{"id":13549,"date":"2022-08-08T03:57:51","date_gmt":"2022-08-08T10:57:51","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13549"},"modified":"2022-08-31T06:50:42","modified_gmt":"2022-08-31T13:50:42","slug":"remember-common-marketing-pitfalls","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/remember-common-marketing-pitfalls\/","title":{"rendered":"\ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\uae30 \uc26c\uc6b4 3\uac00\uc9c0 \ud568\uc815"},"content":{"rendered":"\r\n

\ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\uac00 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \ubaa8\ubc14\uc77c \uc571 \ub9ac\uba64\ubc84\ub294 \uad6d\ub0b4 300\ub9cc\uba85\uc774 \ub118\ub294 \uc0ac\uc6a9\uc790\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uba85\ud568\uc815\ub9ac \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ud604\uc7ac\ub294 \uba85\ud568\uc815\ub9ac \ubfd0 \uc544\ub2c8\ub77c \uc778\uc7ac\uac80\uc0c9 \uc11c\ube44\uc2a4, \ucee4\ubba4\ub2c8\ud2f0, \uadf8\ub9ac\uace0 \uacbd\uc81c\ub274\uc2a4 \ud37c\ube14\ub9ac\uc2f1 \uc11c\ube44\uc2a4\uae4c\uc9c0 \uadf8 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uace0 \uc788\ub294\ub370\uc694. \ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\ub294 \uc77c\ubc18\uace0\uac1d\uacfc \uae30\uc5c5\uace0\uac1d \uc911 \uc77c\ubc18\uace0\uac1d \ub300\uc0c1\uc758 \ub9c8\ucf00\ud305\uacfc \ub9ac\uba64\ubc84\uc758 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131 \uad6c\ucd95\uae4c\uc9c0 \ub9e1\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/em><\/p>\r\n\r\n\r\n\r\n

\ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\uc758 \uace0\uac1d\uacbd\ud5d8 \ubc0f \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n

\r\n\r\n\r\n\r\n

\u201c\ubaa8\ub4e0 \uc0ac\ub78c\uc740 \ud6c4\ub2ec\ub9b0\ub2e4. \uacb0\uad6d \uc774\uae30\ub294 \uc0ac\ub78c\uc740 \u2018\ubbf8\ub9ac\u2019 \ud6c4\ub2ec\ub824\ubcf8 \uc0ac\ub78c\uc774\ub2e4.\u201d <\/p>\ubc15\uc2e0\uc601 \ub2d8\uc758 <\uae30\ud68d\uc758 \uc815\uc11d>\uc5d0 \ub098\uc624\ub294 \ubb38\uad6c\uc785\ub2c8\ub2e4.<\/strong><\/cite><\/blockquote>\r\n\r\n\r\n\r\n

\uacfc\uc5f0 \ub9de\ub294 \ub9d0\uc500\uc785\ub2c8\ub2e4. \uc0ac\ub78c\uc740 \uc790\uae30\uac00 \uc544\ub294 \ub9cc\ud07c \uc8fc\uc758\ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \uc874\uc7ac\uc870\ucc28 \ubaa8\ub974\ub294 \uac83\uc744 \ubbf8\ub9ac \uc870\uc2ec\ud560 \uc218\ub294 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \uc800\uc640 \uc81c \uc8fc\ubcc0 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc790\uc8fc \ube60\uc838\ub4e4\uc5b4 \ubab9\uc2dc \ud6c4\ub2ec\ub9ac\uac8c \ud588\ub358 \ud568\uc815 3\uac00\uc9c0\uc5d0 \ub300\ud574 \ub9d0\uc500\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

1. \uae30\uc900\uc774 \uc11c\ub85c \ub2e4\ub978 \ub370\uc774\ud130\ub97c \ub098\ub780\ud788 \ub450\uace0 \ubcf4\ub294 \uac83<\/h3>\r\n\r\n\r\n\r\n

