{"id":13794,"date":"2022-10-24T07:59:54","date_gmt":"2022-10-24T14:59:54","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13794"},"modified":"2022-10-24T07:59:54","modified_gmt":"2022-10-24T14:59:54","slug":"marketing-analytics-growth-product-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/marketing-analytics-growth-product-marketing\/","title":{"rendered":"Marketing + Analytics = Growth & Product Marketing"},"content":{"rendered":"

\ubc88\uac1c\uc7a5\ud130\ub294 \uc9c1\uac70\ub798\ubd80\ud130 \ud0dd\ubc30\uac70\ub798\uae4c\uc9c0 \uc27d\uace0 \uc548\uc804\ud558\uac8c \uc774\uc6a9\uc774 \uac00\ub2a5\ud55c \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. 2022\ub144 1\ubd84\uae30, \ucd1d 820\uc5b5 \uc6d0\uc758 \uc2e0\uaddc \ud22c\uc790\ub97c \ud655\uc815\ud558\uba70 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc778\uc815\ubc1b\uc740 ‘\ucde8\ud5a5 \uac70\ub798 \uc571’ \ubc88\uac1c\uc7a5\ud130\ub294 \ub9ac\ucee4\uba38\uc2a4 \ud14c\ud06c \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc911\uace0\uac70\ub798\ub97c \uc704\ud55c \ud601\uc2e0\uc744 \uc774\uc5b4 \ub098\uac00\uace0 \uc788\ub294\ub370\uc694.<\/i><\/p>\n

\ubc88\uac1c\uc7a5\ud130 GPM(Growth&Product Marketing)\ud300\uc744 \ucd1d\uad04\ud558\uace0 \uc788\ub294 \uae40\ud55c\uc0c1 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\uc758 \ucee4\ub9ac\uc5b4 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/i><\/p>\n

\n

\ubd84\uc11d\ub3c4 \ud560 \uc904 \uc544\ub294 \ub9c8\ucf00\ud130, \ub3c4\ub300\uccb4 \uc5b4\ub5a4 \uc810\uc774 \uc88b\uc744\uae4c\uc694?<\/h3>\n

\ub9c8\ucf00\ud130\uac00 \uc9c1\uc811\uc801\uc778 \ubd84\uc11d\uae4c\uc9c0 \uac00\ub2a5\ud55c \uc0c1\ud0dc\uac00 \ub418\uba74 \uc2dc\uac04\uacfc \ub178\ub825\uc740 \ubc30 \uc774\uc0c1\uc774 \ub4e4\uc9c0\ub9cc \uc5bb\uc744 \uc218 \uc788\ub294 \uacb0\uacfc\ub294 \uadf8 \uc774\uc0c1\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc608\ub85c \ub4e4\uba74 \ubcf4\ud1b5\uc740 Acquisition, Retained Customer\uc640 \uac19\uc740 \uc808\ub300 \uace0\uac1d\uc218 \uc9c0\ud45c\ub97c \ubcf4\uac70\ub098 CAC, ROAS\uc640 \uac19\uc740 \ud6a8\uc728 \uc9c0\ud45c\uc5d0 \ud3ec\ucee4\uc2a4\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc8fc\uc5b4\uc9c4 \uc608\uc0b0\uc5d0\uc11c \ucd5c\uace0\uc758 \ud6a8\uc728\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uae30 \uc704\ud574 \uacbd\ud5d8\uc744 \ud1b5\ud55c \uc778\uc0ac\uc774\ud2b8\uc640 \ub9e4\uccb4\uc758 \uba38\uc2e0\ub7ec\ub2dd, AI \ub85c\uc9c1\uc744 \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n

\ub9cc\uc57d\uc5d0 \uc5ec\uae30\uc11c \ubd84\uc11d\uc744 \ud560 \uc904 \uc544\ub294 \ub9c8\ucf00\ud130\ub77c\uba74, \uc9d1\ud589\ud558\uace0 \uc788\ub294 \ub9e4\uccb4\uac00 \ub2e4\ub978 \ub9e4\uccb4\uc758 \uace0\uac1d\uc744 \uc7a0\uc2dd\ud558\ub294 \uac83\uc740 \uc544\ub2cc\uc9c0 Cannibalization \ubd84\uc11d\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc73c\uba70, \uc9d1\ud589\ud558\uace0 \uc788\ub294 \ub9e4\uccb4\uc5d0 Incrementality\uac00 \uc874\uc7ac\ud558\ub294\uc9c0 \uce21\uc815\ud574\ubcfc \uc218 \uc788\uace0, \ub098\uc544\uac00 \ud55c\uc815\ub41c \uc608\uc0b0\uc73c\ub85c \ucd5c\uace0\uc758 \ud6a8\uc728\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uae30 \uc704\ud574 \ucf54\ud638\ud2b8\ub97c \ub098\ub220 A\/B test\ub97c \ud1b5\ud574 \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4\uc758 \ud6a8\uacfc\uc131\uc744 \ub9e4\uccb4\uc5d0 \uc758\uc874\ud558\uac70\ub098 \ub204\uad70\uac00\uc758 \uc758\uacac\uc744 \ud1b5\ud574\uc11c\uac00 \uc544\ub2c8\ub77c \ub370\uc774\ud130\ub97c \ud1b5\ud574\uc11c \uac80\uc99d\ud560 \uc218 \uc788\uac8c \ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \ub098\uc544\uac00 Paid \ucc44\ub110\ub85c \uc720\uc785\ub41c \uace0\uac1d\uc774 Organic \ucc44\ub110\ub85c \uc720\uc785\ub41c \uace0\uac1d\uacfc \uba87 \uac1c\uc6d4 \ud6c4 \ud37c\ud3ec\uba3c\uc2a4\uac00 \uc5b4\ub5bb\uac8c \ucc28\uc774\uac00 \ub098\ub294\uc9c0\ub3c4 \ubbf8\ub9ac \uc810\uccd0\ubcfc \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\ub9c8\ucf00\ud130\ub294 \ubd84\uc11d\uac00\uc785\ub2c8\ub2e4. \uadfc\ub370 \uc774\uc820 SQL\uc744 \uacc1\ub4e4\uc778\u2026<\/h3>\n

