{"id":13737,"date":"2022-09-21T17:00:19","date_gmt":"2022-09-22T00:00:19","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13737"},"modified":"2022-10-24T07:53:49","modified_gmt":"2022-10-24T14:53:49","slug":"zigzag-three-definitions-of-crm-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/zigzag-three-definitions-of-crm-marketing\/","title":{"rendered":"\ub9c8\ucf00\ud305 \uba40\ud2f0\ubc84\uc2a4\uc758 \uc911\uc694\ud55c \ucd95, CRM \ub9c8\ucf00\ud305\uc744 3\uac00\uc9c0\ub85c \uc815\uc758\ud55c\ub2e4\uba74?"},"content":{"rendered":"

\uce74\uce74\uc624\uc2a4\ud0c0\uc77c\uc758 \uc11c\ube44\uc2a4 \uc9c0\uadf8\uc7ac\uadf8\ub294 \ub2e4\uc591\ud55c \uc1fc\ud551\ubab0\uacfc \ube0c\ub79c\ub4dc\ub97c \ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9cc\ub098\ubcfc \uc218 \uc788\ub294 \uc2a4\ud0c0\uc77c \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc73c\ub85c, \ub204\uc801 \uac70\ub798\uc561 3\uc870\uc6d0 \uc774\uc0c1\uc744 \ub2ec\uc131\ud558\uba70 \uad6d\ub0b4 1\uc704 \uc5ec\uc131 \ud328\uc158 \uc571\uc73c\ub85c \uc790\ub9ac\uc7a1\uc558\ub294\ub370\uc694.<\/i><\/p>\n

\ub204\uad6c\ub098 \uc0c8\ub85c\uc6b4 \uc2a4\ud0c0\uc77c\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\ub294 \uc9c0\uadf8\uc7ac\uadf8\uc5d0\uc11c CRM \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \uae40\ubbfc\uaddc \ub9c8\ucf00\ud130\uc758 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/i><\/p>\n

\n

CRM \ub9c8\ucf00\ud305\uc744 \ubcf8\uaca9\uc801\uc73c\ub85c \ud558\uae30 \uc804 \uc571 \ud478\uc2dc \ubc1c\uc1a1\uc774 CRM\uc758 \ud575\uc2ec\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. \uc571 \ud478\uc2dc CTR\uc744 \ub192\uc774\uae30 \uc704\ud574 \ud6c4\ud0b9\ud560 \uc218 \uc788\ub294 \ubb38\uad6c \uc791\uc131, \uc801\uc808\ud55c \ubc1c\uc1a1 \ud0c0\uc774\ubc0d \ubc0f \uba54\uc2dc\uc9c0 \ubc1c\uc1a1 \ucc44\ub110 \uc120\uc815 \ub4f1\uacfc \uac19\uc740 \uc5c5\ubb34 \uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub294 CRM \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc774 \uc544\ub2cc \uc218\ub2e8\uc77c \ubfd0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uad00\ub828\ud558\uc5ec \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \ube0c\ub7f0\uce58 \uc791\uac00 ASH\ub2d8\uc758 ‘\uc571 \ud478\uc2dc, \ubb38\uc790\ub9cc CRM\uc774 \uc544\ub2cc\ub370\uc694’<\/a>\u00a0\ub97c \uaf2d \uc77d\uc5b4\ubcf4\uc138\uc694.<\/p>\n