\ub9c8\ucf00\ud130\ub85c\uc11c \uc77c\ud558\ub294 \ub3d9\uc548, \uace0\uac1d\uc0ac\ub098 \ub0b4\ubd80 \ub3d9\ub8cc\ub4e4\uc5d0\uac8c \uafb8\uc900\ud788 \ubc1b\ub294 \ubb38\uc758\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \u2018A\ub9e4\uccb4\uc640 B\ub9e4\uccb4\uc758 \uc804\ud658\uc218\ub97c \ub354\ud588\ub294\ub370, \uc65c \uc800\ud76c \uc2e4\uc81c \ub9e4\ucd9c\ub370\uc774\ud130\uc640 \ub2e4\ub974\uc8e0?\u2019, \u2018\uc7ac\uc720\uc785 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud588\ub294\ub370, \uc7ac\uc720\uc785\ub41c \ucc44\ub110\ubcc4\ub85c \ub9ac\ud150\uc158\uacfc \ub9e4\ucd9c\uc131\uacfc\ub97c \ubcf4\uace0\uc2f6\uc5b4\uc694! \ubb50\uac00 \ubb54\uc9c0 \ubaa8\ub974\uaca0\ub294\ub370 \uc5b4\ub5bb\uac8c\ub4e0 \uc548\ub418\ub098\uc694?\u2019 \uc9c0\uae08\ub3c4 \uac01\uc885 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c \uc790\uc8fc \ubcfc \uc218 \uc788\ub294 \uc8fc\uc81c\uc785\ub2c8\ub2e4. \uc774\ub294 \u2018\ub9c8\ucf00\ud305 \uc131\uacfc\uc758 \uae30\uc5ec\ub97c \uc778\uc815\ud558\ub294 \uae30\uc900\u2019\uc758 \ucc28\uc774\ub97c \uc774\ud574\ud558\uc9c0 \ubabb\ud574 \ubc1c\uc0dd\ud558\ub294 \ubb38\uc81c\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uac01 \uad11\uace0\ub9e4\uccb4\uc758 \ub9ac\ud3ec\ud2b8\ub294 \uc720\uc800\uac00 \uc790\uae30 \ub9e4\uccb4\uc758 \uad11\uace0\uc640 \ud55c\ubc88\uc774\ub77c\ub3c4 \uc811\ucd09\ud588\ub2e4\uba74, \uadf8 \uc720\uc800\uac00 \ub9cc\ub4e0 \uc131\uacfc\ub97c \ub300\ubd80\ubd84 \uc790\uae30 \ub9e4\uccb4\uc758 \uad11\uace0\uc131\uacfc\ub85c \uc9d1\uacc4\ud569\ub2c8\ub2e4. \ubcc4\ub3c4\uc758 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\uc9c0 \uc54a\uc740 \uc774\uc0c1, \ub2e4\ub978 \uad11\uace0\ub9e4\uccb4\uc758 \ub370\uc774\ud130\uc5d0 \uc811\uadfc\ud560 \uc218 \uc5c6\uc73c\ub2c8, \uc720\uc800\uac00 \ub2e4\ub978 \uad11\uace0\uc640 \uc811\ucd09\ud588\ub294\uc9c0 \uc54c \uae38\uc774 \uc5c6\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \uc720\uc800\uac00 \ub2e8\uc21c\ud788 \uad11\uace0\ub97c \ubcf4\uae30\ub9cc \ud574\ub3c4(view-through attribution)<\/em> \uad11\uace0\uc640\uc758 \uc811\ucd09\uc73c\ub85c \uc778\uc815\ud558\ub294\uc9c0, \ud639\uc740 \uad11\uace0\ub97c \ud074\ub9ad\ud574\uc57c(click-through