{"id":13496,"date":"2022-08-08T02:52:00","date_gmt":"2022-08-08T09:52:00","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13496"},"modified":"2022-08-31T06:40:58","modified_gmt":"2022-08-31T13:40:58","slug":"connecting-brand-and-performanace-marketing-with-content","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/connecting-brand-and-performanace-marketing-with-content\/","title":{"rendered":"\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc5f0\uacb0\uace0\ub9ac, \ucf58\ud150\uce20"},"content":{"rendered":"\r\n<p><em>\uc0c8\ub85c\uc6b4 \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\ud604\ud558\uae30 \uc704\ud574 \uba54\uc774\ucee4(Maker)\uc640 \uc11c\ud3ec\ud130(Supporter)\ub97c \uc5f0\uacb0\ud558\ub294 \ud50c\ub7ab\ud3fc, \uc640\ub514\uc988\uc5d0\uc11c\ub294 \ub2e4\uc591\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \ud380\ub529\uc744 \uc5f4\ub9ac\uba70 2020\ub144 \ub300\ud55c\ubbfc\uad6d\uc628\ub77c\uc778\uad11\uace0\ub300\uc0c1\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ubd80\ubb38 \uc6b0\uc218\uc0c1\uc744 \ubc1b\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. \ubb38\uc5f0\uc774 \ud504\ub85c\ub294 \uc640\ub514\uc988\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc5d0 \uc0ac\uc6a9\ub418\ub294 \ucf58\ud150\uce20\ub97c \uae30\ud68d\ud558\uace0 \uc81c\uc791\ud558\ub294 \uc5c5\ubb34\ub97c \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\ubb38\uc5f0\uc774 \ud504\ub85c\uc758 \uc571 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"tappytoon (opens in a new tab)\" href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/wadiz\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3>\ucf58\ud150\uce20 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ud22c\uc790\ud574\uc57c \ud558\ub294 \uc774\uc720<\/h3>\r\n\r\n\r\n\r\n<p>\ucd5c\uadfc \ub4e4\uc5b4 \uc774 \ubb38\uc81c\ub85c \uace0\ubbfc\ud558\ub294 \ub9c8\ucf00\ud130 \ubd84\ub4e4\uc744 \ub9ce\uc774 \ub9cc\ub0ac\uc2b5\ub2c8\ub2e4. &#8220;\uc5b4\ub5bb\uac8c \ud558\uba74 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubc38\ub7f0\uc2a4\ub97c \ub9de\ucd9c \uc218 \uc788\uc744\uae4c?&#8221; \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc5b4\ub290 \ud55c \ub9c8\ub9ac\uc758 \ud1a0\ub07c\ub3c4 \ub193\uce58\uace0 \uc2f6\uc9c0 \uc54a\uc740 \uac83\uc774 \uc194\uc9c1\ud55c \uc2ec\uc815\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p> \uc774\uc720\ub294 \uac04\ub2e8\ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc740 \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ubcfc \ub54c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uad00\ub9ac\ud560 \uc218 \uc788\uac8c\ub054 \ub3c4\uc640\uc90d\ub2c8\ub2e4. \uc6b0\ub9ac \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uc774\ud574\ud558\ub294 \uace0\uac1d\uc774 \uc0dd\uae30\uba74 \uad11\uace0\ube44\ub97c \ub9ce\uc774 \uc3df\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uc624\uac00\ub2c9\uc73c\ub85c \uc720\uc785\ub420 \ud655\ub960\uc774 \ub192\uae30 \ub54c\ubb38\uc774\uc8e0. \uadf8\ub7ec\ub098 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc5d0\ub9cc \uce58\uc911\ud558\uac8c \ub418\uba74 \ub2e8\uae30\uc801\uc778 \ub9e4\ucd9c\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uae30 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774 \ucde8\uc57d\uc810\uc744 \uba54\uc6cc\uc8fc\ub294 \uac83\uc774 \ubc14\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uad6c\ub9e4 \uc5ec\uc815\uc758 \ud37c\ub110\uc744 \ucd5c\uc801\ud654\uc2dc\ucf1c \ub2e8\uae30\uc801\uc73c\ub85c \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ubbc0\ub85c \ub9e4\ucd9c \ud5a5\uc0c1\uc5d0 \ud070 \uae30\uc5ec\ub97c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc, \uc11c\ube44\uc2a4\ub4e4\uc774 \uc6b0\ud6c4\uc8fd\uc21c \uc0dd\uaca8\ub098\ub294 \uc694\uc998, \ud55c\uc815\ub41c \uc778\ubca4\ud1a0\ub9ac \uc548\uc5d0\uc11c \uad11\uace0\ube44 \uacbd\uc7c1\uc774 \ub0a0\ub85c \uce58\uc5f4\ud574\uc9c0\ub294 \uc0c1\ud669\uc5d0\uc11c\ub294 \ud6a8\uc728\uc801\uc778 \ube44\uc6a9 \uad00\ub9ac\ub97c \uc704\ud574 \uc7a5\uae30\uc801\uc778 \uace0\uac1d \uad00\ub9ac\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ube0c\ub79c\ub4dc\uc640 CRM \ub9c8\ucf00\ud305\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub807\ub4ef \ub9c8\ucf00\ud305 \uc561\uc158\uc5d0\ub294 \uba85\ud655\ud55c \uc7a5\ub2e8\uc810\uc774 \uc874\uc7ac\ud558\ub294\ub370\uc694, \uc774\ub4e4\uc744 \uc774\uc5b4\uc8fc\ub294 \uc5f0\uacb0\uace0\ub9ac\uac00 \ubc14\ub85c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uc88b\uc740 \uc7ac\ub8cc\ub97c \ub2e4\ub4ec\ub294 \ubc29\ubc95<\/h3>\r\n\r\n\r\n\r\n<p>\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc774\ub4e0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub4e0 CRM \ub9c8\ucf00\ud305\uc774\ub4e0 \uc7ac\ub8cc\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8 \uc7ac\ub8cc\uac00 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc544\ub2d0\uae4c \uc2f6\uc5b4\uc694. \uc88b\uc740 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574\uc11c\ub294 \ucd18\ucd18\ud55c \uae30\ud68d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uba3c\uc800 \ucea0\ud398\uc778\uc758 \ub9e4\uccb4\uc640 \ubaa9\ud45c, \ud0c0\uac9f\uc744 \ub098\uc5f4\ud569\ub2c8\ub2e4. \uadf8\uc5d0 \ub9de\uac8c \uc804\ub2ec\ud560 \uc81c\ud488\uc758 \uce74\ud14c\uace0\ub9ac\uc640 \ud575\uc2ec \uba54\uc2dc\uc9c0\ub97c \uc815\ub9ac\ud574\ubd05\ub2c8\ub2e4. \uadf8\ub2e4\uc74c \ud574\ub2f9 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \ucf58\ud150\uce20\uc758 \ud0c0\uc785\uc744 \uc815\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc640\ub514\uc988\ub294 \uc9c0\ub09c 2020\ub144 \uccab\ubc88\uc9f8 IMC \ucea0\ud398\uc778\uc778 &lt;\ud380\ub529\uc73c\ub85c \uc788\uac8c\ud558\uc790&gt;\ub97c \uc9c4\ud589\ud558\uba70 \ub300\ub300\uc801\uc778 \uc571 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud588\uc2b5\ub2c8\ub2e4. \ub2f9\uc2dc \uc800\ub294 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc5d0 \ud65c\uc6a9\ud560 \ucea0\ud398\uc778\uacfc Align\ub418\uba74\uc11c\ub3c4, \ubaa9\ud45c \ub2ec\uc131\uc744 \uc704\ud55c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uad11\uace0 \uc18c\uc7ac\ub97c \uae30\ud68d\ud558\uace0 \uc81c\uc791\ud558\ub294 \uc5c5\ubb34\ub97c \ub9e1\uc558\uc2b5\ub2c8\ub2e4. \uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \ubc29\ubc95\uc5d0 \ub530\ub77c \uc18c\uc7ac\ub97c \uae30\ud68d\ud558\uc5ec \uc6b4\uc601\ud558\uc600\uace0 \uc131\uacfc\uac00 \uc6b0\uc218\ud55c \uc18c\uc7ac\ub294 \ub530\ub85c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uc5b4 \uc9c0\uc18d\uc801\uc73c\ub85c AB\ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud558\uba70 \uc6b0\ub9ac \uace0\uac1d\uc5d0\uac8c \uc18c\uad6c\ub418\ub294 \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uc640 \ucf58\ud150\uce20 \ud0c0\uc785 \ub4f1\uc758 \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\ud589\ud788 \ubaa9\ud45c \ub2ec\uc131\uc5d0\ub3c4 \uc131\uacf5\ud588\uace0 \uc5f0\ub9d0\uc5d0\ub294 \ub300\ud55c\ubbfc\uad6d\uc628\ub77c\uc778\uad11\uace0\ub300\uc0c1\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ubd80\ubb38\uc5d0\uc11c \uc6b0\uc218\uc0c1\uc744 \uc218\uc0c1\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ud604\uc7ac\ub294 \ud0c0\uac9f \ubaa8\uc218\uac00 \ub298\uc5b4\ub098 \uc790\ub3d9\ud654\ub41c \ucea0\ud398\uc778\uc73c\ub85c\ub3c4 \uc548\uc815\uc801\uc778 \uc6b4\uc601\uc774 \uac00\ub2a5\ud558\uc9c0\ub9cc \ud6a8\uacfc\uc801\uc778 \uc2e0\uaddc \ud68c\uc6d0 \uc720\uc785\uc744 \uc704\ud574\uc11c \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ub85c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub97c \uac01\uc778\uc2dc\ud0a4\ub294 \uc2dc\ub3c4\ub4e4\uc744 \uafb8\uc900\ud788 \uc9c4\ud589\ud558\ub294 \uc911\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ud37c\ub110\uc5d0 \ub530\ub978 \ucf58\ud150\uce20 \uc124\uacc4 \ubc29\ubc95<\/h3>\r\n\r\n\r\n\r\n<p>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uc911\uc694\ud55c \uc774\uc720\uc640 \ub2e4\ub4ec\ub294 \ubc29\ubc95\uc5d0 \uc774\uc5b4 \ud37c\ub110\ubcc4\ub85c \uc124\uacc4\ud558\ub294 \ubc29\ubc95\uc744 \uc774\uc57c\uae30\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc544\ubb34 \uac83\ub3c4 \ubaa8\ub978 \uc7a0\uc7ac \uc720\uc800\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c \uac11\uc790\uae30 5\ucc9c \uc6d0 \ucfe0\ud3f0\uc744 \uc18c\uad6c\ud55c\ub2e4\uace0 \uc804\ud658\uc774 \ub420\uae4c\uc694? \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \ubb34\uc5c7\uc744 \ud558\ub294 \uacf3\uc778\uc9c0\ubd80\ud130 \ub9e4\ub825\uc801\uc73c\ub85c \uc18c\uac1c\ud558\ub294 \uac83\uc774 \uc6b0\uc120\uc785\ub2c8\ub2e4. \ubc18\ub300\ub85c \uc774\ubbf8 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \ub2e4 \uc54c\uace0 \uc788\ub294 \uc0ac\ub78c\uc5d0\uac8c\ub294 \ucfe0\ud3f0 \ud61c\ud0dd\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac8c \uc804\ud658\uc5d0 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc774\uaca0\uc8e0. <\/p>\r\n\r\n\r\n\r\n<p>\uc81c\uac00 \uc571 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba70 \ud65c\uc6a9\ud588\ub358 \ud37c\ub110\ubcc4 \ucf58\ud150\uce20 \uc124\uacc4 \ubc29\ubc95\uc5d0 \ub300\ud574 \uac04\ub2e8\ud788 \uc18c\uac1c\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>1. <strong>\uc778\uc9c0 \ub2e8\uacc4<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\uc774 \ub2e8\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 CAC\ub97c \ub0ae\ucd94\uba74\uc11c \ub3d9\uc2dc\uc5d0 LTV\ub97c \ub192\uc5ec\uc904 \uc218 \uc788\ub294 \uc720\ud6a8 \ud68c\uc6d0\uc744 \uc720\uc785\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4. CAC\uc5d0 \ub9e4\ubab0\ub418\uba74 \uace0\uac1d \uc218\ub97c \ub298\ub9ac\uace0 \ud68d\ub4dd \uac00\uaca9\uc740 \ub0ae\ucd9c \uc218 \uc788\uc9c0\ub9cc \uccb4\ub9ac\ud53c\ucee4\ub4e4\uc758 \ub300\uac70 \uc720\uc785\uc73c\ub85c \ub370\uc774\ud130\uac00 \uc65c\uace1\ub418\uace0 RT \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ud380\ub529\uc758 \uacbd\uc6b0, \uae30\uc874 \uc1fc\ud551\uacfc \ub2e4\ub978 \ucc28\uc774\uc810\uc744 \uc9c0\ub2c8\uace0 \uc788\uc73c\ubbc0\ub85c \uc774 \ucc28\uc774\ub97c \uc774\ud574\ud558\uba74\uc11c \uc9c0\uc18d\uc801\uc778 \uc804\ud658\uc744 \uc774\ub04c\uc5b4\ub0bc \uace0\uac1d\uad70\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc778\uae30 \uc788\ub294 \ud380\ub529 \uc81c\ud488\uc774\ub098 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\ub97c \uacf5\ub7b5\ud558\uba74\uc11c \uae30\uc874 \uc1fc\ud551\ubab0\ub4e4\uacfc\uc758 \ucc28\uc774\uc810\uc744 \uc18c\uad6c\ud55c \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ub354\ubd88\uc5b4 \ucd5c\uadfc \ub2e4\uc591\ud55c \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uac00 \ub4f1\uc7a5\ud558\uba70 \uc720\uc800\ub4e4\uc5d0\uac8c \uc2e0\ub8b0\ub3c4\uc640 \uac1c\uc778\ud654\ub41c \ucde8\ud5a5\uc744 \uc81c\uacf5\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uac00 \uac01\uad11 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2e0\ub8b0\ub3c4\ub97c \ud655\ubcf4\ud558\uae30 \uc704\ud574\uc11c\ub294 \uacf5\uc2e0\ub825\uc788\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub098 \uae30\uc874 \uace0\uac1d\uc758 \ud6c4\uae30\ub97c \ud65c\uc6a9\ud558\ub294 \ub4f1\uc758 \ubc29\uc2dd\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \ucde8\ud5a5\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub294 \ucea0\ud551\uc774\ub098 \uc9d1\uafb8\ubbf8\uae30, \uace8\ud504, \uc545\uae30 \ub4f1 \ud0c0\uac9f\uc758 \ud2b9\uc131\uc5d0 \ub9de\ub294 \uce74\ud14c\uace0\ub9ac\ub098 \uc81c\ud488\uc744 \ub2e4\uc591\ud558\uac8c \ud65c\uc6a9\ud558\uc5ec \uc81c\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<h3>2. <strong>\ud0d0\uc0c9 \ub2e8\uacc4<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\uc778\uc9c0 \ub2e8\uacc4\uc5d0\uc11c \ud638\uae30\uc2ec \uc788\uac8c \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc9c0\ucf1c\ubcf8 \ud0c0\uac9f\uc740 \uac80\uc0c9\uc744 \ud558\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc561\uc158 \ub2e8\uacc4\ub85c \ube60\ub974\uac8c \uc804\ud658\uc744 \uc2dc\ud0ac\uc218\ub85d \ud6a8\uc728\uc740 \ub354 \ub192\uc544\uc9d1\ub2c8\ub2e4. \uc774 \ub2e8\uacc4\uc5d0 \uc811\uc5b4\ub4e0 \ud0c0\uac9f\uc740 \uc778\uc9c0 \ub2e8\uacc4\ub97c \uac70\uccd0 \uc5b4\ub290 \uc815\ub3c4 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad00\uc5ec\ub3c4\uac00 \uc788\ub294 \uc0c1\ud669\uc774\ubbc0\ub85c \ube60\ub978 \uc804\ud658\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ud61c\ud0dd, \ud504\ub85c\ubaa8\uc158\uc758 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