{"id":13537,"date":"2022-08-08T03:49:22","date_gmt":"2022-08-08T10:49:22","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13537"},"modified":"2022-08-31T06:47:57","modified_gmt":"2022-08-31T13:47:57","slug":"myrealtrip-how-retention-strategies-differ-for-ecommerce-subscription","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/myrealtrip-how-retention-strategies-differ-for-ecommerce-subscription\/","title":{"rendered":"\ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uc640 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \ub9ac\ud150\uc158 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ucc28\uc774"},"content":{"rendered":"\r\n<p><em>\ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \uc5ec\ud589\uc5d0 \ud544\uc694\ud55c \ud56d\uacf5\uad8c, \uc219\ubc15, \ub80c\ud130\uce74 \ub4f1\uc758 \uc11c\ube44\uc2a4\ub97c \ud55c \uacf3\uc5d0\uc11c \uac80\uc0c9\ud558\uace0 \uc608\uc57d\ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ub204\uc801 \uc5ec\ud589\uc790 \uc218 790\ub9cc \uba85\uc744 \ub3cc\ud30c\ud55c \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \ud604\uc7ac \uc81c\uc8fc\ub3c4\ub97c \uc911\uc2ec\uc73c\ub85c \ud55c \uad6d\ub0b4 \uc5ec\ud589 \uc11c\ube44\uc2a4\uc5d0 \ucd08\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5f0\uc815 \ub9e4\ub2c8\uc800\ub294 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc5d0\uc11c DA \uc911\uc2ec\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\uc774\uc5f0\uc815 \ub9e4\ub2c8\uc800\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"MyRealTrip (opens in a new tab)\" href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/myrealtrip\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3>\ub9ac\ud150\uc158?<\/h3>\r\n\r\n\r\n\r\n<p>\ub9ac\ud150\uc158\uc740 \ud55c \ubc88 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uacbd\ud5d8\ud55c \uc720\uc800\uac00 \uac70\uae30\uc11c \ub05d\ub0b4\uc9c0 \uc54a\uace0 \uc9c0\uc18d\ud574\uc11c \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ubd84\ub4e4\uc740 \uc774\ubbf8 \uc798 \uc54c\uace0 \uc788\uace0 \uc911\uc694\ud558\uac8c \uc5ec\uae30\ub294 \uc9c0\ud45c\uc77c \ud150\ub370\uc694. \ub9ac\ud150\uc158\uc774 \ub192\ub2e4\ub294 \uac83\uc740 \uc720\uc800\uc758 \uc7ac\ubc29\ubb38\/\uc7ac\ub85c\uadf8\uc778\/\uc7ac\uad6c\ub9e4 \ub4f1\uc774 \ub192\uac8c \uc77c\uc5b4\ub09c\ub2e4\ub294 \ub73b\uc774\uace0, \ud55c \ubc88 \uc720\uc785\ub41c \uc720\uc800\uac00 \ub2e4\uc74c\uc5d0\ub3c4 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ucc3e\uc544\uc624\ub294 \ube44\uc728\uc774 \ub192\ub2e4\ub294 \ub73b\uc774\uba70, \uac74\uac15\ud55c \uc11c\ube44\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc2f6\uc5b4 \ud558\ub294 \ub9c8\ucf00\ud130(\uc640 \uae30\ud68d\uc790 \ubc0f \uc5ec\ub7ec\ubd84)\ub4e4\uc758 \ubaa9\ud45c \uc9c0\ud5a5\uc810\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ucc38 \uc5b4\ub835\uac8c\ub3c4 \ub9ac\ud150\uc158\uc740 \ub9c8\ucf00\ud305\ub9cc \uac15\ud654\ud55c\ub2e4\uace0 \ud574\uc11c \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\ub294 \uc9c0\ud45c\ub294 \uc544\ub2d9\ub2c8\ub2e4. \uc544\ub2c8, \uc0ac\uc2e4 \ub9c8\ucf00\ud305\uc774 \ub9ac\ud150\uc158\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub294 \ubc14\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ud06c\uc9c0 \uc54a\uc740 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc800\ub294 \ub9c8\ucf00\ud305\ubcf4\ub2e4\ub294 \uc0ac\uc6a9\uc131\uc758 \uc88b\uace0 \ub098\uc068\uc774 \ub9ac\ud150\uc158 \uc218\uce58\uc5d0 \ub354 \ub9ce\uc740 \uc601\ud5a5\uc744 \uc900\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc720\uc800\ub97c \ub9ce\uc774 \uc720\uc785\uc2dc\ucf1c\ub3c4 \uc0ac\uc6a9\uc131\uc774 \uc88b\uc9c0 \uc54a\uc73c\uba74 \uc624\ud788\ub824 \ub9ac\ud150\uc158\uc774 \ub098\ube60\uc9c8 \ubfd0\uc774\ub2c8\uae4c\uc694.<\/p>\r\n\r\n\r\n\r\n<p>\uadf8\ub7fc\uc5d0\ub3c4 \ub9ac\ud150\uc158 \ub9c8\ucf00\ud305\uc740 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud83d\ude42 \ubaa8\uc21c\uc801\uc778 \uc774\uc57c\uae30\uc778\uac00\uc694? \ub9c8\ucf00\ud305\uc774 \ub9ac\ud150\uc158\uc744 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc88c\uc6b0\ud558\ub294 \uc694\uc18c\ub294 \uc544\ub2c8\uc9c0\ub9cc, \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc7a0\uc790\uace0 \uc788\ub358 \ub9ac\ud150\uc158\uc744 \ucc3e\uc544\uc62c \uc218\ub294 \uc788\ub2e4\uace0 \ubcf4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc81c\uac00 \uc0dd\uac01\ud558\ub294 \ub9c8\ucf00\ud305\uc774 \ub9ac\ud150\uc158\uc5d0 \uae30\uc5ec\ud558\ub294 \uacbd\uc6b0\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<ol><li>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uc0ac\uc6a9\uc131\uc774 \uc815\ub9d0 \uc88b\uc740\ub370 \uc720\uc800\ub4e4\uc774 \uadf8 \uc0ac\uc2e4\uc744 \ubaa8\ub97c \ub54c <\/li><li>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \ud2b9\uc815 \uc0c1\ud669\uc5d0 \uc815\ub9d0 \uc88b\uc740\ub370 \ud2b9\uc815 \uc0c1\ud669\uc5d0 \uc788\ub294 \uc720\uc800\ub4e4\uc774 \uadf8 \uc0ac\uc2e4\uc744 \ubaa8\ub97c \ub54c<\/li><li>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc720\uc800\uc5d0\uac8c \uaf2d \ud544\uc694\ud55c \uae30\ub2a5\uc774 \uc788\ub294\ub370 \uc0ac\uc6a9\uc131\uc774 \uc88b\uc9c0 \uc54a\uc544 \uc720\uc800\uac00 \ubabb \uc4f0\uace0 \uc788\uc744 \ub54c<\/li><li>\uc720\uc800\ub4e4\uc774 \ubcf4\uace0 \uadf8\ub0e5 \ub118\uc5b4\uac04 \uae30\ub2a5 \ubc0f \uc11c\ube44\uc2a4\uc5d0 \uc0c8\ub85c\uc6b4 \uc758\ubbf8\ub97c \ubd80\uc5ec\ud560 \ub54c<\/li><\/ol>\r\n\r\n\r\n\r\n<p>1, 2\ubc88\uc774 \uc778\uc9c0\uc640 \uc720\uc785\uc758 \ubb38\uc81c, \uadf8\ub9ac\uace0 \ud0c0\uac9f\uc744 \uc798 \uc5bc\ub9c8\ub098 \uc798 \uc120\uc815\ud574\uc11c \ub370\ub824\uc624\ub290\ub0d0\uc758 \ubb38\uc81c\ub77c\uace0 \ud55c\ub2e4\uba74, 3\ubc88\uc740 \uae30\ub2a5\uc758 \ubabb\ub2e4 \ud55c \uc810\uc744 CRM \ub2e8\uc5d0\uc11c \ub300\uc2e0 \ud480\uc5b4\uc904 \uc218 \uc788\ub290\ub0d0\uc5d0 \ub300\ud55c \ubb38\uc81c\uc77c \uac83\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 4\ubc88\uc740 \uc720\uc800\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \uac00\uce58\ub97c \ubd80\uc5ec\ud574 \uc124\ub4dd\ud574\ub0b4\ub294 \uacbd\uc6b0\uc778\ub370, \uac1c\uc778\uc801\uc73c\ub85c \uac00\uc7a5 \uc5b4\ub835\uc9c0\ub9cc \uac00\uc7a5 \ud30c\uc6cc\ud480\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774 \uc678\uc5d0\ub3c4 \ubd84\uba85 \ub2e4\uc591\ud55c \uacbd\uc6b0\ub4e4\uc774 \uc788\uaca0\uc8e0. \ubaa8\ub450\uc5d0\uac8c \uc644\ubcbd\ud55c \uc11c\ube44\uc2a4\ub3c4 \uc5c6\uc9c0\ub9cc \uc544\uc8fc \uc5c9\ub9dd\uc778 \uc11c\ube44\uc2a4\ub3c4 \ubcf4\uae30 \ud798\ub4e0 \uc694\uc998, \ub9ac\ud150\uc158 \uc804\ub7b5\ub3c4 \uc2dc\uc7a5\uacfc \uc11c\ube44\uc2a4 \ud2b9\uc131, \uc720\uc800\uc5d0 \ub9de\ucdb0 \ub2e4 \ub2e4\ub974\uac8c \uc811\uadfc\ud560 \ud544\uc694\uac00 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \ub9ac\ud150\uc158?<\/h3>\r\n\r\n\r\n\r\n<p>\uc800\ub294 \uc9c0\ub09c 3\ub144 \ub3d9\uc548 \uad50\uc721\uc6a9 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \ub9c8\ucf00\ud305\ud588\uace0 \ucd5c\uadfc\uc5d0\ub294 \uc5ec\ud589 \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc77c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\uba74\uc11c \ub450 \uc11c\ube44\uc2a4\uc758 \ub9ac\ud150\uc158 \uc804\ub7b5\uc774 \ub9e4\uc6b0 \ub2e4\ub974\ub2e4\ub294 \uac83\uc744 \ub290\ub07c\uace0 \ucc38 \uc2e0\uae30\ud574\ud588\ub294\ub370\uc694. \uc9c0\uae08\ubd80\ud130 \uac04\ub2e8\ud788 \uc0ac\ub840\ub97c \ub4e4\uc5b4 \uc774\uc57c\uae30\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>1. \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \ub9ac\ud150\uc158<\/h3>\r\n\r\n\r\n\r\n<p>\uad6c\ub3c5 \uc11c\ube44\uc2a4\uc5d0\uc11c \ub9ac\ud150\uc158\uc740 \uc544\uc8fc \uae30\ubcf8\uc801\uc774\uace0 \ud544\uc218\uc801\uc778 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub9ac\ud150\uc158\uc774 \uace7 \uad6c\ub9e4 \uc804\ud658\uc774\uc790 \uc11c\ube44\uc2a4 \ubcf8\uc9c8 \uadf8 \uc790\uccb4\uc774\uae30\ub3c4 \ud588\ub294\ub370\uc694. \uccab \uc720\uc785\uc73c\ub85c\ubd80\ud130 2\uc8fc \ub4a4\uc5d0\ub3c4 \uc720\uc800\uac00 \uacc4\uc18d \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \ube44\uc728\uc774 \uae30\uc900\uac12\uc744 \ub118\uac8c \ud558\uae30 \uc704\ud574 \ubaa8\ub4e0 \ubd80\uc11c\uc5d0\uc11c \ucd1d\ub825\uc744 \ub2e4 \ud588\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uadf8\ub7ec\ub098 \uc608\ub97c \ub4e4\uc5b4, \uc624\ub298 \uaf2d \uc5c5\ub370\uc774\ud2b8\ud574\uc57c \ud558\ub294 \uae30\ub2a5\uc778\ub370 \ubbf8\ucc98 \uc0dd\uac01 \ubabb\ud55c, \ub610\ub294 \uc9c4\ud589\ud558\uc9c0 \ubabb\ud55c UX\uac00 \uc788\uc5b4 \uc11c\ube44\uc2a4\uac00 \ubd88\uce5c\uc808\ud574\uc9c0\ub294 \uacbd\uc6b0\ub3c4 \uc885\uc885 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uc18d\ub3c4\ub294 \ube68\ub77c\uc57c \ud558\uace0 \ub9ac\uc18c\uc2a4\ub294 \ubd80\uc871\ud55c \uc0c1\ud669\uc5d0 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc0dd\uae38 \uc218 \uc788\ub294 \ubb38\uc81c\ub4e4\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7f4 \ub54c\uc5d0\ub3c4 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub294 \ub9ac\ud150\uc158\uc744 \uc720\uc9c0\ud574\uc57c \ud569\ub2c8\ub2e4. \ucda9\uc131\ub3c4 \ub192\uc740 \uae30\uc874 \uc720\uc800\ub4e4\uc740 \uae30\ub2e4\ub824 \uc8fc\uaca0\uc9c0\ub9cc \uadf8\uc0ac\uc774 \uc2e0\uaddc \uc720\uc785\ub418\ub294 \uc720\uc800\ub3c4 \ub193\uce60 \uc218 \uc5c6\uc73c\ub2c8\uae4c\uc694. <\/p>\r\n\r\n\r\n\r\n<p>\uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 