attribution)<\/em> \uc778\uc815\ud558\ub294\uc9c0 \ub4f1\uc758 \uae30\uc900\uc5d0 \ub530\ub77c \uad11\uace0\uc131\uacfc\uc758 \uc9d1\uacc4\uac00 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uad11\uace0\uc640 \uc811\ucd09\ud558\uace0 \ub098\uc11c \uba70\uce60\uae4c\uc9c0\uc758 \uc804\ud658\uc744 \uadf8 \uad11\uace0\uc758 \uc131\uacfc\ub85c \ubcf4\ub294\uc9c0(attribution window)<\/em>\uc758 \uae30\uc900\uc5d0 \ub530\ub77c\uc11c\ub3c4 \uc131\uacfc\uac00 \ud06c\uac8c \uac08\ub9bd\ub2c8\ub2e4. \uc774 \uae30\uc900\uc5d0 \ub300\ud55c \uc815\ucc45\uc740 \uad11\uace0\ub9e4\uccb4\ub9c8\ub2e4 \ub2e4\ub974\uac8c \uc694\uad6c\ud558\uae30\ub3c4 \ud558\ub2c8, \ub9c8\ucf00\ud130\uc758 \uba38\ub9bf\uc18d\uc740 \ub354 \ubcf5\uc7a1\ud574\uc9d1\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc2ec\uc9c0\uc5b4\ub294 \uac00\uc7a5 \uba3c\uc800 \uc811\ucd09<\/em>\ud55c \uad11\uace0\ub9e4\uccb4\ub97c \uc131\uacfc\uc5d0 \uae30\uc5ec\ud55c \ub9e4\uccb4\ub85c \ubcfc \uac83\uc778\uc9c0(first-touch attribution)<\/em>, \ud639\uc740 \uac00\uc7a5 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc811\ucd09\ud55c \uad11\uace0\ub9e4\uccb4\ub85c \ubcfc \uac83\uc778\uc9c0(last-touch attribution)<\/em>\uc5d0 \ub530\ub77c\uc11c\ub3c4 \uc131\uacfc\uc9d1\uacc4\uac00 \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc774 \ubb38\uc81c\ub294 \uc7ac\uc720\uc785 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0\uc790 \ud560 \ub54c \uc790\uc8fc \uc77c\uc5b4\ub098\uace4 \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc774 \uae30\uc900\uc758 \ucc28\uc774\uc5d0 \ub300\ud574 \uc774\ud574\ud558\uae30 \uc2dc\uc791\ud558\uba74, \uc9d1\uacc4\ub41c \uad11\uace0\uc131\uacfc \ub370\uc774\ud130\uc758 \uc131\uc9c8\uc774\ub098 \ub370\uc774\ud130\uac04 \ubc1c\uc0dd\ud558\ub294 \uc624\ucc28\uc5d0 \ub300\ud574\uc11c\ub3c4 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ud234\uc744 \uc798 \ud65c\uc6a9\ud558\uba74 \uc131\uacfc \uc9d1\uacc4\uc758 \uae30\uc900\uc744 \ub9e4\uccb4\uc758 \ud2b9\uc131\uc5d0 \ub9de\uac8c \ub9c8\uc74c\ub300\ub85c \ud1b5\uc81c\ud560 \uc218 \uc788\uc73c\uba70, \uc774 \uae30\uc900\uc5d0 \ub530\ub77c \uc911\ubcf5\ub41c \uc131\uacfc\uc9d1\uacc4 \uc5c6\uc774 \uc815\uc81c\ub41c \ub370\uc774\ud130\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

