{"id":13564,"date":"2022-08-08T04:07:51","date_gmt":"2022-08-08T11:07:51","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13564"},"modified":"2022-08-31T06:53:34","modified_gmt":"2022-08-31T13:53:34","slug":"taling-strategies-for-user-retention","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/","title":{"rendered":"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5"},"content":{"rendered":"\r\n

\uae40\uc720\ub77c \ucd1d\uad04\uc774 \ub9ac\ub4dc\ud558\uace0 \uc788\ub294 ‘\ud0c8\uc789’\uc740 \ucde8\ubbf8, \uc2e4\ubb34, \ud22c\uc7a1 \ub4f1 200\uc5ec \uac00\uc9c0\uc758 \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uc628\/\uc624\ud504\ub77c\uc778 \ud074\ub798\uc2a4\ub97c \uc990\uae38 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub860\uce6d 6\uac1c\uc6d4\uac04 800% \uc131\uc7a5\uc744 \uc774\ub8e8\uc5b4\ub0b8 \ud0c8\uc789\uc740 ‘\ubaa8\ub4e0 \uc7ac\ub2a5\uc774 \ucf58\ud150\uce20\uac00 \ub418\ub294 \uc138\uc0c1’\uc744 \ube44\uc804\uc73c\ub85c \ud29c\ud130\uc5d0\uac8c\ub294 \uc790\uc2e0\uc758 \uc7ac\ub2a5\uc774 \uac00\uce58\uac00 \ub418\ub294 \uacf3\uc744, \uc218\uac15\uc0dd\uc5d0\uac8c\ub294 \ubc30\uc6c0\uc758 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \uc131\uc7a5\uc744 \ub3d5\ub294 \uacf3\uc744 \ub9cc\ub4e4\uace0\uc790 \ud569\ub2c8\ub2e4. \uae40\uc720\ub77c \ub9c8\ucf00\ud305 \ucd1d\uad04\uc740 \ud0c8\uc789\uc758 \ucf58\ud150\uce20\ud300\uacfc \uadf8\ub85c\uc2a4\ud300 \ubaa8\ub4e0 \ubd80\ubd84\uc744 \ucd1d\uad04\ud558\uba70 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ubd80\ud130 \ub370\uc774\ud130 \ubd84\uc11d\uae4c\uc9c0 \ub2e4\ubc29\uba74\uc73c\ub85c \ud65c\ubc1c\ud558\uac8c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\r\n<\/em> <\/p>\r\n\r\n\r\n\r\n

\uae40\uc720\ub77c \ud300\uc7a5\uc758 \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1\uc744 \uc704\ud55c \uc804\ub7b5\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n

\uc65c \ub9ac\ud150\uc158 \uc77c\uae4c?<\/strong><\/h3>\r\n\r\n\r\n\r\n

\ub9ac\ud150\uc158\uc740 \uc571 \uc11c\ube44\uc2a4 \uc131\uc7a5\uc5d0 \uc788\uc5b4\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \uc9c0\ud45c\ub85c \uac15\uc870\ub429\ub2c8\ub2e4. \ub9ac\ud150\uc158\uc774\ub780 \ud55c\ubc88 \ud68d\ub4dd\ud55c \uc720\uc800\ub4e4\uc774 \uc11c\ube44\uc2a4\ub97c \uc774\ud0c8\ud558\uc9c0 \uc54a\uace0 \uacc4\uc18d \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud558\ub294\ub370\uc694, \ub9ac\ud150\uc158\uc774 \ub192\uc740 \uc11c\ube44\uc2a4\ub294 \ub9ac\ud150\uc158\uc774 \ub0ae\uc740 \uc11c\ube44\uc2a4\ubcf4\ub2e4 \ud68d\ub4dd\ube44\uc6a9\uc5d0 \ud22c\uc790\ud55c \ube44\uc6a9\uc744 \ube60\ub974\uac8c \ud68c\uc218\ud560 \uc218 \uc788\uc73c\uba70 \uc774\ub807\uac8c \ud68c\uc218\ud55c \ube44\uc6a9\uc73c\ub85c \ub2e4\uc2dc\uae08 \ube60\ub974\uac8c \ud68d\ub4dd\uc5d0 \ud22c\uc790\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub9ac\ud150\uc158\uc774 \ub0ae\ub2e4\ub294 \uac83\uc740 \ud68d\ub4dd \uc774\ud6c4 \ub2e4\uc2dc \ub3cc\uc544\uc624\uc9c0 \uc54a\uace0 \uc774\ud0c8\ud558\ub294 \uc720\uc800\uac00 \ub9ce\uc740 \uac83\uc778\ub370\uc694, \ub9ac\ud150\uc158\uc774 \ub0ae\uc740 \uc11c\ube44\uc2a4\ub294 \uc131\uc7a5\uc774 \ub354\ub51c \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud55c\ubc88 \ud68d\ub4dd\ud588\ub2e4\uac00 \uc774\ud0c8\ud55c \uc720\uc800\ub294 \ub2e4\uc2dc \ud68d\ub4dd\ud558\uae30\uc5d0\ub3c4 \ub354 \ub9ce\uc740 \ud68d\ub4dd \ube44\uc6a9\uacfc \uc2dc\uac04\uc774 \uc18c\uc694\ub418\ubbc0\ub85c \uc545\uc21c\ud658\uc744 \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9ac\ud150\uc158\uc740 \uc0ac\uc5c5 \uc131\uc7a5\uc5d0 \uc788\uc5b4\uc11c \ubc18\ub4dc\uc2dc \uc9c0\ucf1c\ubcf4\uc544\uc57c \ud560 \uc9c0\ud45c \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uadf8\ub807\ub2e4\uba74 \uc6b0\ub9ac \uc571\uc758 \ub9ac\ud150\uc158\uc774 \uc88b\uc740\uc9c0 \ub098\uc05c\uc9c0 \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \ube44\uad50\ud574\ubcf4\uc544\uc57c \ud560\uae4c\uc694? \uc774\ubbf8 \uc6b4\uc601\uc911\uc778 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \uae30\uc874 \ub9ac\ud150\uc158 \uc218\uc900\uc5d0\uc11c \ub0b4\ubd80\uc5d0\uc11c \ubaa9\ud45c\ub85c \ud558\ub294 \ud575\uc2ec \uc9c0\ud45c\ub97c \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \ub9ac\ud150\uc158\uc758 \ubaa9\ud45c\uac12\uc744 \uc124\uc815\ud560 \uc218 \uc788\uaca0\uc9c0\ub9cc \ucd08\uae30 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \ub3d9\uc77c\ud55c \uce74\ud14c\uace0\ub9ac \ud50c\ub808\uc774\uc5b4\ub4e4\uacfc \ube44\uad50\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\uc774\ub098 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uce74\ud14c\uace0\ub9ac \ud3c9\uade0\uc774\ub098 \ud45c\uc900\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc73c\ub2c8 \ucc38\uace0\ud558\ub294 \uac83\ub3c4 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n

\uc571 \uce74\ud14c\uace0\ub9ac\ubcc4 \uc720\uc9c0\uc728 (\ucd9c\ucc98: Liftoff )<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
 <\/th>\r\n\uc571 \uce74\ud14c\uace0\ub9ac<\/strong><\/th>\r\n<\/tr>\r\n<\/thead>\r\n
\uc77c\uc218<\/strong><\/th>\r\n\uac8c\uc784<\/th>\r\n\uac74\uac15<\/th>\r\n\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8<\/th>\r\n\uc720\ud2f8\ub9ac\ud2f0<\/th>\r\n<\/tr>\r\n<\/thead>\r\n
1<\/td>\r\n25.70%<\/td>\r\n17.35%<\/td>\r\n14.90%<\/td>\r\n15.39%<\/td>\r\n<\/tr>\r\n
10<\/td>\r\n9.47%<\/td>\r\n6.77%<\/td>\r\n5.77%<\/td>\r\n7.40%<\/td>\r\n<\/tr>\r\n
20<\/td>\r\n6.75%<\/td>\r\n4.89%<\/td>\r\n4.59%<\/td>\r\n6.06%<\/td>\r\n<\/tr>\r\n
30<\/td>\r\n5.09%<\/td>\r\n3.79%<\/td>\r\n3.75%<\/td>\r\n4.96%<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n

\ub9ac\ud150\uc158\uc744 \uc5b4\ub5bb\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc744\uae4c?<\/strong><\/h3>\r\n\r\n\r\n\r\n

\ub9ac\ud150\uc158\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc73c\ub85c\ub294 \uccab\uc9f8\ub85c \ub9ac\ud150\uc158\uc774 \ub192\uc740 \uc720\uc800\ub97c \ub370\ub824\uc624\ub294 \ubc29\ubc95\uc774 \uc788\uc2b5\ub2c8\ub2e4. <\/strong><\/p>\r\n\r\n\r\n\r\n

