{"id":13789,"date":"2022-07-27T16:00:58","date_gmt":"2022-07-27T23:00:58","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13789"},"modified":"2022-10-24T07:56:51","modified_gmt":"2022-10-24T14:56:51","slug":"supercent-five-things-you-must-know-about-global-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/supercent-five-things-you-must-know-about-global-influencer-marketing\/","title":{"rendered":"\uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574\uc11c \uc54c\uc544\uc57c \ud560 5\uac00\uc9c0"},"content":{"rendered":"

\u2018\ud2b9\ubcc4\ud55c \uac00\uce58\ub97c \uc9c0\ub2cc \ub3d9\uc804\u2019\uc774\ub780 \ub73b\uc758 \uc288\ud37c\uc13c\ud2b8\ub294 \uc791\uc740 \uc13c\ud2b8(Cent)\ub97c \uac70\ub300\ud55c \uc0b0\ucc98\ub7fc \uc313\uc544\uc62c\ub9ac\ub294 \uac83\uc744 \ud575\uc2ec \uac00\uce58\ub85c \uc0dd\uac01\ud558\ub294 \ud558\uc774\ud37c \uce90\uc8fc\uc5bc \uac8c\uc784 \ud37c\ube14\ub9ac\uc154 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uacf5\uc900\uc2dd CEO\ub294 \uc704\uba54\uc774\ub4dc\ud50c\ub808\uc774(\uad6c \uc120\ub370\uc774\ud1a0\uc988)\uc5d0\uc11c \uc5ec\ub7ec \uc9c1\ucc45\uc744 \uc5ed\uc784\ud558\uba70 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \uacbd\ud5d8\uc744 \ud1a0\ub300\ub85c \uc288\ud37c\uc13c\ud2b8\ub97c \ucc3d\uc5c5\ud588\ub294\ub370\uc694.<\/i><\/p>\n

\uac1c\ubc1c\ud55c \uac8c\uc784\uc73c\ub85c \ubbf8\uad6d \uc591\ub300\ub9c8\ucf13 \ub3d9\uc2dc 1\uc704, \uae00\ub85c\ubc8c 60\uac1c\uad6d 1\uc704\ub97c \ub2ec\uc131\ud55c \uacf5\uc900\uc2dd CEO\uc758 \uc288\ud37c\uc13c\ud2b8 \ucc3d\uc5c5 \ube44\ud558\uc778\ub4dc\uc640 \uadf8\uc758 \ucee4\ub9ac\uc5b4 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/i><\/p>\n

\n

\ub300\uc138\ub294 \uc9e7\uc740 \ucf58\ud150\uce20<\/strong><\/h3>\n

\ucd5c\uadfc \ubaa8\ubc14\uc77c \uc2dc\uc7a5\uc758 \uac00\uc7a5 \ud070 \ud2b8\ub80c\ub4dc\ub294 \ub354 \uc9e7\uace0 \uac00\ubcbc\uc6b4 \ucf58\ud150\uce20\uc640 \uad00\ub828 \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uc758 \uc131\uc7a5\uc138\uc5d0\uc11c \ucc3e\uc544\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc218\ub9ce\uc740 \ubbf8\ub514\uc5b4\uc758 \ub4f1\uc7a5\uacfc \ud568\uaed8 \uc778\uac04\uc758 \uc8fc\uc758 \uc9d1\uc911 \uc2dc\uac04\uc774 \uc810\uc810 \ub354 \uc9e7\uc544\uc9c0\uace0 \uc788\uace0 \uc774\ub7ec\ud55c \uacbd\ud5a5\uc73c\ub85c \ub354 \uac00\ubccd\uace0 \uc9e7\uc740 \ucf58\ud150\uce20 \uc18c\ube44 \ud328\ud134\uc5d0 \ub9de\ucdb0\uc9c4 \ud2f1\ud1a1(Tiktok)\uac19\uc740 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc(Short-form Video Platform)\uc774 Z\uc138\ub300\ub97c \uc911\uc2ec\uc73c\ub85c \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc9e7\uc740 \ud615\uc2dd\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \uc0c1\ub300\uc801\uc73c\ub85c \ub354 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uacbd\ud5d8\ud560 \uae30\ud68c\ub97c \uc8fc\uba74\uc11c \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud558\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.<\/p>\n