2. \ub370\uc774\ud130\uac00 \ubaa8\ub4e0 \ub2f5\uc744 \uc904 \uc218 \uc788\ub2e4\uace0 \ubbff\ub294 \uac83<\/h3>\r\n\r\n\r\n\r\n

\uc5c5\ubb34\ub97c \uc9c4\ud589\ud558\ub2e4 \ubcf4\uba74, \ub370\uc774\ud130\ub9cc\uc73c\ub860 \ub3c4\uc800\ud788 \uc774\ud574\ud558\uae30 \ud798\ub4e0 \uc720\uc800\uc758 \ud589\ub3d9\ud328\ud134\uc744 \ubcfc \ub54c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc7a0\uc2dc \uc880 \ub531\ub531\ud55c \uc598\uae30\ub97c \ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub9c9\uc2a4 \ubca0\ubc84\ub294 \ubc31\uc5ec \ub144 \uc804\uc5d0 \uc778\uac04\uc758 \ud589\uc704\ub97c \ub124 \uac00\uc9c0 \ud615\ud0dc\ub85c \uad6c\ubd84\ud588\uc2b5\ub2c8\ub2e4. \uc790\uc2e0\uc758 \ubaa9\uc801\uc744 \uc798 \ub2ec\uc131\ud558\uae30 \uc704\ud55c \uacc4\uc0b0\uc801 \uc218\ub2e8\uc73c\ub85c\uc11c\uc758 \ubaa9\uc801\ud569\ub9ac\uc801 \ud589\uc704, \uc790\uc2e0\uc758 \uac00\uce58\uad00\uacfc \uc774\ub150\uc744 \uac00\uc7a5 \uc911\uc2dc\ud568\uc73c\ub85c\uc368 \uc218\ud589\ud558\ub294 \uac00\uce58\ud569\ub9ac\uc801 \ud589\uc704<\/em>, \ud2b9\ubcc4\ud55c \uc774\uc720 \uc5c6\uc774 \uadf8\uc800 \ud589\uc704\ub97c \uc704\ud55c \ud589\uc704\uc778 \uc815\uc11c\uc801 \ud589\uc704<\/em>, \ubcc4 \uc0dd\uac01 \uc5c6\uc774 \ub298 \ud574\uc624\ub358\ub300\ub85c \ub2f5\uc2b5\ud558\ub294 \uc804\ud1b5\uc801 \ud589\uc704<\/em>\uac00 \uadf8\uac83\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc774\ub294 \ud604\ub300 \uc0ac\ud68c\uc758 \uc18c\ube44\uc790\uac00 \ud558\ub294 \ud589\ub3d9\uacfc \ud06c\uac8c \ub2e4\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ubaa9\uc801\ud569\ub9ac\uc801\uc778 \uc18c\ube44, \uac00\uce58\ud569\ub9ac\uc801\uc778 \uc18c\ube44, \uc815\uc11c\uc801\uc778 \uc18c\ube44, \uc804\ud1b5\uc801\uc778 \uc18c\ube44<\/em>\ub97c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub370\uc774\ud130 \uae30\ubc18\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\ub2e4 \ubcf4\uba74, \uc8fc\ub85c \uc774\ub7f0 \uace0\ubbfc\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4. \u2019\uc720\uc800\uac00 \uc5ec\uae30\uc11c \ucda9\ubd84\ud55c \uac00\uce58\ub97c \ub290\ub07c\uc9c0 \ubabb\ud558\uace0 \uc774\ud0c8\ud588\uc744\uac70\uc57c. \uadf8\ub7ec\ub2c8 \ud560\uc778\uc774\ub098 \ucd94\uac00 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud574\ubcfc\uae4c?\u2019 \uc774\ub7f0 \uace0\ubbfc\uc5d0\ub9cc \uc9d1\uc911\ud558\uba74 \uc790\uce6b \uc18c\ube44\uc790\uc758 \ubaa9\uc801\ud569\ub9ac\uc801 \uc18c\ube44\uc5d0\ub9cc \ub9e4\ubab0\ub418\uae30 \uc27d\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc774\uc804\uc5d0 \ub2e4\ub2c8\ub358 \ud68c\uc0ac\uc5d0\uc11c \ubaa8\ubc14\uc77c \uc571 \ub9c8\ucf00\ud305\uacfc \ub354\ubd88\uc5b4 \ubcf4\uc0c1\ud615 \uad11\uace0\ub9e4\uccb4 \uc6b4\uc601\uc744 \ubcd1\ud589\ud560 \ub54c\uc600\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc0ac\uc758 \uc0c1\ud488\uc740 \uc6d4 