\uc0ac\uc2e4 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf00\ud130\ub4e4\uc740 \ub9e4\uc77c \ubd84\uc11d\uc744 \ud569\ub2c8\ub2e4. \ub9e4\uccb4\ub098 \ucc44\ub110\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uccb4\ud06c\ud558\uace0 \uc6d0\uc778\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\ub77c\uba74 \ube7c\ub193\uc744 \uc218 \uc5c6\ub294 \ub8e8\ud2f4 \uc5c5\ubb34\ub2c8\uae4c\uc694. \uc81c\uac00 \uc598\uae30\ud558\uace0 \uc2f6\uc740 \ubd84\uc11d\uc740 \ubc14\ub85c \u2018\uac00\uc124 \uac80\uc815\u2019\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub85c\uc11c \uc5c5\ubb34\ub97c \ud558\ub2e4 \ubcf4\uba74 \ub9ce\uc740 \uac00\uc124\ub4e4\uc744 \uc218\ub9bd\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \u2018\ucea0\ud398\uc778 A\ub85c \ub4e4\uc5b4\uc628 \uace0\uac1d\uc758 \ud6a8\uc728\uc774 \uc88b\uc740 \uc774\uc720\ub294 \uc660\uc9c0 30\ub300 \ube44\uc911\uc774 \ub192\uac70\ub098 \uc7ac\uad6c\ub9e4\uace0\uac1d \ube44\uc911\uc774 \ub192\uc544\uc11c \uadf8\ub7f4 \uac83 \uac19\uc740\ub370\u2019\uc640 \uac19\uc740 \uac83 \ub9d0\uc774\uc8e0. \ubcc4\uac70 \uc544\ub2cc \uac83 \uac19\uc544\ub3c4 \uc774\ub7ec\ud55c \uc758\ubb38\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \ubd84\uc11d\uc774\uace0, \uac00\ub824\uc6b4 \uacf3\uc744 \uae01\uc5b4\uc8fc\ub294 \uc778\uc0ac\uc774\ud2b8\uac00 \ub418\uc5b4\uc904 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\uc758 \ud569\uc774 \ub2f9\uc5f0\ud788 \uc2e4\ub825\uc774 \ub420 \uac83\uc774\uace0\uc694.<\/p>\n

\uc800\ub294 \ub0b4\ubd80\uc5d0\uc11c 3rd party \ubd84\uc11d \ud234\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4\ub294 \uc804\uc81c\ud558\uc5d0 SQL \ud559\uc2b5\uc744 \ucd94\ucc9c\ud558\ub294\ub370\uc694. \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc9c1\uc811\uc801\uc73c\ub85c \uc804\ub7b5\uc744 \uc138\uc6b0\uace0 \ucea0\ud398\uc778\ub4e4\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc788\uc5b4 \uc778\ud48b \ub300\ube44 \uc544\uc6c3\ud48b\uc774 \uac00\uc7a5 \uc88b\uc740 \uac83\uc740 \ubc14\ub85c SQL\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. SQL\uc744 \ubc30\uc6b4\ub2e4\uba74 \uc704\uc5d0\uc11c \uc608\ub85c \ub4e0 \uac83\uacfc \uac19\uc740 \uad81\uae08\uc99d\ub4e4\uc744 \ubc14\ub85c \ud574\uc18c\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc5d1\uc140 \ud568\uc218\ub3c4 \uc88b\uace0 \ud1b5\uacc4\uc774\ub860\ub3c4 \uc88b\uace0 \ud30c\uc774\uc36c\ub3c4 \uc88b\uc9c0\ub9cc, \ub2f9\uc7a5 \ud37c\ud3ec\uba3c\uc2a4\uc758 \uc9c8\uc744 \uace0\ubbfc\ud574\uc57c \ud558\ub294 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uba3c\uc800, \uadf8\ub9ac\uace0 \uc790\uc8fc \uaebc\ub0bc \uba54\uc778 \ubb34\uae30\uac00 \ub418\uc5b4\uc904 \uce5c\uad6c\ub294 SQL\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.
\n3rd party \ud234\uc740 \ud68c\uc0ac\ub9c8\ub2e4 \ub3c4\uc785 \uc5ec\ubd80 \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\uc5b4\ub3c4, SQL\uc740 \uae30\ubcf8\uc801\uc73c\ub85c \uaddc\uaca9\ud654\ub41c \uc5b8\uc5b4\ub85c\uc11c \ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \uc0ac\uc6a9 \uac00\ub2a5\ud558\uc8e0. \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub204\uad6c\ub098 DB\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\ub294 self-service \uc2dc\uc2a4\ud15c\ub4e4\uc774 \uc798 \uad6c\ucd95\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad00\uc2ec\ub9cc \uc788\ub2e4\uba74 \ub204\uad6c\ub4e0\uc9c0 Data-access\/driven\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

\uac00\ubcf4\uc790\uace0! \uc74c \uadf8\ub7f0\ub370 \uc5b4\ub5bb\uac8c \ud559\uc2b5\ud574\uc694?<\/strong><\/h3>\n