\ubaa8\ubc14\uc77c \uac8c\uc784\ub3c4 \uc774\ub7f0 \uc18c\ube44 \ud328\ud134\uc5d0 \ub530\ub77c \ub354 \uc9e7\uace0 \uac00\ubcbc\uc6b4 \uc2a4\ud0c0\uc77c\uc758 \u2018\ud558\uc774\ud37c \uce90\uc8fc\uc5bc \uac8c\uc784(Hyper Casual Game)\u2019 \uc7a5\ub974\uac00 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc5d0 \ube44\ub840\ud574\uc11c \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc774\ud37c \uce90\uc8fc\uc5bc \uac8c\uc784\uc740 \uc9c0\ub09c 2021\ub144 \uc804 \uc138\uacc4\uc801\uc73c\ub85c 150\uc5b5 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uae30\ub85d\ud558\uba70 \ubaa8\ubc14\uc77c \uac8c\uc784 \ub2e4\uc6b4\ub85c\ub4dc \uc218\uc758 \uc57d 33%\ub97c \ucc28\uc9c0\ud588\uc73c\uba70 \uc774\ub294 2019\ub144 \ub300\ube44 \uc57d 2\ubc30 \uc131\uc7a5\ud55c \uc218\uce58\ub85c, \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac00\uc7a5 \uc774\uc6a9\uc790\uac00 \ub9ce\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uc7a5\ub974\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\u2018Z\uc138\ub300 \ud2b8\ub80c\ub4dc\u2019 \ubcf4\ubb3c\ucc3d\uace0, \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc<\/strong><\/h3>\n