1\ub9cc\uc6d0\uc9dc\ub9ac \ud1b5\uc2e0\uc0ac \ubd80\uac00\uc11c\ube44\uc2a4\uc600\ub294\ub370, \uc774\uac78 \uac00\uc785\ud558\uba74 \uc57d 3\ucc9c\uc6d0 \uc0c1\ub2f9\uc758 \ud3ec\uc778\ud2b8\ub97c \ubcf4\uc0c1\uc73c\ub85c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0\ub294 \uc3e0\uc3e0\ud55c \uc131\uacfc\ub97c \uac70\ub480\uc2b5\ub2c8\ub2e4. \uc774\uc0c1\ud558\uc9c0\uc694? \uc720\uc800 \uc785\uc7a5\uc5d0\uc120 7\ucc9c\uc6d0\uc758 \uc190\ud574\ub97c \ubcf4\ub294\uac74\ub370 \ub9d0\uc785\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc78a\uace0\uc11c \ud574\uc9c0\ud558\uc9c0 \uc54a\uc73c\uba74 1\ub9cc\uc6d0 \uc774\uc0c1\uc774 \ub610 \uc9c0\ucd9c\ub420 \uc218 \uc788\ub294\ub370 \uc800\ub294 \uc774\uac78 \uc65c \uac00\uc785\ud558\ub294\uc9c0 \ub3c4\ubb34\uc9c0 \uc774\ud574\ud560 \uc218 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc54c\uace0\ubcf4\ub2c8 \uc774 \uc0c1\ud488\uc758 \uad11\uace0\ub294 \uc77c\uba85 \uace0\ud3ec\ub958\ub77c \ubd88\ub9ac\ub294, \uace0\uc2a4\ud1b1\/\ud3ec\ucee4 \uac8c\uc784 \uc571 \uc9c0\uba74\uc5d0\uc11c \uc804\ud658\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc\uc5d0\ub294 \uc0ac\ud589\uc131 \uac8c\uc784\uc758 \uaddc\uc81c\ub85c \uc778\ud574 \uc720\uc800 \ud55c \uba85\uc774 \ud558\ub8e8\uc5d0 \ucda9\uc804\ud558\uace0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uac8c\uc784\uba38\ub2c8\uc5d0 \uc81c\ud55c\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc720\uc800\ub294 \uc774 \uac8c\uc784\uba38\ub2c8\ub97c \ubaa8\ub450 \uc18c\ubaa8\ud55c \uacbd\uc6b0\uc5d0\ub3c4 \uac8c\uc784\uc744 \uacc4\uc18d\ud558\uace0 \uc2f6\uc740 \ub9c8\uc74c\uc5d0, 7\ucc9c\uc6d0\uc758 \uc190\ud574\ub97c \uac10\uc218\ud558\uace0\uc11c\ub77c\ub3c4 \uc774 \uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud55c \uac81\ub2c8\ub2e4. \ubaa9\uc801\ud569\ub9ac\uc801 \uad00\uc810\uc5d0\uc120 \uc808\ub300 \uc774\ud574\ud560 \uc218 \uc5c6\ub294, \uba85\ubc31\ud55c \uc815\uc11c\uc801 \uc18c\ube44\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc18c\ube44\uc790\ub294 \uc774\ucc98\ub7fc \uac8c\uc784\uc774\ub77c\ub294 \uc815\uc11c\uc801 \uc18c\ube44\ub97c \uc704\ud574 \uc190\ud574\ub97c \ubcf4\uba74\uc11c\uae4c\uc9c0 \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. \ud639\uc740 \uac00\uce58\ud569\ub9ac\uc801\uc778 \uc18c\ube44\ub97c \uc704\ud574 \ub354 \ub192\uc740 \uac00\uaca9\uc744 \uc8fc\uba74\uc11c \ube44\uac74, \ub3d9\ubb3c\ubcf5\uc9c0, \uce5c\ud658\uacbd\uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub807\ub4ef, \ub9c8\ucf00\ud130\ub294 \uc18c\ube44\uc790\uc758 \ud589\ub3d9\uacfc \uc2ec\ub9ac\ub97c \uc798 \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c \ud589\uc704\uc758 \ub9e5\ub77d<\/em>\uc744 \uc77d\uc5b4\ub0b4\ub294 \uc0ac\ud68c\ud559\uc790\uc758 \uad00\uc810<\/em>\uc73c\ub85c \ud604\uc0c1\uc744 \ubc14\ub77c\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

