{"id":13560,"date":"2022-08-08T04:05:52","date_gmt":"2022-08-08T11:05:52","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13560"},"modified":"2022-08-31T06:52:54","modified_gmt":"2022-08-31T13:52:54","slug":"sundaytoz-five-success-factors-for-growth","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/sundaytoz-five-success-factors-for-growth\/","title":{"rendered":"\uc571 \uc11c\ube44\uc2a4 \uc131\uc7a5\uc744 \ub3d5\ub294 5\uac00\uc9c0 \uc131\uacf5 \uc694\uc778"},"content":{"rendered":"\r\n

\uacf5\uc900\uc2dd \ud300\uc7a5\uc774 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \ub300\ud45c \uc571 \u2018\uc560\ub2c8\ud321\u2019\uc740 \uad6d\ub0b4 \uac8c\uc784 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 1\uc704 \ubaa8\ubc14\uc77c \uac8c\uc784\uc73c\ub85c \uc560\ub2c8\ud321 \uce90\ub9ad\ud130 \ube0c\ub79c\ub4dc\ub97c \ud1b5\ud55c \ud504\ub79c\ucc28\uc774\uc988\ub85c \uad6d\ub0b4 \uc131\uc7a5\uc744 \uc774\uc5b4\uc654\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub514\uc988\ub2c8, \uc2a4\ub204\ud53c, \uc704 \ubca0\uc5b4 \ubca0\uc5b4\uc2a4 \ub4f1 \uae00\ub85c\ubc8c\uc5d0\uc11c \uc778\uc9c0\ub3c4 \ub192\uc740 \uce5c\uc219\ud55c IP \uce90\ub9ad\ud130 \ube0c\ub79c\ub4dc\uc640 \uc120\ub370\uc774\ud1a0\uc988 \ud37c\uc990 \uc81c\uc791 \ub178\ud558\uc6b0\ub97c \uc811\ubaa9\uc2dc\ucf1c \ud574\uc678\uc5d0\uc11c\ub3c4 \ub192\uc740 \uc131\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc678\uc5d0\ub3c4 \uc57d 1\uc5b5 \uac74 \uc774\uc0c1\uc758 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ubc1c\uc0dd\uc2dc\ud0a8 \ubaa8\ubc14\uc77c \uac8c\uc784 \uc57d 20\uac1c\ub97c \uc11c\ube44\uc2a4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacf5\uc900\uc2dd \ud300\uc7a5\uc740 \uc0ac\uc5c5\uac1c\ubc1c\ud300 \ub9ac\ub354\ub85c\uc11c \ubaa8\ubc14\uc77c \uac8c\uc784 \uc0ac\uc5c5 \uad00\ub9ac\ubd80\ud130 \uce74\uc6b4\ud130\ud30c\ud2b8\ub97c \ud1b5\ud55c \ub9ac\uc2a4\ud06c \uad00\ub9ac\uae4c\uc9c0 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \uac70\uc758 \ub300\ubd80\ubd84\uc758 \uc0ac\uc5c5\ubd84\uc57c\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n

\ub808\ub4dc\uc624\uc158\uc774 \ub418\uc5b4\ubc84\ub9b0 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5\uc5d0\uc11c \uc0b4\uc544\ub0a8\ub294 \uc0ac\uc5c5 \uc804\ub7b5\uc744 \uacf5\uc900\uc2dd \ud300\uc7a5\uc758 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n

\ub354\uc774\uc0c1 \uae09\ubcc0\ud558\uc9c0 \uc54a\ub294 \uc2dc\uc7a5<\/h3>\r\n\r\n\r\n\r\n

\uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uc2dc\uc7a5\uc740 \uae09 \uc131\uc7a5\uae30\ub97c \uc9c0\ub098\uc624\uba70 \uc120\uc810 \uc571\ub4e4\uc758 \uace0\ucc29\ud654\ub85c \uc9c4\uc785 \uc7a5\ubcbd\uc774 \ub9e4\uc6b0 \ub192\uc740 \ub808\ub4dc\uc624\uc158 \uc2dc\uc7a5\uc73c\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. 2017\ub144 \uc774\ud6c4 \uc120\uc810 \uac8c\uc784\ub4e4\uc758 \uace0\ucc29\ud654\ub85c Top Grossing 50\uac1c \uac8c\uc784 \uc911 \uc808\ubc18\ub9cc \uc2e0\uaddc \uc9c4\uc785\ud588\uace0, \ub9e4\ub144 \uac00\ud30c\ub978 \uc131\uc7a5\uc138\uc600\ub358 \ubaa8\ubc14\uc77c \uc571\uc758 \ucd1d \ub9e4\ucd9c\uc561\ub3c4 2018\ub144\ubd80\ud130 \uc131\uc7a5\ub960\uc774 \ub454\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc5ec\uae30\uc5d0 Top Spending 50\uac1c \uac8c\uc784\uc758 2019\ub144\ub3c4 \ud3c9\uade0 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ubcf4\uba74 \uc804\ub144 \ub300\ube44 \uc57d 3\ubc30 \uc815\ub3c4 \uae09\uc99d\ud558\uc600\uc2b5\ub2c8\ub2e4. \uac70\uae30\uc5d0 Top \ud37c\ube14\ub9ac\uc154\ub4e4\uc740 \uae00\ub85c\ubc8c\uc5d0\uc11c \uace0\uc815\ube44\uc6a9 \ud68c\uc218 \ud6c4 Grossing Tier\uac00 \ub192\uc740 \uad6d\uac00\uc5d0 \ub9c8\ucf00\ud305 \ubb3c\ub7c9 \uacf5\uc138\ub97c \ud558\uba70 \ub85c\uceec \uc2dc\uc7a5\uc744 \uc810\ub839\ud558\uace0 \uc788\ub294 \uc0c1\ud669\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ud604\uc7ac \ubaa8\ubc14\uc77c \uac8c\uc784 \uc571\uc740 \ud3ec\ud654 \uc0c1\ud0dc\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc720\uc800\ub4e4\uc740 \uc790\uc2e0\uc774 \uc5b4\ub5a4 \uc7a5\ub974\uc758 \uac8c\uc784\uc744 \uc88b\uc544\ud558\uace0 \uc120\ud638\ud558\ub294\uc9c0 \uc798 \uc54c\uace0 \uc788\uace0 \ud3c9\uade0\uc801\uc73c\ub85c \uac8c\uc784 \uc571 2~4\uac1c\ub97c \uc124\uce58\ud558\uc5ec \ub3d9\uc2dc\uc5d0 \ud50c\ub808\uc774\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \ubab0\uc785\uc911\uc778 \uac8c\uc784\uc774 \uc788\ub294 \uc720\uc800\ub97c \ub04c\uc5b4\ub4e4\uc774\ub294 \uac74 \ub192\uc740 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \uc694\uad6c \ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc774\uc81c\ub294 \ubaa8\ubc14\uc77c \uc720\uc800\ub4e4\uc758 \uc990\uae38\uac70\ub9ac\uac00 \ub118\uccd0\ub098\ub294 \uc138\uc0c1\uc774\ub77c \uac8c\uc784\ub07c\ub9ac \uacbd\uc7c1\ud558\ub358 \uc2dc\ub300\ub97c \uc9c0\ub098 YouTube, Netflix, Tiktok, SNS \ub4f1 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0b0\uc5c5 \uc804\ubc18\uc758 \uc218\ub9ce\uc740 \uc11c\ube44\uc2a4 \uc571\ub4e4\uacfc \ubaa8\ubc14\uc77c \uc720\uc800\uc758 \uc2dc\uac04\uc744 \ub450\uace0 \uacbd\uc7c1\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub192\uc740 \uc218\uc900\uc758 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uc5ed\ub7c9\uc744 \uc694\uad6c<\/h3>\r\n\r\n\r\n\r\n