2021\ub144 \uc0c1\ubc18\uae30\uc5d0\ub294 \ubbf8\uad6d Z\uc138\ub300\uc778 10\ub300\uac00 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\ub294 \uc571\uc774\uc5c8\ub358 \uc778\uc2a4\ud0c0\uadf8\ub7a8(Instagram)\uc758 \uc810\uc720\uc728\uc744 \ud2f1\ud1a1\uc774 \ucc98\uc74c\uc73c\ub85c \ub118\uc5b4\uc130\uace0, \uc9c0\ub09c 2022\ub144 1\ubd84\uae30\uc5d0\ub9cc \uc57d 35\uc5b5 \uac74\uc73c\ub85c \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub9cc\ub4e4\uc5b4 \ub0b8 \uc571 1\uc704\ub85c \ud2f1\ud1a1\uc774 \uc18c\uac1c\ub418\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ubbf8\ub514\uc5b4\uc5d0\uc11c\ub3c4 \ub9b4\uc2a4(Reels), \uc20f\uce20(Shorts)\uc640 \uac19\uc740 \uc20f\ud3fc \ud615\ud0dc \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70 \ud2b8\ub80c\ub4dc\ub97c \ub530\ub77c\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc \uc774\uc6a9\uc790\ub4e4\uc740 \uac00\uc7a5 \ud2b8\ub80c\ub4dc\uc5d0 \ubbfc\uac10\ud558\uac8c \ubc18\uc751\ud558\uace0 \uac00\uc7a5 \ube60\ub974\uac8c \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uadf8\ub4e4\uc758 \uc2dc\uc120\uc744 \ub04c\ub824\uba74 \ubaa8\ubc14\uc77c\uc758 \ud654\uba74\uc774 \ube60\ub974\uac8c \uc2a4\ud06c\ub864 \ub418\ub294 \ub3d9\uc548 \uc544\uc8fc \uc9e7\uc740 \uc2dc\uac04\uc778 3\ucd08 \uc774\ub0b4\uc5d0 \uc2b9\ubd80\ub97c \ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774 \uc810\uc774 \ud558\uc774\ud37c \uce90\uc8fc\uc5bc \uac8c\uc784\uacfc \uc720\uc0ac\ud558\uae30 \ub54c\ubb38\uc5d0 \uc800\ud76c\ub294 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uc758 \ud2b8\ub80c\ub4dc\ub97c \ube60\ub974\uac8c \uce90\uce58\ud558\uace0 \uc601\uac10\uc744 \uc5bb\uace0 \uc18c\uc7ac\uc758 \uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7ec\uc6b4(satisfying) \ud3ec\uc778\ud2b8\ub97c \ucc3e\uc544\ub0b4\uc11c \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ud65c\uc6a9\ud558\uac70\ub098 \uac8c\uc784\ud654\uac00 \uac00\ub2a5\ud55c \ub17c\ub9ac\uc640 \uc77c\uad00\uc131 \uc788\ub294 \uc18c\uc7ac\ub97c \uac8c\uc784\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 \uc288\ud37c\uc13c\ud2b8\ub294 \uc804\ubb38\uc801\uc73c\ub85c Influencer, Contents, Hashtag, Feedback \ub4f1\uc744 \ubd84\uc11d\ud558\uace0 \ub300\uc911\uc131 \uc9c0\uc218\ub85c \ub9cc\ub4e4\uc5b4 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uc870\uc9c1\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud2b8\ub80c\ub4dc \uc140\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc800\ud76c\ub294 \uc774\ub7f0 \uc758\ub3c4\ub41c \ubc29\ubc95\ub860\uc5d0 \uc758\ud574 \uc804\ub7b5\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \uac8c\uc784\uacfc \uad11\uace0\ub97c \u2018Tiktokable\u2019\uc774\ub77c \ubd80\ub974\ub294\ub370\uc694. \uc774 Tiktokable\uc744 \ud65c\uc6a9\ud55c \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \ub2e4\ub978 \ucf00\uc774\uc2a4 \ub300\ube44 \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc740 \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294 \uac83\uc744 \uacbd\ud5d8\ud558\uba74\uc11c \uc55e\uc73c\ub85c \ubaa8\ub4e0 \uc0b0\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud130\ubd84\ub4e4\uc774 \uae00\ub85c\ubc8c\uc5d0\uc11c \uc81c\ud488\uc758 \ubc38\ub958\ub97c \ub192\uc774\uace0 \ub354 \ub9ce\uc740 \uc720\uc800 \ubcfc\ub968\uc744 \uc704\ud574 \uc20f\ud3fc \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc758 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud558\uace0 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\ub825\ud558\ub294 \uac83\uc774 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uac00 \ub418\ub294 \uc2dc\ub300\uac00 \uc62c \uac83\uc774\ub77c\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4.<\/p>\n

\uc544\ub798 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0 \ub300\ud574\uc11c \uc54c\uc544\ub450\uba74 \uc88b\uc740 \ub0b4\uc6a9 \uba87 \uac00\uc9c0\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n

1. \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5 \uc911\uc778 \uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5<\/b>
\n<\/strong><\/h3>\n
    \n
  • 164\uc5b5 \ub2ec\ub7ec\uc758 \ub9c8\ucf13 \uc0ac\uc774\uc988<\/span><\/li>\n
  • 18,900\uac1c\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc5c5\uccb4<\/span><\/li>\n
  • 5\ub144 \ud6c4 500% \uc131\uc7a5\uc774 \uc608\uce21\ub418\ub294 \ud3ec\ud150\uc15c\uc774 \ub192\uc740 \uc2dc\uc7a5<\/span><\/li>\n<\/ul>\n