(\ud654\ub0a8\uc8fc\uc758) \ube44\ubc95\uc774 \uc788\uc73c\uba74 \uc88b\uaca0\uc9c0\ub9cc \uc815\ub2f5\uc740 \u2018\uc815\ud574\uc9c4 \uc655\ub3c4\ub294 \uc5c6\ub2e4\u2019\uc785\ub2c8\ub2e4. \uc81c \uc0ac\ub840\ub3c4 \uc0ac\uc2e4 \ud558\ub098\uc758 \uc0d8\ud50c\uc785\ub2c8\ub2e4. \uc800\ub294 \ud648\uc1fc\ud551\uc0ac \uc778\ud558\uc6b0\uc2a4 \ub9c8\ucf00\ud130\ub85c \ucee4\ub9ac\uc5b4\ub97c \uc2dc\uc791\ud574, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\ub85c \ud648\uc1fc\ud551 \uc0c1\ud488 \uad11\uace0 \uc774\uba54\uc77c\uc744 \ubc1c\uc1a1\ud558\ub294 \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc880 \ub354 \uc815\uad50\ud55c \ud0c0\uac9f\ud305\uc73c\ub85c \ubcf4\ub2e4 \ub098\uc740 \uc624\ud508\uc728, \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ub9cc\ub4e4\uace0\uc790 \ud558\ub294 \ubaa9\ud45c\ub97c \uac16\uace0 \uc2a4\uc2a4\ub85c SQL\uc744 \uacf5\ubd80\ud588\ub358 \uac83\uc774 \uc2dc\uc791\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ucc45 \ud55c \uad8c\uc744 \uc0ac\uc11c \uacc1\uc5d0 \ub450\uace0 \uac1c\ubc1c\uc790\uac00 \uc9dc\uc900 \ucffc\ub9ac\ub97c \uc774\ub9ac\uc800\ub9ac \ub72f\uc5b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ubaa8\ub974\ub294 \uac83\uc740 \uac1c\ubc1c\uc790\ub97c \ubd99\uc7a1\uace0 \uacc4\uc18d\ud574\uc11c \uc9c8\ubb38\ud588\uc2b5\ub2c8\ub2e4. (\ud558\ub3c4 \uc9c8\ubb38\uc744 \ub9ce\uc774 \ud574\uc11c \ud558\ub8e8\uc5d0 \ucd5c\ub300 \uc9c8\ubb38 3\ud68c\uac00 \ub118\uc5b4\uac00\uba74 \ub2f5\uc7a5\uc774 \uc5c6\uae30\ub3c4 \ud588\uc8e0.) \uc8fc\ubcc0 CRM \ud300\uc6d0\ub4e4\uc5d0\uac8c\ub3c4 \uc18c\uc2a4\ub97c \ubc1b\uace0 \ub3c4\uc6c0\uc744 \uad6c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc8fc\ubcc0\uc5d0 \uc798 \ud558\ub294 \ubd84\uc774 \uc788\ub2e4\uba74 \ucee4\ud53c \ud55c\uc794\uc744 \uc0ac\ub4dc\ub9ac\uba70 \uadf8 \ubd84\uc5d0\uac8c \ub3c4\uc6c0\uc744 \ubc1b\ub294 \uac83\uc774 \ucc98\uc74c\uc5d0\ub294 \uac00\uc7a5 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc2e4 \uc694\uc998\uc740 \ub370\uc774\ud130 \ud559\uc2b5\uc744 \ud560 \uc218 \uc788\ub294 \uacf3\ub4e4\uc774 \uc815\ub9d0 \uc798 \ub418\uc5b4\uc788\uc2b5\ub2c8\ub2e4. \uc815\ubcf4\uac00 \ub108\ubb34 \ub9ce\uae30\uc5d0 \uc790\uce6b \uc798\ubabb\ud558\uba74 \uc815\ubcf4\uc18d\uc5d0\uc11c \uac08\ud53c\ub97c \ubabb \uc7a1\uace0 \ud45c\ub958\ud558\uac8c \ub420 \uc218\ub3c4 \uc788\uc8e0. DataCamp\ucc98\ub7fc \uc2dc\uc2a4\ud15c\uc744 \uac16\ucd98 \uad50\uc721 \uae30\uad00\ub3c4 \uc88b\uc2b5\ub2c8\ub2e4\ub9cc, \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uae38\uc740 \uc774\ubbf8 \uc9dc\uc5ec\uc9c4 \ucffc\ub9ac\ub97c \uc7ac\uc870\uba85\ud558\uace0 \ub72f\uc5b4\ubcf4\uba70 \ubcf8\uc778 \uc5c5\ubb34\uc5d0 \ud558\ub098\uc529 \uc801\uc6a9\ud574\uac00\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uac1c\uc778\uc801\uc73c\ub85c \ub7ec\ub2dd\ucee4\ube0c \uae30\uac04\uc774 \uae38\uc5c8\uc2b5\ub2c8\ub2e4. \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\ub294\ub370 1\ub144 \ubc18\uc740 \uac78\ub838\uc73c\ub2c8\uae50\uc694. \uadf8\ub798\ub3c4 \ud3ec\uae30\ud558\uc9c0 \uc54a\uace0 \uc870\uae09\ud574\ud558\uc9c0 \uc54a\uace0 \uacc4\uc18d \ud2c8\ud2c8\ud788 \ud559\uc2b5\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \uae30\ucd08\uccb4\ub825\uc744 \uc313\uace0 \uc880 \ub354 \ucc10\ud558\uac8c \ubd84\uc11d\uc744 \ubc30\uc6b0\uace0 \uc2f6\uc5b4 \ucfe0\ud321 \uadf8\ub85c\uc2a4 \ubd84\uc11d\ud300\uc5d0 \uc9c0\uc6d0\ud588\uace0 Business Analyst\ub85c \ucee4\ub9ac\uc5b4\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. SQL \ud14c\uc2a4\ud2b8\ub97c \uac00\uae4c\uc2a4\ub85c \ud1b5\uacfc\ud588\ub358 \uac8c \uae30\uc5b5\uc774 \ub0a9\ub2c8\ub2e4.<\/p>\n