CTR, CPI\uc640 \uac19\uc774 \uad11\uace0 \ud37c\ud3ec\uba3c\uc2a4 \uc9c0\ud45c\ub4e4\ucc98\ub7fc MMP\ub97c \ud1b5\ud574 \ub9e4\uccb4\ubcc4 \ub9ac\ud150\uc158\uc744 \uad6c\ubd84\ud574\ubcfc \uc218 \uc788\ub294\ub370\uc694, \ub450\ubc30 \uac00\uae4c\uc774 \ub9ac\ud150\uc158\uc774 \ucc28\uc774\ub098\ub294 \uacbd\uc6b0\uac00 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0 \ub9ac\ud150\uc158\uc774 \uc800\uc870\ud55c \ub9e4\uccb4\uc758 \ube44\uc6a9\uc744 \ub192\uc740 \ucabd\uc73c\ub85c \uc62e\uaca8 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud558\uba74 \ub9ac\ud150\uc158 \uae30\uc900\uc73c\ub85c \ub9e4\uccb4 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7f0 \ubc29\ubc95\uc740 \ub300\uaddc\ubaa8 \uc720\uc800 \ud68d\ub4dd\uc774 \uc5b4\ub824\uc6b4 \ud55c\uacc4\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0 \ub9e4\uccb4 \ucd5c\uc801\ud654\uc640 \ub354\ubd88\uc5b4 \uc790\uc5f0\uc720\uc785 \uc720\uc800\uc758 \uc720\uc785 \uacbd\ub85c\ub97c \ud655\ub300\uac00 \uc911\uc694\ud569\ub2c8\ub2e4. \uc790\uc5f0 \uc720\uc785\ub41c \uc720\uc800\uc758 \ub9ac\ud150\uc158\uc740 \ubcf4\ud1b5 \uad11\uace0\ub85c \uc720\uc785\ub41c \uc720\uc800\ub4e4\ubcf4\ub2e4 \ub192\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac80\uc0c9\uc774 \uc720\uc785\uc744 \ud655\uc7a5\uc2dc\ud0a4\uae30 \uc704\ud574 SEO, ASO \ubc0f Owned \ucc44\ub110 \uad00\ub9ac\uc5d0 \uc2e0\uacbd\uc368\uc57c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub450\ubc88\uc9f8\ub85c \uac1c\uc778\ud654\ub41c CRM(Customer relationship management) \uc6b4\uc601\uc785\ub2c8\ub2e4. <\/strong>\uc774\uba54\uc77c, SMS, \uc571\ud478\uc2dc \ub4f1\uc744 \ud1b5\ud574 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \ubd80\ud569\ud558\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc7ac \uc774\uc6a9\uc728\uc744 \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4.\uc720\uc800 \ud480\uc774 \uc544\uc9c1 \ub9ce\uc9c0 \uc54a\uc740 \uc2e0\uaddc \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \uc804\uccb4 \uc720\uc800 \ub300\uc0c1\uc73c\ub85c CRM\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uaca0\uc9c0\ub9cc \uc77c\uc815\uc218\uc900 \uc774\uc0c1\uc758 DAU, MAU\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uc11c\ube44\uc2a4\uc758 \uacbd\uc6b0 \ubaa8\ub4e0 \ub300\uc0c1\uc758 \uc720\uc800\ub97c \ub300\uc0c1\uc73c\ub85c \ud560 \uc218\ub3c4 \uc5c6\uace0 \ud55c\ub2e4\uace0 \ud574\ub3c4 \uc720\uc800\ub4e4\uc774 \ub178\uc774\uc988\ub85c \ub290\ub084 \uac00\ub2a5\uc131\uc774 \ub192\uc73c\ubbc0\ub85c \uc88b\uc740 \uacb0\uacfc\ub97c \uc5bb\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub0b4\ubd80 \ub370\uc774\ud130\ub97c \uc798 \ucd95\uc801\ud558\uace0 \uc788\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \uc5b4\ub514\ub4e0\uc9c0 \ub370\uc774\ud130\ub97c \uc2ed\ubd84 \ud65c\uc6a9\ud558\uc5ec \uac1c\uc778\ud654\ub41c CRM \uc9c4\ud589\uc774 \uac00\ub2a5\ud55c\ub370, \uad6c\ub9e4 \uc8fc\uae30\ub098 \ub0b4\ubd80\uc5d0\uc11c \uc138\uc6b4 \uc778\uac8c\uc774\uc9c0 \ub808\ubca8 \ubcc4\ub85c \uc720\uc800\uad70\uc744 \uad6c\ubd84\ud558\uc5ec \ub2e4\ub978 \uba54\uc138\uc9c0\ub85c \ub2e4\ub978 \ud61c\ud0dd\uc744 \uc8fc\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uc810\ucc28 \uac1c\uc778\ud654\ub418\uace0 \uc790\ub3d9\ud654\ub41c \ubc29\ud5a5\uc73c\ub85c \ubc1c\uc804\uc2dc\ucf1c\uac00\uc57c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc720\uc800\uc5d0\uac8c \ud544\uc694\ud55c \ucee8\ud150\uce20\ub97c \uc2dc\uae30 \uc801\uc808\ud558\uac8c \ub0b4\ubcf4\ub0b4\uc57c \uc720\uc758\ubbf8\ud55c \uc804\ud658\uc774 \uc774\ub8e8\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc131\uc7a5\ud558\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \uc774\ubca4\ud2b8\uc131 CRM\uc744 \uc81c\uc678\ud558\uace0 \uc790\ub3d9\ud654 \uc2dc\ud0ac \uc218 \uc788\ub294 \ubd80\ubd84\uc740 \uc790\ub3d9\ud654\ud574\ub450\uace0, \uc0c8\ub85c\uc6b4 \ud14c\uc2a4\ud2b8\uc640 \uac1c\uc120 \uc791\uc5c5\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ud0c8\uc789 \ub610\ud55c \uc5ec\ub7ec\ubc88 \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc131\uacf5\ud55c \uc2e4\ud5d8\uc744 \uc790\ub3d9\ud654 \ud558\ub294 \ubc29\ubc95\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c CRM\uc740 \ub0b4\ubd80\uc5d0\uc11c \uad6c\ud604\ud558\uc5ec \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\ub3c4 \uc788\uc9c0\ub9cc \uc720\uc800\uac00 \ub9ce\uace0 \ub2e4\uc591\ud560 \uc218\ub85d \uc2e4\ud5d8\uc744 \uc9c4\ud589\ud558\uace0 \ud788\uc2a4\ud1a0\ub9ac\ub97c \uad00\ub9ac\ud558\uae30 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c CRM \ud234\uc774 \ud544\uc218\ub294 \uc544\ub2c8\uc9c0\ub9cc \uc7a5\uae30\uc801\uc73c\ub85c \ub9ac\uc18c\uc2a4 \ud655\ubcf4\uc640 \ube60\ub978 \uc131\uc7a5\uc744 \uc704\ud574\uc11c \uc88b\uc740 \ud234\uc5d0 \ud22c\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc138 \ubc88\uc9f8\ub85c\ub294 \uc571 \uc0ac\uc6a9\uc131 \uac1c\uc120\uc785\ub2c8\ub2e4. <\/strong>\uc0ac\uc2e4 \uc704 \ub450\uac00\uc9c0 \ubc29\ubc95\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uac83\uc774 \uc571 \uc0ac\uc6a9\uc131\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc704 \ub450\uac00\uc9c0 \ubc29\ubc95\uc73c\ub85c \uc544\ubb34\ub9ac \ub192\uc740 \ud004\ub9ac\ud2f0\uc758 \uc720\uc800\ub97c \ub370\ub824\uc624\uace0 \uc774\ud0c8\ud588\ub358 \uc720\uc800\ub97c \ubd80\ud65c\uc2dc\ud0a8\ub2e4 \ud574\ub3c4 \uc774\ud0c8 \uc9c0\uc810\uc774 \ub9ce\ub2e4\uba74 \uacc4\uc18d\ud574\uc11c \uc720\uc800\ub294 \uc0c8\uc5b4\ub098\uac00\uae30 \ub9c8\ub828\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uae68\uc9c4 \ud56d\uc544\ub9ac\uc5d0 \uc544\ubb34\ub9ac \ubb3c\uc744 \uc3df\uc544\ubd80\uc5b4\ub3c4 \uadf8\ub987\uc774 \ucc28\uc9c0 \uc54a\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ubcf4\ub2e4 \uadfc\ubcf8\uc801\uc778 \ud574\uacb0\ucc45\uc740 \uc774\ud0c8\uc9c0\uc810\uc744 \uc904\uc774\uace0 \uc571 \uc0ac\uc6a9\uc131\uc744 \uac1c\uc120\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc774\ud0c8\uc728\uc774 \ub192\uc740 \uacf3\uc744 \ubc1c\uacac\ud558\uc5ec \uc904\uc5ec\ub098\uac00\uc57c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud55c\uce35 \ub354 \uc720\uc800\ub4e4\uc758 Stickness\ub97c \ub192\uc5ec \uc571\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc785\ub2c8\ub2e4.