    \"\"<\/p>\n

    \uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc740 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc \uc131\uc7a5\uc5d0 \ube44\ub840\ud574\uc11c \uc9c0\uc18d \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \ud14d\uc2a4\ud2b8\ub098 \uc774\ubbf8\uc9c0\uc5d0\uc11c \ube44\ub514\uc624 \ucf58\ud150\uce20 \uc911\uc2ec\uc73c\ub85c, \uadf8\uc911\uc5d0\uc11c\ub3c4 \ud2f1\ud1a1\uacfc \uac19\uc740 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uc774 \ube44\uc57d\uc801\uc778 \uc131\uc7a5\uc744 \uc9c0\uc18d\ud558\uba70 \uc2dc\uc7a5 \uc0ac\uc774\uc988\ub97c \uac00\uc18d\ud654\ud558\uace0 \uc788\ub294\ub370\uc694. \uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 2016\ub144\uc5d0 17\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uc2dc\uc7a5\uc774\uc5c8\uc9c0\ub9cc 2022\ub144\uc5d0\ub294 164\uc5b5 \ub2ec\ub7ec\ub85c 10\ubc30 \uac00\uae4c\uc774 \uc131\uc7a5\ud588\uace0 2028\ub144\uae4c\uc9c0 850\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

    \uae00\ub85c\ubc8c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ubd84\uc11d\ud558\uace0 \uace0\uc6a9\ud558\uae30 \uc704\ud574 \ub4e4\uc774\ub294 \uc2dc\uac04\uacfc \ube44\uc6a9\ub3c4 \uc810\uc810 \uc904\uc5b4\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \uae30\uc5c5\uc744 \uc911\uac1c\ud558\uae30 \uc704\ud574 \uc57d 18,900\uac1c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uad00\ub828 \ud68c\uc0ac\ub4e4\uc774 \uc788\uace0 \uc774\uc911 \ub300\ub2e4\uc218\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc6b4\uc601\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uacbd\uc7c1\ub825\uc744 \uac16\ucd94\uae30 \uc704\ud574 \uc218\ub9ce\uc740 \ud68c\uc0ac\ub4e4\uc774 \ud1b5\ud569\ub420 \uac83\uc774\uace0 \uadf8 \uacfc\uc815\uc5d0\uc11c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc740 \ub354 \ud06c\uac8c \ucee4\uc9c8 \uac83\uc73c\ub85c \uc804\ub9dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

    \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4 \uce21\uc815\uc774 \uac00\ub2a5\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud50c\ub7ab\ud3fc\uc740 2021\ub144\ub3c4\uc5d0 \uc57d 8\uc5b5 \ub2ec\ub7ec \uc774\uc0c1 \ud22c\uc790 \uc720\uce58\ub418\uc5c8\uace0, \ucd5c\uadfc\uc5d0\ub294 \ud314\ub85c\uc6cc 10\ub9cc \uc774\ud558\uc758 \ub9c8\uc774\ud06c\ub85c \ubc0f \ub098\ub178 \uc778\ud50c\ub8e8\uc5b8\uc11c \ud65c\uc6a9\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9c0\uba70 \uc140\ud504 \uc11c\ube0c\ub85c tCPI \uae30\ubc18\uc758 ROAS \uc131\uacfc \uad00\ub9ac\uac00 \uac00\ub2a5\ud55c \uc11c\ube44\uc2a4\ub4e4\uc774 \uc0dd\uaca8\ub098\uc11c \ubcf4\ub2e4 \uad11\ubc94\uc704\ud55c \ucea0\ud398\uc778\uc744 \uc704\ud574 \uc218\ub9ce\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc774 \ud544\uc218\ub85c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 <\/span><\/p>\n

    2. \uc555\ub3c4\uc801\uc778 \ucc38\uc5ec\ub3c4\uc758 Z\uc138\ub300 \uc9c4\uc6d0\uc9c0 \u2018\ud2f1\ud1a1\u2019
    \n<\/strong><\/h3>\n