\uae30\ucd08\ud1b5\uacc4, BI\ud234\uacfc \uc870\uae08\uc529 \uce5c\ud574\uc9c0\uae30<\/h3>\n

\uc9c1\ubb34\ub97c \uc62e\uae30\uace0 \ubd84\uc11d \uc5ed\ub7c9\uc744 \uc313\uae30 \uc704\ud574 \ud544\uc694\ud588\ub358 \uac83\uc740 \ud30c\uc774\uc36c\uc774 \uc544\ub2c8\ub77c BI \ud234\uacfc \uae30\ucd08\ud1b5\uacc4\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub2f9\uc2dc \ub9c8\ucf00\ud130\uc640 \ud611\ub825\ud558\ub294 \uad00\uacc4\uc5d0 \uc788\ub294 BA\ub85c\uc11c \uc9c1\ucc45\uc5d0 \ub9de\ub294 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ubcf4\uc5ec\uc8fc\uae30 \uc704\ud574 \ubd84\uc11d \uc5ed\ub7c9 \ud5a5\uc0c1\uc5d0 \uc0c1\ub2f9\ud788 \uace0\uad70\ubd84\ud22c \ud588\uc2b5\ub2c8\ub2e4. \uc8fc\ubcc4\ub85c \uac01\uae30 \ub2e4\ub978 Growth \uc2e4\ud5d8\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc774 \uc77c\uc0c1\uc774\uc5c8\uace0 \uac80\uc99d \ucee4\ubbf8\ud2f0\uac00 \uc788\uc5b4 \ud1b5\uacc4\uc801 \uc5c4\ubc00\uc131\uc744 \uac16\ucd98 \uacb0\uacfc \uce21\uc815\ub3c4 \uc911\uc694\ud55c \uc694\uc18c\uc600\uae30\uc5d0 \uc774 \ubaa8\ub4e0 \uacfc\uc815\ub4e4\uc744 \ud314\ub85c\uc5c5\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130 \ucd94\ucd9c\uc740 \uae30\ubcf8 \uc790\uc9c8\uc774\uace0 \uac1d\ub2e8\uac00 \uac80\uc99d\uc744 \uc704\ud55c T-test\/\uc70c\ucf55\uc2a8 \uac80\uc815, \ucee8\ubc84\uc804 \uac80\uc99d\uc744 \uc704\ud55c \ube44\uc728 \uac80\uc815\uacfc \uac19\uc740 A\/B testing \uacb0\uacfc \ud3c9\uac00, \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \uc2dc\uac01\ud654\uc640 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub2a5\ub825\uc774 \uc911\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubd84\uc11d\uc758 \ub05d\uc740 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\ub77c\uace0 \ub9d0\ud560 \uc218 \uc788\uc744 \uc815\ub3c4\ub85c, \uc65c \ubd84\uc11d\uc744 \uc2dc\uc791\ud588\uace0 \ud2b9\uc774\uc810\uc740 \uc5b4\ub514\uc11c \ubc1c\uacac\ud588\uc73c\uba70, \uc815\ub9d0 \uc131\uc7a5\uc774 \uc774\ub8e8\uc5b4\uc84c\ub294\uc9c0 \ub4f1\uc758 \uacfc\uc815\uc744 \ud0dc\ube14\ub85c\ub85c \uad6c\ud604\ud558\uc5ec \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \uacfc\uc815\ub4e4\uc744 \ucc3e\ub294 \uacfc\uc815\ub3c4 \ud14c\uc774\ube14\uc744 \ud558\ub098 \ub9cc\ub4e4\uc5b4 \ud0dc\ube14\ub85c\uc5d0 \uc5b9\uc5b4 \uc774\ub9ac\uc800\ub9ac \ub3cc\ub824\ubd24\uc2b5\ub2c8\ub2e4. EDA \uc790\uccb4\ub97c BI \ud234\ub85c \uc9c4\ud589\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub807\ub2e4\uba74 \uc778\uc2a4\ud0c0 \uad11\uace0\uc5d0 \uc790\uafb8 \ub728\ub294 Python\uc740 \ub3c4\ub300\uccb4 \uc5b8\uc81c \ud559\uc2b5\ud558\ub098\uc694?<\/h3>\n