<\/strong> VIP \uc720\uc800\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ucc28\ubcc4\ud654\ub41c \ud61c\ud0dd\uc744 \uc8fc\ub294 \ucda9\uc131\ub3c4 \ud504\ub85c\uadf8\ub7a8\uc774\ub77c\ub358\uc9c0 \uc5b4\ub5a0\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uba74 \ub808\ubca8, \ubc43\uc9c0\ub4f1\uc744 \ubd80\uc5ec\ud558\ub294 \uac8c\uc774\ubbf8\ud53c\ucf00\uc774\uc158 \uc694\uc18c \ub4f1\uc744 \uc798 \uc0b4\ub9ac\uba74 \uc9c0\uc18d\uc801\uc778 \ub9c8\ucf00\ud305 \uc561\uc158\uc774 \uc5c6\uc774\ub3c4 \uc720\uc800\ub4e4\uc774 \uc2a4\uc2a4\ub85c \uc571\uc744 \ucc3e\uc544\uc62c \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uc7a5\uae30\uc801 \ub9ac\ud150\uc158\uc744 \ub192\uc774\uace0 \ud68d\ub4dd\uacfc \uc7ac\ud68d\ub4dd\uc5d0 \ud22c\uc785\ub418\ub294 \ube44\uc6a9\uc744 \uc904\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

\ud575\uc2ec\uc740 \ud611\uc5c5\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/strong><\/h3>\r\n\r\n\r\n\r\n

\ub9ac\ud150\uc158\uc744 \ub192\uc774\ub294 \ubc29\ubc95\uacfc \uc804\ub7b5\uc740 \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uac83\ub4e4 \uc774\uc678\uc5d0\ub3c4 \ub2e4\uc591\ud558\uac8c \uc874\uc7ac\ud558\uaca0\uc9c0\ub9cc \ubd84\uba85\ud788 \uadfc\ubcf8\uc801\uc778 \ud504\ub85c\ub355\ud2b8 \uac1c\uc120 \uc5c6\uc774\ub294 \ud55c\uacc4\uac00 \uc874\uc7ac\ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub85c\ub355\ud2b8 \uac1c\uc120\uc5d0 \uc788\uc5b4\uc11c \uc2dc\uc7a5 \ubc0f \uc720\uc800\uc640\uc758 \ucd5c\uc804\uc120\uc5d0 \uc704\uce58\ud55c \ub9c8\ucf00\ud305 \uc870\uc9c1\uc740 \ub04a\uc784\uc5c6\uc774 \uc678\ubd80 \ubcf4\uc774\uc2a4\ub97c \uc18c\ud654\ud558\uc5ec \ud6a8\uacfc\uc801\uc73c\ub85c \ub0b4\ubd80\uc5d0 \uc804\ub2ec\ud558\ub294 \uc5ed\ud560\uc744 \ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c \ub9c8\ucf00\ud130\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5ed\ub7c9\uacfc \ud611\uc5c5 \uc2a4\ud0ac\uc774 \ub9e4\uc6b0 \uc911\uc694\ud55c \uc5ed\ub7c9\uc774 \ub429\ub2c8\ub2e4. \uc0c1\ub300\ubc29\uc758 \uad00\uc810\uc744 \uc774\ud574\ud558\uace0 \ub9e4\ub108\uc788\uac8c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud558\ub294 \uac83\uc740 \uae30\ubcf8\uc774\uba70 \ub17c\ub9ac\uc801\uc73c\ub85c \uc124\ub4dd\ud558\ub294 \ubc29\ubc95\uc744 \ud0a4\uc6cc\uc57c \ud6cc\ub96d\ud55c \ub9c8\ucf00\ud130\uac00 \ub420 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