\uc800\ud76c\uc758 \uce90\uc8fc\uc5bc \uc7a5\ub974 \ubaa8\ubc14\uc77c \uac8c\uc784\uc758 \uacbd\uc6b0 \uc0c1\ub300\uc801\uc73c\ub85c \ub0ae\uc740 \uc9c4\uc785 \uc7a5\ubcbd\uacfc \uac1c\ubc1c \uae30\uc220\uc758 \uc0c1\ud5a5 \ud3c9\uc900\ud654\ub85c \ub192\uc740 \uc218\uc900\uc758 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc774 \uc694\uad6c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1 \uac8c\uc784 \ub300\ube44 \uc798 \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \ud310\ub2e8\ub41c \uac8c\uc784\uc774\ub77c\ud558\ub354\ub77c\ub3c4 \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5 \uc5c6\uc774\ub294 \ub192\uc740 CPI\uc640 \ub0ae\uc740 LTV\ub85c \uc2e4\ud328\ud560 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc2dc\uc7a5\uc740 \uc774\uc81c User Acquisition, Monetization, Live-ops \ub4f1 \ube44\uac1c\ubc1c \uce21\uba74\uc758 \uace0\ub3c4\ud654\ub41c \uc804\ubb38\uc131\uc744 \uc694\uad6c\ud558\ub294 \uc2dc\ub300\ub85c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ucd08\uae30 \uc7a5\ub974\ub97c \uc120\uc810\ud55c \uac8c\uc784\ub4e4\uc774 \uc2b9\uc790 \ub3c5\uc2dd\uc744 \uc774\uc5b4\uac00\uba70 \uc624\ub79c \ub77c\uc774\ube0c \uc6b4\uc601 \uacbd\ud5d8\uacfc \uc548\uc815\ud654\ub41c Live-ops\ub85c \ub192\uc740 LTV\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uc2e0\uaddc\ub85c \uc9c4\uc785\ud558\ub294 \uacbd\uc7c1 \uac8c\uc784\ubcf4\ub2e4 \ub192\uc740 CPI \ube44\ub529\uc744 \uc9c4\ud589\ud558\uba70 \ub85c\uc5f4\ud2f0 \ub192\uc740 \uc720\uc800\ud480\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ud655\ubcf4\ud558\uace0 \uc788\uc5b4\uc11c \uc2e0\uaddc \uc9c4\uc785\uc774 \uc815\ub9d0 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d \ud0c0\uac9f\uc73c\ub85c \uc7a1\uc740 \uc7a5\ub974 \ub0b4\uc5d0\uc11c Top Ranker\uac00 \ub418\ub824\ub294 \ubaa9\ud45c\uac00 \uc788\ub2e4\uba74 LTV\uac00 \ub192\uc740 \uac8c\uc784\uc774\ub77c \ud560\uc9c0\ub77c\ub3c4 \uace0\ub3c4\ud654\ub41c \ube44\uc988\ub2c8\uc2a4 \uc5ed\ub7c9\uc774 \uc5c6\ub2e4\uba74 \ub9e4\uc6b0 \ub192\uc740 \ubaa8\uac1d \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uba74\uc11c \uc2dc\ud589 \ucc29\uc624\ub97c \uacaa\uc5b4\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

\uc131\uc7a5\uc744 \ub3d5\ub294 5\uac00\uc9c0 \uc694\uc778<\/h3>\r\n\r\n\r\n\r\n

\ub9c8\ucf00\ud130\ubd84\ub4e4\uc740 \ub9ce\uc774 \uc54c\uace0 \uacc4\uc2dc\uc9c0\ub9cc \uc815\uc2e0 \uc5c6\uc774 \ubc14\uc05c \uc77c\uc815\uc5d0 \uce58\uc5ec\uc11c, \uae30\uc874 \uc5c5\ubb34 \uc2dc\uc2a4\ud15c\uc774 \uc775\uc219\ud574\uc11c, \ub098\uc758 \uc5ed\ud560\uc774 \uc544\ub2cc \uac83 \uac19\uc544\uc11c, \ud639\uc740 \uadf8\ub0e5 \uadc0\ucc2e\uc544\uc11c \uc9c0\ub098\uce58\ub294 \ubc14\ub78c\uc5d0 \ub193\uce58\uace0 \uc788\ub294 \uc815\ub9d0 \uc911\uc694\ud55c \uac83\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \ub192\uc740 \uc218\uc900\uc758 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uc5ed\ub7c9\uc744 \uc694\uad6c\ud558\ub294 \uc2dc\uc7a5\uc5d0\uc11c \u2018\uc6b0\ub9ac\uac00 \uc131\uc7a5\ud558\uae30 \uc704\ud574 \ubb34\uc5c7\uc744 \ud568\uaed8 \ud574\uc57c \ud558\ub294\uc9c0’\uc5d0 \ub300\ud55c \uc774\uc57c\uae30 \uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

1. \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uac19\uc740 \ubaa9\ud45c\ub97c \uc704\ud574 \uc2f8\uc6b0\uace0 \uc788\ub294\uc9c0 \ud56d\uc0c1 \ud655\uc778\ud558\uc138\uc694. <\/strong><\/p>\r\n\r\n\r\n\r\n