\uadf8\ub7fc CRM \ub9c8\ucf00\ud305\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud560 \uc218 \uc788\uc744\uae4c\uc694? CRM \ub9c8\ucf00\ud305\uc744 \ud558\ub2e4 \ubcf4\uba74 \ub9c8\ube14 \uc138\uacc4\uad00\uc5d0 \uc788\ub294 \uba40\ud2f0\ubc84\uc2a4\uc5d0 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ud558\ub098\uc758 \ud0c0\uc784\ub77c\uc778\uc5d0\uc11c \ubb34\ud55c\ud788 \uac08\ub77c\uc9c0\ub294 \ub9c8\ube14\uc758 \uba40\ud2f0\ubc84\uc2a4\ucc98\ub7fc \uc2e0\uaddc \ud68c\uc6d0\ubd80\ud130 VIP\ub85c \ub9cc\ub4e4\uae30 \uc704\ud55c \uc5ec\uc815 \uc18d\uc5d0\uc11c \ud574\uacb0\ud574\uc57c \ud558\ub294 \ubb38\uc81c\ub4e4\uc774 \ubb34\uc218\ud788 \ub9ce\uc774 \ud30c\uc0dd\ub429\ub2c8\ub2e4. \ud558\ub098\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc2e4\ud5d8\uc744 \uae30\ud68d\ud558\uace0 \uacb0\uacfc \ubd84\uc11d\uc744 \ud558\uba74, \uac70\uae30\uc11c \ub05d\ub098\ub294 \uac8c \uc544\ub2c8\ub77c \uacc4\uc18d\ud574\uc11c \ud574\uacb0\ud560 \uadf8\ub9ac\uace0 \uac80\uc99d\ud560 \ubb38\uc81c\ub4e4\uc774 \ubc1c\uacac\ub418\uc8e0.<\/p>\n

\uc608\ub97c \ub4e4\uba74, \uc9c0\uadf8\uc7ac\uadf8\uc5d0\uc11c\ub294 \ucd5c\uadfc \ud734\uba74 \ud68c\uc6d0\ub4e4\uc744 \ubcf5\uadc0\uc2dc\ud0a4\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \ud734\uba74 \ud68c\uc6d0 \ubcf5\uadc0 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \ub550, \uace7 \ud734\uba74 \ud68c\uc6d0\uc73c\ub85c \uc804\ud658\ub418\uae30 \uc9c1\uc804\uc758 \uc138\uadf8\uba3c\ud2b8\ub97c \ucd94\ucd9c\ud574 CRM touch\ub97c \ud558\ub294 \ud3b8\uc774 \ud6a8\uc728\uc801\uc785\ub2c8\ub2e4. 1\ucc28\ub85c \ud734\uba74\uc73c\ub85c \uc804\ud658\ub41c \uc720\uc800\ub4e4\uc740 \uc5b4\ub290 \uc2dc\uc810\ubd80\ud130 \uc571 \uc720\uc785\uc744 \ud558\uc9c0 \uc54a\ub294\uc9c0 \uc0b4\ud3b4\ubd24\uc2b5\ub2c8\ub2e4. \uc774\ud0c8 \ud328\ud134\uc774 \ubcf4\uc774\ub294 \uc2dc\uc810\uc744 \ud655\uc778\ud558\uace0, \ud574\ub2f9 \uc2dc\uc810\uc5d0 \ub3c4\ub2ec\ud55c \uc138\uadf8\uba3c\ud2b8\ub97c \uae30\uc900\uc73c\ub85c 1\ucc28 CRM play\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. 1\ucc28 \uacb0\uacfc\ub97c \ubca0\uc774\uc2a4 \ub77c\uc778\uc73c\ub85c 2\ucc28\ub294 \uc5b4\ub5a4 \uc18c\uad6c\uc810\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0, \ub610 1\ucc28\uc5d0\uc11c \uc815\uc758\ud588\ub358 \uc138\uadf8\uba3c\ud2b8\ubcf4\ub2e4 \ub354 \ubc18\uc751\ub3c4\uac00 \ub192\uc740 \uc138\uadf8\uba3c\ud2b8\uac00 \uc788\ub294\uc9c0 \uc0b4\ud3b4\ubd24\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub354 \ub098\uc544\uac00 3\ucc28\uc5d0\uc11c\ub294 \ud734\uba74(\uc774\ud0c8)\uc758 \uc2dc\uadf8\ub110\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574, \ud734\uba74 \uc720\uc800\ub4e4\uc758 \uacbd\uacfc\uc77c \ubcc4 \uc571 \uc624\ud508, PDP(Product Detail Page) \uc870\ud68c\uc218, \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00 \ub4f1 \ub2e4\uc591\ud55c \uc571 \ub0b4 \ud589\ub3d9\uc744 \uad00\ucc30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\ub807\ub4ef \ubb34\uc218\ud788 \ubed7\uc5b4\ub098\uac00\ub294 \uac01 CRM \uc138\uacc4\uad00\uc744 \ud558\ub098\uc529 \uc798 \ud574\uacb0\ud558\ub2e4 \ubcf4\uba74, \uc885\ucc29\uc5ed\uc774\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\ub294 \u2018\uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc758 \ud32c, VIP\u2019 \ub9cc\ub4e4\uae30\uc5d0 \uac00\uae4c\uc6cc\uc9c8 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7fc CRM \uc5c5\ubb34\ub294 \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \uc800\ub294 CRM \ub9c8\ucf00\ud305\uc744 3\uac00\uc9c0\ub85c \uc815\uc758\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \n
  1. \ud68d\ub4dd<\/li>\n
  2. \uc720\uc9c0<\/li>\n
  3. \uc0c1\uc2b9<\/li>\n<\/ol>\n

