{"id":13488,"date":"2022-08-08T02:46:25","date_gmt":"2022-08-08T09:46:25","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13488"},"modified":"2022-08-31T06:39:31","modified_gmt":"2022-08-31T13:39:31","slug":"careerly-being-a-self-starter-marketer-in-a-start-up","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/careerly-being-a-self-starter-marketer-in-a-start-up\/","title":{"rendered":"\uc0ac\uc218 \uc5c6\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud130\ub85c \uc131\uc7a5\ud558\ub294 \ubc95"},"content":{"rendered":"\r\n<p><em>\ube60\ub974\uac8c \ubcc0\ud558\ub294 \ucc44\uc6a9 \uc2dc\uc7a5\uc5d0\uc11c, \ud37c\ube14\ub9ac\uc758 \ucee4\ub9ac\uc5b4 \ub124\ud2b8\uc6cc\ud0b9 \uc11c\ube44\uc2a4 \ucee4\ub9ac\uc5b4\ub9ac\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uacfc \uae30\uc5c5\uc774 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \ub9c8\uc8fc\ud560 \uc218 \uc788\ub3c4\ub85d \ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud0b9\uc744 \ub3d5\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4\ub97c \ub118\uc5b4 \uc544\uc2dc\uc544\uc758 \ub9c1\ud06c\ub4dc\uc778\uc774\ub77c\uace0 \ubd88\ub9ac\uc6b8 \uc218 \uc788\ub294 \uae00\ub85c\ubc8c \ucee4\ub9ac\uc5b4 \uc11c\ube44\uc2a4\uac00 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ucee4\ub9ac\uc5b4\ub9ac\uc5d0\uc11c \uc784\uc9c0\uc740 \ud300\uc7a5\uc740 \uc11c\ube44\uc2a4\uc758 \ud0c0\uac9f\ub4e4\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ubaa8\uac1d\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\uba70 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ucd1d\uad04\ud558\uace0 \uc788\ub294\ub370\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<p><em>\uc784\uc9c0\uc740 \ud300\uc7a5\uc758 \uc5ec\uc815\uc744 <a href=\"https:\/\/heroes.liftoff.io\/ko\/marketer\/careerly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"shopback (opens in a new tab)\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p>\uc800\ub294 10\ub144 \ub3d9\uc548 6\uac1c\uc758 \ud68c\uc0ac\uc5d0 \ub2e4\ub154\uc2b5\ub2c8\ub2e4. \uccab \ud68c\uc0ac\ub294 \uc791\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc73c\ub85c \uadf8\uacf3\uc5d0\uc11c \uc800\ub294 \ucee8\ud150\uce20 \ub9c8\ucf00\ud130\ub85c \uc77c\ud558\uba70 SNS \ucc44\ub110 \uc6b4\uc601 \ubc0f \ucee8\ud150\uce20 \uc81c\uc791\uc744 \ub2f4\ub2f9\ud588\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8 \ud68c\uc0ac\ub294 \ud540\ud14c\ud06c \uc2a4\ud0c0\ud2b8\uc5c5 \ud1a0\uc2a4(\ube44\ubc14\ub9ac\ud37c\ube14\ub9ac\uce74), \uc138 \ubc88\uc9f8 \ud68c\uc0ac\ub294 \ud328\uc158 \uc2a4\ud0c0\ud2b8\uc5c5 \uc9c0\uadf8\uc7ac\uadf8(\uce74\uce74\uc624\uc2a4\ud0c0\uc77c)\uc600\uc2b5\ub2c8\ub2e4. \ub450 \ud68c\uc0ac\uc5d0\uc11c \ubaa8\ub450 User Acquisition\uc744 \ube60\ub974\uac8c \ub2ec\uc131\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c \uc77c\ud558\uba70 \uc11c\ube44\uc2a4\uc758 \ucd08\uae30 \uc131\uc7a5\uc744 \uacac\uc778\ud558\ub294\ub370 \uc77c\ubd80 \uae30\uc5ec\ub97c \ud588\uc8e0. \ub124 \ubc88\uc9f8 \ud68c\uc0ac\ub294 \uc678\uad6d\uacc4 \uc774\ucee4\uba38\uc2a4 \uae30\uc5c5\uc778 &#8216;\uc774\ubca0\uc774\ucf54\ub9ac\uc544&#8217;\uc600\uc2b5\ub2c8\ub2e4. G\ub9c8\ucf13\uc774\ub77c\ub294 \uc624\ud508\ub9c8\ucf13 \uc11c\ube44\uc2a4\uc758 \ube0c\ub79c\ub4dc\ub9c8\ucf00\ud305\ud300\uc5d0\uc11c \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc \ucea0\ud398\uc778\uc744 \uae30\ud68d\ud558\uace0, \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc6b4\uc774 \uc88b\uc544 \uad11\uace0\uc81c\uc5d0\uc11c \uc0c1\ub3c4 \ubc1b\uc558\uace0\uc694. \ub2e4\uc12f \ubc88\uc9f8 \ud68c\uc0ac\ub294 \uad6d\ub0b4 \uc99d\uad8c\uc0ac\uc778 &#8216;\uc0bc\uc131\uc99d\uad8c&#8217;\uc774\uc5c8\uc2b5\ub2c8\ub2e4. 2020\ub144 \ucd08, \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uac00 \ucc3d\uad90\ud558\uba70 \uad6d\ub0b4\uc678 \uc99d\uc2dc\uac00 \uae09\uaca9\ud558\uac8c \uc694\ub3d9\uce58\uace0, \uc80a\uc740 \uc138\ub300\ub4e4\uc774 \ud22c\uc790\uc2dc\uc7a5\uc73c\ub85c \uc720\uc785\ub428\uc5d0 \ub530\ub77c \ubaa8\ub4e0 \uc99d\uad8c\uc0ac\uc758 \ud575\uc2ec \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 &#8216;\ub514\uc9c0\ud138\ud654&#8217;\uac00 \ub41c \uc2dc\uae30\uc600\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub85c\uc11c \ud574\ubcfc \uc218 \uc788\ub294 \uac83\uc774 \ub9ce\uaca0\ub2e4\ub294 \uc0dd\uac01\uc5d0 \uc0bc\uc131\uc99d\uad8c\uc73c\ub85c \uc774\uc9c1\uc744 \ud588\uace0 1\ub144\uac04 \uc2e0\uaddc \uc11c\ube44\uc2a4 \ub7f0\uce6d\uc744 \uc704\ud55c \ub9c8\ucf00\ud305 \uc804\ubc18\uc744 \ub2f4\ub2f9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\r\n<p>\uadf8\ub9ac\uace0 \ud604\uc7ac\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 &#8216;\ud37c\ube14\ub9ac&#8217;\ub85c \ud569\ub958\ud558\uc5ec &#8216;\ucee4\ub9ac\uc5b4\ub9ac&#8217; \uc11c\ube44\uc2a4\uc758 Lead \ub9c8\ucf00\ud130\ub85c \uc77c\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\ub144 \ub3d9\uc548 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \ub300\uae30\uc5c5\uc744 \ub118\ub098\ub4e4\uba70 \ub2e4\uc591\ud55c \uc9c1\ubb34\uc758 \ub9c8\ucf00\ud305\uc744 \ud574\uc654\uae30\uc5d0, \ucee4\ub9ac\uc5b4\ud328\uc2a4\uac00 \uace0\ubbfc\uc778 \ud6c4\ubc30\ub4e4\uc774 \uc0c1\ub2f4\uc744 \uc694\uccad\ud574\uc624\ub294 \uacbd\uc6b0\uac00 \ucc38 \ub9ce\uc558\uc2b5\ub2c8\ub2e4. \uc624\ub298\uc740 \uc2a4\ud0c0\ud2b8\uc5c5 \uc8fc\ub2c8\uc5b4 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc774 \uac00\uc7a5 \uc5b4\ub824\uc6cc\ud588\ub358 \u2018\uc0ac\uc218 \uc5c6\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud130\ub85c \uc131\uc7a5\ud558\ub294 \ubc95\u2019\uc5d0 \ub300\ud574 \uc81c \uacbd\ud5d8\uc744 \uc911\uc2ec\uc73c\ub85c \uc774\uc57c\uae30\ud574\ubcfc\uae4c \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n<h3>\uc0ac\uc218\uac00 \uc5c6\ub2e4\ub294 \uac74, \ud53c\ud560 \uc218 \uc5c6\ub294 \ud2b8\ub80c\ub4dc<\/h3>\r\n\r\n\r\n\r\n<p>\uc77c\ubc18\uc801\uc778 \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uacbd\uc6b0 \uc9c1\ubb34\ubcc4\ub85c \ub2f4\ub2f9\uc790\uac00 1~2\uba85\ub9cc \ud560\ub2f9\ub41c \uc791\uc740 \uc870\uc9c1\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc608\uc0b0\uc774 \ud06c\uc9c0 \uc54a\ub2e4 \ubcf4\ub2c8 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130\ub97c \ucc44\uc6a9\ud558\uae30\ub294 \uc5b4\ub835\uace0, \ubcf4\ud1b5 \ub300\ud559\uc0dd \ub9c8\ucf00\ud305 \uc778\ud134\uc744 \ucc44\uc6a9\ud558\uac70\ub098 \uac13 \ub300\ud559\uc744 \uc878\uc5c5\ud55c \ubd84\ub4e4\uc744 \uc8fc\ub2c8\uc5b4 \ub9c8\ucf00\ud130\ub85c \ucc44\uc6a9\ud558\uace4 \ud569\ub2c8\ub2e4. \ub2ec\uc131\ud574\uc57c \ud558\ub294 KPI\ub294 \uc815\ud574\uc838 \uc788\ub294\ub370, \uc77c\uc744 \uc54c\ub824\uc8fc\ub294 \uc0ac\uc218\ub294 \uc5c6\uace0 \uc774\uac78 \uc5b4\ub514\uc11c\ubd80\ud130 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uc9c0 \uc5b4\ub824\uc6cc\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\r\n<p>\ud558\uc9c0\ub9cc \uc774\ub294 \ube44\ub2e8 \uc2a4\ud0c0\ud2b8\uc5c5\ub9cc\uc758 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ube60\ub978 \uc0ac\ud68c\uc758 \ubcc0\ud654\uc5d0 \ub530\ub77c \ud3c9\uc0dd\uc9c1\uc7a5\uc774\ub77c\ub294 \uac1c\ub150\uc774 \uc0ac\ub77c\uc9c0\uace0 \ucc44\uc6a9 \uc2dc\uc7a5\uc758 \ud3c9\uade0 \uadfc\uc18d\uc5f0\uc218\ub294 \uc810\ucc28 \uc9e7\uc544\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc5d0 \ub530\ub77c \ub300\uae30\uc5c5 \ub610\ud55c \uc870\uc9c1\uc5d0 \ucda9\uc131\uc744 \ub2e4\ud558\ub294 \uc2e0\uc785\uc744 \ubf51\uae30\ubcf4\ub2e4\ub294 \ud559\uc2b5\uc5d0 \ube44\uc6a9\uacfc \uc2dc\uac04\uc744 \ud22c\uc790\ud558\uc9c0 \uc54a\uace0\ub3c4 \ub2f9\uc7a5 \uc640\uc11c \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc0ac\ub78c\uc744 \ucc3e\ub294 \ucd94\uc138\uc8e0.<\/p>\r\n<p>\uc774\ub7f0 \uc2dc\ub300\uc758 \ud750\ub984\uc5d0 \ub530\ub77c \uc2a4\uc2a4\ub85c \ubc29\ud5a5\uc744 \uc124\uc815\ud558\uace0, \uafb8\uc900\ud788 \ud559\uc2b5\ud558\uace0, \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc744 \uac16\ucd94\ub294 \uac83\uc740 \uc5b4\ub5a4 \uc870\uc9c1\uc5d0\uc11c\ub098 \uac01\uad11\ubc1b\ub294 \uc870\uac74\uc774 \ub420 \uac81\ub2c8\ub2e4. \ub530\ub77c\uc11c \u2018\uc0ac\uc218\uac00 \uc5c6\ub2e4\ub294 \uac83\u2019\uc5d0 \uc544\uc26c\uc6cc\ud558\uae30\ubcf4\ub2e4\ub294 \ub2f9\uc5f0\ud788 \uadf9\ubcf5\ud574\uc57c \ud560 \uc870\uac74\uc774\ub77c \ubc1b\uc544\ub4e4\uc774\uace0 \uc774\uc640 \uac19\uc740 \ud658\uacbd\uc5d0\uc11c \ub0b4\uac00 \ud574\uc57c \ud560 \uc77c\uc5d0 \ub354 \uc9d1\uc911\ud558\ub294 \uac83. \uadf8\uac83\uc774 \uc88b\uc740 \ub9c8\ucf00\ud130\ub85c \ube60\ub974\uac8c \uc131\uc7a5\ud560 \uc218 \uc788\ub294 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ub9c8\uc778\ub4dc\uc14b\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\ucf00\ud130\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud55c 3\uac00\uc9c0 \uc5ed\ub7c9<\/h3>\r\n\r\n\r\n\r\n<p>\ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ubaa8\ubc14\uc77c \uc571\uc774\ub098 \uc6f9\uc744 \uae30\ubc18\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uace0, \ub54c\ubb38\uc5d0 \ub9c8\ucf00\ud305 \ub610\ud55c \ub514\uc9c0\ud138 \ud658\uacbd\uc744 \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ub429\ub2c8\ub2e4. \uc774\uc640 \uac19\uc740 \uc870\uac74\uc5d0\uc11c \ub9c8\ucf00\ud305\uc744 \uc798\ud558\uae30 \uc704\ud574 \ud544\uc694\ud55c \uc5ed\ub7c9\uc744 \ud06c\uac8c 3\uac00\uc9c0\ub85c \uc815\ub9ac\ud574\ubd24\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>1. \uc571\/\uc6f9\uc5d0 \ub300\ud55c \uc774\ud574<\/h3>\r\n\r\n\r\n\r\n<p>\uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ucc98\uc74c \ud569\ub958\ud55c \ubd84\ub4e4\uc774 \uac00\uc7a5 \uc5b4\ub824\uc6cc\ud558\ub294 \uac83\uc774 \uc571\/\uc6f9 \uad00\ub828 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc785\ub2c8\ub2e4. \uc2a4\ud504\ub9b0\ud2b8, MAU, UV, Acquisition, Retention \ub4f1 \ub0b4\ubd80\uc5d0\uc11c \uc8fc\ub85c \uc0ac\uc6a9\ud558\ub294 \uc571\/\uc6f9 \uad00\ub828 \uae30\ubcf8 \uc6a9\uc5b4\uc5d0 \ub300\ud55c \uc9c0\uc2dd\uc774 \uc5c6\ub2e4 \ubcf4\ub2c8 \ud68c\uc758\uc5d0 \ub4e4\uc5b4\uac00\ub3c4 \uadf8 \ub0b4\uc6a9\uc744 \uc815\ud655\ud558\uac8c \uc774\ud574\ud558\uae30\uac00 \uc27d\uc9c0 \uc54a\uc8e0. \ub54c\ubb38\uc5d0 \uac00\uc7a5 \uae30\ubcf8\uc801\uc73c\ub85c \ucc44\uc6cc\uc57c \ud560 \uc5ed\ub7c9\uc740 \uc571\/\uc6f9\uc774 \uc5b4\ub5a4 \uac83\uc774\uace0, \uc5b4\ub5a4 \uad6c\uc870\ub85c \ub418\uc5b4\uc788\uace0, \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \ubcfc \uc218 \uc788\uc73c\uba70, \ub610 \uc5b4\ub5a4 \uc6a9\uc5b4\ub97c \uc54c\uc544\uc57c \ud558\ub294\uc9c0 \ud559\uc2b5\ud568\uc73c\ub85c\uc368 \uc774 \uc5c5\uacc4\uc5d0 \ub300\ud55c \ud574\uc0c1\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub97c \uccb4\ub4dd\ud558\uae30 \uc704\ud574 \uc81c\uac00 \uac00\uc7a5 \ub9ce\uc774 \ub3c4\uc6c0\uc744 \ubc1b\uc558\ub358 3\uad8c\uc758 \ucc45\uc744 \ucd94\ucc9c\ud574\ub4dc\ub9ac\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li>\uc6f9 \ub370\uc774\ud130 \ubd84\uc11d\ud559 (\uc544\ube44\ub098\uc26c \uce74\uc6b0\uc26d, 2013)<\/li>\r\n<li>\ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5 (\uc5d0\ub9ad \ub9ac\uc2a4, 2012)<\/li>\r\n<li>\uc9c4\ud654\ub41c \ub9c8\ucf00\ud305 \uadf8\ub85c\uc2a4\ud574\ud0b9 (\uc158 \uc5d8\ub9ac\uc2a4, 2017)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3>2. \ub514\uc9c0\ud138 \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc774\ud574<\/h3>\r\n\r\n\r\n\r\n<p>\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \ub9c8\ucf00\ud130\ub77c\uace0 \ud558\uba74 \uc77c\ubc18\uc801\uc73c\ub85c \u2018User Acquisition\uc744 \uc704\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\u2019\uc744 \ub2f4\ub2f9\ud558\uac8c \ub429\ub2c8\ub2e4. \uc880 \ub354 \ud480\uc5b4\uc11c \uc368\ubcf4\uba74 \u2018Paid \ubbf8\ub514\uc5b4\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\/\uac1c\uc120\ud558\uc5ec \uc2e0\uaddc\uace0\uac1d\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ubaa8\uac1d\ud558\ub294 \uc77c\uc744 \ud558\ub294 \ud3ec\uc9c0\uc158\uc774\uc8e0. \uc774\ub97c \uc704\ud574\uc11c\ub294 \ud06c\uac8c 3\uac00\uc9c0 \ubd84\uc57c\uc5d0 \ub300\ud55c \ud559\uc2b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uccab\uc9f8, \uc560\ub4dc\ud14c\ud06c(Ad-tech)\uc5d0 \ub300\ud574 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc0ac\uc6a9\ud558\ub2e4 \ubcf4\uba74 \ud398\uc774\uc2a4\ubd81 \ud53c\ub4dc\uc5d0\uc11c\ub098, \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uc2a4\ud1a0\ub9ac\uc5d0\uc11c\ub098, \uc571 \ub0b4 \ub760\ubc30\ub108\uc5d0\uc11c\ub098, \uc720\ud29c\ube0c \uc601\uc0c1 \uc55e\uc5d0\ub098 \uc815\ub9d0 \uc218\ub9ce\uc740 \uc9c0\uba74\uc744 \ud1b5\ud574 \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uc774 \uad11\uace0\uac00 \uc5b4\ub5a4 \uacfc\uc815\uc744 \ud1b5\ud574 \ub0b4 \ud734\ub300\ud3f0\uc5d0 \ub178\ucd9c\ub418\uc5c8\ub294\uc9c0 \uadf8 \ub85c\uc9c1\uc744 \uc774\ud574\ud558\uace0 \uc2f6\ub2e4\uba74 \uad6c\uae00\uc5d0 \u2018\uc560\ub4dc\ud14c\ud06c\u2019\ub97c \uac80\uc0c9\ud558\uace0 \uad00\ub828\ub41c \ubaa8\ub4e0 \uae00\uc744 \uc77d\uc5b4\ubcf4\uc138\uc694. \uc560\ub4dc\ud14c\ud06c \ubd84\uc57c\ub97c \uc5b4\ub5a4 \uc2dd\uc73c\ub85c \uc138\ubd84\ud654 \ud560 \uc218 \uc788\ub294\uc9c0, \uadf8 \ubd84\uc57c\ubcc4\ub85c \uc5b4\ub5a4 \uc5c5\uccb4\ub4e4\uc774 \uc788\ub294\uc9c0, \uac01 \uc5c5\uccb4\uac00 \uc5b4\ub5a4 \uc5ed\ud560\uc744 \ud558\ub294\uc9c0 \ud558\ub098\uc529 \uacf5\ubd80\ud558\ub2e4 \ubcf4\uba74 \uc0c8\ub86d\uac8c \ubcf4\uc774\ub294 \uac83\ub4e4\uc774 \uc788\uc744 \uac81\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\ub458\uc9f8, \ub2e4\uc591\ud55c \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud574 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \uc694\uc998 \uac01\uad11\ubc1b\ub294 Paid \ubbf8\ub514\uc5b4\uc5d0\ub294 \ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \uac19\uc774 \uc18c\uc15c\ub124\ud2b8\uc6cc\ud06c \uae30\ubc18 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub3c4 \uc788\uace0, \uad6c\uae00\uacfc \uac19\uc774 \ub2e4\uc591\ud55c \uc9c0\uba74\uc744 \ucee4\ubc84\ud558\ub294 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub3c4 \uc788\uace0, Vungle\uacfc \uac19\uc774 \uc218\ub9ce\uc740 In-app \ubc30\ub108 \uc9c0\uba74\uc744 \ucee4\ubc84\ud558\ub294 \ub124\ud2b8\uc6cc\ud06c \uad11\uace0 \ud50c\ub7ab\ud3fc\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ub0b4\uac00 \uc9d1\ud589 \ud560 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc774 \uc5b4\ub5a4 \uc9c0\uba74\uc744 \ucee4\ubc84\ud558\uace0, \uc5b4\ub5a4 \uc0c1\ud488\uc774 \uc788\uc73c\uba70, \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \ucd5c\uc801\ud654\uac00 \uc774\ub8e8\uc5b4\uc9c0\uace0, \uc5b4\ub5a4 \ud0c0\uac9f\ud305\uc774 \uac00\ub2a5\ud558\uba70, \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \ubcfc \uc218 \uc788\ub294\uc9c0 \ud574\ub2f9 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc758 \u2018\uace0\uac1d \uc13c\ud130\u2019 \uae00\uc744 \ube60\uc9d0\uc5c6\uc774 \uc815\ub3c5\ud558\uba70 \uacf5\ubd80\ud574\ubcf4\uc138\uc694. \uc694\uc998 \uac01\uc885 \uc5c5\uccb4\ub97c \ud1b5\ud574 \ud604\uc9c1\uc790\ub4e4\uc758 \ub9c8\ucf00\ud305 \uad00\ub828 \uc720\ub8cc\uac15\uc758\uac00 \uc815\ub9d0 \ub9ce\uc740\ub370, \uc218\ub9ce\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uadf8\ubcf4\ub2e4 \ub354 \uc815\ud655\ud55c \ub9c8\ucf00\ud305 \uac1c\ub150 \ucf58\ud150\uce20\ub4e4\uc744 \ubb34\ub8cc\ub85c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc14b\uc9f8, \ub370\uc774\ud130 \ud234\uc5d0 \ub300\ud574 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uae30\uc874\uc758 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc740 \ub300\ubd80\ubd84\uc758 \uad11\uace0 \ub370\uc774\ud130, \uace0\uac1d \ubc18\uc751 \ub370\uc774\ud130\uac00 \uce21\uc815 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uce21\uc815\uc740 \ub204\uac00 \uc5b4\ub5bb\uac8c \ud560\uae4c\uc694? \uc5ec\uae30\uc11c \ud544\uc694\ud55c \uac83\uc774 \ubc14\ub85c \ub2e4\uc591\ud55c \ub370\uc774\ud130 \ud234\uc785\ub2c8\ub2e4. Google Analytics\uc640 \uac19\uc740 \uc6f9 \uc911\uc2ec\uc758 \ud2b8\ub798\ud0b9 \ud234\ubd80\ud130 Appsflyer, Airbridge\uc640 \uac19\uc740 App Attribution \ud2b8\ub798\ud0b9 \ud234, Amplitude\uc640 \uac19\uc740 \ud504\ub85c\ub355\ud2b8 \ubd84\uc11d \ud234\uae4c\uc9c0, \uad6c\uae00 \uac80\uc0c9\uc744 \ud1b5\ud574 \uac01 \ub370\uc774\ud130 \ud234\uc758 \uc5ed\ud560\uc774 \ubb54\uc9c0 \uc774\ud574\ud558\uace0 \uac01 \ud234\uc758 \uace0\uac1d\uc13c\ud130 \uc124\uba85\uc744 \ud1b5\ud574 \uc0ac\uc6a9\ubc95\uc744 \uc790\uc138\ud558\uac8c \uacf5\ubd80\ud558\uc138\uc694.<\/p>\r\n\r\n\r\n\r\n<h3>3. \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc18d\ud55c \uc0b0\uc5c5\uc5d0 \ub300\ud55c \uc774\ud574<\/h3>\r\n\r\n\r\n\r\n<p>\u201c\uc88b\uc544\ud558\ub294 \uac83, \uc798\ud558\ub294 \uac83, \uc2dc\uc7a5\uc774 \uc6d0\ud558\ub294 \uac83\uc758 \uad50\uc9d1\ud569\uc744 \uc9c1\uc5c5\uc73c\ub85c \uc0bc\uc544\ub77c\u201d\ub77c\ub294 \ub9d0\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc800\ub294 \uc5ec\uae30\uc11c \uc88b\uc544\ud558\ub294 \uac83\uc774 