\uccab\ubc88\uc9f8 Success Factor\ub294 \ubc14\ub85c \u2018\ubaa9\ud45c \ub2e8\uc77c\ud654\u2019\uc785\ub2c8\ub2e4. \uc2dc\uc7a5\uc774 \uc694\uad6c\ud558\ub294 \uc218\uc900\uc758 \ub192\uc740 \ube44\uc988\ub2c8\uc2a4 \uc774\ud574\ub3c4\ub97c \ubc14\ud0d5\uc73c\ub85c \uc131\uacf5 \ud655\ub960\uc774 \ub192\uc740 \uad6c\uc870\ub97c \ub9cc\ub4e4\uace0 \ub3c4\ub2ec \uac00\ub2a5\ud55c \ub2e8\uacc4\ubcc4 \ubaa9\ud45c\ub97c \uba85\ud655\ud558\uac8c \uc124\uc815\ud558\uace0 \uad6c\uc131\uc6d0\ub4e4\uc744 \uc124\ub4dd\ud558\uc5ec \ud611\uc870\ub97c \ub04c\uc5b4\ub0b4\ub294 \u2018\ubaa9\ud45c \ub2e8\uc77c\ud654’\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \uae00\ub85c\ubc8c \uc131\uc7a5\uc744 \ub3d5\ub294 \uc694\uc778\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc6b0\ub9ac \ubaa8\ub450\uac00 \uac19\uc740 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uc744 \ub54c \ub354 \uacfc\uac10\ud55c \uc120\ud0dd\uc744 \ud560 \uc218 \uc788\uace0 \uc2e4\ud328\ub97c \ud558\ub354\ub77c\ub3c4 \ucc45\uc784\uc744 \ubb3b\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc608\ub97c\ub4e4\uc5b4 UA\ud300\uacfc \uac1c\ubc1c\ud300\uc5d0\uc11c \uac19\uc740 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\uace0 \uadf8 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ud611\ub825\ud55c\ub2e4\uba74 \uac1c\ubc1c\ud300\uc774 \ub192\uc740 LTV\ub97c \ubabb\ub9cc\ub4e4\uac70\ub098 \ub9c8\ucf00\ud305\ud300\uc5d0\uc11c \ub0ae\uc740 CPI\ub85c \ubaa8\uac1d\uc744 \ubabb\ud574\uc628\ub2e4\uace0 \ube44\ub09c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc11c\ub85c\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ud574\ud558\uace0 \ubaa9\ud45c\uac00 \uac19\uc73c\uba74 \ubd80\uc815\uc801 \uc758\uacac \ub9c8\ucc30\uc744 \uc904\uc774\uace0 \ub354 \ube60\ub974\uac8c \ub354 \ub9ce\uc740 \uc561\uc158\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc77c\ubc18\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \uc124\uc815\uacfc \uc911\uc694 \uc758\uc0ac \uacb0\uc815\uc740 \uacbd\uc601\uc9c4, \ub514\ub809\ud130 \ub808\ubca8\uc744 \ud1b5\ud574 \uc815\ud574\uc9c0\uace0 \uac1c\ubc1c\ud300\uc5d0\ub294 \ucda9\ubd84\ud55c \uc804\ub2ec\uc774 \uc548\ub418\uac70\ub098 \uc644\uc804\ud788 MUTE \ub418\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc785\ub2c8\ub2e4. \uc774\ub807\ub2e4\ubcf4\ub2c8 \uac1c\ubc1c\ud300\uc5d0\uc11c\ub294 \uc815\ud574\uc9c4 \uc77c\uc815\uc744 \ub9de\ucd94\uae30 \uc704\ud574 \uc624\ub298\ub3c4 \uc65c? \ub54c\ubb38\uc778\uc9c0 \uc57c\uadfc\ud558\uae30 \ubc14\uc060 \ub54c\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc2e4\ubb34\uc5d0\uc11c \ucda9\ubd84\ud788 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ud574\ud558\uace0 \uacf5\uac10\ud560 \uc218 \uc788\uc744 \ub54c\uae4c\uc9c0 \ud22c\uc790\ub97c \uc544\ub07c\uc9c0 \ub9d0\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

2. \ub9c8\ucf00\ud305\ud300\uacfc \uac1c\ubc1c\ud300\uc744 \ud1b5\ud569\ud558\uc138\uc694. <\/strong><\/p>\r\n\r\n\r\n\r\n

\ubb3c\ub9ac\uc801\uc778 \ud1b5\ud569\uc744 \ub9d0\ud558\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uc740 \ucc98\uc74c\ubd80\ud130 \uac8c\uc784 \uac1c\ubc1c \ud504\ub85c\uc138\uc2a4\uc5d0 \ucc38\uc5ec\ud558\uace0 \uac1c\ubc1c\ud300\uc774 \ud604\uc7ac \uc2dc\uc7a5 \uc0c1\ud669\uc744 \uc81c\ub300\ub85c \uc774\ud574\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\ud300\uacfc \uac1c\ubc1c\ud300\uc740 \uc11c\ub85c\uc758 \uba54\ud2b8\ub9ad\uc744 \uc5bc\ub9c8\ub098 \uc774\ud574\ud558\uace0 \uc788\uc744\uae4c\uc694? <\/p>\r\n\r\n\r\n\r\n

