{"id":13541,"date":"2022-08-08T03:51:21","date_gmt":"2022-08-08T10:51:21","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13541"},"modified":"2022-08-31T06:49:07","modified_gmt":"2022-08-31T13:49:07","slug":"pepperbank-understanding-customers-experience","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/pepperbank-understanding-customers-experience\/","title":{"rendered":"\uace0\uac1d\uacfc \uac19\uc740 \ub9c8\uc74c\uc744 \uacbd\ud5d8\ud558\ub294 \ub9c8\ucf00\ud130"},"content":{"rendered":"\r\n<p><em>\uae40\ud604\uaddc \ucc28\uc7a5\uc740 \ud398\ud37c\uc800\ucd95\uc740\ud589\uc758 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e4\ubb34 \uc804\ubc18\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \ucc44\ub110(WEB,APP)\uc744 \ud1b5\ud574 \uace0\uac1d \uc720\uc785\ubd80\ud130 \uae08\uc735\uc0c1\ud488 \uac00\uc785\uae4c\uc9c0\uc758 \uace0\uac1d\uc5ec\uc815(Customer Journey)\uc744 \ub514\uc790\uc778\ud558\uba70, \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 \uc5c5\ubb34\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2007\ub144 \uc2e0\uc6a9\ub300\ucd9c \uc601\uc5c5\uc0ac\uc6d0\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec \uad11\uace0\ub300\ud589\uc0ac\uc640 \uc5d0\uc774\uc804\uc2dc\ub97c \uc9c1\uc811 \uc6b4\uc601\ud574\ubcf4\uae30\ub3c4 \ud558\uace0, \ub18d\ud611\uce90\ud53c\ud0c8\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba74\uc11c \ub2e4\uc591\ud55c \ub9e4\uccb4 \uc6b4\uc601\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc758 \uc804\ubb38\uc131\uc744 \uc313\uc558\uc2b5\ub2c8\ub2e4.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>\uae40\ud604\uaddc \ucc28\uc7a5\uc758 \uae08\uc735 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"pepperbank (opens in a new tab)\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/marketer\/pepperbank\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3>[\uac04\ub2e8\uc18c\uac1c]<\/h3>\r\n\r\n\r\n\r\n<p>\uc800\ub294 \ub300\ud559\uad50 \ub54c \ub514\uc790\uc778\uc744 \uc804\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc601\ud654 \ud2b9\uc218\ud6a8\uacfc(VFX)\ub97c \ud558\uace0 \uc2f6\uc5b4 \uacf5\ubd80\ub97c \uc2dc\uc791\ud588\uc73c\ub098, \uc624\ud788\ub824 \uad11\uace0 \uc81c\uc791\ubb3c\uc5d0 \uad00\uc2ec\uc774 \ub354 \ub9ce\uc774 \uac00\uac8c\ub418\uba74\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub9c8\ucf00\ud305\uc744 \uc811\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778\uc744 \uc2dc\uc791\uc73c\ub85c \ub9c8\ucf00\ud305\uc744 \uc811\ud558\uac8c \ub418\ub2e4\ubcf4\ub2c8 \ud56d\uc0c1 \ub514\uc790\uc778 \uad00\uc810\uc758 \uc5c5\ubb34 \uc131\ud5a5\uc744 \ub744\uace0 \uc788\uc5b4\uc694.  \ud604\uc7ac\ub3c4 \uad11\uace0 \ubc30\ub108, \ub79c\ub529 \ud398\uc774\uc9c0, \ub3d9\uc601\uc0c1 \ub4f1 \uc18c\uc7ac \uc77c\ubd80\ub294 \uc9c1\uc811 \uc81c\uc791\ud558\ub294 \ud3b8\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud305 \ucee4\ub9ac\uc5b4\ub294 2007\ub144 SBI\uc800\ucd95\uc740\ud589 \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub85c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4 \uad11\uace0\ub300\ud589\uc0ac, \uc5d0\uc774\uc804\uc2dc\ub3c4 \uc9c1\uc811 \uc6b4\uc601\ud574\ubcf4\uace0, 2013\ub144\uc5d0\ub294 \uc0ac\uc5c5\uc744 \uc811\uace0 \ub18d\ud611\uce90\ud53c\ud0c8\uc5d0\uc11c \uc2e0\uc6a9\ub300\ucd9c, \uc790\ub3d9\ucc28\uae08\uc735\uad00\ub828 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uacbd\ud5d8\uc744 \uc313\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 2018\ub144\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0 \ud398\ud37c\uc800\ucd95\uc740\ud589\uc758 \ube44\ub300\uba74 \ucc44\ub110\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uace0\uac1d\uacfc \uac19\uc740 \ub9c8\uc74c\uc744 \uacbd\ud5d8\ud558\ub294 \ub9c8\ucf00\ud130<\/h3>\r\n\r\n\r\n\r\n<p>\uae08\uc735\ub9c8\ucf00\ud305, \uadf8\uac83\ub3c4 \ub300\ucd9c(\uac1c\uc778, \uc790\ub3d9\ucc28)\ubd84\uc57c\uc5d0\uc11c\ub9cc 14\ub144\ucc28\ub85c \uc77c\ud558\uace0 \uc788\ub294\ub370\uc694. \ucc98\uc74c \uc77c\uc744 \uc2dc\uc791\ud55c \uac74 2007\ub144 \uc544\uc774\ud3f0 \ucd9c\uc2dc \uc2dc\uc810\ucbe4\uc774\uc5c8\uc5b4\uc694. \ub2f9\uc2dc \ub300\ucd9c\uc744 \ubc1b\uae30 \uc704\ud574\uc11c\ub294 \uc740\ud589\uc744 \ubc29\ubb38\ud558\uc5ec \uc0c1\ub2f4\uc744 \ubc1b\uace0, \ub300\ucd9c\uc774 \ub420\uc9c0 \uc548 \ub420\uc9c0\ub3c4 \ubaa8\ub974\ub294 \uc0c1\ud669\uc5d0\uc11c \ub9ce\uc740 \uc11c\ub958\ub97c \uc900\ube44\ud558\uc5ec \ucd94\uac00\ub85c \uc81c\ucd9c\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uac70\uc808 \ud1b5\ubcf4\ub97c \ubc1b\uac8c \ub418\uba74, \ub610 \ub2e4\ub978 \uae08\uc735\uc0ac\ub97c \ucc3e\uc544 \uac19\uc740 \uacfc\uc815\uc744 \ubc18\ubcf5\ud574\uc57c \ud558\ub294 \uc2dc\uc808\uc774\uc5c8\uc8e0. \uc628\ub77c\uc778\uc744 \ud1b5\ud574 \ub300\ucd9c\uc744 \uc2e0\uccad\ud55c\ub2e4\ub294 \uac1c\ub150 \uc790\uccb4\uac00 \uc5c6\uc5c8\ub358 \uc2dc\uc808\uc774\uc5c8\uc5b4\uc694.<\/p>\r\n\r\n\r\n\r\n<p>\ud604\uc7ac\ub294 \ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud574 \ub300\ucd9c \uc2e0\uccad \ubc0f \uc1a1\uae08\uae4c\uc9c0 \ubc14\ub85c \ubc1b\uc744 \uc218 \uc788\ub294 \uc2dc\ub300\uac00 \ub410\uc8e0. \ub300\ucd9c \uac00\ub2a5\uc5ec\ubd80\ub97c \uc989\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uace0, \uc11c\ub958\ub294 \ud544\uc694\uac00 \uc5c6\uc5b4\uc84c\uace0, \ub2f9\uc77c\ub85c \uc1a1\uae08\uae4c\uc9c0 \ubc1b\uc744 \uc218 \uc788\ub294 \uc2dc\ub300\uac00 \uc654\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \uae30\uc220\uc758 \ubc1c\uc804\uc73c\ub85c \uae08\uc735 \uc11c\ube44\uc2a4 \ud658\uacbd\uc740 \ud3b8\ud574\uc84c\uc9c0\ub9cc, \uadfc\ubcf8\uc801\uc778 \uace0\uac1d\uc758 \ub9c8\uc74c\uc740 \ubcc0\ud558\uc9c0 \uc54a\uc558\ub2e4\ub294 \uac70\uc608\uc694. \uc571\uc73c\ub85c \ub300\ucd9c \uac00\ub2a5 \uc5ec\ubd80\ub97c \ud655\uc778\ud558\ub294 \uc21c\uac04\uc758 \uc124\ub818, \uac70\uc808 \ubb38\uad6c\ub97c \ubcf4\ub294 \uc21c\uac04\uc758 \uc2e4\ub9dd\uac10, \ub300\ucd9c\uc744 \uc2e0\uccad\ud558\uace0 \uae30\ub2e4\ub9ac\ub294 \ub3d9\uc548\uc758 \uc870\ubc14\uc2ec \ub4f1 \uc11c\ube44\uc2a4 \uc5ec\uc815\uc5d0 \ub530\ub77c \uace0\uac1d\uc758 \ub9c8\uc74c\uc740 \uacc4\uc18d \ubcc0\ud558\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub798\uc11c \uace0\uac1d\uc744 \uc54c\uace0 \uc6b0\ub9ac \ud68c\uc0ac \ud54f(Fit)\uc5d0 \ub9de\ub294 \ud0c0\uac9f\uc744 \ucc3e\uae30 \uc704\ud574 \uace0\ubbfc\ud574\uc628 \uacbd\ud5d8\ub4e4\uc744 \uc870\uc2ec\uc2a4\ub7fd\uac8c \uc774\uc57c\uae30\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub0b4\uac00 \u201c\uace0\uac1d\u201d\uc774 \ub418\uc5b4\ubcf4\uc790<\/h3>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 \ub2e4\ub4e4 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \u201c\uace0\uac1d\uc744 \uc54c\uc544\uc57c \ubb3c\uac74\uc744 \ud314 \uc218 \uc788\ub2e4\u201d \ucd5c\uadfc \ub370\uc774\ud130\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4\ub9cc, \uc9c4\uc9dc \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc54c\uae30\ub780 \uc815\ub9d0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc800\ub294 \uae08\uc735\ud68c\uc0ac\uc5d0 \uc785\uc0ac\ud55c \ud6c4 \ub300\ucd9c \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\uba74\uc11c \uc740\ud589\uc5d0 \uac00\uc11c \uc9c1\uc811 \ub300\ucd9c\uc744 \ubc1b\uc544 \ubcf4\uc558\uc5b4\uc694. \ud55c \ubc88\ub3c4  \ub300\ucd9c\uc744 \ubc1b\uc544\ubcf8 \uc801\uc774 \uc5c6\uc5c8\uac70\ub4e0\uc694. (\uc6d4\uc138\uc790\uae08\ub3c4 \ud544\uc694\ud558\uae34 \ud588\uc8e0.) \uc740\ud589\uc5d0 \uac00\uc11c \uc0c1\ub2f4\ub3c4 \ubc1b\uace0, \uc11c\ub958\ub97c \ub123\uace0 \uc2e0\uccad\ub3c4 \ud574\ubd24\uc5b4\uc694. \uacb0\uacfc\ub294 \uac70\uc808. \uc9c0\uae08 \uc0dd\uac01\ud558\uba74 \uc815\ub9d0 \ubbf8\ub828\ud588\uc9c0\ub9cc \uae30\uc5b5\uc740 \uc544\uc9c1\ub3c4 \uc0dd\uc0dd\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub300\ucd9c \uc0c1\ub2f4\ubc1b\uc744 \ub54c, \ub0b4\uac00 \uc8c4\ub97c \uc9d3\ub294 \uac83\ub3c4 \uc544\ub2cc\ub370 \uc8c4\uc778\uc774 \ub41c \uac83 \uac19\uc740 \uae30\ubd84. \ub2e4\uc74c \ub0a0 \uacb0\uacfc\ub97c \uc54c\uae30 \uc704\ud574 \uc740\ud589\uc73c\ub85c \ubc1c\uac78\uc74c\uc744 \uc62e\uae38\ub54c\uc758 \ub450\uadfc\uac70\ub9ac\ub294 \ub9c8\uc74c. \ub300\ucd9c\uc774 \ubd88\uac00\ud558\ub2e4\uace0 \uacb0\uacfc\ub97c \ubc1b\uc558\uc744 \ub54c \uc2e4\ub9dd\uac10.<\/p>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud305\uc5d0 \uc811\uadfc\ud558\uae30 \uc804 \uc2e4\uc81c \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc9c1\uc811 \ubab8\uc73c\ub85c \uacbd\ud5d8\ud574 \ubd10\uc57c \uc880 \ub354 \uc13c\uc2a4 \uc788\uace0, \uac10\uac01\uc788\ub294 \ub9c8\ucf00\ud305\uc744 \ud560 \uc218 \uc788\uc5b4\uc694. \ub300\ucd9c \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \uace0\uac1d\ub4e4\uc758 \uc2ec\uc815\uc740 \uc5b4\ub5a4\uc9c0, \ub0b4\uac00 \ub9cc\ub4e0 \uad11\uace0 \ubc30\ub108\ub97c \ud074\ub9ad\ud558\ub294 \uc21c\uac04 \uc5b4\ub5a4 \uac10\uc815\uc77c\uc9c0, \uadf8\ub7ec\ud55c \uac10\uc131\uc801\uc778 \ubd80\ubd84\ub4e4\uc774 \uc774\ud574\uac00 \uba3c\uc800 \ub418\uc5b4\uc57c \uad11\uace0 \ubc30\ub108\ub098 \ub3d9\uc601\uc0c1\uc744 \uc81c\uc791\ud560 \uc218 \uc788\uace0 \ub370\uc774\ud130\ub97c \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc73c\ub85c \uc77d\uc744 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574\uc694. <\/p>\r\n\r\n\r\n\r\n<h3>\ubd80\uc815\uc801 \uc694\uc18c\ub97c \uc904\uc774\ub294 \ucd5c\uc801\ud654\uc791\uc5c5\uc744 \ud1b5\ud55c \uc774\ud0c8\uc728 \uc904\uc774\uae30<\/h3>\r\n\r\n\r\n\r\n<p>\uace0\uac1d\uc774 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ubd80\uc815\uc801\uc778 \uac10\uc815\uc744 \uac16\ub294 \uc21c\uac04, \uc11c\ube44\uc2a4 \uc774\ud0c8\uc774 \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc571\ub9c8\ucf00\ud305\uc758 \ubc29\ud5a5\uc740 \uc774\ud0c8\uc728\uc744 \uc5bc\ub9c8\ub098 \uc904\uc774\ub294\uac00\uc5d0 \ubaa9\ud45c\ub97c \ub9de\ucd94\uace0 \uc788\ub294\ub370\uc694. \uc774\ud0c8\uc728\uc744 \uc904\uc774\uae30 \uc704\ud574  \u201c\uad11\uace0\ub9e4\uccb4\u201d, \u201c\uc571\uc11c\ube44\uc2a4\u201d\ub97c \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p><strong>\u201c\uad11\uace0\ub9e4\uccb4\u201d \uce21\uba74\uc5d0\uc11c,<\/strong> \uc6b0\ub9ac \ud68c\uc0ac \uace0\uac1d\uacfc \ub3d9\uc77c\ud55c \uc9d1\ub2e8\uc758 \uc2e0\uaddc\uace0\uac1d\uc744 \ucc3e\uc744 \uc218 \uc788\ub294 \uad11\uace0\ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654 \uc791\uc5c5\uc5d0 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc801\uc740 \ube44\uc6a9\uc73c\ub85c \uace0\ud6a8\uc728\uc744 \ub0bc \uc218 \uc788\ub294 \uad11\uace0\ub9e4\uccb4\ub4e4\uc744 \ucc3e\ub294\uac70\uc8e0. \uace0\uac1d \uc561\uc158 \ub2e8\uc704\uc758 CPI, CPA, CPS\ub4f1\uc758 \uc9c0\ud45c\ub85c \uce21\uc815 \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p><strong>\u201c\uc571\uc11c\ube44\uc2a4\u201d \uce21\uba74\uc5d0\uc11c,<\/strong> \uc0c1\ud488\uc870\ud68c\/\uac00\uc785 \ub4f1 \uc11c\ube44\uc2a4 \uc5ec\uc815\uc744 \uc9e7\uac8c \ucd5c\uc801\ud654\uc2dc\ud0a4\ub294 \uc791\uc5c5\ub3c4 \ubcd1\ud589\ud569\ub2c8\ub2e4. \uc0c1\ud488 \uac00\uc785 \uc2dc \uccb4\ub958\uc2dc\uac04\uc774 \uae38\uba74 \uace0\uac1d \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\uac70\ub4e0\uc694. \uc57d\uad00 \ub3d9\uc758, \uc778\uc99d \ubc29\uc2dd, \ub2e4\uc591\ud55c \uc0c1\ud488 Offer \ub4f1 \uace0\uac1d\uc774 \uc911\uc694\ud558\uac8c \ub290\ub07c\ub294 \ubd80\ubd84\ub4e4\uc758 \uc11c\ube44\uc2a4 \uae30\ub2a5 \uac1c\uc120\uc744 \ud1b5\ud574, \ubd80\uc815\uc801\uc778 \uc694\uc18c\ub4e4\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\uba70 \uacb0\uacfc\ub294 \ud37c\ub110(Funnel)\ub370\uc774\ud130\ub85c \uce21\uc815 \ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uad11\uace0 \ud074\ub9ad\ubd80\ud130 \uc0c1\ud488 \uac00\uc785\uae4c\uc9c0 \ud68c\uc0ac \uc0c1\ud488\uc5d0 \uc801\ud569\ud55c \uace0\uac1d\ub9cc \ucc3e\uace0 \uc2f6\uc740\ub370, \uacc4\uc18d \ub178\ub825\ud574\ub3c4 \ud56d\uc0c1 \uc5b4\ub824\uc6b4 \uac83 \uac19\uc544\uc694. \uc2e4\uc81c\ub85c \uc81c\uac00 \uc720\uc785\uc2dc\ud0a8 \uace0\uac1d\ub4e4\uc774 \u201c\ub300\ucd9c \ubd88\uac00\ub2a5\u201d\uc774\ub77c\ub294 \uacb0\uacfc\ub97c \ubc1b\uc558\uc744 \ub54c, \uc88b\uc9c0 \uc54a\uc740 \uacbd\ud5d8\uacfc \uac10\uc815\uc744 \uc544\uc8fc \uac15\ud558\uac8c \ubc1b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc9c0\uae08\ub3c4 \ud0c0\uac9f\uc5d0 \ub300\ud55c \ucc4c\ub9b0\uc9c0\uac00 \uacc4\uc18d \uc9c4\ud589 \uc911\uc774\uc5d0\uc694. \ubd80\uc815\uc801\uc778 \uc694\uc18c\ub4e4\uc744 \ucd5c\uc18c\ud654 \ud558\ub294 \uc791\uc5c5\uc744 \ucd5c\uc801\ud654\ud560 \uacbd\uc6b0 \uc774\ud0c8\uc728\uc774 \uc904\uc5b4\ub4e4\uc5b4 \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uc815\ubc00\ud55c \ud0c0\uac9f\uacfc \ud54f(Fit)\ud55c \uad11\uace0\ub9e4\uccb4<\/h3>\r\n\r\n\r\n\r\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uac00\uc7a5 \uc27d\uac8c \uc811\uadfc\ud560\uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc5f0\ub839, \uc9c0\uc5ed, \ucde8\ubbf8, \uad00\uc2ec\uc0ac, \uc774\ubca4\ud2b8 \uc218\uc9d1 \ub4f1 \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc624\ub514\uc5b8\uc2a4(Audience) \uad11\uace0 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc9d1\ud589\ud558\ub294 \ubc29\ubc95\uc778\ub370\uc694. \uc571 \ub9c8\ucf00\ud305\uc740 \uc5ec\uae30\uc11c \ud55c \ub2e8\uacc4 \uc880 \ub354 \ub4e4\uc5b4\uac00 \ubd05\uc2dc\ub2e4. \uc678\ubd80 \uad11\uace0 \ub370\uc774\ud130\uc640 \ub0b4\ubd80 \uae08\uc735 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud55c\ub2e4\uba74 \uc880 \ub354 \uc815\uad50\ud55c \ud0c0\uac9f \ubc29\ubc95\uc744 \uc2dc\ub3c4\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud56d\uc0c1 \uae30\ubcf8\uc774 \uc5b4\ub835\uc9c0\ub9cc, \uadf8\ub7f4 \uc218\ub85d \uae30\ubcf8\uc5d0 \ucda9\uc2e4\ud574\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud56d\uc0c1 \uae30\ubcf8\uc774 \uc5b4\ub824\uc6b4 \uac83 \uac19\uc544\uc694. \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p><strong>\uccab\ubc88\uc9f8\ub294, \uc571\uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc758 \uace0\uac1d\uc2dd\ubcc4\ubc88\ud638 CUID(Customer User ID)\ub97c \ud65c\uc6a9\ud558\ub294 \uac83! <\/strong>\uad11\uace0 \ub370\uc774\ud130\uc640 \uae08\uc735 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud574\uc8fc\ub294 \uc544\uc8fc \uc18c\uc911\ud55c \uc815\ubcf4 \uc785\ub2c8\ub2e4. \uad11\uace0\ub370\uc774\ud130\ub294 \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ub85c \uc778\ud574, \ube44\uc2dd\ubcc4 \uae30\ubc18\uc758 \uc815\ubcf4\ucc98\ub9ac\uac00 \uc774\ub8e8\uc5b4\uc9c0\ub294\ub370\uc694. \uae08\uc735 \uc5c5\uc885\uc5d0 \uc885\uc0ac\ud558\uc2dc\ub294 \ubd84\ub4e4\uc740 \uacf5\uac10\ud558\uc2dc\uaca0\uc9c0\ub9cc, \uace0\uac1d\uc758 \uae08\uc735 \ub370\uc774\ud130\ub294 \uad11\uace0\ub9e4\uccb4\uc0ac\uc640 \uacf5\uc720 \ud560 \uc218 \uc5c6\uae30 \ub54c\ubb38\uc5d0, \uad11\uace0 \ub370\uc774\ud130\uc640 \uae08\uc735 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uc5ec \ubcf4\ub294 \uac83\uc744 \ud3ec\uae30\ud558\uc2dc\ub294 \ubd84\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \uc784\uc758\ub85c \uc2dd\ubcc4\ubc88\ud638 \ubd80\uc5ec\ud558\ub294 \uae30\uc220\uc758 \ud798\uc744 \uc870\uae08(?)\ub9cc \ube4c\ub9b0\ub2e4\uba74 \uc808\ub300 \uc5b4\ub835\uc9c0 \uc54a\uc544\uc694! \uad11\uace0\/\uae08\uc735 \ub370\uc774\ud130 \uacb0\ud569 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc880 \ub354 \ub2e4\uc591\ud55c \uace0\uac1d\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc73c\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p><strong>\ub450\ubc88\uc9f8\ub294, \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc778\ub370\uc694. <\/strong>\uc608\ub97c \ub4e4\uc5b4, \uc2e0\uc6a9\uc815\ubcf4 \ubc0f \uc9c1\uc7a5\uc815\ubcf4\uc5d0 \ub530\ub77c \ub300\ucd9c \uac00\ub2a5 \uc5ec\ubd80\uac00 \ub9ce\uc774 \ub2ec\ub77c\uc9c0\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uae08\uc735\uc0ac\ub9c8\ub2e4 \ub300\ucd9c \uc0c1\ud488 \uae30\uc900\uc774 \uac01\uac01 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0, \ud68c\uc0ac \uc0c1\ud488\uc5d0 \ub9de\ub294 \uae30\uc874 \uace0\uac1d\uc758 \ub370\uc774\ud130\ub97c \ucc3e\uc544 \ub0b4\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ub370\uc774\ud130 \uacb0\ud569\uc744 \ud1b5\ud574 \uc138\uadf8\uba3c\ud2b8(\uc5f0\ub839, \uc2e0\uc6a9\uc815\ubcf4, \uc9c1\uc7a5\uc720\ud615 \ub4f1)\ub97c \ub9cc\ub4e4\uace0 \uac00\uacf5\ud558\uba74 \uc758\ubbf8\uc788\ub294 \ucf54\ud638\ud2b8(Cohort)\ud558\uc2e4 \uc218 \uc788\uc5b4\uc694. \ucf54\ud638\ud2b8\ub97c \ud1b5\ud574 \ub2e4\uc591\ud55c \uc720\uc0ac\ud0c0\uac9f\uc744 \ud574\ubcf4\uc138\uc694. \uadf8\ub9ac\uace0 \uc774\ubca4\ud2b8\ub97c \uc880 \ub354 \uc798\uac8c \ucabc\uac1c\ubcf4\uc138\uc694. \uc2e0\uae30\ud55c \uc77c\ub4e4\uc774 \uc77c\uc5b4\ub0a0 \uac81\ub2c8\ub2e4!<\/p>\r\n\r\n\r\n\r\n<p><strong>\uc138\ubc88\uc9f8\ub294 \uad11\uace0\ub9e4\uccb4 \ud14c\uc2a4\ud2b8\uc785\ub2c8\ub2e4.<\/strong> \ucf54\ud638\ud2b8\ub41c \ud0c0\uac9f \ub370\uc774\ud130(ADID, IDFA)\uc640 \ud3ec\uc2a4\ud2b8\ubc31(Post Back) \uc774\ubca4\ud2b8(Event) \uae30\ubc18\uc758 \uad11\uace0\ub9e4\uccb4\ub97c \ud310\ub2e8\ud558\ub294 \ubc29\ubc95\uc778\ub370\uc694. \uc194\uc9c1\ud788 \uc2e4\uc81c\ub85c \uc9d1\ud589\ud574\ubcf4\uc9c0 \uc54a\uc73c\uba74 \ub9e4\uccb4\ub97c \ud310\ub2e8\ud560 \uc218\ub294 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub9e4\uccb4 \ud14c\uc2a4\ud2b8 \ube44\uc6a9\uc744 \uc801\uac8c \ub4e4\uc5ec \uc2dc\ub3c4\ud574\ubcf4\uace0, \ub2e4\uc74c \uc804\ub7b5\uc744 \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4. \ud3ec\uc2a4\ud2b8\ubc31 \uae30\ubc18 \ub3d9\uc77c\ud55c \uad6c\uc870\uc758 \ub9e4\uccb4\ub77c\ub3c4 \uc6b4\uc601\ud558\ub294 \ud68c\uc0ac\ub9c8\ub2e4 \ub9e4\uccb4 \uc131\ud5a5\uacfc \uc131\uacfc\uac00 \ub2e4\ub985\ub2c8\ub2e4. \uc791\uc740 \uc2e4\ud328\uc640 \ud070 \uc131\uacf5\uc744 \ud558\uae30 \uc704\ud574\uc11c\ub294 \ub9e4\uccb4\ub97c \uc18c\uaddc\ubaa8\ub85c \uc6b4\uc601\ud574\ubcf4\uace0 \uc608\uc0b0\uc744 \ub298\ub9ac\ub294 \ubc29\uc2dd\uc774 \uac00\uc7a5 \uc801\ud569\ud574\uc694. \uc2e4\ud328\uac00 \ub450\ub824\uc6cc \uc548\ud558\ub294 \uac83\ubcf4\ub2e4, \ub9dd\ud574\ub3c4 \uc2dc\ub3c4\ud574 \ubcf4\ub294\uac8c \uac1c\uc778\uc774\ub098 \ud68c\uc0ac\uc5d0 \ub3c4\uc6c0\ub429\ub2c8\ub2e4!<\/p>\r\n\r\n\r\n\r\n<h3>\uc131\uacf5\uc758 \uc5f4\uc1e0! \ub3d9\ub8cc\uc640 \uc8fc\uace0\ubc1b\ub294 \ud53c\ub4dc\ubc31(FeedBack)<\/h3>\r\n\r\n\r\n\r\n<p>1+1\uc774\ub77c\ub294 \uc218\uc2dd\uc744 \uc774\uc57c\uae30\ud560 \ub54c, \uc22b\uc790\ub85c\ub294 \u201c1+1=2\u201d \ub2f5\uc774 \ub098\uc624\ub294\ub370\uc694. \uac19\uc774 \uc77c\ud558\ub294 \ub3d9\ub8cc\ub97c \ub300\uc785\ud558\uba74 \u201c1+1=\u221e\u201d, \ubb34\ud55c\ub300\uc758 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574\uc694. \uacb0\ub860\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uc5c5\ubb34\ub294 \ud63c\uc790 \uc77c\ud558\uba74 \uac1c\uc778\uc801\uc778 \ubaa9\ud45c \ubc0f \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uaca0\uc9c0\ub9cc, \uc88b\uc740 \ub3d9\ub8cc\ub4e4\uacfc \ud568\uaed8 \uc77c\ud558\ub294 \uac83\uc740 \ud68c\uc0ac\uc640 \uc2dc\uc7a5\uc744 \ubc14\uafc0 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\uc5d0 \ub530\ub978 \uc131\uacfc\uc640 \ubcf4\uc0c1\uc740 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub530\ub77c\uc628\ub2e4\uace0 \uc0dd\uac01\ud574\uc694.<\/p>\r\n\r\n\r\n\r\n<p>\ud2b9\ud788 \ud604\uc7ac \uc77c\ud558\ub294 \ub3d9\ub8cc\ub4e4\uc774 \ub108\ubb34 \uc798 \uc2e4\ucc9c\ud574\uc8fc\uace0 \uc788\uc5b4\uc11c \uc624\ud788\ub824 \uc81c\uac00 \ubc30\uc6b8 \ub54c\ub3c4 \ub9ce\uc740 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc571\ub9c8\ucf00\ud305 \uad00\ub828 \ucea0\ud398\uc778\uc740 \uc131\uacf5\ud55c \ucea0\ud398\uc778\uacfc \uc2e4\ud328\ud55c \ucea0\ud398\uc778 \ubaa8\ub450 \ub2f4\ub2f9\uc790\uac00 \ud56d\uc0c1 \uc9c1\uc811 \ub9ac\ubdf0\ud558\uace0 \ud53c\ub4dc\ubc31 \ubc1b\ub294 \uc2dc\uac04\uc744 \uac00\uc9d1\ub2c8\ub2e4. \uacbd\ud5d8\uc5d0 \ub300\ud55c \uacf5\uc720\uc640 \ube60\ub978 \uc218\uc815\uc774 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc2e4\ud328\ub97c \uc904\uc774\ub294 \ucd5c\uace0\uc758 \ubc29\ubc95\uc774\uc8e0. \uc808\uc57d\ub418\ub294 \uc2dc\uac04\uc740 \ubcf4\ub108\uc2a4 \uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub298 \uc774\uc57c\uae30\ub97c \uacbd\uccad\ud558\uace0 \ud53c\ub4dc\ubc31\ud558\uc138\uc694! \uadf8\ub7ec\uc9c0 \uc54a\uc73c\uba74 \ub0b4 \uc774\uc57c\uae30\ub3c4 \uc2e0\ub8b0\ub97c \uc783\uc744 \uac70\uc608\uc694!\r\n\ubaa8\ub978\ub2e4\uace0 \ucc3d\ud53c\ud574\ud558\uc9c0 \ub9c8\uc138\uc694! \ubaa8\ub974\ub294 \uac83\uc744 \uac10\ucd94\ub294 \uac8c \uc790\uc2e0\uc5d0\uac8c \ub354 \ucc3d\ud53c\ud55c \uc77c\uc785\ub2c8\ub2e4!