{"id":13508,"date":"2022-08-08T03:31:59","date_gmt":"2022-08-08T10:31:59","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13508"},"modified":"2022-08-31T06:43:41","modified_gmt":"2022-08-31T13:43:41","slug":"finda-strategies-for-successful-media-mix","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/finda-strategies-for-successful-media-mix\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \uacbd\ud5d8\uacfc \uc804\ub7b5"},"content":{"rendered":"\r\n<p><em>\ubc15\ud604\ubbfc \uc120\uc784 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\ub294 \ube0c\ub79c\ub529 \ud655\uc7a5 \ubc0f \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ubaa9\uc801\uc73c\ub85c \ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 (Paid Media)\u2019\ub97c \uc9d1\ud589\ud558\uba70 \u2018\uae08\uc735 \uc11c\ube44\uc2a4\u2019\uac00 \ud544\uc694\ud55c \uc2dc\uc810\uc5d0 \ub193\uc778 \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uace0 \uadf8\ub4e4\uc774 \uc571 \ub0b4\uc5d0 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uacbd\ud5d8\ud558\ub3c4\ub85d \ud589\ub3d9 \uc720\ub3c4\ub97c \uc774\ub044\ub294 \uc5c5\ubb34\ub97c \ub9e1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc15\ud604\ubbfc \ub9e4\ub2c8\uc800\ub294 \ub514\uc9c0\ud138 \ub300\ud589\uc0ac\uc5d0\uc11c \ucee4\ub9ac\uc5b4\ub97c \uc2dc\uc791\ud574 \uac80\uc0c9 \uad11\uace0\uc640 \ub124\ud2b8\uc6cc\ud06c \ubc30\ub108\uad11\uace0, \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uba74\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc758 \uc804\ubb38 \uacbd\ud5d8\uc744 \uc313\uc558\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\ubc15\ud604\ubbfc \ub9e4\ub2c8\uc800\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/finda\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Finda (opens in a new tab)\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4 \uacbd\ud5d8\uacfc \uc804\ub7b5<\/h3>\r\n\r\n\r\n\r\n<p>2007\ub144 iPhone\uc774 \uc138\uc0c1\uc5d0 \ub098\uc624\uace0 \ud398\uc774\uc2a4\ubd81\uacfc \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uadf8\ub9ac\uace0 \uc9c0\uae08\uc758 \uc720\ud29c\ube0c\uae4c\uc9c0 \uc6b0\ub9ac\ub294 \uc190\ubc14\ub2e5\ub9cc \ud55c \uc791\uc740 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \ud558\ub8e8 24\uc2dc\uac04\uc744 \ud568\uaed8 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\ub78c\ub4e4\uc774 \ub4e3\uace0, \ubcf4\uace0, \ubaa8\uc774\ub294 \ub514\uc9c0\ud138 \uc18d \ubaa8\ub4e0 \uacf3\uc5d0\ub294 \uad11\uace0\uac00 \uc874\uc7ac\ud558\uace0 \uc6b0\ub9ac\ub294 \uc218\ub9ce\uc740 \uad11\uace0\uc5d0 \ub178\ucd9c\ub418\uc5b4 \uc0b4\uace0 \uc788\ub294\ub370\uc694. Mobile APP\uacfc WEB\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac90 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc774 \ubaa8\uc5ec\uc788\ub294 \uc77c\uc885\uc5d0 \ub09a\uc2dc\ud130\uc640 \uac19\uc740 \uacf5\uac04\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc11c\ube44\uc2a4 \uaddc\ubaa8\uc5d0 \ub530\ub77c \uc218\ubc31 \uc218\ucc9c, \uc218\uc5b5\uc744 \ub118\ub098\ub4dc\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ube44\ub97c \uc5b8\uc81c \uc5b4\ub514\uc11c \ub204\uad6c\uc5d0\uac8c \uc5b4\ub5bb\uac8c \uc9c0\ubd88\ud574\uc57c \ucd5c\uc0c1\uc758 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc744\uc9c0, \uc5b4\ub5a4 \ub09a\uc2dc\ud130\ub97c \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc120\uc815\ud574\uc57c \ud558\ub294\uc9c0 \ub098\ub984\uc758 \uace0\ubbfc\uc744 \ud558\uba70 \uacaa\uc5b4\uc628 <strong>\uacbd\ud5d8\uacfc \uad50\ud6c8<\/strong>\uc744 \uc774\uc57c\uae30\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uace0\uac1d \ud398\ub974\uc18c\ub098\ub97c \uc815\ud574\ubcf4\uc790<\/h3>\r\n\r\n\r\n\r\n<p>\uc6b0\ub9ac \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0\ub97c \uc544\ub294 \uac83\uc740 \ub9c8\ucf00\ud130\uac00 \uac00\uc838\uc57c \ud560 \uc911\uc694\ud55c \uc778\uc0ac\uc774\ud2b8 \uc911 \ud558\ub098 \uc77c \uac83 \uac19\uc2b5\ub2c8\ub2e4. \ub098\uc774\ub294 \uba87 \uc0b4\uc774\uba70 \uc0ac\ub294 \uacf3, \uba39\ub294 \uac83, \uc990\uae30\ub294 \ucde8\ubbf8, \uc18c\ub4dd\uc218\uc900, \ubbf8\uc801 \ucde8\ud5a5, \ud328\uc158, \uac00\uce58\uad00, \uc131\uaca9, \uc9c1\uc5c5, \ud559\ub825 \ub4f1 \ud558\ub098\uc758 \uc778\uaca9\uccb4\ub97c \uc774\ub8e8\ub294 \ub2e4\uc591\ud55c \uc694\uc18c\ub4e4\uc5d0 \ub300\ud574 \uac00\uc124\uc744 \uc138\uc6b0\uace0 \uadf8\ub4e4\uc758 \uc77c\uac70\uc218\uc77c\ud22c\uc871\uc744 \uad00\ucc30\ud55c\ub2e4\uba74 \uc5b8\uc81c \uc5b4\ub5a4 \uad11\uace0\ub9e4\uccb4\ub97c \uc6b4\uc601\ud574\uc57c \ub420\uc9c0 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8 \uc0c1\uc0c1\uc5d0 \uc758\ud55c \ud398\ub974\uc18c\ub098 \uad6c\ucd95\uc740 \uc790\uce6b \ub9d0\uc7a5\ub09c\uc774 \ub420 \uc218 \uc788\uae30\uc5d0 \ub2e4\uc591\ud55c \ub370\uc774\ud130\ub97c \uadfc\uac70\ud558\ub294 \uac83\uc774 \uc62c\ubc14\ub985\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ub124\uc774\ubc84\uc758 \ub370\uc774\ud130\ub7a9\uacfc \ud0a4\uc6cc\ub4dc \ub3c4\uad6c \uadf8\ub9ac\uace0 \uad6c\uae00 \ud2b8\ub79c\ub4dc\uc640 \ub514\uc9c0\ud138 \ub7a9\uc0ac(\uba54\uc870\ubbf8\ub514\uc5b4, \ub098\uc2a4\ubbf8\ub514\uc5b4 \uc678)\uc758 \ub9c8\ucf00\ud305\ub9ac\ud3ec\ud2b8, \uc571\uc560\ud504\uacfc \uac19\uc740 \uc571 \ubd84\uc11d \uc11c\ube44\uc2a4, \uc774 \uc678\uc5d0 \uc801\uc808\ud55c \uc5b8\ub860 \uae30\uc0ac\ub97c \ud65c\uc6a9\ud55c\ub2e4\uba74 \ucda9\ubd84\ud55c \ub370\uc774\ud130\uc218\uc9d1\uc774 \uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. <strong>\ud398\ub974\uc18c\ub098\ub97c \uad6c\ucd95\ud588\ub2e4\uba74 \ub2e4\uc74c \ub2e8\uacc4\ub294 \uadf8\ub4e4\uc774 \uc5b4\ub5a4 \uc0c1\ud669\uc5d0 \ucc98\ud574\uc788\uc744\uc9c0\ub97c \uace0\ubbfc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3>\uc7a0\uc7ac\uace0\uac1d\uc774 \ucc98\ud55c \uc0c1\ud669\uc744 \uace0\ubbfc\ud558\uc790<\/h3>\r\n\r\n\r\n\r\n<p>\ud398\ub974\uc18c\ub098\ub97c \ud1b5\ud574 \uc7a0\uc7ac\uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \uc774\ud574\ud588\ub2e4\uba74 \uc774\uc81c \uadf8\ub4e4\uc774 \ud604\uc7ac \uc5b4\ub5a4 \uc0c1\ud669\uc5d0 \ucc98\ud574\uc788\uace0 \uc5b4\ub5a4 \uacb0\ud54d\uc744 \ub290\ub07c\uace0 \uc788\uc73c\uba70 \ubb34\uc5c7\uc744 \uc6d0\ud558\uba70 \uadf8\uac83\uc744 \uc6b0\ub9ac\uac00 \uc5b4\ub5bb\uac8c \ud574\uacb0\ud574\uc904 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc\ud588\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc804 \uc9c1\uc7a5\uc740 \uc804\uc790\ucc45\uc744 \uc815\uae30 \uad6c\ub3c5 \ud560 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uc600\uc2b5\ub2c8\ub2e4. \uc804\uc790\ucc45 \uc815\uae30\uad6c\ub3c5 \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc740 1\ub144\uc5d0 1\uad8c \uc815\ub3c4\uc758 \ucc45\uc744 \uc77d\ub294, \ucc45\uc744 \uc77d\uace0\ub294 \uc2f6\uc740\ub370 \ub2e4\uc591\ud55c \uc774\uc720\ub85c \uc778\ud574 \uc77d\uc9c0 \ubabb\ud558\ub294, \ub3c5\uc11c\uc5d0 \ub300\ud55c \ubd80\ucc44\uac10\uc744 \uac16\uace0\uc788\ub294 \uc131\uc778\uc774 \ub300\uc0c1\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc2e4\uc81c \uad6c\ub3c5 \uc720\uc800 \uc911 10\ub300\ub3c4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub3c5\uc11c\ub294 \uc5f0\ub839\uc744 \ub530\uc9c0\uc9c0 \uc54a\uc73c\ub2c8\uae4c\uc694. \uadf8\ub4e4\uc758 \ub3c5\uc11c\uc5d0 \ub300\ud55c \ubd80\ucc44\uac10\uc744 \ud574\uc18c\ud574\uc8fc\uae30 \uc704\ud574 \ub3c5\uc11c\ub97c \uc27d\uac8c \uc990\uae30\uace0 \uacbd\ud5d8\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud588\uace0 \uc774\ub97c \ub9c8\ucf00\ud305\ud588\uc2b5\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc7a0\uc7ac\uace0\uac1d\uc758 \ucc98\ud55c \uc0c1\ud669\uc744 \uace0\ubbfc\ud574\ubcf4\uc558\ub2e4\uba74 \ub2e4\uc74c\uc740 \uadf8 \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \uc6b0\ub9ac\ub97c \ucc3e\uc544\uc624\ub294\uc9c0 \ud639\uc740 \ucc3e\uc544\uc624\uac8c \ub9cc\ub4dc\ub294\uc9c0\ub97c \uadf8\ub824\ubcfc \ucc28\ub840\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uace0\uac1d \uc5ec\uc815\uc744 \uadf8\ub824\ubcf4\uc790<\/h3>\r\n\r\n\r\n\r\n<p>\uc6b0\ub9ac\ub294 \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud558\uac70\ub098, \uc0ac\uc6a9\ud558\uae30 \uc704\ud574 \uacb0\uc81c\ud558\uac70\ub098, \uc2e0\uccad\ud558\uac70\ub098 \ud558\ub294 \ud589\uc704\uac00 \uc774\ub904\uc9c0\uae30 \uc804\uc5d0 \uc5ec\ub7ec \uacfc\uc815\ub4e4\uc744 \uac70\uce58\ub294\ub370\uc694. \uadf8 \uacfc\uc815\uc744 \uadf8\ub824\ubcf4\ub294 \uac83\uc744 \uace0\uac1d \uc5ec\uc815 \uc9c0\ub3c4 (customer journey map)\uc774\ub77c\uace0 \ud558\uba70 \ud639\uc740 \ud37c\ub110(funnel)\uc774\ub780 \ud45c\ud604\uc744 \uc4f0\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud305\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc11c\ube44\uc2a4\ub97c \uae30\ud68d\ud558\uac70\ub098 \uc2ec\uc9c0\uc5b4 \ucc3d\uc5c5\uc744 \uc900\ube44\ud560 \ub54c\ub3c4 \ud544\uc218\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \uae30\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc5d0\uac8c \uace0\uac1d \uc5ec\uc815\uc740 \uc5b4\ub5a4 \uad11\uace0\ub9e4\uccb4\ub97c \uc120\uc815\ud558\uace0 \uadf8 \ub9e4\uccb4\uac00 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud560\uc9c0\ub97c \uacb0\uc815\ud558\uac8c \ud574 \uc90d\ub2c8\ub2e4. \uc81c\uac00 \uadfc\ubb34\ud558\uace0 \uc788\ub294 \ube44\uad50 \ub300\ucd9c \uc11c\ube44\uc2a4 \ud540\ud14c\ud06c \uc571\uc758 \uace0\uac1d\uc740(\ud398\ub974\uc18c\ub098) \ub300\ucd9c\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc5d0 \ub3c4\ub2ec\ud55c \uc131\uc778\ub0a8\ub140\uc774\uba70 \ub300\ucd9c\uc774\ub77c\ub294 \uc11c\ube44\uc2a4 \ud2b9\uc131\uc0c1 \uc5f0\ub839 \uc131\ubcc4 \uac00\uce58\uad00 \ub4f1 \uc138\ubd80\uc801\uc778 \ud398\ub974\uc18c\ub098 \uc120\ubcc4\uc740 \uc758\ubbf8\uac00 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uadf8\ub4e4\uc740 \ud604\uc7ac (\ucc98\ud55c \uc0c1\ud669) \ub2e4\uc591\ud55c \uc774\uc720\ub85c \uc778\ud574 \ub300\ucd9c\uc774 \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc0c1\ud669\uc774\uba70, \uc9c1\uc811 \uc740\ud589\uc744 \ubc29\ubb38\ud558\uae30\ub3c4 \ud558\uace0 \ub2e4\uc591\ud55c \ud540\ud14c\ud06c \uc11c\ube44\uc2a4\ub4e4\uc744 \uc774\uc6a9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub204\uad70\uac00\ub294 \ub0ae\uc740 \uae08\ub9ac\ub97c \ub204\uad70\uac00\ub294 \ube60\ub978 \ub300\ucd9c\uc744 \uc6d0\ud558\uae30\ub3c4\ud569\ub2c8\ub2e4. \uc774 \ub4e4\uc740 \uc5ec\ub7ec \uc2dc\uc911 \uc740\ud589\uc744 \ubc29\ubb38\ud588\uace0, \uc9c0\uc778\uc5d0\uac8c \uc9c1\uc811 \ubb3c\uc5b4\ubcf4\uae30\ub3c4\ud558\uace0 \ud3ec\ud138\uc0ac\uc774\ud2b8\uc5d0 \uad81\uae08\uc99d\uc744 \uac80\uc0c9\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc720\ud29c\ube0c\uc5d0\uc11c \uc601\uc0c1\uc744 \ucc3e\uc544\ubcf4\uae30\ub3c4 \ud558\uace0 \uc778\ud130\ub137 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \ubb38\uc758\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ud639\uc740 \uc720\uba85\ud55c \ud540\ud14c\ud06c \uc571\ub4e4\uc744 \uc9c1\uc811 \uac80\uc0c9\ud558\uc5ec \uc124\uce58 \ud6c4 \uc0ac\uc6a9\ud574\ubcf4\uae30\ub3c4 \ud558\uace0, SNS\uc5d0\uc11c \uc815\ubcf4\ub97c \uc5bb\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc774\ucc98\ub7fc \uace0\uac1d\uc5ec\uc815 \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc5b4\ub5a4 \uad11\uace0\ub9e4\uccb4\uac00 \ud574\ub2f9 \ub2e8\uacc4\uc5d0 \uc801\ud569\ud560\uc9c0, \ud639\uc740 \ud604\uc7ac \uc6b4\uc601 \uc911\uc778 \uad11\uace0\ub9e4\uccb4\uac00 \uc6b0\ub9ac \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc758 \uc5ec\uc815\uc744 \ud130\uce58\ud574\uc904 \uc218 \uc788\ub294\uc9c0 \uadf8 \uad11\uace0\ub9e4\uccb4\ub294 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud574\uc904 \uc218 \uc788\ub294\uc9c0\ub97c \ud310\ub2e8\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. <strong>\uac01 \uc5ec\uc815\uc5d0 \ub9de\ub294 \uad11\uace0\ub9e4\uccb4\ub97c \ucc3e\uc558\ub2e4\uba74 \ud574\ub2f9 \ub9e4\uccb4\ub4e4\uc758 \ud2b9\uc131\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3>\ub9e4\uccb4 \ud2b9\uc131\uc744 \uc774\ud574\ud558\uc790<\/h3>\r\n\r\n\r\n\r\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ube60\uc9c8 \uc218 \uc5c6\ub294 \ub2e8\uc5b4\ub294 \u2018\uba38\uc2e0\ub7ec\ub2dd&#8217;\uc785\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81 \uad6c\uae00 (\uc774\ud558 \ube45 \ubbf8\ub514\uc5b4)\uc744 \ub300\ud45c\ub85c \ud558\ub294 \uc774 \uba38\uc2e0\ub7ec\ub2dd \uad11\uace0 \ub9e4\uccb4\ub4e4\uc740 \uc2dc\uc2a4\ud15c\uc774 \uad11\uace0\uc8fc \uc11c\ube44\uc2a4\ub97c \uc774\ud574\ud558\uace0 \ud559\uc2b5\ud558\ub294 \uacfc\uc815\uc744 \ud1b5\ud574 \uad11\uace0\uc758 \ud6a8\uc728\uc131\uc744 \ucd5c\uc801\ud654\ud574 \ub098\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube45 \ubbf8\ub514\uc5b4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub124\uc774\ubc84, \uce74\uce74\uc624\ucc98\ub7fc \ub300\ud615\ud3ec\ud138\uc0ac\uc774\ud2b8\uc640 \uba54\uc2e0\uc800\ub97c \ubcf4\uc720\ud558\uace0 \uc788\ub294 \ub9e4\uccb4\ub3c4 \uc788\uc73c\uba70, DSP (Demand-Side Platform) \uc560\ub4dc\ub124\ud2b8\uc6cc\ud06c\ucc98\ub7fc \uc218\ub9ce\uc740 \uad11\uace0 \uc9c0\uba74\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uad6c\ub9e4\ud560 \uc218 \uc788\ub294 \ub9e4\uccb4\ub4e4\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc0bc\uc131\ud398\uc774, \ube14\ub77c\uc778\ub4dc, \ube44\ud2b8\uc708, \ub9ac\ub9f4\ubc84 \ub4f1 \ubc84\ud2f0\uceec\uc571\ub4e4 \ub610\ud55c \uad11\uace0 \uc9c0\uba74\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub4e4\uc758 \ub9e4\uccb4 \ud2b9\uc131\uc740 \uac01 \uc11c\ube44\uc2a4\uac00 \uc81c\uacf5\ud558\uace0 \uc788\ub294 \uad11\uace0\uc18c\uac1c\uc11c\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\uc73c\uba70 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uacfc \uc5bc\ub9c8\ub098 \uad00\uc5ec\ub418 \uc788\ub294\uc9c0\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub54c\ub860 \uc804\ub7b5\uc801\uc778 \ube0c\ub79c\ub4dc\uc758 \uc778\uc9c0\ub3c4 \ud655\uc7a5(awareness)\uc744 \uc704\ud55c \ub9e4\uccb4\ub97c \ucc3e\uc544 \uc120\ud0dd\ud558\uae30\ub3c4 \ud558\uba70, \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574 \uc9c1\uc811\uc801\uc778 \uc561\uc158\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub294 \ud604\uc7ac \uc11c\ube44\uc2a4\uc758 \uc704\uce58\uc640 \uc2dc\uc7a5\uc758 \uc0c1\ud669 \ub4f1\uc744 \uc885\ud569\uc801\uc73c\ub85c \uace0\ub824\ud558\uc5ec \ud310\ub2e8\ud574\uc57c \ud560 \uac83\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc774\ub97c \uadfc\uac70\ub85c \ud604\uc7ac \uadfc\ubb34\uc911\uc778 \ud540\ud14c\ud06c \uc571 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \ube0c\ub7f0\uce58\ub97c \ud1b5\ud574 \uae08\uc735\uc744 \uc27d\uac8c \uc804\ub2ec\ud560  \uc218 \uc788\ub294 \uc815\ubcf4\uc131 \ucf58\ud150\uce20\ub97c \uc5f0\uc7ac\uc911\uc774\uba70 \uc774\ub97c \ud1b5\ud574 \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uace0 \uadf8\ub4e4\uc774 \uad81\uae08\ud574\ud560 \ub2e4\uc591\ud55c \uc18c\uc2dd\uacfc \uc815\ubcf4\ub97c \uc804\ub2ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8, \uad6c\uae00AC \ub4f1 \uba38\uc2e0\ub7ec\ub2dd \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uba70 \uba38\uc2e0\ub7ec\ub2dd\uc758 \uae30\uc220\ub825\uc744 \ud65c\uc6a9\ud558\uc5ec \uc6b0\ub9ac \uc7a0\uc7ac\uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \ud6a8\uc728\uc801\uc73c\ub85c \uc811\uadfc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc678\uc5d0 SEO\ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ud3ec\ud138\uc0ac\uc774\ud2b8 \uac80\uc0c9 \uc720\uc800\ub4e4\uc5d0\uac8c \ub178\ucd9c\ud558\uc5ec \uc7a0\uc7ac\uace0\uac1d\uc758 \uc5ec\uc815 \uc18d\uc5d0 \uc811\uc810\uc744 \uc810\ucc28 \ub298\ub824\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uad11\uace0\ub9e4\uccb4\ub294 \uc8c4\uac00 \uc5c6\ub2e4<\/h3>\r\n\r\n\r\n\r\n<p>\ub9ce\uc740 \uc8fc\ub2c8\uc5b4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc774 \ube60\uc9c0\ub294 \ud568\uc815 \uc911 \ud558\ub098\ub294 \u2018\ub9e4\uccb4\u2019\uc758 \uc2dc\uc120\uc5d0\uc11c \ubc97\uc5b4\ub098\uc9c0 \ubabb\ud558\uace0 \ub9e4\uccb4\ub97c \ud0d3\ud558\ub294 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \uac00\ub839 \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \uc9d1\ud589 \ud6c4 \uc131\uacfc\uac00 \uc88b\uc9c0 \uc54a\uc544 \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \uc138\ud305 \uc798\ud558\ub294 \ubc95, \uc5c5\uacc4 \ud3c9\uade0 ROAS \ud6a8\uacfc \uc88b\uc740 \uad11\uace0\ub9e4\uccb4 \ub4f1\uc744 \ucc3e\uc544\ub2e4\ub2c8\uba70 \ub2e8\ud3b8\uc801\uc778 \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\ub824\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc774\ub294 \uacbd\uc6b0\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub9e4\uccb4\ub294 \uc8c4\uac00 \uc5c6\uc2b5\ub2c8\ub2e4 \uad11\uace0\ub9e4\uccb4\uac00 \ud560 \uc218 \uc788\ub294 \ucd5c\uc120\uc744 \ub2e4\ud588\uc744 \ubfd0\uc785\ub2c8\ub2e4. \uc774\ub294  \ubb3c\ub860 \uc800\uc758 \uc774\uc57c\uae30\uc600\uc73c\uba70 \ub2f9\uc5f0\ud788 \uc131\uacfc\ub294 \uac1c\uc120\ub418\uc9c0 \uc54a\uc558\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc804\uc790\ucc45 \uc815\uae30\uad6c\ub3c5 \uc11c\ube44\uc2a4 \ud68c\uc0ac\uc5d0 \uadfc\ubb34 \ub2f9\uc2dc \ud070 \uae30\ub300\ub97c \ubaa8\uc740 \uc2e0\uaddc\uc11c\ube44\uc2a4\uac00 \ub7f0\uce6d\ud588\uace0 \uae30\uc874\uc5d0\ub294 \uc5c6\ub358 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc758 \uc11c\ube44\uc2a4\uc774\uae30\uc5d0 \uc6b0\uc120, \uc774 \uc11c\ube44\uc2a4\uac00 \ub7f0\uce6d\ud588\uc74c\uc744 \uc54c\ub9ac\ub294 \uac83\uc744 \uac00\uc7a5 \uc6b0\uc120\uc2dc\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \ub54c\ub9c8\uce68 \uc5c5\uacc4\uc5d0\uc11c\ub294 \u2018\uc2e4\uac80\ub9c8\ucf00\ud305&#8217;\uc774 \ub300\uc720\ud589\ud588\uc5c8\uace0 \uc800 \uc5ed\uc2dc \ubbf8\ud305\uc744 \ud1b5\ud574 \ucee8\ub514\uc158\uc744 \ud655\uc778 \ud6c4 on-air\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc5ed\uc2dc \uc2e4\uc2dc\uac04\uac80\uc0c9\uc5b4 1\uc704\ub97c \ub2ec\uc131\ud588\uc73c\uba70 \uc218\ub9ce\uc740 \uc5b8\ub860 \uae30\uc0ac\ub97c \ubc30\ucd9c\ud588\uc5c8\uc2b5\ub2c8\ub2e4. \uc720\uc785\ub41c \uc720\uc800\ub4e4\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574 \uac80\uc0c9 \uad11\uace0\uc640 \ube0c\ub79c\ub4dc \uac80\uc0c9, \uadf8\ub9ac\uace0 \uc774 \ub4e4\uc744 \ub9ac\ud0c0\uac9f\ud305 \ud560 \uc218 \uc788\ub3c4\ub85d \uc138\ud305\ud588\uace0 \uc774\ub97c \ud398\uc774\uc2a4\ubd81\uacfc \uc720\ud29c\ube0c\ub85c \uc774\uc5b4\uc9c0\uac8c \ud588\uc5c8\uace0 \uae0d\uc815\uc801\uc778 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub9ce\uc740 \uacf3\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \u2018\uad11\uace0 \uc2a4\ud0ac&#8217;, \u2018\uc88b\uc740 \uad11\uace0\ub9e4\uccb4&#8217; \ub85c \ud574\uacb0\ud560 \uc218 \uc788\ub2e4\uace0 \ud558\ub294 \ucf58\ud150\uce20\ub4e4\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uad11\uace0 \uc2a4\ud0ac\uc740 \ubc18\ub4dc\uc2dc \ud544\uc694\ud558\uc9c0\ub9cc \ubaa8\ub4e0 \uac83\uc744 \ud574\uacb0\ud574\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\ub9e4\uccb4\ub9cc\uc744 \ubc14\ub77c\ubcf4\ub294 \uc2dc\uc120\uc744 \ubc97\uc5b4\ub098 \uc6b0\ub9ac \uace0\uac1d\uc774 \ub204\uad6c\uc778\uc9c0 \ubb34\uc2a8 \uc0c1\ud669\uc5d0 \ucc98\ud574\uc788\uc73c\uba70 \uc5b4\ub514\uc11c \uc5b4\ub5bb\uac8c \uc815\ubcf4\ub97c \uc5bb\uace0 \uc788\uace0 \uc5b4\ub5a4 \uacb0\ud54d\uc744 \ud574\uc18c\ud558\uace0\uc790 \ud558\ub294\uc9c0\ub97c \uace0\ubbfc\ud558\ub294 \uac83\uc774 \uad11\uace0\uad00\ub9ac\uc790\uac00 \uc544\ub2cc \ub9c8\ucf00\ud130\ub85c\uc368\uc758 \uc2dc\uc120\uc774 \uc544\ub2d0\uae4c \ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3>\uaf3c\uc218\ub294 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294\ub2e4<\/h3>\r\n\r\n\r\n\r\n<p>2010\ub144 \uc911\ubc18\uc744 \uae30\uc810\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub294 \ud06c\uac8c 3\uac00\uc9c0\ub85c \ubd84\ub958\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.  <strong>\u2018\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130, \ucf58\ud150\uce20 \ub9c8\ucf00\ud130, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\u2018 <\/strong><\/p>\r\n\r\n\r\n\r\n<p>\uac01\uac01 \ud3ec\uc9c0\uc158 \ubcc4\ub85c \ud544\uc694\ud55c \uc790\uc9c8\uacfc \uc5c5\ubb34\uc2a4\ud0ac\uc740 \ub2e4\ub97c \uc218 \uc788\uc9c0\ub9cc \uacf5\ud1b5\ub41c \uac83\uc740 \ubc14\ub85c \u2018\ub9c8\ucf00\ud130\u2019\ub77c\ub294\uac83\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uacbd\uc6b0 \ub9ce\uc740 \ube44\uc6a9\uc744 \uc4f0\uba70 \uc774\ub97c  ROAS, CPI, CPA, CAC, LTV \ub4f1 \uc131\uacfc\uc9c0\ud45c\ub85c \ub9e4\uc77c \ub9e4\uc77c \uac80\uc99d\ud574\uc57c \ub418\ub294 \ud3ec\uc9c0\uc158\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 \uc7a0\uae50\uc758 \uc131\uacfc \ubd80\uc2a4\ud305\uc744 \uc704\ud55c \u2018\uaf3c\uc218&#8217;\ub97c \ucc3e\ub294 \uacbd\uc6b0\uac00 \ub354\ub7ec \uc788\ub294\ub370 \uacb0\uad6d\uc740 \ub9c8\ucf00\ud130\ub85c\uc11c \uace0\uac1d\uacfc \uc2dc\uc7a5\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc911\uc694\ud569\ub2c8\ub2e4.<strong> \uace0\uac1d\uacfc \uc2dc\uc7a5\uc744 \uc774\ud574\ud560 \ub54c, \ubbf8\ub514\uc5b4 \ubbf9\uc2a4\ub97c \uc704\ud55c \uad11\uace0\ub9e4\uccb4 \uc120\uc815\uc740 \ud6c4\ud589\ub418\uc5b4 \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub530\ub77c\uc62c \uac83\uc774\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\ubc15\ud604\ubbfc \uc120\uc784 \ub9c8\ucf00\ud305 \ub9e4\ub2c8\uc800\ub294 \ube0c\ub79c\ub529 \ud655\uc7a5 \ubc0f \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ubaa9\uc801\uc73c\ub85c \ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 (Paid Media)\u2019\ub97c \uc9d1\ud589\ud558\uba70 \u2018\uae08\uc735 \uc11c\ube44\uc2a4\u2019\uac00 \ud544\uc694\ud55c \uc2dc\uc810\uc5d0 \ub193\uc778 \uc2e0\uaddc \uc7a0\uc7ac \uace0\uac1d\uc744 \ucc3e\uc544\ub0b4\uace0 \uadf8\ub4e4\uc774 \uc571 \ub0b4\uc5d0 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uacbd\ud5d8\ud558\ub3c4\ub85d \ud589\ub3d9 \uc720\ub3c4\ub97c \uc774\ub044\ub294 \uc5c5\ubb34\ub97c \ub9e1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc15\ud604\ubbfc \ub9e4\ub2c8\uc800\ub294 \ub514\uc9c0\ud138 \ub300\ud589\uc0ac\uc5d0\uc11c \ucee4\ub9ac\uc5b4\ub97c \uc2dc\uc791\ud574 \uac80\uc0c9 \uad11\uace0\uc640 \ub124\ud2b8\uc6cc\ud06c \ubc30\ub108\uad11\uace0, \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \ub4f1 \ub2e4\uc591\ud55c 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