    \"\"<\/p>\n

    \uc704 \uadf8\ub798\ud504\uc5d0 \ub530\ub974\uba74 \ub2e4\ub978 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc5d0 \ube44\ud574 \ud2f1\ud1a1 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub4e4\uc758 \ucc38\uc5ec\ub3c4\uac00 \ubaa8\ub4e0 \uacc4\uce35\uc5d0\uc11c \uc555\ub3c4\uc801\uc73c\ub85c \ub192\uc740 \uac83\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub9c8\ub3c4 \uc720\uc800\uc758 \uad00\uc2ec\uc0ac \uae30\ubc18 \ucf58\ud150\uce20\ub97c \ud0c0\uac9f\ud305\ud558\ub294 \ud2f1\ud1a1 \uc54c\uace0\ub9ac\uc998\uacfc \uad00\ub828\uc774 \uc788\uace0, \ubfd0\ub9cc \uc544\ub2c8\ub77c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \ucf58\ud150\uce20\ub97c \ucd94\ucc9c \ud53c\ub4dc\uc5d0 \uc758\ub3c4\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud588\uae30 \ub54c\ubb38\uc5d0 \uac00\ub2a5\ud588\uc744 \uac83\uc774\ub77c\uace0 \uc5c5\uacc4\uc5d0\uc11c\ub294 \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

    \ud2f1\ud1a1\uc758 \uc774\ub7f0 \ub192\uc740 \ucc38\uc5ec\ub3c4\uc5d0\ub294 \ub192\uc740 \ube44\uc728\uc758 \uc5ec\uc131 \ubc0f Z\uc138\ub300\uac00 \uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uac00\ub2a5\ud588\uc73c\ub9ac\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 Snackable User\ub85c, \ubaa8\ub4e0 \uc138\ub300\uc640 \uc131\ubcc4\uc744 \ud1b5\ud2c0\uc5b4 \uac00\uc7a5 \ube60\ub974\uac8c \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud558\uace0 \ub2e4\ub978 \ucf58\ud150\uce20\ub098 \uc571\uc73c\ub85c \uc810\ud504\ud558\ub294 \uac8c \uc775\uc219\ud55c \ub514\uc9c0\ud138 \uc571 \ub124\uc774\ud2f0\ube0c\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c Z\uc138\ub300\ub97c \ud0c0\uac9f\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \ud558\ub824\uba74 \ud2f1\ud1a1 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub294 \ucd5c\uace0\uc758 \ud30c\ud2b8\ub108\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

    \uc288\ud37c\uc13c\ud2b8\ub294 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uacfc Z\uc138\ub300\ub97c \uacf5\ub7b5\ud558\uae30 \uc704\ud574 \uae00\ub85c\ubc8c\uc758 \ub2e4\uc591\ud55c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub4e4\uacfc \ud611\uc5c5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ud2f1\ud1a1 \ud314\ub85c\uc6cc 4,500\ub9cc\uc744 \ubcf4\uc720\ud55c \uad6d\ub0b4 2\uc704, \uae00\ub85c\ubc8c 19\uc704\uc758 \uba54\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c(Mega Influencer) \u2018\uc6d0\uc815\ub9e8’\uacfc \uac8c\uc784 \uc0ac\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc81c\ud734\ub97c \ud1b5\ud574 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4\uc640 \uc601\ud5a5\ub825\uc5d0 \ub300\ud574\uc11c \ub2e4\uc591\ud55c \uc5f0\uad6c\ub97c \ud558\uace0 \uc788\ub294\ub370\uc694. \ud314\ub85c\uc6cc 10\ub9cc \uc774\ud558\uc758 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305(Micro Influencer Marketing)\ub3c4 \uc9c4\ud589\ud558\uba70 \uc140\ud504 \uc11c\ube0c\ub85c tCPI \uae30\ubc18\uc758 ROAS \uc131\uacfc \uad00\ub9ac\uac00 \uac00\ub2a5\ud55c \ud50c\ub7ab\ud3fc\uc758 \uacbd\ud5d8\uacfc \uc131\uacfc\ub97c \uc313\uc544\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

    3. \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc874\uc7ac\uac10
    \n<\/strong><\/h3>\n

