{"id":13512,"date":"2022-08-08T03:34:15","date_gmt":"2022-08-08T10:34:15","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13512"},"modified":"2022-08-31T06:44:40","modified_gmt":"2022-08-31T13:44:40","slug":"flysher-five-things-gaming-app-marketers-must-consider","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/flysher-five-things-gaming-app-marketers-must-consider\/","title":{"rendered":"\uac8c\uc784 \uc571 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub77c\uba74 \uaf2d \uace0\ubbfc\ud574\uc57c \ud560 5\uac00\uc9c0"},"content":{"rendered":"\r\n<p><em>\ubc94\uc9c0\ud76c \ud300\uc7a5\uc774 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 \u2018Rock N&#8217; Cash Casino\u2019\ub294 \uae00\ub85c\ubc8c \uc720\uc800\ub97c \ud0c0\uac9f\uc73c\ub85c \ud55c \uc18c\uc15c \uce74\uc9c0\ub178 \uc571\uc785\ub2c8\ub2e4. &#8216;Rock N&#8217; Cash Casino&#8217; \uc571\uc740  2014\ub144\ubd80\ud130 \ubd81\ubbf8 \uc2dc\uc7a5\uc744 \uc911\uc2ec\uc73c\ub85c \uc2dc\uc791\ud574, \ud604\uc7ac\ub294 \uc57d 100\uc5ec \uac1c\uc5d0 \uc774\ub974\ub294 \uc2ac\ub86f\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc94\uc9c0\ud76c \ud300\uc7a5\uc740 &#8216;Rock N&#8217; Cash Casino&#8217; \uc571\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\ubc94\uc9c0\ud76c \ud300\uc7a5\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/flysher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<p>\uc9c0\ub09c 7\ub144\uac04 MMORPG, \uce90\uc8fc\uc5bc, \uc2ac\ub86f\uac8c\uc784 \ub4f1 \ub2e4\uc591\ud55c \uc7a5\ub974\uc758 \uac8c\uc784 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud574\uc654\uc2b5\ub2c8\ub2e4. \uac8c\uc784 \ub9c8\ucf00\ud305\uc740 \uac8c\uc784 \uc7a5\ub974\ubcc4\ub85c \uc0c1\ud488\uc758 BM, \uc720\uc800 \uc131\ud5a5\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305\uc758 \ubc29\ubc95\ub860\uc758 \ucc28\uc774\uac00 \uaf64 \ub2e4\uc591\ud558\uc9c0\ub9cc 7\ub144\uac04\uc758 \uacbd\ud5d8\uc73c\ub85c \ub290\ub080 \ubc14\ub294 \uacb0\uad6d \uadf8 \ud575\uc2ec\uc740 \uc77c\uad00\ub41c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. <strong>\uc800\ub294 \uac8c\uc784 \uc571 \ub9c8\ucf00\ud130\uac00 \uace0\ubbfc\ud574\uc57c\ud558\ub294 5\uac1c\uc758 \ud575\uc2ec\uc694\uc18c\uc5d0 \ub300\ud574 \uacf5\uc720\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3>1) \uccab \ubc88\uc9f8\ub85c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc815\ud655\ud55c \uc774\ud574\uc785\ub2c8\ub2e4.<\/h3>\r\n\r\n\r\n\r\n<p>\uc0c1\ud488\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ub2e4\ub978 \uac8c\uc784 \ub300\ube44 \uc5b4\ub5a4 \uacbd\uc7c1\ub825\uc744 \uac00\uc9c0\uace0 \uc788\ub294\uc9c0, \uc0c1\ud488\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \ubb34\uc5c7\uc778\uc9c0 (IAP \uae30\ubc18, IAA \uae30\ubc18 \ud639\uc740 \ud558\uc774\ube0c\ub9ac\ub4dc\uc778\uc9c0), LTV\uc640 LTV curve\ub294 \uc5b4\ub5a0\ud558\uba70, \ub9ac\ud150\uc158 \uba54\ucf00\ub2c9\uacfc \uc2dc\uc988\ub110\ub9ac\ud2f0\ub294 \uc5b4\ub5a4\uc9c0 \uc774\ud574\ud574\uc57c KPI\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, IAP \uae30\ubc18\uc758 \uc0c1\ud488\uacfc IAA \uae30\ubc18\uc758 \uc0c1\ud488\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ub2e4\ub97c \uc218 \ubc16\uc5d0 \uc5c6\uc73c\uba70, \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \ub9de\ub294 KPI proxy\ub97c \uc801\uc808\ud558\uac8c \uc124\uc815\ud574\uc57c \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc778 KPI \uad00\ub9ac\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>2) \uc0c1\ud488\uc5d0 \ub300\ud55c \uc774\ud574 \ud6c4\uc5d0\ub294 \uc720\uc800\ub97c \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/h3>\r\n\r\n\r\n\r\n<p>\uc6b0\ub9ac \uac8c\uc784\uc758 \uc9c4\uc131 \uc720\uc800\ub4e4\uacfc \uac8c\uc784\uc758 \ub9e4\ucd9c\uc744 \uc774\ub044\ub294 \uc720\uc800\ub4e4\uc774 \ub204\uad70\uc9c0 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4. \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc778 \ubd84\uc11d\uc744 \uc704\ud574\uc11c\ub294 \uc138\uadf8\uba58\ud14c\uc774\uc158 \ub41c \uc720\uc800 \ud328\ud134 \ud30c\uc545\uc774 \uc911\uc694\ud558\uba70, demographic, psychographic, behavioral\uc744 \ud3ec\ud568\ud55c \ub2e4\uac01\uc801 \uae30\uc900\uc73c\ub85c \uc720\uc800 \ud328\ud134\uc744 \ud655\uc778\ud574\uc57c\ud569\ub2c8\ub2e4. \uc0c1\ud488\uacfc \uc720\uc800\uc5d0 \uad00\ub828\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3d9\uc2dc\uc5d0 \uc5bb\uc744 \uc218 \uc788\ub294 \ud589\ub3d9 \ud328\ud134\uc744 \ud65c\uc6a9\ud558\uba74, \ub9ce\uc740 \uac8c\uc784 \ud68c\uc0ac\uc758 \uacf5\ud1b5\ub41c \uc8fc\uc694 \uc9c0\ud45c\uc778 engagement\uc640 monetization\uc758 action drivers\uc744 \ud30c\uc545\ud558\uace0 \ub610 \uc9c0\ud45c\ub97c \uc0c1\uc2b9\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc608\ub97c \ub4e4\uc5b4 \uce74\uc9c0\ub178 \uc7a5\ub974 \uac19\uc740 \uacbd\uc6b0 \uc778\uac8c\uc784 \ubc38\ub7f0\uc2a4(\uc778\uac8c\uc784 \uba38\ub2c8)\ub97c \uc790\uc8fc \ub610\ub294 \ub9ce\uc774 \uc18c\uc9c4\ud558\uac70\ub098 \uce74\uc9c0\ub178 \uc2a4\ud540\uc744 \ub9ce\uc774 \ub3cc\ub9ac\ub294 \ud589\ub3d9\uc744 \ud55c \uc720\uc800\uc758 engagement metrics(\ub9ac\ud150\uc158,\uc138\uc158 \ud0c0\uc784)\uac00 \ub192\uc558\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ub610\ud55c \uc804\ub7b5\uac8c\uc784 \uac19\uc740 \uacbd\uc6b0\ub294 \ud0c0 player\uc640 interaction\uc774 \ube48\ubc88\ud558\uac70\ub098 \uacf5\uaca9\uc744 \ub9ce\uc774 \ud558\ub294 \ud589\ub3d9 \ud328\ud134\uc744 \ubcf4\uc774\ub294 \uc720\uc800\uac00, \uce90\uc8fc\uc5bc \uc7a5\ub974\uc758 \uac8c\uc784 \uac19\uc740 \uacbd\uc6b0\ub294 level \ub2ec\uc131 \uc5ec\ubd80 \uc0c1\uad00\uc5c6\uc774 \u201clevel attempt\u201d \ub97c \ub9ce\uc774 \ud55c \uc0ac\ub78c\ub4e4\uc774 \uac8c\uc784\uc758 \uc758\uc9c0\uac00 \ud070 \uc720\uc800\ub85c, \ub192\uc740 \ub9ac\ud150\uc158\uacfc \uc138\uc158 \ud0c0\uc784\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc774\ub807\uac8c \uc720\uc800\ub4e4\uc758 \ud328\ud134\uc744 \uc774\ud574\ud558\uace0 key metrics\uc758 \uc0c1\uc2b9\uc744 \uc774\ub044\ub294 main key action\ub4f1\uc744  \uc778\uc571 \uc7a5\uce58, \ud478\uc2dc\uba54\uc138\uc9c0, \ub9ac\ud0c0\uac8c\ud305 \ub4f1\uc73c\ub85c \uc7a5\ub824\ud558\uac70\ub098 \uc720\uc0ac\ud0c0\uac8c\ud305 \ub4f1 \uc73c\ub85c \ubaa8\uac1d\ud55c\ub2e4\uba74, key metric KPI\uc5d0 \uc720\ub9ac\ud55c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>3) \uc720\uc800 \uc138\uadf8\uba58\ud14c\uc774\uc158\uc5d0 \ub530\ub978 \uba54\uc2dc\uc9c0 \ucc28\ubcc4\ud654\ub294 \ud544\uc218\uc785\ub2c8\ub2e4.<\/h3>\r\n\r\n\r\n\r\n<p>Apple\ucc98\ub7fc mass audience \ub300\uc0c1\uc758 \ub2e8\uc77c\ud654\ub41c \uba54\uc2dc\uc9c0\ub9cc\uc73c\ub85c \uc6b0\ub9ac \uc0c1\ud488\uc774 \uc5bc\ub9c8\ub098 \ub9e4\ub825\uc801\uc778\uc9c0 \uc124\ub4dd\uc2dc\ud0ac \uc218 \uc788\ub294 \uac15\ub825\ud55c \ube0c\ub79c\ub529\uc774 \uc788\uc9c0 \uc54a\ub2e4\uba74, \ud3ec\ud654\uc0c1\ud0dc\uc778 \uac8c\uc784 \uc0b0\uc5c5\uc5d0\uc11c\ub294 \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc774\uace0 \uac1c\uc778\ud654\ub41c \uc18c\uc7ac\uc640 \uba54\uc2dc\uc9c0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uacfc\uac70 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud588\ub358 \uc804\ub7b5\uac8c\uc784\uc758 \uacbd\uc6b0, \uac8c\uc784 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc544\ub798\uc758 \ud398\ub974\uc18c\ub098\ub97c \uac00\uc9c4 \uc720\uc800\ub4e4\uc5d0\uac8c \ub192\uc740 engagement\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. 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