{"id":13553,"date":"2022-08-08T04:02:20","date_gmt":"2022-08-08T11:02:20","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13553"},"modified":"2022-08-31T06:51:26","modified_gmt":"2022-08-31T13:51:26","slug":"shopback-team-over-communication-as-the-key-to-growth","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/shopback-team-over-communication-as-the-key-to-growth\/","title":{"rendered":"\ud300 \uac04\uc758 \uc624\ubc84\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc5d0\uc11c \uc5bb\ub294 \uc131\uc7a5\uc758 \ud574\ub2f5"},"content":{"rendered":"\r\n<p><em>\uae00\ub85c\ubc8c 3\ucc9c\ub9cc \uc720\uc800\uac00 \uc774\uc6a9\ud558\uba70 \ub9e4\ub144 \uc57d 5\uc5b5 \uac74\uc758 \uc1fc\ud551 \uacbd\uc720\uac00 \ubc1c\uc0dd\ud558\ub294 \uc0f5\ubc31\uc740 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c \uac00\uc7a5 \ud070 \uaddc\ubaa8\uc758 \uc1fc\ud551\/\ub9ac\uc6cc\ub4dc \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ud604\uc7ac\uae4c\uc9c0 \uc57d 2\ucc9c 4\ubc31\uc5b5 \uc6d0\uc5d0 \uac00\uae4c\uc6b4 \uce90\uc2dc\ubc31\uc744 \ub3cc\ub824\ub4dc\ub9ac\uba70, \uc720\uc800\ubd84\ub4e4\uc774 \ub611\ub611\ud558\uac8c \uc1fc\ud551\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6b0\uba70 \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uc131\uc7a5 \uc911\uc778\ub370\uc694. \uc1a1\uc740\uc9c0 \ub9e4\ub2c8\uc800\ub294 \uc0f5\ubc31\uc5d0\uc11c \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uace0 \uc2e0\uaddc \uc720\uc800\ub97c \ud68d\ub4dd\ud558\uae30 \uc704\ud574 \uac01\uc885 \uc628\ub77c\uc778 \ucc44\ub110\uc744 \ud1b5\ud55c Paid \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>\uc1a1\uc740\uc9c0 \ub9e4\ub2c8\uc800\uc758 \uc571 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a href=\"https:\/\/www.heroes.liftoff.io\/ko\/marketer\/shopback\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"shopback (opens in a new tab)\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p>\uac01\uae30 \ube0c\ub79c\ub4dc\uac00 \uc9c0\ub2cc \uace0\uc720\uc758 \ud504\ub85c\ub355\ud2b8\uc640 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub9cc\ud07c \ube0c\ub79c\ub4dc\uc758 \uc720\ub2c8\ud06c\ud55c \uc874\uc7ac\ub294 \uc870\uc9c1\uad6c\uc870\uc640 \ubb38\ud654\uac00 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4. \uadf8\ub9cc\ud07c \uc11c\ub85c \uc77c\ud558\ub294 \ubc29\uc2dd \ub610\ud55c \ub9ce\uc774 \ub2e4\ub97c \ud150\ub370\uc694. \ubcf4\ud1b5\uc740 \ubcf8\uc778\uc774 \uc18d\ud55c \ud300\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc740 \ud611\uc5c5\uacfc \uc18c\ud1b5\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\uaca0\uc9c0\uc694.