    \ubb3c\ub860 \ud68c\uc0ac\ub9c8\ub2e4 \uc5c5\ubb34 \ubc94\uc704\uac00 \ub2e4\ub97c \uc218 \uc788\ub294 \uc810\uc740 \uace0\ub824\ud574\uc8fc\uc138\uc694. \uc704 \uc138 \uac00\uc9c0\uc5d0 \ub300\ud574 \uc124\uba85\ud574\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uccab \ubc88\uc9f8, \ud68d\ub4dd\uc785\ub2c8\ub2e4.<\/h3>\n

    \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc758 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \uc5c5\ubb34\ub97c \uc218\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \ud68d\ub4dd\ub3c4 2\uac00\uc9c0\ub85c \ubd84\ub958\ud560 \uc218 \uc788\ub294\ub370\uc694. \uac00\uc785 \uace0\uac1d\uc778 \u2018\ud68c\uc6d0\uc758 \ud68d\ub4dd\u2019\uacfc \u2018\uad6c\ub9e4 \uace0\uac1d\uc758 \ud68d\ub4dd\u2019\uc785\ub2c8\ub2e4. \uac01\uac01 \ud68c\uc6d0\uac00\uc785 \uc804\ud658\uc728, \uad6c\ub9e4 \uc804\ud658\uc728 \ub4f1\uc73c\ub85c \uc544\uc8fc \uce5c\uc219\ud558\uac8c \uce21\uc815\ud558\uace0 \uc788\ub294 \uc9c0\ud45c\uc77c \uac81\ub2c8\ub2e4.<\/p>\n

    \ud68c\uc6d0\uc758 \ud68d\ub4dd\ubd80\ud130 \uc0b4\ud3b4\ubcfc\uae4c\uc694. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc571\uc73c\ub85c \ube44\ud68c\uc6d0 \uc720\uc800\ub4e4\uc744 \uc720\uc785\uc2dc\ud0a4\uba74, CRM \ub9c8\ucf00\ud130\ub294 \uc774\ub97c 1\ucc28\ub85c \ub77d\uc778 \uc2dc\ud0a4\uae30 \uc704\ud574 \ud68c\uc6d0\uac00\uc785\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774 \uc0c1\ud669\uc5d0\uc120 \ud68c\uc6d0\uac00\uc785\uc744 \uc5b4\ub5a4 \ud0c0\uc774\ubc0d\uc5d0 \uc2dc\ud0ac\uc9c0, \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560\uc9c0, \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574\uc11c \uc804\ud658\uc2dc\ud0ac\uc9c0 \uace0\ubbfc\uc744 \ud574\uc57c\uaca0\uc8e0.<\/p>\n

    \ucd94\uac00\ub85c \ud68c\uc6d0\uac00\uc785\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac74 \uad11\uace0 \uc218\uc2e0 \ub3d9\uc758\uc790 \uc218\uc785\ub2c8\ub2e4. \uac00\uc785 \ud68c\uc6d0\uc774 \ub9ce\uc544\uc9c0\ub294 \uac83\ub3c4 \uc88b\uc9c0\ub9cc, \uc6b0\ub9ac \uba54\uc2dc\uc9c0\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubc1b\uc544\ubcfc \uc218 \uc788\ub294 \uad11\uace0 \uc218\uc2e0 \ub3d9\uc758\uc790 \uc218\uac00 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c\ub294 \ub354\uc6b1 \uac00\uce58 \uc788\ub294 \ud68c\uc6d0\uc774 \ub420 \ud14c\ub2c8\uae4c\uc694.<\/p>\n