3\ubc88, \u2018\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc720\uc800\uc5d0\uac8c \uaf2d \ud544\uc694\ud55c \uae30\ub2a5\uc774 \uc788\ub294\ub370 \uc0ac\uc6a9\uc131\uc774 \uc88b\uc9c0 \uc54a\uc544 \uc720\uc800\uac00 \ubabb \uc4f0\uace0 \uc788\uc744 \ub54c\u2019\uc758 \uacbd\uc6b0\uac00 \uc774\ub7f0 \uc0c1\ud669\uc774\uc5c8\ub294\ub370\uc694. \uadf9\ub2e8\uc801\uc778 \uacbd\uc6b0\ub85c \uc720\uc800\uc758 \uc800\ub2c8\uc5d0 &#8216;\uce74\ud1a1 \uc0c1\ub2f4\ud558\uae30&#8217;\ub97c \ucd94\uac00\ud574\uc11c \ubd80\uc871\ud55c \uc124\uba85\uc744 \ub300\uc2e0\ud588\ub358 \uae30\uc5b5\uc774 \ub0a9\ub2c8\ub2e4. \uc5c4\uccad\ub09c \uc218\uc791\uc5c5\uc774 \uc218\ubc18\ub418\uc5c8\uc9c0\ub9cc \uc11c\ube44\uc2a4 \uac1c\uc120\ubcf4\ub2e4\ub294 \ube60\ub974\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4 \ub300\ud654\uc5d0 \ud328\ud134\uc774 \ubcf4\uc774\uba74 \uc54c\ub9bc\ud1a1\uc774\ub098 \ud478\uc2dc\uba54\uc2dc\uc9c0 \ub4f1\uc73c\ub85c \uc790\ub3d9\ud654\ub97c \ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc5ed\uc2dc \uc11c\ube44\uc2a4 \uac1c\uc120\ubcf4\ub2e4\ub294 \ube60\ub974\uac8c \uc9c4\ud589\ud560 \uc218 \uc788\ub294 \uac83\ub4e4\uc774\ub77c \uac00\ub2a5\ud588\uc9c0\uc694.<\/p>\r\n\r\n\r\n\r\n<p>\ubb34\ub8cc\uccb4\ud5d8\uc790\uac00 \uccb4\ud5d8 \uae30\uac04 \ub0b4 \uc774\ud0c8\ud558\uc9c0 \uc54a\uace0 \uc11c\ube44\uc2a4\ub97c \uacc4\uc18d \uc0ac\uc6a9\ud558\uac8c \ud558\uae30 \uc704\ud574\uc11c\ub3c4 \ub9c8\ucf00\ud305\uc801\uc73c\ub85c \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc600\uc2b5\ub2c8\ub2e4. \uccab\ub0a0, 3\uc77c\ucc28, 5\uc77c\ucc28\uc5d0 \uafc0\ud301 \uac00\uc774\ub4dc \ub4f1\uc744 \ubcf4\ub0b4 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uac70\ub098 \ud575\uc2ec \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud55c \ud69f\uc218\uc5d0 \ub530\ub77c \uc120\ubb3c\uc744 \uc8fc\ub294 \ud589\ub3d9 \ub9ac\uc6cc\ub4dc \uc81c\ub3c4\ub97c \uc9c4\ud589\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc774\ub807\ub4ef \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 (1) UX\uc758 \ube48\ud2c8\uc744 \uba54\uafd4 \uc2ec\ub9ac\uc2a4\ud55c \uc11c\ube44\uc2a4\ub97c \ub9cc\ub4e4\uc5b4\uc8fc\uac70\ub098 (2) \uc720\uc800\uc640 \uad00\uacc4\ub97c \uc313\uc544 \uc11c\ube44\uc2a4 \uce5c\ubc00\ub3c4\/\uc2e0\ub8b0\ub3c4\ub97c \ub192\uc774\ub294 \ubc29\uc2dd\uc73c\ub85c \ub9ac\ud150\uc158\uc744 \ub3c4\ubaa8\ud588\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc720\uc800\uac00 \uc11c\ube44\uc2a4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc774, \ub54c\ub85c\ub294 \ub9e4\ucd9c\ubcf4\ub2e4\ub3c4 \uc911\uc694\ud560 \ub54c\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<h3>2. \uc5ec\ud589 \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uc758 \ub9ac\ud150\uc158<\/h3>\r\n\r\n\r\n\r\n<p>\ubc18\uba74 \uc5ec\ud589 \ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uc778 \ub9c8\uc774\ub9ac\uc5bc\ud2b8\ub9bd\uc740 \uc6b0\uc120 &#8216;\ub9ac\ud150\uc158&#8217;\uc758 \uad6c\uccb4\uc801\uc778 \uc758\ubbf8\ubd80\ud130 \uad6c\ub3c5 \uc11c\ube44\uc2a4\uc640 \ub2ec\ub790\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ucee4\uba38\uc2a4\ub3c4 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