\r\n\uac19\uc774 \uc77c\ud558\ub294 \ub3d9\ub8cc\ub4e4\uacfc \uc2e0\ub8b0\ub97c \uc313\uace0, \ub300\ud654\ub97c \ub9ce\uc774 \ud558\uba74 \ud560\uc218\ub85d \uac1c\uc778\uacfc \ud68c\uc0ac\uc758 \uc131\uc7a5\ub3c4 \ube68\ub77c\uc9d1\ub2c8\ub2e4!<\/p>\r\n\r\n\r\n\r\n<h3>\ubab0\uc785\ud558\ub294 \uc790\uac00 \uc2b9\ub9ac\ud55c\ub2e4!<\/h3>\r\n\r\n\r\n\r\n<p>\uac04\ud639 \uc8fc\ubcc0 \uc0ac\ub78c\ub4e4\uc774 \uc774\ub7f0 \uc774\uc57c\uae30\ub97c \ud569\ub2c8\ub2e4. \u201c\uc77c \uc0dd\uac01 \uc880 \uadf8\ub9cc\ud574\u201d, \u201c\ub108\ubb34 \uc77c\ub9cc \ud558\uc9c0 \ub9c8\u201d \uc81c \uc790\uc2e0\ub9cc\uc758 \uc9d1\uc911 \uae30\uac04\uc5d0 \ub4e3\ub294 \uc774\uc57c\uae30\uc778\ub370\uc694. \uc800\ub3c4 \ub098\ub984\ub300\ub85c \uc601\ud654, \uae30\ud0c0 \uc5f0\uc8fc \ub4f1 \ucde8\ubbf8\uac00 \uc788\uace0, \uc274 \ub54c\ub294 \uce5c\uad6c\ub4e4\ub3c4 \ub9cc\ub098\uace0 \uad6d\ub0b4\uc5ec\ud589\ub3c4 \uc798 \ub2e4\ub2d9\ub2c8\ub2e4. \uc911\uc694\ud55c \uac74 <strong>\u201c\ub0b4\uac00 \uc88b\uc544\ud558\ub294 \uc77c\uc744 \ud560 \ub54c \ubab0\uc785\ud558\ub290\ub0d0\u201d<\/strong> \ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. 365\uc77c \ubab0\uc785\ud560 \uc218\ub294 \uc5c6\uc9c0\ub9cc, \uc9c0\uce58\uc9c0 \uc54a\uac8c \uc790\uc2e0\uc744 \uc798 \ucee8\ud2b8\ub864\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ud2b9\ud788 \ub9c8\ucf00\ud305\uc740 \uae08\uc735 \uc0c1\ud488 \uac00\uc774\ub4dc\ucc98\ub7fc \uacf5\uc2dd\uc774 \uc5c6\ub294 \ubd84\uc57c\uc774\uace0, \ub9c8\ucf00\ud130\uac00 \uc5b4\ub5bb\uac8c \ud310\ub2e8\ud558\uace0 \ud589\ub3d9\ud558\ub290\ub0d0\uac00 \uc804\ubd80\uc774\uac70\ub4e0\uc694. \uc790\uccb4\uc801\uc73c\ub85c \ud559\uc2b5\ud558\uace0 \ubab0\uc785\ud558\uc9c0 \uc54a\uc73c\uba74, \uc808\ub300\ub85c \ubb34\uc5b8\uac00\ub97c \ubc14\uafc0 \uc218 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uae30\uac00 \ub9c9\ud78c \uc544\uc774\ub514\uc5b4\uac00 \ubc25 \uba39\ub2e4\uac00\ub3c4 \uc0dd\uac01\ub098\uace0 \uc601\ud654 \ubcf4\ub2e4\uac00\ub3c4 \uc0dd\uac01\ub0a0 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574\uc694. \uc6cc\ub77c\ubc38 \ubcf4\ub2e4\ub294 \uc6cc\ub77c\ube14(\uc77c\uacfc \uc0b6\uc744 \uc801\uc808\ud788 \uc11e\uc790) \ucabd\uc5d0 \uac00\uae5d\ub2e4\uace0 \ub9d0\ud560 \uc218 \uc788\uaca0\ub124\uc694. \uc88b\uc544\ud558\ub294 \ubd84\uc57c\uc5d0\uc11c \ub6f0\uc5b4 \ub180\ub2e4\ubcf4\uba74, \uc5b4\ub290\uc0c8 \uacfc\uac70\ubcf4\ub2e4 \uc131\uc7a5\ud574 \uc788\ub294 \uc800\ub97c \ubc1c\uacac\ud560 \uc218 \uc788\ub354\ub77c\uace0\uc694.<\/p>\r\n\r\n\r\n\r\n<p>\uc790\uc2e0\uc758 \uc9c1\uc5c5\uacfc \ub9c8\ucf00\ud305\uc744 \uc88b\uc544\ud558\uace0 \ub0b4 \uc778\uc0dd\uc740 \ub0b4\uac00 \uc815\ud558\ub294 \uac83\uc774\ub77c\uba74, \uc88b\uc544\ud558\ub294 \uac83\uc744 \uc77c\ubd80\ub7ec \ubd84\ub9ac\ud560 \ud544\uc694\uac00 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