\uae40\uc720\ub77c \ucd1d\uad04\uc774 \ub9ac\ub4dc\ud558\uace0 \uc788\ub294 ‘\ud0c8\uc789’\uc740 \ucde8\ubbf8, \uc2e4\ubb34, \ud22c\uc7a1 \ub4f1 200\uc5ec \uac00\uc9c0\uc758 \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uc628\/\uc624\ud504\ub77c\uc778 \ud074\ub798\uc2a4\ub97c \uc990\uae38 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ub860\uce6d 6\uac1c\uc6d4\uac04 800% \uc131\uc7a5\uc744 \uc774\ub8e8\uc5b4\ub0b8 \ud0c8\uc789\uc740 ‘\ubaa8\ub4e0 \uc7ac\ub2a5\uc774 \ucf58\ud150\uce20\uac00 \ub418\ub294 \uc138\uc0c1’\uc744 \ube44\uc804\uc73c\ub85c \ud29c\ud130\uc5d0\uac8c\ub294 \uc790\uc2e0\uc758 \uc7ac\ub2a5\uc774 \uac00\uce58\uac00 \ub418\ub294 \uacf3\uc744, \uc218\uac15\uc0dd\uc5d0\uac8c\ub294 \ubc30\uc6c0\uc758 \uc7a5\ubcbd\uc744 \ub0ae\ucdb0 \uc131\uc7a5\uc744 \ub3d5\ub294 \uacf3\uc744 \ub9cc\ub4e4\uace0\uc790 \ud569\ub2c8\ub2e4. \uae40\uc720\ub77c \ub9c8\ucf00\ud305 \ucd1d\uad04\uc740 \ud0c8\uc789\uc758 \ucf58\ud150\uce20\ud300\uacfc \uadf8\ub85c\uc2a4\ud300 \ubaa8\ub4e0 \ubd80\ubd84\uc744 \ucd1d\uad04\ud558\uba70 […]<\/p>\n","protected":false},"author":16,"featured_media":13566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"\n\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5 - Liftoff<\/title>\n<meta name=\"description\" content=\"\uae40\uc720\ub77c \ud300\uc7a5\uc758 '\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5' \ube14\ub85c\uadf8 \uae30\uc0ac\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc720\uc800 \ub9ac\ud150\uc158\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liftoff\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#website\",\"url\":\"https:\/\/www.heroes.liftoff.io\/\",\"name\":\"Liftoff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.heroes.liftoff.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#primaryimage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-taling-blog.jpg\",\"contentUrl\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-taling-blog.jpg\",\"width\":1200,\"height\":637},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#webpage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/\",\"name\":\"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5 - Liftoff\",\"isPartOf\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#primaryimage\"},\"datePublished\":\"2022-08-08T11:07:51+00:00\",\"dateModified\":\"2022-08-31T13:53:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2\"},\"description\":\"\uae40\uc720\ub77c \ud300\uc7a5\uc758 '\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5' \ube14\ub85c\uadf8 \uae30\uc0ac\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc720\uc800 \ub9ac\ud150\uc158\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.heroes.liftoff.io\/ko\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2\",\"name\":\"Liftoff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png\",\"contentUrl\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png\",\"caption\":\"Liftoff\"},\"url\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/author\/liftoff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5 - Liftoff","description":"\uae40\uc720\ub77c \ud300\uc7a5\uc758 '\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5' \ube14\ub85c\uadf8 \uae30\uc0ac\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc720\uc800 \ub9ac\ud150\uc158\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/","twitter_misc":{"Written