{"id":13545,"date":"2022-08-08T03:53:05","date_gmt":"2022-08-08T10:53:05","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13545"},"modified":"2022-08-31T06:49:51","modified_gmt":"2022-08-31T13:49:51","slug":"petfriends-what-you-are-doing-might-not-be-so-important","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/petfriends-what-you-are-doing-might-not-be-so-important\/","title":{"rendered":"\uc9c0\uae08 \ud558\uace0 \uc788\ub294 \uadf8 \uc77c\uc774 \ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"\r\n<p><em>\ucd5c\uadfc GS\ub9ac\ud14c\uc77c\uacfc IMM\ud504\ub77c\uc774\ube57\uc5d0\ucffc\ud2f0\ub85c\ubd80\ud130 1,500\uc5b5\uc758 \uae30\uc5c5\uac00\uce58\ub97c \uc778\uc815\ubc1b\uc73c\uba70 \uc778\uc218\ub41c \ud3ab\ud504\ub80c\uc988\ub294 \ubc18\ub824\ub3d9\ubb3c \uc804\ubb38 \uc1fc\ud551\ubab0\uc785\ub2c8\ub2e4. \ubc18\ub824\ub3d9\ubb3c \uc804\ubb38\uac00\uc640 24\uc2dc\uac04 \uc0c1\ub2f4 \uac00\ub2a5\ud55c CS\ub97c \uc6b4\uc601\ud558\uace0, \ubc18\ub824\uc778\uc744 \uc704\ud574 \uc5c4\uc120\ub41c \uc0c1\ud488\uc744 \uc81c\uacf5 \ubc0f \ucd94\ucc9c\ud574 \uc8fc\uba70 \ud55c\uad6d\uc758 \uce04\uc774\ub2f7\ucef4(\ubbf8\uad6d 1\uc704 \ubc18\ub824\ub3d9\ubb3c \uc6a9\ud488 \ud310\ub9e4 \ud50c\ub7ab\ud3fc)\uc73c\ub85c \uc131\uc7a5 \uc911\uc778\ub370\uc694. \uae40\uc6a9\ud6c8 CMO\ub294 \ud3ab\ud504\ub80c\uc988\uc5d0\uc11c \uace0\uac1d \uc720\uc785\uacfc \uad00\ub828\ub41c \uc5c5\ubb34\ub97c \ucd1d\uad04\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\uae40\uc6a9\ud6c8 CMO\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"GCcompany (opens in a new tab)\" href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/petfriends\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<p>\uc694\uc998 \uc2dc\ub300\uc5d0 \uc571\uacfc \uad00\ub828\ub41c \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac83\uc740 \uad34\ub86d\uc2b5\ub2c8\ub2e4. \uc560\ud50c\uc758 ATT(\uc571 \ucd94\uc801 \ud22c\uba85\uc131) \uc815\ucc45\uc774 \ubc1c\ud45c\ub420 \ub2f9\uc2dc\ub9cc \ud574\ub3c4 \u201c\ubcc4\uc77c\uc774\ub098 \uc788\uaca0\uc5b4? \uc774 \ub610\ud55c \uc9c0\ub098\uac00\ub9ac\u201d\ub77c\uace0 \uc0dd\uac01\ud558\uba70 \ub300\uc218\ub86d\uc9c0 \uc54a\uac8c \ubb38\uc81c\ub97c \ubc14\ub77c\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucf54\ub85c\ub098\uac00 \uc608\uc0c1\ubcf4\ub2e4 \ub354 \uae38\uac8c \uc9c0\uc18d\ub418\uace0 \uc2ec\uac01\ud588\ub358 \ub9cc\ud07c, \uc560\ud50c\uc774 \uc3d8\uc544 \uc62c\ub9b0 ATT\uc758 \ud6c4\uc720\uc99d\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc571\uacfc \uad00\ub828\ub41c \ub9c8\ucf00\ud305\uc5d0\uc11c\ub3c4 \uc2ec\uac01\ud588\uace0, \uae09\uae30\uc57c iOS \uad11\uace0 \ub300\ubd80\ubd84\uc744 OFF \ud574\uc57c \ud558\ub294 \uacbd\uc6b0\uae4c\uc9c0 \ucd08\ub798\ud588\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc774\ub7f0 \uc2dc\uc7a5\uc758 \uc5b4\ub824\uc6b4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc6b0\ub9b0 \uace0\uac1d\uc744 \ub370\ub824\uc635\ub2c8\ub2e4. \uae30\uc5c5\uc758 1\ub144 (\ud639\uc740 \ud55c \ub2ec) \uc608\uc0b0\uc740 \uc815\ud574\uc838 \uc788\uc73c\uba70 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \uce21\uc815\ub418\uc9c0 \uc54a\uc740 \uacfc\uac70\uc758 \ub9c8\ucf00\ud305 \ubc29\uc2dd\ubcf4\ub2e4\ub294 \uc2e4\uc81c \ub0b4\uac00 \uc9c0\ucd9c\ud55c \uae08\uc561\uc774 \ud569\ub9ac\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\ub294\uc9c0 \ud30c\uc545 \uac00\ub2a5\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ubc0f \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0 \ub354 \ub9ce\uc740 \uc608\uc0b0\uc744 \uae30\uc5c5\uc740 \ud22c\uc785\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub85c \uc778\ud574 \uad11\uace0 \ube44\ub529\uac00\ub294 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc62c\ub77c\uac00\uace0 \uc788\uc73c\uba70, \uc548\ub4dc\ub85c\uc774\ub4dc \ud50c\ub7ab\ud3fc\uc758 \uad11\uace0\ube44\ub294 \ucd5c\uadfc 30%\ub098 \uc62c\ub790\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uc774\ubbf8\uc9c0\uc5d0\uc11c \ubcf4\uc2e4 \uc218 \uc788\ub2e4\uc2dc\ud53c 2013\ub144~2018\ub144 \uc0ac\uc774 CAC\ub294 \ubb34\ub824 50% \ub118\uac8c \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ud3ab\ud504\ub80c\uc988 \ub300\ud45c\ub2d8\uc758 \ub9d0\uc744 \ube4c\ub824\uc11c \ub9d0\ud574\ubcf4\uc790\uba74 \u201c\uc624\ub298\uc774 \uac00\uc7a5 \uc800\ub834\ud558\uac8c \uace0\uac1d\uc744 \ub370\ub824\uc62c \uc218 \uc788\ub2e4. \ub0b4\uc77c\uc774\uba74 \ube44\ub529\uac00\uc758 \uc0c1\uc2b9\uc73c\ub85c \uc778\ud558\uc5ec CAC(\uace0\uac1d\ud68d\ub4dd\ube44\uc6a9)\ub294 \ub610 \uc624\ub97c \uac83\uc774\ub2e4.\u201d<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2021\/08\/\uae40\uc6a9\ud6c8CMO_BLOG_1.jpeg\" alt=\"\" class=\"wp-image-11804\"\/><\/figure>\r\n\r\n\r\n\r\n<p>\uadf8\ub7ec\uae30\uc5d0 \ub9c8\ucf00\ud130\ub294 \uc218\ub9ce\uc740 \ub9c8\ucf00\ud305 \ubc29\ubc95 \uc911 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc640 \uace0\uac1d \uadf8\ub9ac\uace0 BM\uc5d0 \ub9de\ub294 \ucd5c\uc801\uc758 \ubc29\ubc95\uc744 \ucc3e\uace0, \uadf8\uac83\uc744 \uc2e4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\uc0b0, \uc778\ub825, \uc2dc\uac04\uc740 \ud55c\uc815\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uc6b0\ub9ac\uc758 \ud560 \uc77c\uc740 \ud0dc\uc0b0\uac19\uc774 \ub9ce\uae30 \ub54c\ubb38\uc774\uc8e0. \uc774 \uc608\uc0b0, \uc778\ub825, \uc2dc\uac04\uc744 \ud65c\uc6a9\ud558\uc5ec \ud6a8\uc728\uc744 \uac00\uc838\uc624\ub294 \uac83\uc744 ROI(\ud22c\uc790\uc218\uc775\ub960)\ub77c \ud558\uba70 ROI\ub97c \ub192\uc774\uae30 \uc704\ud574 \uadf8\ub85c\uc2a4 \ud574\ud0b9 \uc5d0\uc11c\ubd80\ud130 CRM \ub4f1\uc758 \ub2e4\uc591\ud55c \ubc29\ubc95\uc744 \uc2e4\ud589\ud558\uba70 \ub3c4\uc7a5 \uae68\uae30 \ud558\ub4ef \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\uc5d0 \ubaa9\uc228\uc744 \uac78\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc6b0\ub9ac \ud68c\uc0ac\uc758 ROI\ub97c \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud130\ub294 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \ubc94\uc8fc\ub97c \ub118\uc5b4 \uadf8\ub85c\uc2a4 \ud574\ucee4\uc758 \ub9c8\uc74c\uac00\uc9d0\uc73c\ub85c \uc77c\uc5d0 \uc784\ud558\uace0 \uc788\uc9c0\ub9cc, \uadf8\uac83\ub3c4 \uc27d\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uc120\ud0dd\uacfc \uc9d1\uc911\uc744 \uc798\ud558\uace0, \ud6a8\uc728\uc744 \ub0b4\uae30 \uc704\ud574\uc120 \uc5b4\ub5a4 \uc9c0\ud45c\ub4e0 \uac00\uce58\ub85c \ud658\uc0b0\ud560 \uc218 \uc788\ub294 \ud589\ub3d9\uc774 \uc120\ud589\ub418\uc5b4\uc57c \ud558\uc9c0 \uc54a\uc744\uae4c \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc608\ub97c \ub4e4\uc5b4 \ud604\uc7ac \ub0b4\uac00 \ud558\uace0 \uc788\ub294 \uc5c5\ubb34\uac00 \uad6c\ub9e4\ub97c \ud55c \uace0\uac1d\uc758 \ub9ac\ubdf0\ub97c \uc791\uc131\ud558\uac8c \ud558\ub294 \uac83\uc774\ub77c\uba74 1) \ub9ac\ubdf0 1\uac1c\uc758 \uac00\uce58(\uad6c\uccb4\uc801\uc73c\ub85c\ub294 \ub9ac\ubdf0 1\uac1c\uc758 \uae08\uc804\uc801\uc778 \uac00\uce58)\ub97c \ucc3e\uc544\uc57c \ud558\uace0 \ub354 \ub098\uc544\uac00 2) \ub9ac\ubdf0\uc758 \ud004\ub9ac\ud2f0 \ubc0f \uad6c\ub9e4 \ud69f\uc218\ubcc4 \uc791\uc131 \uad6c\uac04\uc5d0 \ub530\ub978 \uac00\uce58 \uc989, \uc774 \uc591\uc9c8\uc758 \ub9ac\ubdf0 1\uac1c\ub85c \uc778\ud558\uc5ec \uc5b4\ub5a4 \uc720\uc758\ubbf8\ud55c \uc131\uacfc\ub85c \uc804\ud658\ub418\uba70 \uc774 \uc804\ud658\ub41c \uc131\uacfc\uac00 \uae08\uc561\uc73c\ub85c \ud658\uc0b0 \uc2dc \uc5b4\ub290 \uc815\ub3c4\uc758 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \uc815\ub3c4\ub97c \ud30c\uc545\ud574\uc57c \ud558\ub294 \uc218\uc900\uae4c\uc9c0 \uc628 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \ud604\uc7ac\uc758 \ub0b4 \uc0c1\ud669\uacfc \ud68c\uc0ac\uc758 \uc2dc\uc2a4\ud15c\uc0c1 \uc774 \ubd80\ubd84\uae4c\uc9c0 \ud30c\uc545\ud558\uae30\ub780 \ubd88\uac00\ub2a5 \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uc774\ucc98\ub7fc \uac00\uce58\ub85c \uce21\uc815\ud558\uba74 \uac00\ub2a5\ud558\uba74 \uc88b\uc740 \uc810\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>1) \ud560 \uc77c\uc758 \uc6b0\uc120\uc21c\uc704\uac00 \uc815\ud574\uc9d1\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub354 \uac00\uce58\uac00 \ub192\uc740 \uc77c\uc744 \ud574\uc57c \ud558\ub2c8\uae4c\uc694. <\/p>\r\n\r\n\r\n\r\n<p>2) \uc0c1\uc0ac(\uc717\uc120) \ud639\uc740 \ud0c0\ud300\uacfc\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc2dc\uac04\uc744 \uc904\uc5ec \uc90d\ub2c8\ub2e4. \uad6c\uad6c\uc808\uc808 \ub1cc\ud53c\uc15c\ub85c \uc774\uc57c\uae30 \ud558\ub294 \uac83 \ubcf4\ub2e4 \ud329\ud2b8\ub85c \uc0c1\ud669\uc744 \ub9cc\ub4e4\uc5b4\uc694. <\/p>\r\n\r\n\r\n\r\n<p>3) \uc790\uae30\ub3c4 \ubaa8\ub974\ub294 \uc0ac\uc774 \uc22b\uc790\uc640 \uce5c\ud574\uc9d1\ub2c8\ub2e4. \uc608\uc804\uc5d0 \uc77c\ud558\ub358 \uad7f\ub2e5\uc758 \ub370\uc774\ud130 \ud300\uc7a5\ub2d8\uaed8\uc11c \ud558\uc2e0 \ub9d0\uc500\uc5d0 \uc758\ud558\uba74 \ub370\uc774\ud130\ub780 \uc790\uace0\ub85c \uc758\uc790\uc5d0 \uc5c9\ub369\uc774\ub97c \uc624\ub798 \ubd99\uc774\uace0 \uc788\uc744\uc218\ub85d \uc778\uc0ac\uc774\ud2b8\uac00 \ub098\uc628\ub2e4\uace0 \ud588\uc2b5\ub2c8\ub2e4. \uc2dc\uc791\uc740 \ubbf8\uc57d\ud558\ub098 \uacc4\uc18d \ud30c\uba74 \ud314\uc218\ub85d \ub0a8\ub4e4\uc774 \ucc3e\uc9c0 \ubabb\ud55c \uc778\uc0ac\uc774\ud2b8\ub85c \ud6a8\uc728\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uadf8\ub7fc \uc9c0\ud45c\uc758 \uac00\uce58\ub97c \ucc3e\uae30 \uc704\ud574\uc120 \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uae4c\uc694? \ud68c\uc0ac\uc758 \uce74\ud14c\uace0\ub9ac\ub098 BM\uc5d0 \ub530\ub77c \ub2e4\ub974\uaca0\uc9c0\ub9cc \uc6b0\uc120 \uace0\uac1d\ubcc4 \uac00\uce58\ub97c \ud658\uc0b0\ud558\uace0, \uadf8\ub2e4\uc74c\uc73c\ub85c\ub294 \ub9e4\uccb4 \ubc0f \ud50c\ub7ab\ud3fc\ubcc4 \uc720\uc785\ub41c \uace0\uac1d\ub4e4\uc758 \ub9e4\ucd9c\uacfc \ud568\uaed8 \uc9c0\ucd9c\uc801\uc778 \ubd80\ubd84\ub3c4 \ud655\uc778\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>1. <strong>\uace0\uac1d\ubcc4 \uac00\uce58 \ud658\uc0b0<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\ub137\ud50c\ub9ad\uc2a4\uc758 \uc81c\ud488 \ud601\uc2e0 \ubd80\ubd84 \ubd80\uc0ac\uc7a5\uc774\uc5c8\ub358 \ud1a0\ub4dc \uc610\ub9b0\uc740 \u201c\ucde8\ud5a5 \uc608\uce21\uc5d0 \uc9c0\uc5ed, \ub098\uc774, \uc131\ubcc4\uc740 \uc4f0\ub808\uae30\ub2e4\u201d\ub77c\ub294 \ub9d0\uc744 \ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. (<a href=\"https:\/\/fortune.com\/2016\/03\/27\/netflix-predicts-taste\/\">\ub9c1\ud06c<\/a>) \ub2e4\uc18c \uc790\uadf9\uc801\uc778 \ub9d0\uc774\uc9c0\ub9cc \uadf8 \ub9e5\ub77d\uc744 \uc774\ud574\ud558\uc790\uba74 \u2018\uc6b0\ub9ac\uc758 \uace0\uac1d\ub4e4\uc740 \uc0b4\uc544\uc628 \uc0b6\uacfc \ubc29\uc2dd\ub3c4 \uc804\ubd80 \ub2e4\ub974\uae30\uc5d0 \uc18d\uc131\uac12 \ud558\ub098\ub85c \ubb36\uae30\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\ub2e4\u2019\ub77c\ub294 \uc758\ubbf8\ub85c \ube44\ucdb0\uc9d1\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc11c\uc6b8\uc5d0\uc11c \uc790\ucde8\ud558\uba70 \uace0\uc591\uc774\ub97c \ud0a4\uc6b0\ub294 \uace0\uac1d\uacfc \uc9c0\ubc29\uc5d0\uc11c \uac00\uc871\ub4e4\uacfc \uac15\uc544\uc9c0\ub97c \ud0a4\uc6b0\ub294 \uace0\uac1d\uc758 \uc18c\ube44\ud328\ud134\uacfc \uc131\ud5a5\uc740 \ub2e4\ub97c \uc218\ubc16\uc5d0 \uc5c6\uc73c\uba70, \ubc18\ub824\ub3d9\ubb3c\uc5d0 \uc18c\ube44\ud558\ub294 \uac1d\ub2e8\uac00\ub294 \ud2b9\ud788 \ub9ce\uc740 \ucc28\uc774\uac00 \ub0a0 \uac83\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uc6d4 \uc9c0\ucd9c \ube44\uc6a9\uc774 \ube44\uc2b7\ud558\ub2e4 \ud560\uc9c0\ub77c\ub3c4 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub3c8\uc744 \uc4f0\ub290\ub0d0, \ud639\uc740 \ub2e4\ub978 \uc5b4\ub518\uac00\uc5d0 \ub3c8\uc744 \uc4f0\ub290\ub0d0\uc5d0 \ub530\ub77c \uace0\uac1d\ub4e4\uc774 \uc6b0\ub9ac\uc5d0\uac8c \uc8fc\ub294 \uac00\uce58\ub294 \ucc9c\ucc28\ub9cc\ubcc4\uc774\uae30\uc5d0 \uace0\uac1d\uc758 \uc138\uadf8\uba3c\ud2b8\ubcc4\ub85c \uac00\uce58(LTV, ARPPU, CLV \ub4f1)\ub97c \uad6c\ud558\uace0, \uc5b4\ub5a4 \uace0\uac1d\uc744 \uc120\ud0dd\ud558\uace0 \ub370\ub824\uc640\uc57c \uc7a5\uae30\uc801\uc73c\ub85c \ubd24\uc744 \ub54c \uc11c\ube44\uc2a4\uc5d0 \ub354 \uc774\ub4dd\uc77c\uc9c0 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>2. <strong>\uc720\uc785\uc5d0 \ub530\ub978 \uc9c0\ucd9c \ud30c\uc545 (\uc7ac\ubb34\uad00\uc810\uc758 \ub9c8\uc778\ub4dc\uc14b)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\uc6b0\ub9ac\ub294 \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc5d0\uc11c \uc790\uc8fc \ub4f1\uc7a5\ud558\ub294 \ud574\uc801\uc9c0\ud45c\uc5d0\uc11c\ubd80\ud130 Funnel \ubd84\uc11d, \ub610\ub294 KPI\uc758 \uc120\ud589\uc9c0\ud45c\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud55c Metrics\ub97c \ub9cc\ub4dc\ub294 \ub4f1 \ud68c\uc0ac\uc758 \uc0c1\ud669\uacfc \ubcf8\uc778\uc758 \uc2a4\ud0c0\uc77c\uc5d0 \ub530\ub77c \uac01\uc790 \uc815\ub7c9\uc801\uc778 \ubd84\uc11d \ubc29\ubc95\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \uc5b4\ub5a4 \ubc29\uc2dd\uc774\ub4e0 \uc0c1\uad00\uc5c6\uc2b5\ub2c8\ub2e4. \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc740 \uac83\uc740 \ub9e4\ucd9c\ubfd0 \uc544\ub2c8\ub77c \uc9c0\ucd9c\uc5d0 \ub300\ud55c \ubd80\ubd84\uc744 \uc54c\uace0, \uc7ac\ubb34 \uad00\uc810\uc758 \ub9c8\uc778\ub4dc\uc14b\uc73c\ub85c \uc218\uce58\ub97c \ubc14\ub77c\ubcf8\ub2e4\uba74 \ub354 \uba85\ud655\ud558\uac8c KPI\uc758 \uc120\ud589\uc9c0\ud45c\uc758 \uac00\uce58\uc640 \uadf8 \uc758\ubbf8\ub97c \ud30c\uc545\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc26c\uc6b4 \uc608\uc2dc\ub85c 1\ub9cc \uc6d0 \uc9dc\ub9ac \uc0c1\ud488\uc744 \uad11\uace0\ube44 1\ucc9c \uc6d0\uc5d0 \ud314\uba74 ROAS\ub294 1,000%\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc6d0\uac00\uac00 50%\uc5d0 \ucfe0\ud3f0 \ud560\uc778\uc774 10%, \uac70\uae30\uc5d0 \ubc30\uc1a1\ube44\uac00 3\ucc9c \uc6d0\uc774\ub77c\uace0 \ud55c\ub2e4\uba74 \uc2e4\uc81c \uc774\uc775\uc740 1\ucc9c \uc6d0(=\uad11\uace0\ube44)\uc774\uba70 \uc774 \uc678\uc5d0 \ub098\uac00\ub294 \uc9c0\ucd9c\uc744 \uc0dd\uac01\ud558\uba74 ROAS 1,000%\ub294 \uadf8\ub9ac \uc544\ub984\ub2f5\uc9c0 \ubabb \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc0dd\uac01 \uc774\uc0c1\uc73c\ub85c \uc774\ub7f0 \uc624\ub958\ub97c \ubc94\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc800\ub807\uac8c \ub370\ub824\uc628 \uace0\uac1d\uc774 \uadf8 \uc774\ud6c4 \uc7ac\uad6c\ub9e4\ub85c \uc778\ud574 \ub2e4\uc2dc \ud68c\uc0ac\uc5d0 \uc774\uc775\uc744 \uac00\uc838\ub2e4\uc900\ub2e4\uba74 \uc0c1\uad00\uc5c6\uc9c0\ub9cc, \uc7ac\uad6c\ub9e4\uc5d0\uc11c\ub3c4 \uacc4\uc18d \ub9c8\uc774\ub108\uc2a4\uac00 \ub098\ub294 \uace0\uac1d \ud639\uc740 BM\uc758 \uad6c\uc131\uc774\ub77c\uba74 \uc774 \ubd80\ubd84\uc740 \ube68\ub9ac \uac1c\uc120\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\uae30 \uc704\ud574\uc11c \uc7ac\ubb34 \uad00\uc810\uc758 \ub9c8\uc778\ub4dc\uc14b\uc740 \ub9c8\ucf00\ud130\uc5d0\uac8c \uc911\uc694\ud55c \ub355\ubaa9 \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc544\ub798 \ud45c\ub294 \uc81c\uac00 \uc81c\uc791\ud55c \uace0\uac1d\ubcc4 \ubc38\ub958 \ud14c\uc774\ube14\uc785\ub2c8\ub2e4. (<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1qmj265kX-ryJa7hnoonsZNyxoRqEwDMpqjDUs0HNZNs\/edit#gid=729858533\">\uc624\ud508\uc18c\uc2a4 \ub9c1\ud06c<\/a>) \uc2e0\uaddc\uc720\uc800\uc758 \uc9c0\ucd9c\uacfc \uc774\uc775\uc744 \ud30c\uc545\ud558\uace0, BM\uc5d0 \ub530\ub978 \uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\ube44\uc728\uacfc \uc7ac\uad6c\ub9e4\uc2dc\uc758 \uc9c0\ucd9c\uacfc \uc774\uc775\uacfc \ube48\ub3c4\ub97c \ud30c\uc545\ud558\uba74 \ud2b9\uc815 \uae30\uac04\ub3d9\uc548 1\uba85\uc758 \uace0\uac1d\ub2f9 \ucd1d \uc774\uc775 \ud655\uc778\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud22c\uc790\ud558\uc5ec \ub370\ub824\uc628 \uace0\uac1d\ub4e4\uc758 \uc7a5\uae30\uc801\uc778 TOTAL \uc774\uc775\uc744 \ud655\uc778\ud558\uba70 \uc804\ud658\ub960\uc744 \uae30\uc900\uc73c\ub85c Metrics \uad6c\uac04\ub9c8\ub2e4\uc758 \uac00\uce58 \uc989, CPI, CPA \ub4f1 \ub610\ud55c \ud30c\uc545\uc774 \uac00\ub2a5\ud558\uc8e0.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2021\/08\/\uae40\uc6a9\ud6c8CMO_BLOG_2.jpeg\" alt=\"\" class=\"wp-image-11804\"\/><\/figure>\r\n\r\n\r\n\r\n<h3>3. <strong>\ud30c\uc545\ub41c \uc9c0\ud45c\ub97c \uae30\ubc18\uc73c\ub85c \uc120\ud0dd\uacfc \uc9d1\uc911\ud558\uae30<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud130\ub780 \ubcf8\ub798 \ud558\ub294 \uc77c\ub3c4 \ub9ce\uace0, \ud574\ubcfc \uc218 \uc788\ub294 \uac83\ub4e4\ub3c4 \uc2dc\uc7a5\uc5d0 \ub118\uccd0\ub0a9\ub2c8\ub2e4. \ub204\uad6c\ub4e0 \uc544\uc774\ub514\uc5b4\ub97c \uc0dd\uac01\ud560 \uc218 \uc788\ub294 \ubd84\uc57c\uc774\uae30\ub3c4 \ud558\uc8e0. \ub300\ud45c\ub2d8\uc758 \u201c\ub204\uad70 \ubb50 \ud574\uc11c \uc88b\uc558\ub2e4\ub294\ub370 \uc6b0\ub9ac\ub3c4 \uadf8\uac70 \ud55c\ubc88 \ud574\ubcf4\uc790\u201d\ub77c\ub294 \ud55c\ub9c8\ub514\ub85c \uae30\uc874\uc758 \uc5c5\ubb34\uac00 \uac00\uc911\ub418\uace0, \uc6b0\ub9b0 \uc624\ub298\ub3c4 \uc57c\uadfc\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\ub2e4\uc775\uc120\uc774 \uc88b\ub2e4\uace0 \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \uadf8 \uc5b4\ub5a4 \uac83 \ubcf4\ub2e4 \uc120\ud0dd\uacfc \uc9d1\uc911\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc2e4\uc81c \ub0b4\uac00 \ud558\uace0 \uc788\ub294 \uc218\ub9ce\uc740 \uc77c\ub4e4\uc774 KPI\uc5d0 \uc788\uc5b4\uc11c \ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uadf8\ub7ec\uae30\uc5d0 \ub9c8\ucf00\ud130\uc5d0\uac8c \uac00\uc7a5 \uc88b\uc740 \ub2a5\ub825\uc774\ub780 \uc88b\uc740 \uc18c\uc7ac\ub97c \ubf51\uc544\ub0b4\uac70\ub098, \ud639\uc740 \uc544\uc774\ub514\uc5b4\uac00 \ub118\uccd0\ub098\uac70\ub098 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub2a5\ub825\uc774 \uae30\uac00 \ub9c9\ud78c \uac83\ubcf4\ub2e4\ub294 (\ubb3c\ub860 \ub2e4 \uc788\uc73c\uba74 \uc88b\uc2b5\ub2c8\ub2e4) \ub118\uccd0\ub098\ub294 \ud560 \uc77c \uc911\uc5d0\uc11c \uc5b4\ub5a4 \uac83\uc774 \ud68c\uc0ac\uc758 \uc131\uc7a5 \ub610\ub294 KPI \ub2ec\uc131\uc5d0 \uac00\uc7a5 \uae30\uc5ec\ud558\uba70 \ud569\ub9ac\uc801\uc778\uac00\ub97c \ucc3e\ub294 \ub2a5\ub825\uc778 \uac83 \uac19\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc5b4\ucc28\ud53c \uc608\uc0b0, \uc2dc\uac04, \uc778\ub825\uc740 \ud55c\uc815\ub418\uc5b4 \uc788\uae30\uc5d0 \ub354 \ubfb0\uc871\ud558\uac8c \uc9c0\ud45c\uc758 \uac00\uce58\ub97c \uc54c\uc544\uc57c \ud558\uace0, \uadf8\uac83\uc774 \uc120\ud589\ub418\uc5b4\uc57c \ud754\ud788 \uc774\uc57c\uae30\ud558\ub294 \ud5c8\ud2bc\uc9d3\uc744 \ud558\uc9c0 \uc54a\uace0 (\ubb3c\ub860 \uc9c0\ud45c\uc758 \uc0c1\ud5a5\uc5d0 \ub530\ub978 \ud14c\uc2a4\ud2b8\ub294 \ud574\uc57c \ud569\ub2c8\ub2e4) <strong>\uc131\uacfc\ub294 \ubc30\uac00 \ub418\uc5b4 \uc624\ub298\ub3c4 \uce7c\ud1f4\ud558\ub294 \ub9c8\ucf00\ud130\uac00 \ub420 \uc218 \uc788\uc744 \uac83 \uc785\ub2c8\ub2e4.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc GS\ub9ac\ud14c\uc77c\uacfc IMM\ud504\ub77c\uc774\ube57\uc5d0\ucffc\ud2f0\ub85c\ubd80\ud130 1,500\uc5b5\uc758 \uae30\uc5c5\uac00\uce58\ub97c \uc778\uc815\ubc1b\uc73c\uba70 \uc778\uc218\ub41c \ud3ab\ud504\ub80c\uc988\ub294 \ubc18\ub824\ub3d9\ubb3c \uc804\ubb38 \uc1fc\ud551\ubab0\uc785\ub2c8\ub2e4. \ubc18\ub824\ub3d9\ubb3c \uc804\ubb38\uac00\uc640 24\uc2dc\uac04 \uc0c1\ub2f4 \uac00\ub2a5\ud55c CS\ub97c \uc6b4\uc601\ud558\uace0, \ubc18\ub824\uc778\uc744 \uc704\ud574 \uc5c4\uc120\ub41c \uc0c1\ud488\uc744 \uc81c\uacf5 \ubc0f \ucd94\ucc9c\ud574 \uc8fc\uba70 \ud55c\uad6d\uc758 \uce04\uc774\ub2f7\ucef4(\ubbf8\uad6d 1\uc704 \ubc18\ub824\ub3d9\ubb3c \uc6a9\ud488 \ud310\ub9e4 \ud50c\ub7ab\ud3fc)\uc73c\ub85c \uc131\uc7a5 \uc911\uc778\ub370\uc694. \uae40\uc6a9\ud6c8 CMO\ub294 \ud3ab\ud504\ub80c\uc988\uc5d0\uc11c \uace0\uac1d \uc720\uc785\uacfc \uad00\ub828\ub41c \uc5c5\ubb34\ub97c \ucd1d\uad04\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae40\uc6a9\ud6c8 CMO\uc758 \uc5ec\uc815\uc744 Q&amp;A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. \uc694\uc998 \uc2dc\ub300\uc5d0 \uc571\uacfc \uad00\ub828\ub41c \ub9c8\ucf00\ud305\uc744 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc9c0\uae08 \ud558\uace0 \uc788\ub294 \uadf8 \uc77c\uc774 \ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. - Liftoff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/petfriends-what-you-are-doing-might-not-be-so-important\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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