\uc774\uac83\uc744 \ud558\ub098\ub85c \ud1b5\ud569\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ud560 \uc218 \uc788\ub294 \uccab \uac78\uc74c\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub450 \ud300\uc774 \ud568\uaed8 \uc624\ud508\ud574\uc11c \uc791\uc5c5 \ud560 \ub54c \uc0c8\ub85c\uc6b4 \uc131\uc7a5 \uae30\ud68c\ub3c4 \uc644\ubcbd\ud558\uac8c \uc624\ud508 \ub429\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uac8c\uc784 \uacf5\uac04\uc5d0\uc11c \uc2b9\ub9ac\ud558\ub294 \ud300\uc740 \ud604\uc7ac \uc2dc\uc7a5 \uc0c1\ud669\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c UA \ubc0f \uc804\ub7b5\uc744 \uacb0\ud569\ud558\ub294 \ubc29\ubc95\uc744 \uc774\ud574\ud558\ub294 \ud300\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc800\ud76c\ub294 UA\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub294 \uac8c\uc784 \ubcc0\uacbd \uc0ac\ud56d\uc774 \uc788\ub294\uc9c0 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uba54\ud2b8\ub9ad\uc744 \uac80\ud1a0\ud558\ub294 \ud035 \ub9ac\ubdf0 \ubbf8\ud305\uc774 \ub9e4\uc77c \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\uc81c \ub610\ub294 \ucd5c\uadfc \uba70\uce60 \ub3d9\uc548\uc758 \ub9c8\ucf00\ud305 \uc218\uce58\ub97c \uac80\ud1a0\ud558\uace0 \uc774\ubca4\ud2b8 \uc131\uacfc\ub97c \ub17c\uc758\ud569\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c \ud37c\ud3ec\uba3c\uc2a4 \uac1c\uc120\uc744 \uc704\ud574 \uc11c\ub85c \ubb34\uc5c7\uc744 \ud560 \uc218 \uc788\ub294\uc9c0 \uc774\uc57c\uae30 \ub098\ub204\uace0 \uc11c\ub85c\uc758 \uc77c\uc744 \uc774\ud574\ud558\ub824\uace0 \ub178\ub825\ud569\ub2c8\ub2e4. \uba87 \ubd84 \uc548\ub418\ub294 \uc2dc\uac04\uc774\uc9c0\ub9cc \uc5ec\uae30\uc11c \ud575\uc2ec\uc740 \uc11c\ub85c\uc5d0\uac8c \uc2e0\ub8b0\ub97c \uc8fc\uace0 \ud22c\uba85\ud574\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

3. LiveOps \uc2dc\uc2a4\ud15c\uc5d0 \ud22c\uc790\ud558\uc138\uc694. <\/strong><\/p>\r\n\r\n\r\n\r\n

\uc11c\ube44\uc2a4\uac00 \uc5b4\ub290\uc815\ub3c4 \uada4\ub3c4\uc5d0 \uc624\ub974\uba74 \uc8fc\uae30\uc801 \uc5c5\ub370\uc774\ud2b8\ub97c \ud1b5\ud574 DAU, Retention, ARPU \uc9c0\ud45c\ub4e4\uc774 \uc88b\uc544\uc9d1\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7f0 \uc5c5\ub370\uc774\ud2b8\ub294 \uad00\ub9ac\ud558\ub294 \ube44\uc6a9\uc774 \uc0dd\uac01\ubcf4\ub2e4 \ub9ce\uc774 \ub4dc\ub294\ub370\uc694. \uc6b0\ub9ac\uac00 LiveOps\uc5d0 \ud22c\uc790\ud574\uc57c\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