\ub9cc\uc57d \ub9c8\ucf00\ud305 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uae30\ud68d, \uc9c4\ud589, \ud3c9\uac00\ud558\ub294 \ub370 \ubb34\ub9ac\uac00 \uc5c6\ub2e4\uba74 \ubc30\uc6b8 \ud544\uc694\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\ub4e4\uc758 \ubc1c \ube60\ub978 \ub9c8\ucf00\ud305 \uc5c5\ubb34\uc5d0 \ubc29\ud574\uac00 \ub41c\ub2e4\uba74 \ud30c\uc774\uc36c\uc5d0 \uc2dc\uac04\uc744 \uc3df\uae30\ubcf4\ub2e4\ub294 \uc624\ud788\ub824 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ed\ub7c9 \ud5a5\uc0c1\uc5d0 \uc2dc\uac04\uc744 \uc3df\ub294 \uac8c \ub354 \ub9de\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub9cc\uc57d\uc5d0 \ubcf8\uc778 \ud544\ub4dc\uc758 \uc804\ubb38\uc801 \ub3c4\uba54\uc778 \uc9c0\uc2dd, \uac00\uc124 \uac80\uc815\uc5d0 \ud544\uc694\ud55c SQL, BI, \uae30\ucd08\ud1b5\uacc4\uc774\ub860\uc774 \ub4b7\ubc1b\uce68\ub41c\ub2e4\uba74\uc694. \ub300\ubd80\ubd84\uc758 \ubd84\uc11d\uc5d0\uc11c\ub294 \ud30c\uc774\uc36c\uae4c\uc9c0 \uc694\uad6c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e0\uc18d\ud558\uac8c \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc9dc\uace0 \uc6c0\uc9c1\uc5ec\uc57c \ud558\ub294 Growth marketing \uc0c1\ud669\uc5d0 \ud30c\uc774\uc36c \ucf54\ub4dc\ub97c \uc9dc\uace0 \uc788\uc744 \uc2dc\uac04\uc774 \uadf8\ub807\uac8c \ub9ce\uc9c0 \uc54a\uc8e0.<\/p>\n

\uadf8\ub7fc\uc5d0\ub3c4 \uc800\ub294 \uc544\ub798\uc640 \uac19\uc740 \uc0c1\ud669\uc774 \uc8fc\uc5b4\uc84c\uae30\uc5d0 \ud30c\uc774\uc36c\uc744 \ubc30\uc6b0\uace0 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  • \uc678\ubd80\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ud06c\ub864\ub9c1\ud574\uc57c \ud558\ub294 \uc0c1\ud669 (\uc5c5\ubb34\uc790\ub3d9\ud654 & \ud6a8\uc728\ud654)<\/li>\n
  • Airflow\ub97c \ud65c\uc6a9\ud55c SQL\uc758 \ud30c\uc774\ud504\ub77c\uc778 \ubc30\uce58 \uc81c\uc791<\/li>\n
  • \uc5d1\uc140 \uc774\uc0c1\uc758 \ub370\uc774\ud130 \ud06c\uae30\uc5d0 \ub300\ud55c A\/B test \uacb0\uacfc \ubd84\uc11d (T-test, ANOVA)<\/li>\n
  • \uc9c0\ub3c4\ud559\uc2b5, \ube44\uc9c0\ub3c4\ud559\uc2b5 \uba38\uc2e0\ub7ec\ub2dd\uc744 \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\uc6a9 (\ud074\ub7ec\uc2a4\ud130\ub9c1\uc744 \ud1b5\ud55c Segmentation, Feature Importance \ucd94\ucd9c, \uc608\uce21 \ubaa8\ub378\ub9c1, \ucd94\ucc9c\uc2dc\uc2a4\ud15c \uc81c\uc791)<\/li>\n<\/ul>\n

    \uc6b0\ub9ac\uc758 \ucee4\ub9ac\uc5b4 Goal\uc774 \ubd84\uc11d \uc790\uccb4\uc758 \ud488\uc9c8\uc744 \ucd5c\uace0\ub85c \ub04c\uc5b4\uc62c\ub824\uc57c \ud558\ub294 Data Analyst\ub098 Data Scientist\uac00 \uc544\ub2cc \uc774\uc0c1 Growth Marketing\uc744 \uc704\ud574\uc11c\ub77c\uba74 SQL, BI\ud234, \uae30\ucd08\ud1b5\uacc4\uc774\ub860 \uae30\ubc18\uc73c\ub85c \uc2e0\uc18d, \uc815\ud655\ud55c \ubd84\uc11d \uae30\ubc18\uc758 \ube60\ub978 \uc561\uc158\uc744 \ud558\ub294 \uac83\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud560 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4. \ubb34\uc5c7\ubcf4\ub2e4, \ubd84\uc11d \uc774\uc804\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ubc14\ub85c \uc5c5\uc5d0 \ub300\ud55c Domain Knowledge \ucd95\uc801\uc785\ub2c8\ub2e4. \ub178\ub828\ud55c \ub9c8\ucf00\ud130\ubd84\ub4e4\uc740 \uacf5\uac10\ud558\uc2e4 \uac81\ub2c8\ub2e4. \uc2e4\uc804\uc744 \ub9ce\uc774 \uacaa\uc5b4 \uc313\uc778 \uac12\uc9c4 \uacbd\ud5d8\ub4e4\uc774 \ub0a8\ub4e4\uacfc\ub294 \ucc28\ubcc4\ud654\ub41c \ucd5c\uace0\uc758 \uc790\uc0b0\uc774\uc790 \uc5ed\ub7c9\uc778 \uac83\uc744\uc694. \ubd84\uc11d\uc744 \ud560 \uc904 \uc544\ub294 \ub9c8\ucf00\ud130\ub294 \ub4e4\uc5b4\ubd24\uc5b4\ub3c4 \ub9c8\ucf00\ud305\uc744 \ud560 \uc904 \uc544\ub294 \ubd84\uc11d\uac00\ub294 \uc57d\uac04 \uc774\uc0c1\ud558\uac8c \ub290\uaef4\uc9c0\uc2e4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