    \u2018\uc571\uc744 \uc124\uce58\ud55c \ud6c4 \uac00\uc785\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubc14\ub85c \uc0c1\ud488 \ud398\uc774\uc9c0\ub97c \uba87 \ubc88 \ubcf4\ub354\ub2c8 \ubc14\ub85c \uccab \uad6c\ub9e4\ub97c \uc644\ub8cc\ud569\ub2c8\ub2e4.\u2019 \uc0ac\uc2e4 \uc774\uc640 \uac19\uc740 \uc2dc\ub098\ub9ac\uc624\ub294 \ub9c8\ucf00\ud130 \uc785\uc7a5\uc5d0\uc120 \uc815\ub9d0 \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc758 \ub3d9\uc120\uc77c \uac83\uc785\ub2c8\ub2e4. \ubcf4\ud1b5\uc740 \u2018\uc571\uc744 \uc124\uce58 \ud6c4 \uac00\uc785\ud558\uc9c0 \uc54a\uace0 \uc774\ud0c8\u2019, \u2018\uac00\uc785 \ud6c4 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\uc73c\ub098 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \uc774\ud0c8\u2019, \uc774\ub7f0 \uc2dd\uc73c\ub85c \ucd5c\uc885 \uad6c\ub9e4 \ud37c\ub110\uae4c\uc9c0 \uac00\uc9c0 \uc54a\uace0 \uc774\ud0c8\ud558\ub294 \uace0\uac1d\ub4e4\uc774 \ub9ce\uc744 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7f4 \ub54c \uad11\uace0 \uc218\uc2e0 \ub3d9\uc758\uc790 \uc218\uac00 \ud798\uc744 \ubc1c\ud718\ud569\ub2c8\ub2e4.<\/p>\n

    \ub2e4\uc74c \uc774\ubca4\ud2b8\ub97c \uc704\ud574 \ub3c5\ub824\ud558\uae30 \uc704\ud574\uc120 \uc2e4\uc81c \uc6b0\ub9ac\uc758 (\uad11\uace0) \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc744 \uc218 \uc788\ub294 \uc720\uc800\uc758 \uc218\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc7a5\ubc14\uad6c\ub2c8\uc5d0\ub9cc \ub2f4\uc544\ub193\uace0 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 100\uba85\uc758 \uc720\uc800 \uc911 50%\ub9cc \uad11\uace0 \uc218\uc2e0 \ub3d9\uc758\ub97c \ud588\uc744 \uacbd\uc6b0, 50\uba85\uc758 \uc720\uc800\ub9cc \uad6c\ub9e4 \ub3c5\ub824 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc218\uc2e0 \ub3d9\uc758\uc728\uc774 \ub192\uc544 \ud130\uce58\ud560 \uc218 \uc788\ub294 \ubaa8\uc218\uac00 \ub9ce\uc544\uc9c4\ub2e4\uba74 \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uc218\uce58\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uaca0\uc8e0?<\/p>\n