by":"Liftoff"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.heroes.liftoff.io\/#website","url":"https:\/\/www.heroes.liftoff.io\/","name":"Liftoff","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.heroes.liftoff.io\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#primaryimage","url":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-taling-blog.jpg","contentUrl":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-taling-blog.jpg","width":1200,"height":637},{"@type":"WebPage","@id":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#webpage","url":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/","name":"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5 - Liftoff","isPartOf":{"@id":"https:\/\/www.heroes.liftoff.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#primaryimage"},"datePublished":"2022-08-08T11:07:51+00:00","dateModified":"2022-08-31T13:53:34+00:00","author":{"@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2"},"description":"\uae40\uc720\ub77c \ud300\uc7a5\uc758 '\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5' \ube14\ub85c\uadf8 \uae30\uc0ac\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc720\uc800 \ub9ac\ud150\uc158\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud574\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.","breadcrumb":{"@id":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/taling-strategies-for-user-retention\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.heroes.liftoff.io\/ko\/"},{"@type":"ListItem","position":2,"name":"\uc131\uc7a5\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc720\uc800 \ub9ac\ud150\uc158 \ud5a5\uc0c1 \uc804\ub7b5"}]},{"@type":"Person","@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/bc86bbc5741179bc2349d3268ac13ee2","name":"Liftoff","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.heroes.liftoff.io\/#\/schema\/person\/image\/","url":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png","contentUrl":"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2015\/11\/rocket_square_white_570x570.png","caption":"Liftoff"},"url":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/author\/liftoff\/"}]}},"_links":{"self":[{"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/posts\/13564"}],"collection":[{"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/comments?post=13564"}],"version-history":[{"count":2,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/posts\/13564\/revisions"}],"predecessor-version":[{"id":13567,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/posts\/13564\/revisions\/13567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/media\/13566"}],"wp:attachment":[{"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/media?parent=13564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/categories?post=13564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heroes.liftoff.io\/ko\/wp-json\/wp\/v2\/tags?post=13564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}