LiveOps\ub294 \uac8c\uc784 \ucd9c\uc2dc \ud6c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uac8c\uc784\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc2dc\uc2a4\ud15c\uc73c\ub85c \ub9c8\ucf13\uc5d0 \ube4c\ub4dc \uc11c\ubc0b\uc774\ub098 \ub9b4\ub9ac\uc988 \uc5c6\uc774 \uc0c8\ub85c\uc6b4 \ucf58\ud150\uce20\ub97c \ucd94\uac00\ud558\uac70\ub098 \uc815\uae30\uc801\uc778 \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud558\ub294 \uac1c\ub150\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc11c\ubc84\ub97c \ud1b5\ud55c \uc2e4\uc2dc\uac04 \uad00\ub9ac\uac00 \ud544\uc694\ud558\uc5ec \ucd08\uae30 \ud22c\uc790 \ube44\uc6a9\uc774 \ub4e4\uc9c0\ub9cc \ub9e4\ubc88 \ubcf5\uc7a1\ud55c \uc791\uc5c5\uc774\ub098 \uacf5\uc218 \uc5c6\uc774 \uac8c\uc784\uc758 \uc9c0\ud45c\uc640 \uc218\uba85\uc744 \ub298\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc774\uc720\ub85c \uae00\ub85c\ubc8c\uc5d0\uc11c\ub294 \ub192\uc740 \uc911\uc694\ub3c4\ub85c \ud544\uc218\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. LiveOps\ub294 \ud55c \ubc88\uc5d0 \ub9ce\uc740 \uc218\uc775\uc744 \uc5bb\ub294 \uac83\uc774 \uc544\ub2cc ‘\uc624\ub798’ \uc548\uc815\uc801\uc73c\ub85c \uc218\uc775\uc744 \ubc1c\uc0dd \uc2dc\ud0a4\uba70 \uc7a5\uae30\uc801\uc73c\ub85c PLC\ub97c \ud06c\uac8c \uc0c1\ud5a5\uc2dc\ud0a4\uac8c \ub429\ub2c8\ub2e4. \uc774\ub294 \ud604\uae08 \ud750\ub984\uacfc \ud22c\uc790 \ud68c\uc218 \uae30\uac04\uc744 \uc720\uc9c0\ud558\uace0 \ud68c\uc0ac\uac00 \uc548\uc815\uc801\uc73c\ub85c \uc131\uc7a5\ud558\ub294\ub370 \uc815\ub9d0 \uc911\uc694\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uadf8\ub9ac\uace0 LiveOps\ub97c \uace0\ub3c4\ud654\ud558\uc5ec \ubaa8\ub4e0 \uac8c\uc784 \uba54\ud2b8\ub9ad\uc744 \ub3d9\uc2dc\uac04 \ub54c \ubd84\uc11d \uac00\ub2a5\ud558\ub3c4\ub85d A\/B \ud14c\uc2a4\ud2b8 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uace0 \ubaa8\ub4e0 Funnel\uc744 \ube60\ub974\uac8c \ubd84\uc11d\ud558\uace0 \uac1c\uc120 \ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\uc720\ub294 \ucc38\uc5ec\ub3c4 \ub192\uc740 \ud50c\ub808\uc774\uc5b4\ub97c \uc720\uc9c0\ud558\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub824\uba74 \uc778\uc571 Funnel\uc774 \uc815\ub9d0 \ub9e4\ub044\ub7ec\uc6cc\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub9c8\ucf13\uc5d0 \uc11c\ubc0b\ud558\uace0 \uacb0\uacfc\ub97c \uba70\uce60\uc529 \uae30\ub2e4\ub824\uc11c Funnel \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud3f4\ub9ac\uc2f1\ud558\uace0 \uc5c5\ub370\uc774\ud2b8\ud558\uba74 \uc720\uc800\ub294 \ub5a0\ub098\uace0 \uc774\ubbf8 \ub2a6\uc2b5\ub2c8\ub2e4. \uc608\uce21 \uac00\ub2a5\ud55c \uac00\uc124\uc744 \uac00\ub2a5\ud55c \ub9ce\uc774 \ub9cc\ub4e4\uc5b4 \ub3d9\uc2dc\uc5d0 \ud14c\uc2a4\ud2b8 \ud55c \ub4a4 \uc131\ub2a5\uc774 \uac00\uc7a5 \uc88b\uc740 \uacb0\uacfc\ub85c \uc11c\ubc84\ub97c \ud1b5\ud574 \uc989\uc2dc \ube44\uc911\uc744 \uc870\uc815\ud558\uace0 \ub2e4\uc74c \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uc57c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uaddc\ubaa8\uac00 \uc791\uc740 \uc870\uc9c1\uc740 \ucd08\ubc18 \uc2dc\uc2a4\ud15c \uad6c\ucd95 \ube44\uc6a9\uc744 \ub4e4\uc774\ub294 \uac83\ubcf4\ub2e4 \uc704 1\ubc88\uc5d0 \uc9d1\uc911\ud558\ub294 \uac83\uc774 \ub354 \uc88b\uc740 \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\r\n\r\n\r\n\r\n

4. \uad11\uace0 \uc218\uc775\ud654\uc758 \ub192\uc740 \uac00\uce58\ub97c \uc801\uadf9 \ud65c\uc6a9\ud558\uc138\uc694. <\/strong><\/p>\r\n\r\n\r\n\r\n