    \uad6c\ub9e4 \uace0\uac1d\uc758 \ud68d\ub4dd\uc5d0\uc120 \uc0c1\uc138\ud558\uac8c\ub294 \u2018\uccab \uad6c\ub9e4\u2019 \ud68d\ub4dd\uc744 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uac00\uc785 \ud68d\ub4dd\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc5bc\ub9c8\ub098 \ube60\ub974\uace0, \ud070 \uad6c\ub9e4 \ubcfc\ub968\uc744 \ub9cc\ub4e4\uc5b4 \ub0b4\ub294\uc9c0\uac00 \ud575\uc2ec\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e8\uc21c\ud788 \u2018\uccab \uad6c\ub9e4 \uc804\ud658\uc728\u2019\ub85c\ub9cc \uc811\uadfc\ud558\uba74, \uc815\uc791 \uccab \uad6c\ub9e4 \uc720\uc800\ub4e4\uc758 \uac00\uce58\ub294 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccab \uad6c\ub9e4 \uc804\ud658\uc728\uc740 100\uc6d0\uc73c\ub85c \uccab \uad6c\ub9e4\ud558\ub294 \uc720\uc800\ub098 100,000\uc6d0\uc73c\ub85c \uccab \uad6c\ub9e4 \ud558\ub294 \uc720\uc800\uc758 \uac00\uce58\ub97c \ub3d9\uc77c\ud558\uac8c \uacc4\uc0b0\ub418\uae30 \ub54c\ubb38\uc774\uc8e0. \uccab \uad6c\ub9e4 \uc804\ud658\uc728\uacfc \ud568\uaed8 \ubd10\uc57c \ud558\ub294 \uac83\uc740 1\uc778\ub2f9 \uccab \uad6c\ub9e4 \uac1d\ub2e8\uac00\uc640 M+1(\uad6c\ub9e4 \ub2e4\uc74c \uc6d4) \uad6c\ub9e4 \uc720\uc9c0\uc728\ub3c4 \ud568\uaed8 \uc0b4\ud3b4\ubcf4\ub294 \uac83\uc744 \ucd94\ucc9c\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

    \ub450 \ubc88\uc9f8, \uc720\uc9c0\uc785\ub2c8\ub2e4.<\/h3>\n

    \uc720\uc9c0 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc81c\uc77c \uc911\uc694\ud55c \ub9ac\ud150\uc158\uc744 \uad00\ub9ac\ud558\uac8c \ub429\ub2c8\ub2e4. \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ud3ec\ud2b8\uc5d0 \ub530\ub974\uba74 \uc2e0\uaddc \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \ube44\uc6a9\uc740 \ud604\uc7ac \uace0\uac1d\uc744 \uc7ac\uad6c\ub9e4 \uc2dc\ud0a4\ub294 \ube44\uc6a9\ubcf4\ub2e4 \uc57d 6~7\ubc30 \uc815\ub3c4 \ube44\uc2f8\ub2e4\uace0 \ud569\ub2c8\ub2e4. \uc774\ub807\ub4ef \uacb0\uad6d \uc5b4\ub5a4 \ube0c\ub79c\ub4dc\ub3c4 \ub2e8\uace8\uc190\ub2d8\ub4e4\uc744 \ub9ce\uc774 \ub9cc\ub4e4\uc5b4 \ub0b4\ub294 \uac83\uc774 \ud575\uc2ec\uc77c \ud150\ub370\uc694. \uc720\uc9c0\ub3c4 \uc5ed\uc2dc \u2018\uc720\uc785 \ub9ac\ud150\uc158\u2019\uacfc \u2018\uc804\ud658 \ub9ac\ud150\uc158\u2019\uc744 \ubd84\ub9ac\ud574\uc11c \uc0b4\ud3b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \uc720\uc785 \ub9ac\ud150\uc158\uc774\ub77c \ud568\uc740 DAU, MAU \ub4f1 \uc6b0\ub9ac \uc571 \ub0b4 \uc5bc\ub9c8\ub098 \uc790\uc8fc \ubc29\ubb38\ud558\uc600\ub294\uc9c0\ub97c \uad00\ub9ac\ud558\uac8c \ub429\ub2c8\ub2e4. \ubc29\ubb38 \ube48\ub3c4\uac00 \ub192\uc544\uc9c8\uc218\ub85d \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0\uc11c \ub2e4\uc591\ud55c \uc774\ubca4\ud2b8 \uc804\ud658\uc774 \ubc1c\uc0dd\ud560 \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4. \ub2e8\uc21c \uc7ac\uc720\uc785\uc744 \uc704\ud574 \uc571 \ub0b4 \uc9c4\ud589\ub418\uace0 \uc788\ub294 \uae30\ud68d\uc804\uc744 \ud64d\ubcf4\ud558\uae30\ubcf4\ub2e4 \uace0\uac1d\uc774 \uc571 \ub0b4 \uc218\ud589\ud588\ub358 \uc5ec\ub7ec \uc774\ubca4\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uac1c\uc778\ud654 \ud478\uc2dc\ub97c \ubc1c\uc1a1\ud558\ub294 \uac83\uc774 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ud478\uc2dc\ub97c \ubc1c\uacac\ud588\ub2e4\uba74, \uc571 \ub0b4 \uc790\ub3d9\ud654\uae4c\uc9c0 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n