    \"\"
    \n\uc6b0\ub9ac\ub294 \uc774\uc81c \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud544\uc218 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc5c4\uccad\ub09c \ud314\ub85c\uc6cc\ub97c \uac16\uace0 \uc788\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub294 \uc77c\ubc18\uc801\uc73c\ub85c 10K\uc5d0\uc11c 100K \ud314\ub85c\uc6cc \uc0ac\uc774\uc758 \uc0c1\ub2f9\ud55c \uc601\ud5a5\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

    \uadf8\ub9ac\uace0 \ub9e4\ud06c\ub85c \ubc0f \uba54\uac00 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\ub294 \ub2ec\ub9ac \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\ub294 \ub354 \uc811\uadfc\ud558\uae30 \uc27d\uace0 \uc81c\ud488\uacfc \uad00\ub828\uc131\uc774 \ub192\uc744 \ub54c\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uc5d0\uc11c\ub294 \uc9c1\uc811 \ucc3e\uc544 \ub098\uc11c\uc9c0 \uc54a\uc544\ub3c4 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uc9c1\uc811 \uad11\uace0\uc8fc\uc758 \uad11\uace0\ub97c \uc120\ud0dd\ud574\uc11c \uacb0\uacfc \ub2f9 \uc815\uc0b0\uc744 \ubc1b\uc544\uac00\ub294, \ud50c\ub7ab\ud3fc \uc911\uc2ec\uc758 \ud3b8\uc758\uc131 \ub192\uc740 \uc2dc\uc7a5\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

    \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\ub825\ud574\uc57c \ud558\ub294 \uc774\uc720\ub85c\ub294<\/span><\/p>\n

      \n
    • \ube44\uc6a9\uc774 \ub354 \ud6a8\uc728\uc801\uc774\uba70, \uacbd\uc6b0\uc5d0 \ub530\ub77c \ub354 \uc6b0\ud638\uc801\uc73c\ub85c \ud611\ub825 \uad00\uacc4 \uad6c\ucd95\uc774 \uac00\ub2a5\ud558\uace0,<\/span><\/li>\n
    • \ud2c8\uc0c8 \ucee4\ubba4\ub2c8\ud2f0\ub294 \uc791\uc9c0\ub9cc \ub2e8\ub2e8\ud558\uace0 \uc791\uc740 \ub9cc\ud07c \ud0c0\uac9f\uc774 \ub354 \uba85\ud655\ud558\uba70,<\/span><\/li>\n
    • \ud314\ub85c\uc6cc \uc218\uac00 \uc801\uc744\uc218\ub85d \ud3c9\uade0 \ucc38\uc5ec\uc728\uc774 \ub354 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n

      \uc774\ub7ec\ud55c \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ube44\uc6a9\uc740,<\/span><\/p>\n

        \n
      • \ud314\ub85c\uc6cc \ub2f9 1\uc13c\ud2b8(\ub610\ub294 \ud314\ub85c\uc6cc 10,000\uba85 100\ub2ec\ub7ec)\ubd80\ud130 \uc2dc\uc791\ud558\uace0,<\/span><\/li>\n
      • 1\uc13c\ud2b8 \uaddc\uce59\uc744 \uc2dc\uc791\uc810\uc73c\ub85c \ub3c4\ub2ec\ubc94\uc704, \uae30\uac04, \ucc38\uc5ec\ub3c4\uc5d0 \ub530\ub77c \uac00\uaca9 \ud14c\uc774\ube14 \uc6b4\uc601\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/li>\n
      • \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud560 \uacbd\uc6b0 CPM, tCPI \uae30\uc900\uc73c\ub85c \uc6d0\ud558\ub294 \uc608\uc0b0\ub9cc\ud07c \uc6b4\uc601\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/span><\/li>\n<\/ul>\n