    \uc774\uc81c\ub294 \uc2e4\uc804 Growth hacking!<\/h3>\n

    \ubc88\uac1c\uc7a5\ud130 Growth & Product Marketing \ud300\uc758 \uc5c5\ubb34\ub294 \ub0b4\uc678\ubd80 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc720\uc800 \ud68d\ub4dd\uacfc \uc720\uc9c0, \ub9e4\ucd9c \ucc3d\ucd9c, \ud504\ub85c\ub355\ud2b8 \uac1c\uc120\uc744 \uc704\ud55c \ubd84\uc11d\uacfc \uc2e4\ud5d8 \ub4f1 \ub9e4\uc6b0 \uad11\ubc94\uc704\ud558\uace0 \ud1b5\ud569\uc801\uc778 \ud615\ud0dc\ub97c \ub760\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c LTV, GMV, Retention \uac19\uc740 \uc804\uc0ac \uc8fc\uc694 \uc9c0\ud45c\ub97c \uad00\ub9ac\ud558\uace0 \uc774\ub97c \uc99d\ub300\ud558\uae30 \uc704\ud55c \uc2e4\uc81c\uc801\uc778 \ucea0\ud398\uc778 \uc218\ub9bd, A\/B test \uc2e4\ud589\ub3c4 \ub2f4\ub2f9\ud558\uace0 \uc788\uace0\uc694. \uadf8 \uacfc\uc815\uc5d0\uc11c \uc544\ub798\uc640 \uac19\uc740 \uc8fc\uc81c\ub85c \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\uace0 \uc9c0\ud45c \uad00\ub9ac\ub3c4 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uc800\ud76c GPM\ud300\uc5d0\uc11c \uc9c4\ud589\ud588\ub358 \uadf8\ub85c\uc2a4 \ubd84\uc11d \uc0ac\ub840 \ud55c \uac00\uc9c0\ub97c \uc18c\uac1c\ud574\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n

    <\ucc3e\uc544\ubcf4\uc790 \u2018Aha moment\u2019><\/strong>
    \n\uba54\ud0c0(\uad6c \ud398\uc774\uc2a4\ubd81) Growth \ud300\uc740 \ud398\uc774\uc2a4\ubd81\uc744 \ucc98\uc74c \uc811\ud558\uace0 10\uc77c \uc548\uc5d0 7\uba85 \uc774\uc0c1\uc758 \uce5c\uad6c\ub97c \ub9fa\uc73c\uba74, \uadf8 \uc0ac\uc6a9\uc790\ub294 \ud398\uc774\uc2a4\ubd81\uc758 \uac00\uce58\ub97c \uae68\ub2eb\uace0 \uacc4\uc18d \ud398\uc774\uc2a4\ubd81\uc744 \uc0ac\uc6a9\ud558\uac8c \ub41c\ub2e4\ub294 \uac83\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc720\uc0ac\ud55c \uc608\ub85c \ud2b8\uc704\ud130\ub294 30\uba85\uc758 \uc720\uc800\ub97c \ud314\ub85c\uc6b0\ud558\ub294 \uac83, \uc2ac\ub799\uc740 \ud300\uc5d0\uc11c 2,000\uac1c\uc758 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b8 \uc21c\uac04\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc81c\ud488\/\uc11c\ube44\uc2a4\uc758 \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uae68\ub2eb\ub294 \uc21c\uac04, \uadf8\uac83\uc744 \u2018\uc544\ud558 \ubaa8\uba3c\ud2b8\u2019\ub77c\uace0 \ubd80\ub985\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc544\ud558 \ubaa8\uba3c\ud2b8\ub97c \ubc1c\uacac\ud558\uace0 \ub2ec\uc131\ud558\ub294 \uae38\uc5d0\ub294 \uc655\ub3c4\uac00 \uc5c6\uae30\uc5d0 \uac01 \ud50c\ub7ab\ud3fc\uc5d0 \ub9de\ub294 \uc131\uacf5 \ubc29\uc815\uc2dd\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

    \uadf8\ub807\ub2e4\uba74 \uc544\ud558 \ubaa8\uba3c\ud2b8\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc5b4\ub5bb\uac8c \ucc3e\uc544\ub0bc\uae4c\uc694? \ub300\ud45c\uc801\uc73c\ub85c \u2018Retention is the king of the growth.\u2019\ub77c\ub294 \ub9d0\uc774 \uc788\ub4ef\uc774 \ub9ac\ud150\uc158\uc744 \ud575\uc2ec \uc9c0\ud45c\ub85c \ub450\uace0 \ubd84\uc11d\uc744 \ud1b5\ud574 \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/p>\n