    \uc544\ub9c8 \ud3c9\uc18c\uc5d0 \uc790\uc8fc \ubc1b\ub294 \ud478\uc2dc\uc758 \ub300\ubd80\ubd84\uc774 \uc790\ub3d9\ud654 \ud478\uc2dc\uc77c \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uba74, \uc2ac\ub799\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc704\ud574 \uc1fc\ud551\ubab0\ub4e4\uc758 \uc2ac\ub799\uc2a4\ub97c \uad6c\uacbd\ud558\ub2e4\uac00 \uacb0\uc815\ud558\uc9c0 \ubabb\ud558\uace0 \uc774\ud0c8\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uba54\uc2dc\uc9c0\ub97c \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \u201c\uc5b4\uc81c \ubcf4\uc2e0 {\uc0c1\ud488\uba85}\uacfc \ube44\uc2b7\ud55c \uc0c1\ud488, \ubb34\ub8cc \ubc30\uc1a1\uc73c\ub85c\ub9cc \uace8\ub77c\ubd24\uc5b4\uc694.\u201d<\/em><\/strong><\/p>\n

    \uc774\ub807\uac8c \ub2e4\uc591\ud55c \uac1c\uc778\ud654 \ud478\uc2dc \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc131\uacfc \uc88b\uc740 \uc2dc\ub098\ub9ac\uc624\ub97c \uc120\ubcc4\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub97c \uc790\ub3d9 \ubc1c\uc1a1\ud560 \uc218 \uc788\ub3c4\ub85d \uc138\ud305\ud558\ub294 \uac83\uc774\uc8e0.<\/p>\n

    \uc804\ud658 \ub9ac\ud150\uc158\uc740 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \ubcfc \uc218\ub3c4 \uc788\uace0, SNS \uc571\uc774\ub77c\uba74 \ucf58\ud150\uce20 \ubc1c\ud589, \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub77c\uba74 \ucf58\ud150\uce20 \ubdf0\uc218\ub85c \uce21\uc815\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc804\ud658 \ub9ac\ud150\uc158\uc740 \uc571\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc5d0\uc11c \ub11b\uc9c0\ub97c \uc8fc\ub294 \uac83\uc774 \ud6a8\uacfc\uac00 \uc88b\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305\uc774\ub77c\uace0\ub3c4 \ud558\ub294\ub370\uc694. \uc608\ub97c\ub4e4\uc5b4 \uc77c\ubc18 \uacc4\uc815\uc73c\ub85c \uc720\ud29c\ube0c \uc601\uc0c1\uc744 \ubcf4\ub2e4\uac00 \uc571\uc744 \ub0b4\ub824 \uc601\uc0c1\uc774 \ub04a\uae34 \ub4a4 \ub2e4\uc2dc \uc720\ud29c\ube0c\ub97c \uc811\uc18d\ud558\uba74 \u2018\ud504\ub9ac\ubbf8\uc5c4’ \uacb0\uc81c\ub97c \uc720\ub3c4\ud558\ub294 \ud31d\uc5c5\uc774 \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc720\ud29c\ube0c\ub294 \uc571\uc744 \uc774\ud0c8\ud55c \ub4a4 \ud504\ub9ac\ubbf8\uc5c4 \uacb0\uc81c\ub97c \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4 \uace0\uac1d\uc774 \ubb38\uc81c\ub97c \uacaa\uace0 \uc788\ub294 \uadf8 \uc0c1\ud669\uc5d0\uc11c \ud574\uacb0\ucc45\uc744 \uc81c\uc2dc\ud558\ub294 \ud3b8\uc774 \ub354 \ud6a8\uacfc\uc801\uc77c \uac83\uc774\ub77c \ud310\ub2e8\ud574\uc11c \ud574\ub2f9 \uc561\uc158\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc77c \uac81\ub2c8\ub2e4.<\/p>\n