        4. Z\uc138\ub300\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\ubc95
        \n<\/strong><\/h3>\n

        \"\"
        \n\uc0dd\uac01\ud574 \ubcf4\uba74 \uacfc\uac70\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \ubd88\ud3b8\ud55c \uc810\uc774 \uaf64 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \uac1c\ubcc4\uc801\uc73c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c\uc5d0\uac8c \ucee8\ud0dd\ud574\uc57c \ud588\uace0, \ube44\uc6a9\uc740 \uc131\uacfc \uae30\ubc18\uc73c\ub85c \uc9c0\ucd9c\ud560 \uc218 \uc5c6\uc5c8\uc73c\uba70, \uc131\uacfc \uce21\uc815\uacfc \uc608\uce21\uc774 \uc5b4\ub824\uc6b4 \uc0c1\ud0dc\uc5d0\uc11c \ube44\uc6a9\uc774 \uacb0\uc815\ub410\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\ub294 \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \uae30\ubc18\uc758 Jetfuel, Adaction, Matchmade\uc640 \uac19\uc740 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc758 \ub4f1\uc7a5\uc73c\ub85c \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 Bidding\uacfc ROAS \uc131\uacfc \ucd94\uc801\uc774 \uac00\ub2a5\ud55c \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ubc29\ubc95\uacfc \uc26c\uc6b4 \uc218\ub2e8\uc73c\ub85c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. <\/span><\/p>\n

        \ub9c8\uc774\ud06c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \uc911 \ud558\ub098\uc778 \u2018Jetfuel\u2019\uc740 \uc544\ub798\uc640 \uac19\uc740 \ud2b9\uc9d5\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

          \n
        • \uae00\ub85c\ubc8c 15,000\uba85\uc774 \ub118\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud1b5\ud574 \ucea0\ud398\uc778 \ud655\uc7a5 \uac00\ub2a5<\/span><\/li>\n
        • \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud314\ub85c\uc6cc 15\uc5b5 \uba85, \uc2a4\ub0c5\ucc57 \uc77c\uc77c 1\uc5b5 \ubdf0<\/span><\/li>\n
        • Install \uc131\uacfc \uae30\ubc18\uc73c\ub85c \ube44\uc6a9\uc744 \uc9c0\ucd9c \uac00\ub2a5<\/span><\/li>\n
        • ROAS\uc640 Retention \ub4f1, Post-Install \ub370\uc774\ud130\ub97c \ubcf4\uace0 Source \ubcc4\ub85c Bidding\uc744 \ub2e4\ub974\uac8c \uc138\ud305 \uac00\ub2a5<\/span><\/li>\n<\/ul>\n

          \uc6b0\ub9ac\uac00 \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \ubaa8\ubc14\uc77c \ub124\ud2b8\uc6cc\ud06c\uc640 \uac19\uc740 \ubc29\uc2dd\uc778\ub370\uc694. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \ubc1c\uc804\uc740 \uc9c0\ub09c 10\ub144\uac04 \ubaa8\ubc14\uc77c \uad11\uace0\uac00 \uc131\uc7a5\ud574\uc628 \uacfc\uc815\uacfc \ud06c\uac8c \ub2e4\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc288\ud37c\uc13c\ud2b8\ub294 Jetfuel \ub4f1 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc790\uc0ac \uac8c\uc784 <Art Drawing 3D>\uc640 <Hit & Run: Solo Leveling>\uc5d0\uc11c D7 ROAS 90% \uc774\uc0c1\uc758 \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span>
          \n<\/span>
          \n\"\"<\/p>\n

          \uc22b\uc790\ub85c \ubcf4\uc774\uc9c0 \uc54a\ub294 \ubd80\uac00\uc801\uc778 \ud6a8\uacfc\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uad11\uace0 \uc601\uc0c1\uc740 \uadf8\ub4e4\uc758 \ube0c\ub79c\ub4dc\ub97c \uac78\uace0 \uae00\ub85c\ubc8c \uc218\ubc31\ub9cc \uc720\uc800\ub4e4\uc5d0\uac8c \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \uc2e4\uc81c \uacfc\uae08\ub418\ub294 Install \ub300\ube44, \uc57d 30% \uc815\ub3c4\uc758 \ucd94\uac00 Organic\uc774 \ubc1c\uc0dd\ud558\ub294 \uac83\uc73c\ub85c \uc608\uce21\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