3. \ub9c8\ucf00\ud130 \uc2a4\uc2a4\ub85c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub2e4\uace0 \ubbff\ub294 \uac83<\/h3>\r\n\r\n\r\n\r\n

\ub9c8\ucf00\ud130\uac00 \uc18c\uad6c\uc810\uc774\ub098 \uba54\uc2dc\uc9c0, \ub9e4\uccb4, \ud0c0\uae43\uc5d0 \ub300\ud574 \uace0\ubbfc\ud558\uba70 \uace0\uad70\ubd84\ud22c\ub97c \ud558\ub2e4\ubcf4\uba74, \uc815\ub3c4\uc758 \ucc28\uc774\ub294 \uc788\uc9c0\ub9cc \ube44\uad50\uc801 \uc774\uc804\ubcf4\ub2e4\ub294 \ud5a5\uc0c1\ub41c \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc5bb\uac8c \ub429\ub2c8\ub2e4. \uad50\uacfc\uc11c\uc801\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud130 \ud63c\uc790\uc11c \uc774\ub7f0 \ubc29\uc2dd\ub9cc \ubc18\ubcf5\ud55c\ub2e4\uace0 \ud574\uc11c \ud06c\uace0 \uafb8\uc900\ud55c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\uc744\uae4c\uc694? \uc544\ub798 \ubb38\uc81c\ub97c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub9c8\ucf00\ud305\uc740 \ud314\uace0\uc790 \ud558\ub294 \uc8fc\uccb4\uc640 \uc0ac\uace0\uc790 \ud558\ub294 \uc8fc\uccb4 \uc0ac\uc774\uc5d0 \ubc1c\uc0dd\ud558\ub294 \uac10\uc815\uc801 \uac70\ub798\ud589\uc704\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub9c8\ucf00\ud305\uc5d0\uc11c\ub3c4 \uc77c\uc885\uc758 \uc2dc\uc7a5\uacbd\uc81c \uc6d0\ub9ac\uac00 \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc720\uc800\uc5d0\uac8c \uc694\uad6c\ud558\ub294 \ubd80\ub2f4\uc758 \ud06c\uae30\ubcf4\ub2e4, \uc6b0\ub9ac\uac00 \uc720\uc800\uc5d0\uac8c \uc81c\uacf5\ud558\ub294 \ud3b8\uc775\uc758 \ud06c\uae30\uac00 \ud074\uc218\ub85d \ub354 \ub9ce\uc740 \uc720\uc800\uac00 \ucc3e\uc544\uc624\uac8c \ub429\ub2c8\ub2e4. \uc880 \ub354 \ud480\uc5b4\uc11c \uc0b4\ud3b4\ubcfc\uae4c\uc694? <\/p>\r\n\r\n\r\n\r\n