    \ub9c8\uc9c0\ub9c9\uc740 \uc0c1\uc2b9\uc785\ub2c8\ub2e4.<\/h3>\n

    \uc0c1\uc2b9\uc740 \uc5b4\ucc0c \ubcf4\uba74 \ud68d\ub4dd\uacfc \uc720\uc9c0\uc758 \ubcf5\ud569\uc801\uc778 \ub2e8\uacc4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud574 \uc720\uc800 \ub4f1\uae09\uc758 \uc0c1\uc2b9\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uba64\ubc84\uc2ed\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uc11c\ube44\uc2a4\ub77c\uba74 \ucd5c\uc0c1\uc704 \ub4f1\uae09\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 \ub2e8\uacc4\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654 \ucd94\ucc9c\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uc720\uc785\uacfc \uc804\ud658\ub420 \uc218 \uc788\ub294 \uc0c1\ud669\uc744 \ub9cc\ub4e4\uba74 \uc810\ucc28 \ud68c\uc6d0 \ub4f1\uae09\uc744 \ub192\uc77c \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ud604\uc7ac \uc138\ud305\ub41c \uba64\ubc84\uc2ed\uc758 \uc624\ud37c \ubca8\ub958\uac00 \uc801\uc808\ud55c\uc9c0 \uc0b4\ud3b4\ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc7ac\ubb34 \uad00\uc810\uc5d0\uc11c \ud61c\ud0dd\uc744 \uc9c0\ub098\uce58\uac8c \ub9ce\uc774 \uc8fc\ub294 \uac83\uc740 \uc544\ub2cc\uc9c0, \ub4f1\uae09\ubcc4 \ud61c\ud0dd \ucc28\uc774 \uac04\uaca9\uc740 \uc801\uc808\ud55c\uc9c0 \ud655\uc778\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uba64\ubc84\uc2ed\uc774 \uc5c6\ub294 \uc11c\ube44\uc2a4\ub77c\uba74 \uc0c8\ub86d\uac8c \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uaca0\uc8e0. \uaf2d \uc0c1\uc2b9\uacfc \ud558\uac15\uc758 \uc811\uadfc \ubc29\uc2dd\ubcf4\ub2e4 \uc870\uac74\uc5d0 \ub9de\ub294 \ud589\ub3d9\uc744 \ud588\uc744 \ub54c \u2018\ubc43\uc9c0’\ub97c \uc8fc\ub294 \ub2f9\uadfc\ub9c8\ucf13\uacfc \uac19\uc740 \ud615\ud0dc\ub3c4 \uace0\ub824\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

    \ud68c\uc0ac\ub9c8\ub2e4 \ud639\uc740 \ud300\ub9c8\ub2e4 \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uc561\uc158\ub4e4\uc774 \uaf2d CRM \ud300\uc5d0\uc11c \uc9c4\ud589\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\ub978 \ubc29\uc2dd\uc73c\ub85c CRM\uc758 \uc5c5\ubb34\ub97c \uc815\uc758\ud560 \uc218\ub3c4 \uc788\uaca0\uc8e0. \uacf5\ud1b5\uc810\uc740 CRM\uc758 \uc5c5\ubb34 \ubc94\uc704\ub294 \uc5c4\uccad\ub098\uac8c \ub113\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ud558\ub098\uc758 \uc138\uacc4\uad00\uc744 \uc815\ubcf5\ud558\ub294 \uac83\ub3c4 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub9ac\ub294\ub370, \ub3d9\uc2dc\uc5d0 \uc5ec\ub7ec \uc138\uacc4\uad00\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc788\ub294 \ud604\uc9c1 CRM \ub9c8\ucf00\ud130\ubd84\ub4e4 \uc874\uacbd\ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc774 \uc815\uc758\ud558\uc2dc\ub294 CRM \uc5c5\ubb34\ub3c4 \uad81\uae08\ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \ud68c\uc0ac\uc5d0\uc11c\ub294 CRM\uc744 \uc5b4\ub5bb\uac8c \uc815\uc758\ud558\uace0 \ubd84\ub958\ud558\uace0 \uacc4\uc2dc\ub098\uc694?<\/p>\n","protected":false},"excerpt":{"rendered":"

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