\uc800\ud76c\ub294 \uc804 \uac8c\uc784\uc5d0 \uad11\uace0 \uc218\uc775\ud654\ub97c \ub3c4\uc785 \ud6c4 Hybrid Monetization\uc744 \ud1b5\ud55c IAP + IAA \ub9e4\ucd9c \uc131\uc7a5 \uadf9\ub300\ud654\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc218\uc775\ud654 \ubaa8\ub378 \ucd5c\uc801\ud654 \ubc0f \uace0\ub3c4\ud654\ub97c \ud1b5\ud574 \uac8c\uc784\uc758 LTV\ub97c \ub04c\uc5b4\uc62c\ub9ac\uace0, ROAS \ubaa9\ud45c \uc0c1\ud5a5\uacfc UA Scale-up\uc744 \ud1b5\ud574 \uc804\ubc18\uc801\uc778 \uac8c\uc784\uc758 PLC\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubaa9\ud45c\ub85c \ub9e4\uc6b0 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub0c8\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc77c\ubc18\uc801\uc778 \uc11c\ube44\uc2a4 \uc571\uc758 \uacbd\uc6b0 \uc8fc\uc694 \ub9e4\ucd9c\uc6d0\uc774 \uad11\uace0\uc778 \uacbd\uc6b0 \uc774\ud574\uac00 \uc548\ub418\uc2e4 \uc218 \uc788\uaca0\uc9c0\ub9cc, \ud55c\ub54c \uac8c\uc784 \ub0b4 \uad11\uace0\uac00 \ub098\uc628\ub2e4\ub294 \uac83 \uc790\uccb4\uac00 \uae08\uae30\uc2dc \ub418\ub358 \uc2dc\uc808\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub450\uac00\uc9c0 \uc694\uc778\uc774 \uc788\ub294\ub370\uc694. \uba3c\uc800 \uadf9\uc7a5\uc5d0\uc11c \uc601\ud654\uc5d0 \ubab0\uc785\ud558\ub294 \uc911\uac04\uc5d0 \uad11\uace0\uac00 \ub098\uc624\ub294 \uac83\uacfc \uac19\ub2e4\uba70 \ub9d0\ub3c4 \uc548\ub41c\ub2e4\uba70 \ub3c4\uc785\uc744 \ubc18\ub300\ud558\uac70\ub098 \uc774\ubbf8 \uc548\uc815\ud654\ub41c IAP \ub9e4\ucd9c\uc6d0\uc774 \uc788\ub294\ub370 \uad11\uace0\ub97c \ud1b5\ud574 \uc720\uc800\uac00 \uc774\ud0c8\ud558\uac70\ub098 \uae30\uc874 IAP \ub9e4\ucd9c \uc7a0\uc2dd\uc774 \uc788\uc744 \uac83\uc774\ub2e4\uba70 \ub3c4\uc785\uc744 \ubc18\ub300\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ubaa8\ubc14\uc77c \uce90\uc8fc\uc5bc \uac8c\uc784\uc740 \ud3c9\uade0\uc801\uc73c\ub85c \uc6d4\uac04 \uacb0\uc81c \uc720\uc800\ub294 5% \uc218\uc900 \uc785\ub2c8\ub2e4. \ub098\uba38\uc9c0 \ubb34\uacfc\uae08 95%\uc758 \uc720\uc800\ub294 \ubb34\ub8cc\ub85c \uac8c\uc784\uc744 \uc990\uae30\ub2e4 \uc5b4\ub290 \uc2dc\uc810\uc5d0\ub294 \uc774\ud0c8\ud569\ub2c8\ub2e4. \uc800\ub294 \ub2e4\uc591\ud55c \uc2dc\ub300\ub97c \uac70\uce58\uba74\uc11c \uc218\uc775\ud654\ub3c4 \uc8fc\ubcc0 \uc0b0\uc5c5\uc758 \uc131\uc219\ub3c4\uc640 \uc774\uc6a9\uc790 \ud328\ud134\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \uacc4\uc18d \uc9c4\ud654\ud55c\ub2e4\uace0 \ubbff\uc5c8\uace0, \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uad11\uace0 \uae30\uc220\uacfc \ub124\ud2b8\uc6cc\ud06c \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc744 \ubcf4\uba74\uc11c \ubb34\uacfc\uae08 \uc720\uc800\uc5d0\uac8c\ub3c4 \uac00\uce58 \ucc3d\ucd9c \uae30\ud68c\uac00 \uc788\uc744 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4. Magic Loop\ub85c \ubd88\ub9ac\ub294 Rewarded Video\ub97c \uad11\uace0 \uc218\uc775\ud654\uc5d0 \ub3c4\uc785 \ud558\uba74\uc11c \uc720\uc800\uc5d0\uac8c\ub294 \uac8c\uc784 \uc7ac\ud654 \ubcf4\uc0c1\uc744 \ud1b5\ud55c \ucd94\uac00 \ud50c\ub808\uc774 \uae30\ud68c\ub97c \uc800\ud76c\ub294 \uae30\uc874 IAP \ub9e4\ucd9c \uc7a0\uc2dd \uc5c6\uc774 \ubb34\uacfc\uae08 \uc720\uc800\uc5d0\uac8c\ub3c4 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\uac8c \ub418\uba70 Win-Win \uad6c\uc870\ub97c \ud655\ubcf4\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uae00\ub85c\ubc8c\uc5d0\uc11c \ud3ed\ubc1c\uc801\uc73c\ub85c \uc131\uc7a5\uc911\uc778 \uac8c\uc784 \uc571\uc5d0 \uad11\uace0\uac00 \ud0d1\uc7ac\ub418\uba70 \ub192\uc740 \uac00\uce58\uc758 \uccad\uc911\uc744 \ud655\ubcf4\ud588\ub2e4\ub294 \uac83\uc740 \ubaa8\ubc14\uc77c \uad11\uace0 \uc0b0\uc5c5\uc5d0\uc11c \ub9e4\uc6b0 \uc758\ubbf8\uc788\ub294 \uc77c\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uac8c\uc784 \uc571\uc740 \uc77c\ubc18 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uc720\uc800\ub4e4\ubcf4\ub2e4 \ub192\uc740 \uc138\uc158 \ud0c0\uc784\uacfc \ubab0\uc785\ub3c4\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac8c\uc784 \uc7a5\ub974\ubcc4\ub85c \uc138\ubd84\ud654\ub41c \uc720\uc800 \ub370\ubaa8\uadf8\ub77c\ud53c\ub97c \ud655\ubcf4\ud558\uace0 \uc788\uc5b4\uc11c \uac8c\uc784 \ucee8\ud150\uce20\uc640 \uc5f0\uacc4\ud55c \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305 \ud37c\ud3ec\uba3c\uc2a4\uac00 \ub9e4\uc6b0 \ub192\uae30 \ub54c\ubb38\uc5d0 \uad6d\ub0b4 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ubd84\ub4e4 \uc911 \uc544\uc9c1 \uac8c\uc784 \uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc774\uc6a9\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4\uba74 \uc9c0\uae08 \ubc14\ub85c \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uac00 \ud655\ubcf4\ub41c \ud0c0\uac9f \uac8c\uc784\uc744 \uc54c\uc544\ubcf4\uc2dc\uba74 \uc88b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