\uccab\uc9f8, \uc18c\ube44\uc790\uc5d0\uac8c \ub9e4\ub825\uc801\uc774\uace0 \ud601\uc2e0\uc744 \uac00\uc838\ub2e4\uc8fc\ub294 \uc81c\ud488\uc77c\uc218\ub85d \uc720\uc800\ub97c \uc27d\uac8c \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \ube44\ub85d \ub69c\ub837\ud55c USP\uac00 \uc5c6\ub294 \ud3c9\ubc94\ud55c \uc81c\ud488\uc77c\uc9c0\ub77c\ub3c4, \uc2e0\ubc15\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \ubc14\uc774\ub7f4\uc744 \ud0dc\uc6cc \ud3ed\ubc1c\uc801\uc778 \uc720\uc785\uc744 \ub9cc\ub4e4\uc5b4 \ub0bc \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc774 \uc790\uccb4\ub3c4 \ub9e4\uc6b0 \uc5b4\ub824\uc6b4 \uc77c\uc774\uc9c0\ub9cc\uc694. \uadf8\ub7ec\ub098 \uc774\ub807\uac8c \ud798\ub4e4\uac8c \uc720\uc785\uc2dc\ud0a8 \uc720\uc800\uac00 \ub9c9\uc0c1 \uc81c\ud488\uc5d0 \ub9cc\uc871\ud558\uc9c0 \ubabb\ud558\uba74 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? \uc720\uc800\uac00 \uc81c\ud488\uc5d0 \uba38\ubb34\ub97c \ub3d9\uc778\uc744 \ucc3e\uc9c0 \ubabb\ud574 \ub5a0\ub098\uac8c \ub418\uace0, \uae30\uaecf \uc5bb\uc740 \uc81c\ud488\uc758 \uc785\uc18c\ubb38 \ub610\ud55c \uc720\uc9c0\ud558\uc9c0 \ubabb\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub0b4 \uc0c8\ub85c\uc6b4 \uc720\uc800\ub97c \uc5bb\ub294\ub370 \ub4dc\ub294 \ube44\uc6a9\ub3c4 \ub2e4\uc2dc \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc81c\ud488\uc774 \ub354 \uc88b\uc544\uc9c0\uc9c0 \uc54a\uc73c\uba74 \uacb0\uad6d \uc720\uc800\uc758 \ud68d\ub4dd\ub2e8\uac00\ub294 \uc81c\ud488\uc758 \ub9e4\ub825\ub3c4\uc5d0 \uac78\ub9de\uc740 \uc218\uc900\uc73c\ub85c \uc218\ub834\ud558\uac8c \ub429\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\ub458\uc9f8, \uace0\uac1d\uc5d0\uac8c \ucd5c\ub300\ud55c \uc801\uc740 \uc2dc\uac04\uacfc \ub178\ub825\uc744 \uc694\uad6c\ud560\uc218\ub85d, \uc720\uc800\ub97c \uc27d\uac8c \ud68d\ub4dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/strong>. \uc989, \uc544\ubb34\ub9ac \uc88b\uc740 \uc81c\ud488\uc774\ub77c\ub3c4 \uadf8 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uae30\uae4c\uc9c0 \uc218\ub9ce\uc740 \ud37c\ub110\uc774 \uc874\uc7ac\ud55c\ub2e4\uba74 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\uc5d0 \ud55c\uacc4\uac00 \uc0dd\uae41\ub2c8\ub2e4. \uc720\uc800\uac00 \uc9c0\ubd88\ud574\uc57c \ud558\ub294 \ubd80\ub2f4\uc774 \uc81c\ud488 \uc774\uc6a9\uc744 \ud1b5\ud574 \uc5bb\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\ub294 \ud3b8\uc775\ubcf4\ub2e4 \ud06c\ub2e4\uace0 \ub290\uaef4\uc9c8 \uacbd\uc6b0, \uc720\uc800\ub294 \uc27d\uac8c \uc774\ud0c8\ud574\ubc84\ub9ac\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc720\uc800\uc5d0\uac8c \ub354 \ub0ae\uc740 \uc9c4\uc785\uc7a5\ubcbd\uc744 \uc81c\uacf5\ud560 \uc218\ub85d, \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub294 \ubcf4\ub2e4 \ud070 \ud3ed\uc73c\ub85c \uac1c\uc120\ub420 \uac83\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n

\uc774\uc0c1\uc758 \ub450 \uac00\uc9c0\ub294 \uc81c\ud488\uc758 \uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uac83\uc73c\ub85c, \uc81c\ud488\uacfc \uad00\uacc4\ub41c \uc218\ub9ce\uc740 \ubd80\uc11c\uc640 \ud611\uc5c5\ud574\uc57c\ub9cc \ud574\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub300\uccb4\ub85c \uc81c\ud488\ubd80\uc11c\ub294 \uc81c\ud488\uc758 \ubcc0\ud654\ubcf4\ub2e4 \uc548\uc815\uc131\uc744 \ucd94\uad6c\ud558\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac\uc640 \ud589\ub3d9\uc5d0\uc11c \uc5bb\uc744 \uc218 \uc788\ub294 \ub9e5\ub77d\uacfc \ub370\uc774\ud130\ub97c \uc190\uc5d0 \ub4e4\uace0, \ub04a\uc784\uc5c6\uc774 \uadf8\ub4e4\uc5d0\uac8c \ubcc0\ud654\ub97c \uc124\ub4dd\ud558\uba70 \uc0c8\ub85c\uc6b4 \uc2dc\ub3c4\ub97c \uc694\uad6c\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud488 \ubd80\uc11c\uc640\uc758 \uc9d1\uc694\ud55c \ud611\uc5c5\uc2dc\ub3c4\uac00 \ub354 \ud070 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n