      \n
    • Step 1: \ubc29\ubb38\ub9ac\ud150\uc158 \uae30\uc900\uc810 \ucc3e\uae30<\/strong>\n
        \n
      • \uac01 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucd94\uad6c\ud558\ub294 North Star\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub530\ub77c \uc9c0\ud45c\ub97c \uc120\ud0dd\ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uce21\uc815\uc774 \uc27d\uace0 \ub113\uc740 \ubaa8\uc218 \ucee4\ubc84\ub9ac\uc9c0\ub97c \uac00\uc9c0\ub294 \ubc29\ubb38\ub9ac\ud150\uc158\uc744 \uae30\uc900\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc6b0\uc218\uace0\uac1d\uc774\ub4e0 \uc2e0\uaddc\uace0\uac1d\uc774\ub4e0 \ubc29\ubb38\uc740 \ubb34\uc870\uac74\ud574\uc57c \ud558\ub2c8\uae50\uc694.<\/li>\n
      • \ud50c\ub7ab\ud3fc\uc758 \ud3c9\uade0 \ubc29\ubb38 \ube48\ub3c4\ub97c \ucc38\uace0\ub3c4 \ud558\uace0 x\ucd95\uc758 \uae30\uac04\uc744 \ubc14\uafd4\uac00\uba70 \uc801\uc808\ud55c Period(\uc77c\ubcc4, \uc8fc\ubcc4, \uc6d4\ubcc4, \ubd84\uae30\ubcc4)\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.<\/li>\n
      • \uc989, \uc6b0\ub9ac \ud50c\ub7ab\ud3fc\uc740 \ub9ac\ud150\uc158 \uc8fc\uae30\uac00 \uc77c\ubcc4\uc778\uc9c0, \ubd84\uae30\ubcc4\uc778\uc9c0 EDA\ub97c \ud1b5\ud574 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ub9ac\ud150\uc158 \uadf8\ub798\ud504\ub97c \uadf8\ub824 \uc5d8\ubcf4\uc6b0 \ubc14\ub85c \ub77c\uc778\uc758 \ubaa8\uc2b5\uc744 \ubcf4\ub294 \uac83\uc774 \uac00\uc7a5 \uc9c1\uad00\uc801\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
          \n
        • Step 2: \uac00\uc124 \ube0c\ub808\uc778\uc2a4\ud1b0<\/strong>\n
            \n
          • \ub9ac\ud150\uc158\uc774 \uae34 \uace0\uac1d\uacfc \uc774\ud0c8\ud55c \uace0\uac1d\uc758 \ucc28\uc774\ub97c \uad6c\ubd84\ud574 \uc904 Action point\ub97c \ucc3e\uc2b5\ub2c8\ub2e4.
            \n(\ud300\uc6d0\ub4e4\ub07c\ub9ac \ucd1d 20~30\uac1c\ub97c \ube0c\ub808\uc778\uc2a4\ud1b0\ud55c \ub2e4\uc74c\uc5d0 \uc2e4\uc81c\ub85c \uac80\uc99d\ud574\ubcfc 5\uac00\uc9c0\ub97c \ucd94\ub824\ubcf4\uc138\uc694.)<\/li>\n
          • GPM\ud300\ub3c4 \ud654\uc774\ud2b8\ubcf4\ub4dc\uc5d0 \ud558\ub098\uc529 \uc801\uc5b4\uac00\uba70, \u2018\uc801\uc5b4\ub3c4 \uce74\ud14c\uace0\ub9ac N\uac1c \uc774\uc0c1 \uac70\ub798\ud55c \uace0\uac1d’, \u2018\uc801\uc5b4\ub3c4 \uc88b\uc544\uc694\ub97c N\uac1c \uc774\uc0c1 \ub204\ub978 \uace0\uac1d’\uacfc \uac19\uc740 \ub9ac\uc2a4\ud2b8\uc5c5\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
              \n
            • Step 3: \ubaa8\ub450\uc758 \ub3d9\uc758\ub97c \uc5bb\uc5b4 \ucd94\ub824\uc9c4 \uc57d 3~5\uac00\uc9c0 \uc9c0\ud45c\ub85c \uac00\uc124 \uac80\uc99d<\/strong>\n
                \n
              • \uc2e0\uaddc\uac00\uc785 \uc720\uc800\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\uc815 \uc9c0\ud45c\ub97c \ub2ec\uc131\ud55c \uadf8\ub8f9\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uc744 \ub098\ub220\uc11c \ub9ac\ud150\uc158\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \uc544\ub798 4\uac00\uc9c0 \uc22b\uc790\ub97c \uae30\ubc18\uc73c\ub85c \ucd5c\uc885 \uc9c0\ud45c 1\uac1c\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4.\n
                  \n
                • \ud574\ub2f9 \uac00\uc124\uc744 \uacbd\ud5d8\ud55c \uace0\uac1d\uc758 \ubaa8\uc218 (\ub2ec\uc131 \ub09c\uc774\ub3c4)<\/li>\n
                • \uac00\uc124\uc744 \uacbd\ud5d8\ud55c \uace0\uac1d\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uace0\uac1d \uac04 \ub9ac\ud150\uc158 \uac2d (\uc601\ud5a5\ub825)<\/li>\n
                • \uac00\uc785 \ud6c4 \uba70\uce60 \ub0b4\uc5d0 \uc9c0\ud45c\ub97c \ub2ec\uc131\ud574\uc57c \ud558\ub294\uac00? (\uc5b8\uc81c \uc544\ud558 \ubaa8\uba3c\ud2b8\ub97c \uacbd\ud5d8\ud574\uc57c?)<\/li>\n
                • \ud574\ub2f9 \uac00\uc124\uc744 \uacbd\ud5d8\ud55c \uc801\uc808\ud55c \ud69f\uc218\ub294? (N\ud68c \ucc3e\uae30)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                    \n
                  • Step 4: \u2018\uc7ac\ubc29\ubb38 \ubaa8\uc218\u2019 \uc911 \uc6b0\ub9ac\uac00 \uc120\uc815\ud55c \u2018\uc544\ud558 \ubaa8\uba3c\ud2b8 \uc9c0\ud45c\ub97c \uacbd\ud5d8\ud55c \uace0\uac1d\u2019\uc758 \uc22b\uc790\ub97c \ub2e4\uc2dc \ud55c\ubc88 \ub9ac\ubdf0<\/strong><\/li>\n<\/ul>\n

