{"id":13516,"date":"2022-08-08T03:36:38","date_gmt":"2022-08-08T10:36:38","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13516"},"modified":"2022-08-31T06:45:28","modified_gmt":"2022-08-31T13:45:28","slug":"gccompany-leveraging-martech-for-growth-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/gccompany-leveraging-martech-for-growth-marketing\/","title":{"rendered":"\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305\uc758 \uc18d\ub3c4\ub97c \uc62c\ub9ac\ub294 \ud575\uc2ec, \ub9c8\ud14c\ud06c"},"content":{"rendered":"\r\n<p><em>\uc5ec\uae30\uc5b4\ub54c\ub294 \uc5ec\ud589 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uc219\uc18c, \uc561\ud2f0\ube44\ud2f0, \ub9db\uc9d1 \ub4f1\uc744 \ucd94\ucc9c\ud574\uc8fc\ub294 \uc885\ud569\uc219\ubc15\uc571\uc785\ub2c8\ub2e4. \ub204\uc801 \ud68c\uc6d0\uc218 1,200\ub9cc, \uc6d4\uac04 \uc21c\uc774\uc6a9\uc790\uc218 300\ub9cc\uc744 \ub118\uae30\uba70 \ud32c\ub370\ubbf9\uc5d0\uc11c\ub3c4 \uac00\ud30c\ub978 \uc131\uc7a5\uc744 \ud558\ub294 \uc5ec\uae30\uc5b4\ub54c \ucef4\ud37c\ub2c8\uc5d0\uc11c \uac15\ud76c\uacbd \ucea0\ud398\uc778\ub9c8\ucf00\ud305\ud300 \ud300\uc7a5\uc740 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud55c \uc561\uc158\uc744 \uc9d1\ud589\ud558\ub294 \uc77c\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\uac15\ud76c\uacbd \ucea0\ud398\uc778\ub9c8\ucf00\ud305\ud300 \ud300\uc7a5\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"GCcompany (opens in a new tab)\" href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/gccompany\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3>\uace0\uac1d \uc804\ud658\uc728\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\ub294 \uc774\uc720<\/h3>\r\n\r\n\r\n\r\n<p>\ud68c\uc0ac\uac00 \uc131\uc7a5\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc5d0 \ube44\uc6a9\uc744 \ud22c\uc785\ud558\ub294 \uac83\uc740 \uac00\uc7a5 1\uc21c\uc704\uc778 \uacfc\uc81c\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ucd5c\uadfc \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uba74\uc11c \uac80\uc0c9\uad11\uace0(SEM)\uc758 CPC\ub294 \uc62c\ub77c\uac00\uace0 \ucf58\ud150\uce20\uc758 Organic Reach\ub294 \ub5a8\uc5b4\uc9c0\ub294 \ub4f1 \ub9c8\ucf00\ud305 \ube44\uc6a9 \ub300\ube44 \uad11\uace0 \ud6a8\uacfc\ub294 \uc810\ucc28 \uac10\uc18c\ud558\ub294 \ucd94\uc138\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c0\ub294\ub370 \uc9c0\uc18d\ud574\uc11c \ube44\uc6a9\uc744 \ud22c\uc785\ud558\ub294 \uac83\ubcf4\ub2e4\ub294 \uc720\uc785\ub41c \uace0\uac1d\uacfc\uc758 \uc131\uacf5\uc801\uc778 \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud55c \uad6c\uc870\ub97c \uc7ac\ud3b8\uc131\ud558\ub294 \uac83\uc774 \ub354 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc219\ubc15\uc571\uc758 \uacbd\uc6b0 \ubaa9\uc801\uc131 \uad6c\ub9e4 \uace0\uac1d\uc774 \ub300\ubd80\ubd84\uc774\uae30 \ub54c\ubb38\uc5d0 \ucee4\uba38\uc2a4\uc5d0 \ube44\ud574 \uc804\ud658\uc728\uc774 \ub192\uac8c\ub294 20\ubc30 \uac00\uae4c\uc774 \ud070 \uac83\ub3c4 \uc81c\uac00 \uc804\ud658\uc728\uc5d0 \uc9d1\uc911\ud558\uac8c \ub41c \uacc4\uae30\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc5b4\ub290 \uc815\ub3c4 \uc131\uc219\ub3c4\uac00 \uc62c\ub77c\uc628 \ud68c\uc0ac\uc870\ucc28\ub3c4 \uae30\uc874 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uba74\uc11c \uc5c5\uc140\ub9c1\ud560 \uae30\ud68c\ub97c \ucc3e\ub294 \uac83\ubcf4\ub2e4\ub294 \uc2e0\uaddc\uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \ub370\ub9cc \uc9d1\uc911\ud558\ub294 \uc624\ub958\ub97c \ubc94\ud558\ub294\ub370\uc694. \uc0ac\uc2e4 \uc774 \ubc29\uc2dd\uc740 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uc5b4 \uc9c0\uc18d\ud558\uae30 \uc5b4\ub824\uc6b4 \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc798 \uc544\uc2dc\uaca0\uc9c0\ub9cc \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc740 \uae30\uc874\uace0\uac1d \uc720\uc9c0\ub97c \uc704\ud574 \ud22c\uc785\ub418\ub294 \ube44\uc6a9\ubcf4\ub2e4 \ub9ce\uc774 \ub4e4\uace0, \uc2e0\uaddc\uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\ud655\ub960\ubcf4\ub2e4 \uae30\uc874\uace0\uac1d\uc758 \uc7ac\uad6c\ub9e4\ud655\ub960\uc774 \ub354 \ub192\uc544 \uacb0\ub860\uc801\uc73c\ub85c\ub294 \uae30\uc874\uace0\uac1d\uc774 \uc2e0\uaddc\uace0\uac1d\ubcf4\ub2e4 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uac00\uc838\ub2e4\uc90d\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ud14c\ud06c=\uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305\uc758 \uc5d4\uc9c4<\/h3>\r\n\r\n\r\n\r\n<p>\uae30\uc874\uace0\uac1d\uc758 \uc804\ud658\uc728\uc5d0 \ub354 \uc9d1\uc911\ud574\uc11c \uc218\uc775\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud558\ub294 \uac83\uc774 \ubaa8\ub4e0 \ub9c8\ucf00\ud130\ub4e4\uc758 \ub300\uacfc\uc81c\uac00 \ub418\uba74\uc11c CRM \ub9c8\ucf00\ud305\uc758 \uc911\uc694\uc131\uc774 \ub354\uc6b1 \ubd80\uac01\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ud589\ub3d9\ub370\uc774\ud130\ub97c \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \ud0c0\uac9f \ub9c8\ucf00\ud305\uc744 \ud558\ub824\uba74 Funnel, UX, Product, Channel, Royalty \ub4f1 \ubcf5\ud569\uc801\uc774\uace0 \ub2e4\ucc28\uc6d0\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \uac1c\uc778\ud654\ub41c \ucea0\ud398\uc778 \uc9d1\ud589\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ub9c8\ucf00\ud130\uac00 \uc774 \ubaa8\ub4e0 \ub370\uc774\ud130\ub97c \ubf51\uc544 \ubd84\uc11d\ud558\uace0 \uc218\ub3d9\uc73c\ub85c \uc561\uc158\ud558\uae30\uc5d0\ub294 \ubb3c\ub9ac\uc801 \uc2dc\uac04\uc774 \ub108\ubb34 \uc624\ub798 \uac78\ub9ac\uace0, \ub370\uc774\ud130 \uc811\uadfc\uc131\ub3c4 \ub5a8\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub4f1\uc7a5\ud55c \uac83\uc774 \ubc14\ub85c \ub9c8\ud14c\ud06c\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub9c8\ud14c\ud06c\ub294 