\uc815\ub9ac\ud558\uba70<\/h3>\r\n\r\n\r\n\r\n

\uc774 \uae00\uc744 \uc4f4 \uc800\ub3c4 \uacc4\uc18d\ud574\uc11c \uc2e4\uc218\ud558\uace0 \ud568\uc815\uc5d0 \ube60\uc9c0\uba70 \uc0c8\ub85c\uc6b4 \uac83\uc744 \ubc30\uc6cc\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacc4\uc18d \u201c\ud6c4\ub2ec\ub824\u201d\uc57c \ubc30\uc6b8 \uc218 \uc788\uc73c\ub2c8\uae4c\uc694.<\/strong> \uc559\uc219\uacfc \uac19\ub358 \ud074\ub77c\uc774\uc5b8\ud2b8\ub098 \ub3d9\ub8cc\uac00 \ucee4\ub2e4\ub780 \uc0ac\uace0\ub97c \ucce4\uc744 \ub54c, \uc77c\uba74 \uace0\uc18c\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc \ub2e4\ub978 \ud55c \ud3b8\uc73c\ub85c \ub4f1\uace8 \uc11c\ub298\ud55c \ubc30\uc6c0\uc774 \ucc3e\uc544\uc654\ub358 \uae30\uc5b5, \ubaa8\ub450 \uc788\uc73c\uc2e4 \uac81\ub2c8\ub2e4. \uc81c \uc774\uc57c\uae30\uac00 \ubaa8\ucabc\ub85d \ubc18\uba74\uad50\uc0ac\uac00 \ub418\uc5b4, \uc5ec\ub7ec\ubd84\uc758 \uc5c5\ubb34 \uace0\ucda9\uc744 \uc904\uc774\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\uac00 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \ubaa8\ubc14\uc77c \uc571 \ub9ac\uba64\ubc84\ub294 \uad6d\ub0b4 300\ub9cc\uba85\uc774 \ub118\ub294 \uc0ac\uc6a9\uc790\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uba85\ud568\uc815\ub9ac \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ud604\uc7ac\ub294 \uba85\ud568\uc815\ub9ac \ubfd0 \uc544\ub2c8\ub77c \uc778\uc7ac\uac80\uc0c9 \uc11c\ube44\uc2a4, \ucee4\ubba4\ub2c8\ud2f0, \uadf8\ub9ac\uace0 \uacbd\uc81c\ub274\uc2a4 \ud37c\ube14\ub9ac\uc2f1 \uc11c\ube44\uc2a4\uae4c\uc9c0 \uadf8 \uc601\uc5ed\uc744 \ud655\uc7a5\ud558\uace0 \uc788\ub294\ub370\uc694. \ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\ub294 \uc77c\ubc18\uace0\uac1d\uacfc \uae30\uc5c5\uace0\uac1d \uc911 \uc77c\ubc18\uace0\uac1d \ub300\uc0c1\uc758 \ub9c8\ucf00\ud305\uacfc \ub9ac\uba64\ubc84\uc758 \ube0c\ub79c\ub4dc \uc815\uccb4\uc131 \uad6c\ucd95\uae4c\uc9c0 \ub9e1\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. \ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\uc758 \uace0\uac1d\uacbd\ud5d8 \ubc0f \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 Q&A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. […]<\/p>\n","protected":false},"author":16,"featured_media":13551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"\n\ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\uae30 \uc26c\uc6b4 3\uac00\uc9c0 \ud568\uc815 - Liftoff<\/title>\n<meta name=\"description\" content=\"\ub0a8\ucc3d\uc9c4 \ub9e4\ub2c8\uc800\uc758 \u2018\ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\uae30 \uc26c\uc6b4 3\uac00\uc9c0 \ud568\uc815\u2019 \ube14\ub85c\uadf8 \uae30\uc0ac\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud130\ub4e4\uc774 \uacbd\uacc4\ud574\uc57c\ud560 \uac83\ub4e4\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/remember-common-marketing-pitfalls\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liftoff\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/#website\",\"url\":\"https:\/\/www.heroes.liftoff.io\/\",\"name\":\"Liftoff\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.heroes.liftoff.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/remember-common-marketing-pitfalls\/#primaryimage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-remember-blog-1.jpg\",\"contentUrl\":\"https:\/\/www.heroes.liftoff.io\/wp-content\/uploads\/2022\/08\/marketer-remember-blog-1.jpg\",\"width\":1200,\"height\":637},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/remember-common-marketing-pitfalls\/#webpage\",\"url\":\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/remember-common-marketing-pitfalls\/\",\"name\":\"\ub9c8\ucf00\ud130\uac00 \ube60\uc9c0\uae30 \uc26c\uc6b4 3\uac00\uc9c0 \ud568\uc815 - 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