                    \"\"<\/p>\n

                      \n
                    • \n
                        \n
                      • \uc801\uc5b4\ub3c4 100\uba85\uc758 \uce5c\uad6c\ub97c \ub4f1\ub85d\ud55c \uace0\uac1d\uc740 \uc7ac\ubc29\ubb38\uc728\uc774 \uc5c4\uccad \ub192\uc744 \ud150\ub370 \uc774\ub7ec\ud55c \uacbd\ud5d8\uc744 \ud55c \uc2e4\uc81c \ubaa8\uc218\ub294 \uadf9\ud788 \uc801\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n
                      • \ubc18\ub300\ub85c \uc801\uc5b4\ub3c4 1\uba85 \uc774\uc0c1\uc758 \uce5c\uad6c\ub97c \ub4f1\ub85d\ud55c \uace0\uac1d\uc740 \ub300\ub2e4\uc218\uc77c \ud150\ub370 \uc7ac\ubc29\ubb38\uc728\uc774 \ub108\ubb34 \ub0ae\uc744 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                          \n
                        • Step 5 : Causality\ub97c \ucc3e\uae30\uc704\ud574 A\/B test\ub97c \uc9c4\ud589<\/strong>\n
                            \n
                          • \ubd84\uc11d\uc740 \ubc14\ub85c \uc2e4\ud589\uc744 \uc704\ud55c \uac83! \uc2e4\uc81c \uc778\uacfc\uad00\uacc4\uac00 \uc131\ub9bd\ub418\ub294\uc9c0 \uc99d\uba85\ud558\uae30 \uc704\ud574 \uc544\ud558 \ubaa8\uba3c\ud2b8\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c Product\/marketing A\/B testing\uc744 \uc218\ud589\ud558\uace0 \uc2e4\uc81c \ubc29\ubb38\ub9ac\ud150\uc158\uc774 \uc99d\uac00\ud558\ub294\uc9c0 \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n
                          • \uc800\ud76c\ub294 \uc2e4\uc81c\ub85c \uc544\ud558\ubaa8\uba3c\ud2b8 \ubd84\uc11d \uae30\ubc18\uc73c\ub85c \u2018\uc6f0\ucef4PKG\u2019\ub77c\ub294 \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4e4\uc5b4 A\/B testing \uc911\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc5c5\ub9ac\ud504\ud2b8 \uac00\uc18d\ud654\ub97c \uc704\ud55c \uace0\ub3c4\ud654\ub97c \ucd94\uac00 \uc124\uacc4\uc911\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                            \uc62c\ub9bc\ud53d \uc120\uc218\ub4e4\uc740 \ub2e8 \ud55c \ucc28\ub840\uc758 \uacbd\uae30\ub97c \uc704\ud574 \uc218\ub144\uac04 \uc790\uc2e0\uc758 \ud55c\uacc4\ub97c \ub6f0\uc5b4\ub118\uae30 \uc704\ud55c \ud6c8\ub828\uc744 \uafb8\uc900\ud788 \ud569\ub2c8\ub2e4. \ud754\ud788 \ub9d0\ud558\ub294 J\ucee4\ube0c \uc131\uc7a5\uc774\ub77c\ub294 \uac83\ub3c4 \uba70\uce60\u00b7\uba87 \uc8fc \ub9cc\uc5d0 \ub098\uc624\ub294 \uac83\uc774 \uc544\ub2cc, \ub9e4\uc77c \uce58\uc5f4\ud558\uace0 \uce58\ubc00\ud558\uac8c \uace0\ubbfc\ud558\uace0 \uc5f0\uad6c \ubc0f \ubd84\uc11d\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud558\uba70 \ub098\uc544\uac00 \uc2e4\uc81c \uc77c\ub828\uc758 \uc2e4\ud5d8\uc744 \ud1b5\ud55c \ub204\uc801 \uacb0\uc815\uccb4\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad00\uc810\uc5d0\uc11c \uc2a4\uc2a4\ub85c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 Growth Fly Wheel(\uc131\uc7a5\uc744 \uc704\ud55c \uc120\uc21c\ud658 \uad6c\uc870)\uc744 \ub9cc\ub4e4\uae30 \uc704\ud574 \ub178\ub825\ud558\uc2dc\ub294 \uc5c5\uacc4 \ub3d9\ub8cc\ubd84\ub4e4\uc744 \ud56d\uc0c1 \uc751\uc6d0\ud569\ub2c8\ub2e4!<\/p>\n","protected":false},"excerpt":{"rendered":"

                            \ubc88\uac1c\uc7a5\ud130\ub294 \uc9c1\uac70\ub798\ubd80\ud130 \ud0dd\ubc30\uac70\ub798\uae4c\uc9c0 \uc27d\uace0 \uc548\uc804\ud558\uac8c \uc774\uc6a9\uc774 \uac00\ub2a5\ud55c \uc911\uace0\uac70\ub798 \ud50c\ub7ab\ud3fc \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. 2022\ub144 1\ubd84\uae30, \ucd1d 820\uc5b5 \uc6d0\uc758 \uc2e0\uaddc \ud22c\uc790\ub97c \ud655\uc815\ud558\uba70 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc778\uc815\ubc1b\uc740 ‘\ucde8\ud5a5 \uac70\ub798 \uc571’ \ubc88\uac1c\uc7a5\ud130\ub294 \ub9ac\ucee4\uba38\uc2a4 \ud14c\ud06c \ud50c\ub7ab\ud3fc\uc73c\ub85c\uc11c \uc911\uace0\uac70\ub798\ub97c \uc704\ud55c \ud601\uc2e0\uc744 \uc774\uc5b4 \ub098\uac00\uace0 \uc788\ub294\ub370\uc694. \ubc88\uac1c\uc7a5\ud130 GPM(Growth&Product Marketing)\ud300\uc744 \ucd1d\uad04\ud558\uace0 \uc788\ub294 \uae40\ud55c\uc0c1 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\uc758 \ucee4\ub9ac\uc5b4 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. \ubd84\uc11d\ub3c4 \ud560 \uc904 \uc544\ub294 \ub9c8\ucf00\ud130, \ub3c4\ub300\uccb4 \uc5b4\ub5a4 […]<\/p>\n","protected":false},"author":26,"featured_media":13795,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"\nMarketing + Analytics = Growth & Product Marketing - 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