<\/p>\r\n<p>\uc571\uc774 \uba54\uc778\uc774\uc790 \uc6f9 \ub300\ube44 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uadf8\ub9cc\ud07c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ud575\uc2ec\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \uc77c\ubd80\ubd84 \uc911 \ud558\ub098\uc77c \ud130\uc774\uace0, \ubcf4\ud1b5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc9c0\ud45c\uc758 \uc131\uc7a5\uc5d0\uc11c \uad11\uace0\ube44\uc6a9, \ubbf8\ub514\uc5b4 \ucc44\ub110, \ud639\uc740 \uc18c\uc7ac\uac00 \uac00\uc7a5 \uc989\uac01\uc801\uc73c\ub85c \ucee8\ud2b8\ub864 \ud560 \uc218 \uc788\ub294 \uc694\uc18c\ub4e4\uc785\ub2c8\ub2e4.<\/p>\r\n<p>\ud558\uc9c0\ub9cc \ud0c0 \ud300\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc9c0\ud45c\uc758 \uc131\uc7a5\uc744 \uacbd\ud5d8\ud558\uace0 \ub098\uc11c\ub294 \ub2f9\uc7a5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c \ubc14\ub77c\ubcfc \uc218 \uc788\ub294 \ubc14\uc6b4\ub354\ub9ac, \uadf8 \uc774\uc0c1\uc758 \uac83\ub4e4\uc5d0 \ub300\ud574 \uc870\uae08 \ub354 \ud070 \uc2dc\uac01\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\ub97c \uace0\ubbfc\ud558\ub294 \uc2b5\uad00\uc744 \ub4e4\uc774\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\uc804\uc5d0\ub294 \uc5b4\ub5a4 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud560\uc9c0, \uc5b4\ub5bb\uac8c \uc18c\uc7ac\ub97c \ubc14\uafc0\uc9c0, \ub610 \uc608\uc0b0 \uc870\uc815\uc740 \uc5b4\ub5bb\uac8c \ud560\uc9c0\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uac00\uc7a5 \uc8fc\ub41c \uace0\ubbfc\uac70\ub9ac\uc600\ub2e4\uba74, \uc774\uc81c\ub294 \uc870\uae08 \ub354 \ub113\uc740 \uc2dc\uac01\uc5d0\uc11c \uace0\uac1d \uc5ec\uc815\uc744 \uace0\ubbfc\ud558\uac8c \ub418\uc5c8\ub294\ub370\uc694.<\/p>\r\n<p>\uc81c\uac00 \uadfc\ubb34\ud558\uace0 \uc788\ub294 \ud68c\uc0ac\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc5ec\ub7ec \ub098\ub77c\uc5d0 \uac78\uccd0 \uc6b4\uc601\ub418\uace0 \uc788\ub2e4 \ubcf4\ub2c8 \ud55c\uad6d\uc9c0\uc0ac\uc758 \ub9c8\ucf00\ud305 \ud300\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud574\uc678\uc9c0\uc0ac, \uadf8\ub9ac\uace0 cross-functional\ud55c \ud300\uacfc\uc758 \ubbf8\ud305\uc774 \uc8fc\uae30\uc801\uc73c\ub85c \uc788\ub294 \ud3b8\uc5d0 \uc18d\ud569\ub2c8\ub2e4. \ubbf8\ud305\uc758 \ube48\ub3c4 \ub610\ud55c \ub2e4\ub978 \uadfc\ubb34\ud588\ub358 \ud68c\uc0ac \ub300\ube44 \ub9ce\uc740 \ud3b8\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ucc98\uc74c\uc5d0\ub294 \uc774\ub7ec\ud55c \ubb38\ud654\uc5d0 \uc775\uc219\ud574\uc9c0\ub294 \ub370\uc5d0 \ub2e4\uc18c \uc2dc\uac04\uc774 \uac78\ub838\uc9c0\ub9cc \uc774\ub7f0 \uc7a6\uc740 \ud611\uc5c5\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \ud2c0\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc0c8\ub86d\uac8c \uc131\uc7a5\uc744 \uace0\ubbfc\ud558\ub294 \ubc14\ud0d5\uc774 \ub418\uc5c8\uace0, \uadf8\ub85c\uc2a4 \uc804\ub2f4\ud300\uc774 \ub530\ub85c \ub9c8\ub828\ub418\uc5b4\uc788\uc9c0 \uc54a\uc740 \uc870\uc9c1\uc5d0 \uaf2d \ucd94\ucc9c\ud574 \ub4dc\ub9ac\uace0 \uc2f6\uc5b4 \ubcf8 \uc8fc\uc81c\uc5d0 \uad00\ud574 \uc774\uc57c\uae30\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ucf00\ud305-\ud504\ub85c\ub355\ud2b8 \ud300\uacfc\uc758 \ud611\uc5c5<\/h3>\r\n\r\n\r\n\r\n<p>\ud504\ub85c\ub355\ud2b8 \ud300\uacfc\uc758 \ud611\uc5c5\uc740 \uc5b4\ub290 \uc870\uc9c1\uc5d0\uc11c\ub098 \ubcf8\uc778\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ud574\ud558\ub294 \ub370\uc5d0 \uc788\uc5b4 \uac00\uc7a5 \uc911\uc694\ud55c \uc5c5\ubb34 \uc911 \ud558\ub098\uc77c \uac83\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\uc640 \ud504\ub85c\ub355\ud2b8 \ud300\uacfc\uc758 \ud611\uc5c5\uc740 \uc608\ub97c \ub4e4\uc5b4 SKAN \ub860\uce6d \uc774\ud6c4 \ud544\uc218\uac00 \ub41c ATT permission\uc774 \uace0\uac1d \uc5ec\uc815\uc758 \uc5b4\ub290 \uacf3\uc5d0 \ub098\ud0c0\ub098\ub294\uc9c0 \ud504\ub85c\ub355\ud2b8\uc801\uc778 \uce21\uba74\uc5d0\uc11c \uc774\ud574\ub97c \ub3c4\ubaa8\ud568\uc73c\ub85c\uc368 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc548\uc5d0\uc11c \uc5b4\ub290 \uc120\uae4c\uc9c0 \uc774\ubca4\ud2b8 \ud2b8\ub799\ud0b9\uc774 \uac00\ub2a5\ud558\uace0 \ubd88\uac00\ub2a5\ud55c\uc9c0\uc758 \uc774\ud574\ub97c \ub3d5\uc2b5\ub2c8\ub2e4. \uadf8\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc6b4\uc601\ud558\ub294 \ubc29\ud5a5 \ub610\ud55c \ubc14\ub014 \uc218 \uc788\uaca0\uc8e0. \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ud504\ub85c\ub355\ud2b8 \ud300\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub9c8\ucf00\ud305\uc758 \uc2e0\uaddc \ud504\ub85c\ubaa8\uc158 \uae30\ud68d\uc5d0 \uc788\uc5b4\uc11c \uac00\ub2a5\ud55c \uba54\ucee4\ub2c8\uc998\uc758 \uacbd\uacc4\uc120\uc744 \uc798 \ud30c\uc545\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\r\n<p>\uc800\uc758 \uacbd\uc6b0, \uc2e0\uaddc\uace0\uac1d\uc744 \uc720\uce58\ud558\uae30 \uc704\ud55c \ub098\ub984\uc758 \uae30\ubc1c\ud55c \uc544\uc774\ub514\uc5b4\uac00 \uc788\uc5c8\uc73c\ub098 \ud504\ub85c\ub355\ud2b8 \uce21\uba74\uc5d0\uc11c \ubd88\uac00\ub2a5\ud558\ub2e4\ub294 \uac83\uc744 \ud30c\uc545\ud558\uace0 \ud504\ub85c\ubaa8\uc158 \uae30\ud68d\uc5d0 \uc788\uc5b4 \uac00\ub2a5\uacfc \ubd88\uac00\ub2a5\uc758 \uacbd\uacc4\uc120\uc744 \uc870\uae08 \ub354 \uba85\ud655\ud788 \ud588\ub358 \uacbd\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n<p>\ub610\ud55c \uc870\uae08 \ub354 \uc624\uac00\ub2c9\ud55c \uce21\uba74\uc5d0\uc11c \ud504\ub85c\ub355\ud2b8 \ud300\uacfc\uc758 \ud611\uc5c5 \uacfc\uc815\uc5d0\uc11c \uc571\uc2a4\ud1a0\uc5b4 \ube44\uc8fc\uc5bc\uc5d0 TVC \ub860\uce6d\uacfc \ud568\uaed8 \ub300\ub300\uc801\uc778 \ubcc0\ud654\ub97c \uc900 \uc801\uc774 \uc788\ub294\ub370, \uc774\ub97c \ud1b5\ud574 \uc571 \uc124\uce58\uc728\uc774 2\ubc30\uac00\ub7c9 \ud5a5\uc0c1\ub418\ub294 \uac83\uc744 \uacbd\ud5d8\ud558\uace0 \ub2e4\ub978 \ub9c8\ucf13\uc5d0\uc11c\ub3c4 \ub85c\uace0\uc640 \ube44\uc8fc\uc5bc\uc758 A\/B \ud14c\uc2a4\ud305\uc744 \uc9c4\ud589\ud558\uc600\ub294\ub370, \ub85c\uace0\uc758 \ubcc0\ud654\ub9cc\uc73c\ub85c\ub3c4 \uc720\uc758\ubbf8\ud55c \uc218\uce58\uc758 \ubcc0\ud654\uac00 \uc788\ub294 \uac83\uc744 \ubc1c\uacac\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ucf00\ud305-\ub514\uc790\uc778 \ud300\uacfc\uc758 \ud611\uc5c5<\/h3>\r\n\r\n\r\n\r\n<p>\ub514\uc790\uc778 \ud300\uc774\uc57c\ub9d0\ub85c \ub9c8\ucf00\ud305\uacfc \uac00\uc7a5 \ub9ce\uc774 \ud611\uc5c5\ud558\ub294 \ud300 \uc911 \ud558\ub098\uc77c \ud150\ub370\uc694. \uc0f5\ubc31\uc740 2\uc8fc\uc5d0 \ud55c \ubc88 \uc804\uc0ac\uc758 \ub514\uc790\uc778\ud300\uacfc \uc628\ub77c\uc778 \ub9c8\ucf00\ud305 \ud300\uc774 \ubbf8\ud305\uc744 \ud1b5\ud574 \ud14c\uc2a4\ud305 \uacb0\uacfc\uc640 \uc55e\uc73c\ub85c \ud14c\uc2a4\ud305 \uacc4\ud68d\uc5d0 \ub300\ud574 \uacf5\uc720\ud569\ub2c8\ub2e4. \uac01 \ub098\ub77c\uc758 \uc131\uacf5\uc0ac\ub840\uc640 \uba85\ud655\ud55c \uacb0\uacfc \uc218\uce58\ub97c \uacf5\uc720\ud568\uc73c\ub85c\uc368 \ud0c0 \ub9c8\ucf13\uc5d0\uc11c\ub3c4 \ud14c\uc2a4\ud305\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n<p>\uc608\uc2dc\ub85c \ube0c\ub79c\ub4dc\ub098 \uc0c1\ud488, \uac00\uaca9\uc744 \uac15\uc870\ud558\ub294 \uc18c\uc7ac\uac00 \ub354 \ubc18\uc751\ub960\uc774 \ub192\uc744 \uac83\uc774\ub77c\ub294 \uc804\uc81c\ud558\uc5d0 \ud14c\uc2a4\ud305\uc744 \uc2dc\ub3c4\ud558\uc600\uc73c\ub098 \ud14c\uc2a4\ud305 \uc774\ud6c4 \uacb0\uacfc\ub294 \ubc18\ub300\ub85c \uc81c\ud488 \uc790\uccb4\uc758 USP\ub97c \uac15\uc870\ud558\ub294 \uc18c\uc7ac\ub4e4\uc774 \uc6d4\ub4f1\ud788 \ud37c\ub110 \ubc11 \ub2e8\uacc4 \uc561\uc158 \uc804\ud658\uc728\uc774 \ub192\uc558\ub358 \uc0ac\ub840\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud14c\uc2a4\ud305\uc744 \uae30\ud68d\ud560 \uc2dc\uc5d0\ub294 \u2018\ub2e8\uc21c\ud788 \uc774\ub7f0 \ub958\uc758 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud574\ubcfc \uac83\uc774\ub2e4\u2019\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uba85\ud655\ud55c \uac00\uc124\uc744 \uc124\ub9bd\ud558\uace0 \uadf8\uc5d0 \ub530\ub978 \uacb0\uacfc\uac00 \uc5b4\ub5a0\ud588\ub294\uc9c0, \ubb34\uc5c7\uc744 \ub2ec\ub9ac\ud574\ubcfc \uc218 \uc788\uc744\uc9c0\ub97c \ub514\uc790\uc778 \ud300\uacfc \ud568\uaed8 \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ucf00\ud305-Expansion \ud300\uacfc\uc758 \ud611\uc5c5<\/h3>\r\n\r\n\r\n\r\n<p>\uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \ud560 \ub54c \ud574\ub2f9 \ub9c8\ucf13\uc5d0\uc11c\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc804\ubc18\uc801\uc73c\ub85c \ub3d5\ub294 Expansion \ud300\uacfc\ub3c4 \uc218\uc2dc\ub85c \ud611\uc5c5\uc744 \ud558\uace4 \ud558\ub294\ub370, \ud55c\uad6d\uc5d0 \uadfc\uac70\uc9c0\ub97c \ub454 \ube44\uc988\ub2c8\uc2a4\ub77c\uba74 C-suite\uacfc\uc758 \ub300\ud654\ub97c \uc608\ub85c \ub4e4 \uc218 \uc788\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc774\ub7f0 \ud300\uacfc \ud611\uc5c5\uc744 \ud560 \uacbd\uc6b0, \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c \ub2f9\uc7a5 \ub9de\ucd94\uc5b4\uc57c \ud560 KPI\ubcf4\ub2e4\ub294 \ud070 \uadf8\ub9bc\uc5d0\uc11c\uc758 \ub208\uc5d0 \ub744\ub294 \uc131\uc7a5\uc744 \uc911\uc694\uc2dc\ud558\ub294 \ub290\ub08c\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\r\n<p>\uc608\ub97c \ub4e4\uc5b4 \ub9c8\ucf00\ud130\uc758 \uc785\uc7a5\uc5d0\uc11c\ub294 \ub2f9\uc7a5\uc758 KPI\ub3c4 \ub9de\ucd94\uc9c0 \ubabb\ud558\uace0 \uc788\ub294\ub370 \uad11\uace0\ube44\uc6a9\uc744 \ub354 \ud0dc\uc6b0\uae30 \ubd80\ub2f4\uc2a4\ub7ec\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc C-level\uc758 \uc785\uc7a5\uc5d0\uc11c\ub294 \uadfc\uadfc\uc774 KPI\ub97c \ub9de\ucd94\uba70 \ub0ae\uc740 \ubcfc\ub968\uc744 \uc720\uc9c0\ud558\ub294 \uac83\ubcf4\ub2e4\ub294 \ub2f9\uc7a5\uc758 KPI\uc5d0\uc11c \ubc97\uc5b4\ub098\ub294 \ub9ac\uc2a4\ud06c\ub97c \uac10\uc218\ud558\ub354\ub77c\ub3c4 \ud070 \ud3ed\uc758 \uc131\uc7a5\uc774 \ubcf4\uc774\ub294 \uac83\uc774 \uc911\uc694\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7f0 \ub300\ud654\uc5d0 \uae30\ubc18\ud574 \ud070 \uc774\ubca4\ud2b8\ub97c \uc55e\ub450\uace0 \uadfc\uadfc\uc774 \ub9de\ucd94\uace0 \uc788\ub294 KPI\ub97c \ub4a4\ub85c \ud558\uace0 \ud06c\uac8c \uad11\uace0\ube44\uc6a9\uc744 \ub298\ub824 \uc571\uc124\uce58 \ubcfc\ub968\uc744 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