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc218\uc815\ud558\uace0 \uc801\uc6a9\ud558\uace0 \ubc30\uc6b0\uae30\ub97c \ubc18\ubcf5\ud558\ub294 \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud305\uc5d0 \uc18d\ub3c4\ub97c \uc62c\ub9ac\ub294 \uc5d4\uc9c4 \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574\uc11c\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uace0\uac1d\ud589\ub3d9\ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \ud0c0\uae43 \ucc44\ub110\uc744 \ubcc0\uacbd\ud558\uace0 \uace0\uac1d \uc804\ud658\uc728\uc744 \uadf9\ub300\ud654\ud558\ub294 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uc5d0 \uc18d\ub825\uc744 \ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc5ec\uae30\uc5b4\ub54c\uc758 \uacbd\uc6b0, \ud14c\ud06c\uae30\ubc18 \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc778 Appsflyer, Amplitude, Braze\ub97c \uad6c\ucd95\ud574  \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc744 \ucd5c\uc801\ud654\ud558\uace0 \ud0c0\uac9f\ubcc4 \uc0ac\uc6a9\uc790\uac00 \uc6d0\ud558\ub294 message\ub97c \uc801\uc808\ud558\uac8c \ub358\uc838, \uad6c\ub9e4\uae4c\uc9c0\uc758 \uacbd\ub85c\uc5d0\uc11c \uc774\ud0c8\uc744 \ucd5c\ub300\ud55c \ubc29\uc9c0\ud558\ub294 \ucea0\ud398\uc778\uc744 \ucd18\ucd18\ud558\uac8c \uc124\uacc4\ud558\uc5ec \uc6b4\uc601\ud558\uace0 \uc788\ub294\ub370\uc694. \uc2e4\uc81c\ub85c \uc5ec\uae30\uc5b4\ub54c\uc5d0\uc11c \uc9c4\ud589\ud558\ub294 funnel\ubcc4 \uc2e4\uc2dc\uac04 \uc790\ub3d9\ud654 \ucea0\ud398\uc778\uc744 \ubcf4\uc5ec\ub4dc\ub9ac\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2021\/06\/\u110b\u1167\u1100\u1175\u110b\u1165\u1104\u1162_img-scaled.jpg\" alt=\"\" class=\"wp-image-11804\"\/><\/figure>\r\n\r\n\r\n\r\n<p>\uc720\uc785\ub41c \uace0\uac1d\uc758 \uad6c\ub9e4 \ubc0f \ubc29\ubb38 \uc774\ub825\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud310\ub2e8\ud574 \uc11c\ub85c \ub2e4\ub978 \ud61c\ud0dd\uc744 \ub11b\uc9d5\ud569\ub2c8\ub2e4. \ub450 \ubc88\uc9f8 \uad6c\ub9e4 \uc774\ud6c4 \uc774\ud0c8\ub960\uc774 \uac00\uc18d\ud654\ub418\ub294 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub450 \ubc88\uc9f8 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \ud070 \ud61c\ud0dd\uc744 \uc9c0\uae09\ud558\uae30\ub3c4 \ud558\uace0, SNS \ucc44\ub110\ub85c \uc778\uc785\ub41c \uace0\uac1d\uc5d0\uac8c\ub294 CAC\ubcf4\ub2e4 \ub0ae\uc740 \ud61c\ud0dd\uc73c\ub85c \uccab \uad6c\ub9e4\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud0d0\uc0c9 \uacfc\uc815\uc744 \uac70\uce58\ub2e4 \uc774\ud0c8\ub41c \uc720\uc800\uc5d0\uac8c \uc720\uc0ac \ucde8\ud5a5 \uae30\ubc18\uc758 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uace0, \uacb0\uc81c \ud398\uc774\uc9c0 \uc774\ud0c8 \ud6c4 5\ubd84 \ub0b4 \uad6c\ub9e4 \uc774\ub825\uc774 \uc5c6\uc73c\uba74 \uad6c\ub9e4\ud558\ub824\ub358 \uce74\ud14c\uace0\ub9ac \ucfe0\ud3f0\ubcf4\ub2e4 \ub354 \ud070 \ud61c\ud0dd\uc744 \uc790\ub3d9\uc9c0\uae09\ud558\uc5ec \uacb0\uc81c\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uad6c\ub9e4 \ube48\ub3c4 \ubaa8\uba58\ud140\uc774 \uae38\uc5b4\uc9c0\uba74 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ud61c\ud0dd\uc744 \ub11b\uc9d5\ud558\ub294 \ub4f1, \uace0\uac1d \uc5ec\uc815\uc5d0 \ub530\ub978 \ucea0\ud398\uc778\uc774 \uc790\ub3d9\uc73c\ub85c \uc9d1\ud589\ub420 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ud588\uc2b5\ub2c8\ub2e4. \uc720\uc785\ub41c \uace0\uac1d\uc744 \ub2e8 \ud55c \uba85\ub3c4 \ube8f\uae30\uc9c0 \uc54a\uaca0\ub2e4\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud130\ub4e4\uc740 \uc774\ub807\ub4ef \ub2e8\uacc4\ubcc4\ub85c \uc2e4\uc2dc\uac04 \ub370\uc774\ud130 \ubd84\uc11d\uacfc \ucea0\ud398\uc778 \uc790\ub3d9\ud654\ub85c \ub9e4 \uc21c\uac04 \ub354 \ub098\uc740 \uc758\uc0ac\uacb0\uc815\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ud14c\ud06c\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ud575\uc2ec\uc9c0\ud45c\ub97c \uad00\ub9ac\ud574\uc57c \ud558\ub098?<\/h3>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud130\uc758 \uc190\ubc1c\uc774 \ub418\uc5b4\uc904 \uc790\ub3d9\ud654 \uc194\ub8e8\uc158\uc744 \uac16\ucdc4\ub2e4\uba74 \uc774\uc81c \uc544\ub798\uc640 \uac19\uc740 \ud68c\uc0ac\uc758 \ud575\uc2ec \uc131\uc7a5\uc9c0\ud45c\ub97c \uc9d1\uc911 \uad00\ub9ac\ud558\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud574 \ub098\uac00\uc57c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3><strong>1) \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(Customer Acquisition Cost) <\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\uc2e0\uaddc\uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud55c \ube44\uc6a9\uc744 \uce21\uc815\ud558\ub294 \uac12\uc778 \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9\uc740 \ub0ae\uc744\uc218\ub85d \uc88b\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc785\ucc30\ub2e8\uac00\uac00 \ub2ec\ub77c\uc9c0\ub294 \ub9e4\uccb4 \uc720\uc785 \uc911 Roas\uac00 \ub192\uc740 \ub9e4\uccb4\ub97c \uc790\ub3d9\uc73c\ub85c \ubd84\uc11d\ud574\uc11c CAC\ub97c \ub0ae\ucd9c \uae30\ud68c\ub97c \ucc3e\ub294 \uac83\uc774 \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4. \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 CAC KPI \uc9c0\uc810\uc744 \uc124\uc815\ud558\uace0 \uac00\uc7a5 \uc6b0\uc218\ud55c LTV\ub97c \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uc138\uadf8\uba3c\ud2b8 \uadf8\ub8f9 \uc131\uc7a5\uc744 \ubaa9\ud45c\ub85c \ub9e4\uccb4 \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud574\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3><strong>2) \uace0\uac1d\uc720\uc9c0\uc728<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\uc720\uc9c0\uc728\uc740 \ud2b9\uc815 \uae30\uac04\uc5d0 N\uc77c \uc774\uc0c1 \uc5ec\uc804\ud788 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\ub294 \ube44\uc728\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc720\uc9c0\uc728\uc740 \ub192\uac8c \uc774\ud0c8\ub960\uc740 \uac00\ub2a5\ud55c \ub0ae\uac8c \uc720\uc9c0\ud558\ub294 \uac83\uc774 \uc571\uc758 \uacbd\uc7c1\ub825\uc778\ub370\uc694. \uace0\uac1d \ubd84\uc11d \uc194\ub8e8\uc158\uc744 \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uac1c\uc778\ud654 \ucd94\ucc9c \ucea0\ud398\uc778\uc744 \uac15\ud654\ud558\uace0 \uace0\uac1d\uc774 \uacc4\uc18d \uc81c\ud488\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub11b\uc9d5\ud558\ub294 \uc561\uc158\uc744 \uc9c4\ud589\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ud2b9\uc815 \ucf54\ud638\ud2b8\ub97c \ub098\ub220 \uc720\uc9c0\uc728\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud558\uace0 \ud0c0\uac9f\ub300\uc0c1\uad70\uc5d0\uac8c \uc989\uc2dc \ucd94\uac00 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ucf54\ud638\ud2b8\uad70\uc744 \ucd94\uc801\ud574 \uc720\uc9c0\uc728\uc5d0 \uc601\ud5a5\uc744 \uc8fc\ub294 \ud589\ub3d9\uc774\ub098 \ud328\ud134\uacfc\uc758 \uc5f0\uad00\uad00\uacc4 \uc9c0\ud45c\ub97c \ucc3e\uc744 \uc218\ub3c4 \uc788\ub294\ub370\uc694. \uc790\uc0ac\uc758 \uacbd\uc6b0 \ub9ac\ubdf0\ub97c \uc791\uc131\ud558\uac70\ub098, \ucfe0\ud3f0\uc744 \ubc1b\uc544 \uc801\uc6a9\ud558\uac70\ub098, \ucd9c\uc11d\uccb4\ud06c \uc774\ubca4\ud2b8\uc5d0 \ucc38\uc5ec\ud558\ub294 \uc0ac\uc6a9\uc790\uac00 \uc11c\ube44\uc2a4\ub97c \uc7a5\uae30\uac04 \uc774\uc6a9\ud560 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4\ub294 \uc9c0\ud45c\ub97c \uc54c \uc218 \uc788\uc5c8\uace0, \uadf8 \ud589\ub3d9\uc744 \uc720\ubc1c\ud558\ub3c4\ub85d \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0 \uc720\uc9c0\uc728\uc774 \ub0ae\uc740 \uace0\uac1d \ub300\uc0c1\uc73c\ub85c \ub354 \uc9d1\uc911 \ub178\ucd9c\ud558\ub294 \ub4f1\uc758 \uc804\ub7b5\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc5b8\ub73b \ubcf4\uba74 \ub2f9\uc5f0\ud55c \uac70 \uc544\ub2c8\ub0d0\uace0 \ubc18\ubb38\ud560 \uc218 \uc788\uc9c0\ub9cc, \ube44\uc6a9 \uc9d1\ud589\uc5d0 \ub300\ud55c \uc124\ub4dd \ud3ec\uc778\ud2b8\ub97c \uac00\uc838\uac00\uc57c\ub9cc \ud558\ub294 \ub9c8\ucf00\ud130\uc758 \uc219\uba85\uc744 \uc774\ud574\ud560 \ub54c \uc774\ubca4\ud2b8 \uc9d1\ud589 \uba85\ubd84\uc744 \uc9c0\ud45c\ud654\ud558\uc5ec \uc124\uba85\ud560 \uc218 \uc788\ub290\ub0d0 \uc5c6\ub290\ub0d0\uc758 \ucc28\uc774\ub294 \ubd84\uba85\ud788 \ud07d\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3><strong>3) \uace0\uac1d\uc0dd\uc560\uac00\uce58(Customer lifetime value)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>LTV\ub294 N\uae30\uac04 \ub3d9\uc548 \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc774 \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \ub9e4\ucd9c\uc744 \ub9d0\ud569\ub2c8\ub2e4. CAC\uac00 \uace0\uac1d\uc758 LTV\ubcf4\ub2e4 \ub0ae\uc744\uc218\ub85d \ub192\uc740 \uc218\uc775\uc744 \uac00\uc838\uc624\uae30 \ub54c\ubb38\uc5d0 \uc774\uc0c1\uc801\uc778 