44\uc2a4\ud558\ub294 \uc0ac\uc5c5 & \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 \ubd84\ub4e4\uc774 \uc219\uc9c0\ud574\uc57c \ud560 \uac00\uc7a5 \uae30\ucd08\uc801\uc778 \uac83\ub4e4\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/span><\/p>\n

\ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \ub9c8\ucf00\ud305\ub3c4 \ubb3c\ub860 \uc911\uc694\ud558\uc9c0\ub9cc, \uc720\uc800\ubd84\ub4e4\uc774 \uc5ec\ub7ec\ubd84\ub4e4\uc758 \uc571\uc744 \ucc3e\uace0 \uc571 \uc124\uce58\ub97c \uacb0\uc815\ud568\uc5d0 \uc788\uc5b4\uc11c \uac00\uc7a5 \ud070 \uc601\ud5a5\uc744 \ub07c\uce58\ub294 \uc2a4\ud1a0\uc5b4 \ud398\uc774\uc9c0\uac00 \uc798 \uad00\ub9ac\ub418\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\ubcf4\uc2dc\uae38 \ub2f9\ubd80 \ub4dc\ub9bd\ub2c8\ub2e4.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud55c\uad6d\uc758 \uac8c\uc784 \uac1c\ubc1c\uc0ac\uc774\uc790 \ud37c\ube14\ub9ac\uc154\uc778 \ub124\uc624\uc704\uc988\ub294 \ub2e4\uc591\ud55c \uc778\ub514\uac8c\uc784 \uac1c\ubc1c\uc0ac\ub4e4\uacfc \ud568\uaed8 \uc218\ub9ce\uc740 \ucf8c\uac70\ub97c \uc774\ub904\ub0b4\uace0 \uc788\ub294\ub370\uc694. \ud2b9\ud788 \ubaa8\ubc14\uc77c\uac8c\uc784 ‘\uace0\uc591\uc774\uc640 \uc2a4\ud504’\ub294 \uae00\ub85c\ubc8c \ub204\uc801 \ub2e4\uc6b4\ub85c\ub4dc\uc218 3\ucc9c\ub9cc \ud68c\ub97c \ub3cc\ud30c\ud558\uc600\uace0 \ud55c\uad6d \uac8c\uc784 \ucd5c\ucd08 \ub137\ud50c\ub9ad\uc2a4\uc640 \ud37c\ube14\ub9ac\uc2f1 \uacc4\uc57d\uc744 \ub9fa\uae30\ub3c4 \ud558\uc600\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc778\ub514\uac8c\uc784 \uac1c\ubc1c\uc0ac\uc640 \ud611\uc5c5\uc744 \uc774\uc5b4\uc624\uace0 \uc788\ub294 \ub124\uc624\uc704\uc988 \uae40\uc601\ucc2c \uc2e4\uc7a5\uc758 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. 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