          \ucd08\uae30\uc758 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc740 \ud754\ud788 TV\ub098 \uc625\uc678\uad11\uace0\uc640 \ube44\uad50\ub418\uba70 \uc22b\uc790\ub85c \uba85\ud655\ud55c \ud37c\ud3ec\uba3c\uc2a4 \uce21\uc815\ubcf4\ub2e4\ub294 \ub9e4\uc2a4 \ubbf8\ub514\uc5b4\ub85c\uc11c \ube0c\ub79c\ub529\uc5d0 \uac00\uce58\ub97c \ub480\uc2b5\ub2c8\ub2e4. \uc774\uc81c\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc744 \uc774\uc6a9\ud558\uc5ec \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud1b5\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ubaa8\ub450\uc758 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

          5. \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud611\ub825\ud558\ub294 \uac83\uc740 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218
          \n<\/strong><\/h3>\n

          \uc6b0\ub9ac\ub294 \ucd5c\uadfc \uba87 \ub144\uac04 \uc20f\ud3fc \ube44\ub514\uc624 \ud50c\ub7ab\ud3fc\uacfc \ud06c\ub9ac\uc5d0\uc774\ud130 \uc774\ucf54\ub178\ubbf8\uc758 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uc8fc\ubaa9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc57d 5,000\ub9cc \uba85\uc774 \uc2a4\uc2a4\ub85c\ub97c \ucf58\ud150\uce20 \uc81c\uc791\uc790 \ud639\uc740 \ud06c\ub9ac\uc5d0\uc774\ud130\ub77c \ubd80\ub974\uace0, \uc774\ub4e4\uc744 \uc2dc\uc791\uc73c\ub85c \ub354 \ub9ce\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640 \ud50c\ub7ab\ud3fc\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\uba74\uc11c \uc2dc\uc7a5\uc758 \uace0\ub3c4\ud654\uac00 \uac00\uc18d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n

          Influencer Marketing Hub \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uae00\ub85c\ubc8c \ub9c8\ucf00\ud130 \uc751\ub2f5\uc790\uc758 90%\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\ub77c\uace0 \ubc1d\ud614\uace0 \uc804\ub7b5\uc801\uc73c\ub85c \uc774\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc2dc\uac04 \uc560\ub4dc\ud14c\ud06c \ud50c\ub7ab\ud3fc\uc758 \uc131\uc7a5\uc744 \uc9c0\ucf1c\ubcf4\uba74\uc11c \ub9ce\uc740 \ud68c\uc0ac\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub9c8\uc2a4\ud130\ud588\uc9c0\ub9cc, \uc544\uc9c1\ub3c4 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ud655\uc7a5\uc744 \uc704\ud55c \ubd80\uac00 \uc120\ud0dd \uc815\ub3c4\ub85c \uc774\uc6a9\ud560 \ubfd0 \ud37c\ud3ec\uba3c\uc2a4 \uc601\uc5ed\uc744 \ub9c8\uc2a4\ud130\ud558\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

          \uc774\uc81c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \ucd08\uc810\uc744 \ub2e8\uc21c \u2018\ube0c\ub79c\ub529’\uc774 \uc544\ub2c8\ub77c \uc608\uce21\uacfc \uce21\uc815 \uac00\ub2a5\ud55c \u2018\ud37c\ud3ec\uba3c\uc2a4’\ub85c \uc62e\uaca8\uac00\ub294 \uc2dc\uae30\uc785\ub2c8\ub2e4. \uc131\uacfc\ub294 \uc774 \uae00\uc744 \uc77d\uace0 \uc788\ub294 \ub9c8\ucf00\ud130 \uc5ec\ub7ec\ubd84\ub4e4\uc5d0\uac8c \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4. \uc544\uc9c1 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 \uacbd\ud5d8\ud574 \ubcf4\uc9c0 \ubabb\ud558\uc168\ub2e4\uba74 \ubc14\ub85c \uc2dc\uc791\ud574 \ubcf4\uc2dc\uae38 \ucd94\ucc9c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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