CAC\ub97c \uacb0\uc815\ud558\ub824\uba74 \ubc18\ub4dc\uc2dc LTV\ub97c \ud575\uc2ec\uc9c0\ud45c\ub85c \uad00\ub9ac\ub97c \ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5b4\ub54c\uc758 \uacbd\uc6b0 \uc778\uc785\ub41c \uace0\uac1d\ubcc4 LTV\ub97c \uc790\ub3d9 \uacc4\uc0b0\ud558\uc5ec \uc124\uc815\ud55c \uadf8\ub8f9\ubcc4\ub85c \ucd94\uc774\ub97c \ud2b8\ub808\ud0b9 \/ \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uc124\uc815\ud55c \uc138\uadf8\uba3c\ud2b8 \uc678 LTV\uac00 \ub192\uc740 \uc2e0\uaddc \uadf8\ub8f9\uc744 \ubc1c\uad74\ud558\uace0 \ud574\ub2f9 \uadf8\ub8f9\uc5d0 \ub300\ud55c \uc9d1\uc911\uc801\uc778 Win-back \uc561\uc158\uc744 \ud1b5\ud574 \uc131\uacf5\uc801\uc778 \uad00\uacc4\uad6c\ucd95 \uad6c\uc870\ub97c \uc124\uacc4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uacb0\uad6d \ub9c8\ucf00\ud130\uc758 \ucd5c\uc885\ubaa9\ud45c\ub294 &#8216;\ub3c8\uc744 \uacc4\uc18d \ubc8c \uc218 \uc788\ub294 \uad6c\uc870&#8217;\ub97c \ub9cc\ub4dc\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub9c8\ud14c\ud06c\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud65c\uc6a9\ud574 \ub354 \uc2a4\ub9c8\ud2b8\ud558\uac8c \ub3c8\uc744 \ubc8c \uc218 \uc788\ub294 \uad6c\uc870\ub97c \uc124\uacc4\ud558\uace0 \ucea0\ud398\uc778\uc744 \uac1c\uc778\ud654\/\uc790\ub3d9\ud654\ud558\ub294 \ub4f1 \uc5c5\ubb34 \uc2a4\ud0ac\uc744 \uac1c\uc120\ud558\uc5ec \ubcf4\ub2e4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ud55c \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \ud0a4\uc6cc\ub098\uac00\uae38 \uae30\ub300\ud569\ub2c8\ub2e4.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\uc5ec\uae30\uc5b4\ub54c\ub294 \uc5ec\ud589 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ub294 \uc219\uc18c, \uc561\ud2f0\ube44\ud2f0, \ub9db\uc9d1 \ub4f1\uc744 \ucd94\ucc9c\ud574\uc8fc\ub294 \uc885\ud569\uc219\ubc15\uc571\uc785\ub2c8\ub2e4. \ub204\uc801 \ud68c\uc6d0\uc218 1,200\ub9cc, \uc6d4\uac04 \uc21c\uc774\uc6a9\uc790\uc218 300\ub9cc\uc744 \ub118\uae30\uba70 \ud32c\ub370\ubbf9\uc5d0\uc11c\ub3c4 \uac00\ud30c\ub978 \uc131\uc7a5\uc744 \ud558\ub294 \uc5ec\uae30\uc5b4\ub54c \ucef4\ud37c\ub2c8\uc5d0\uc11c \uac15\ud76c\uacbd \ucea0\ud398\uc778\ub9c8\ucf00\ud305\ud300 \ud300\uc7a5\uc740 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud55c \uc561\uc158\uc744 \uc9d1\ud589\ud558\ub294 \uc77c\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac15\ud76c\uacbd \ucea0\ud398\uc778\ub9c8\ucf00\ud305\ud300 \ud300\uc7a5\uc758 \uc5ec\uc815\uc744 Q&amp;A \uc778\ud130\ubdf0\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694. \uace0\uac1d \uc804\ud658\uc728\uc5d0 \uc9d1\uc911\ud574\uc57c \ud558\ub294 \uc774\uc720 \ud68c\uc0ac\uac00 \uc131\uc7a5\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc5d0 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13518,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - 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