5. \ubc30\uc6b0\uace0 \uacf5\uc720\ud558\ub294 \uac83\uc744 \uc0ac\uba85\uc73c\ub85c \uc0bc\uc73c\uc2ed\uc2dc\uc624. <\/strong><\/p>\r\n\r\n\r\n\r\n

\uc8fc\ubcc0\uc5d0 \ub611\ub611\ud55c \uc0ac\ub78c\ub4e4\uc740 \ub298 \ubc30\uc6b0\uace0 \uacf5\uc720\ud558\ub294 \uac83\uc774 \uc2b5\uad00\ud654 \ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \ud56d\uc0c1 \ubc30\uac00 \uace0\ud50c \ud544\uc694\uae4c\uc9c4 \uc5c6\uc9c0\ub9cc \uc790\uc8fc \uac08\uc99d\uc744 \ub290\uaef4\uc57c\ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \ubc30\uc6cc\uc57c \ud560 \uac83\ub4e4\uc774 \ubcf4\uc774\uace0 \uc131\uc7a5 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc9c0\uae08 \uc774 \uae00\uc744 \ubcf4\uc2dc\ub294 \ubd84\ub4e4 \uc911 \ub9c8\ucf00\ud130, \uc0ac\uc5c5\uad00\ub9ac \ubd84\ub4e4\uc774 \ub9ce\uc73c\uc2e4 \uac83 \uac19\uc740\ub370\uc694. \ub9cc\uc57d \uc624\ub298 \ubc30\uc6b0\uc2e0 \uac8c \uc788\uc73c\uc2dc\ub2e4\uba74 \ub0b4\ubd80\uc5d0 \uacf5\uc720\ud558\uc2dc\uace0 \uc774\uc57c\uae30 \ub098\ub204\uc2dc\uace0 \ud53c\ub4dc\ubc31\ub3c4 \ubc1b\uc544 \ubcf4\uc138\uc694. \uc774\ub7f0 \uc791\uc740 \uc815\ubcf4\ub85c\ub3c4 \uc18c\ud1b5\uc774 \ub418\ub294 \uc870\uc9c1\uc774\ub77c\uba74 \uc880 \ub354 \ub192\uc740 \ud655\ub960\ub85c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \uac19\uc740 \ubaa9\ud45c\ub97c \uc704\ud574 \uc2f8\uc6b0\uace0 \uc788\ub294\uc9c0 \ud655\uc778 \ud560 \uc218 \uc788\ub294 \uccab \uac78\uc74c\uc774\uc790 \uc800\ud76c\uc758 \uc0ac\uba85\uc785\ub2c8\ub2e4. <\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

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