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc18d\ud55c \uc0b0\uc5c5\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294\ub370\uc694. \ubb3c\ub860 \uc6b4 \uc88b\uac8c \uc88b\uc544\ud558\ub294 \uc0b0\uc5c5, \uc88b\uc544\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \ub9c8\ucf00\ud305\ud558\uac8c \ub418\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc9c0\ub9cc \uc0b4\ub2e4 \ubcf4\uba74 \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uac00 \ub354 \ub9ce\uc740 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc800 \ub610\ud55c \uae08\uc735 \uad00\ub828 \uc571\uc744 \ub450 \ubc88\uc774\ub098 \ub2f4\ub2f9\ud574 \ubd24\uc9c0\ub9cc, \uc544\ubb34\ub9ac \ud574\ub3c4 \uc88b\uc544\ud558\uae30\ub294 \uc5b4\ub824\uc6b4 \ubd84\uc57c\ub354\ub77c\uace0\uc694. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub9c8\ucf00\ud130\ub77c\uba74 \uadf8 \ubd84\uc57c\uc758 \uc804\ubb38\uac00 \uc218\uc900\uc73c\ub85c \uadf8 \uc0b0\uc5c5\uacfc \uc11c\ube44\uc2a4\uc640 \uace0\uac1d\uc744 \uc774\ud574\ud560 \ub54c \ucd5c\uace0\uc758 \uc561\uc158\ud50c\ub79c\uc774 \ub098\uc628\ub2e4\uace0 \uc0dd\uac01\ud558\uae30\uc5d0 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \uc18d\ud55c \uc2dc\uc7a5 \uaddc\ubaa8\uac00 \uc5b4\ub290 \uc815\ub3c4\uc778\uc9c0, \uc2dc\uc7a5\uc5d0 \uc5b4\ub5a4 \ud50c\ub808\uc774\uc5b4\ub4e4\uc774 \uc788\ub294\uc9c0, \ub2e4\ub978 \uc5c5\uccb4\uc640 \ube44\uad50\ud558\uc5ec \uc6b0\ub9ac\uc758 \ucc28\ubcc4\uc810\uacfc \uac15\uc810\uc740 \ubb34\uc5c7\uc778\uc9c0, \uc774 \uc0b0\uc5c5\uc5d0\uc11c \uace0\uac1d\ub4e4\uc740 \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ubcf4\uc774\uace0 \uc5b4\ub5a4 \uac83\uc744 \uc6d0\ud558\ub294\uc9c0 \uafb8\uc900\ud788 \uacf5\ubd80\ud558\ub824\uace0 \uc800 \ub610\ud55c \ub178\ub825 \uc911\uc785\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ubb34\ub9ac\ud558\uba70<\/h3>\r\n\r\n\r\n\r\n<p>10\ub144 \uc815\ub3c4 \ub9c8\ucf00\ud305\uc744 \ud558\ub2e4 \ubcf4\uba74 \uc88b\uc740 \ub9c8\ucf00\ud130\uac00 \ub418\ub294 \ubc95, \uc88b\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ubc95\uc5d0 \ub300\ud55c \ud574\ub2f5\uc744 \ucc3e\uc744 \uc218 \uc788\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud588\ub294\ub370 \uc544\uc27d\uac8c\ub3c4 \uadf8\ub7f0 \uc694\ud589\uc740 \uc77c\uc5b4\ub098\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ud55c \uac00\uc9c0 \ud655\uc2e4\ud558\uac8c \uc54c\uac8c \ub41c \uac83\uc774 \uc788\ub2e4\uba74 \u2018\ub9c8\ucf00\ud305\uc5d0 \uc815\ub2f5\uc774 \uc5c6\ub2e4\ub294 \uac83\u2019\uc785\ub2c8\ub2e4. \uadf8\uc800 \ud68c\uc0ac\uc758 \uc790\uae08 \uc0c1\ud669, \uc11c\ube44\uc2a4 \uc778\uc9c0\ub3c4, \ub9e4\uccb4 \ud658\uacbd \ub4f1 \ub9c8\ucf00\ud130 \uc790\uc2e0\uc774 \ucc98\ud55c \uc678\ubd80\uc801\/\ub0b4\ubd80\uc801 \uc0c1\ud669\uc5d0 \ub530\ub77c \ucd5c\uc120\uc758 \ud310\ub2e8\uc744 \ud558\ub294 \uace0\ubbfc\uacfc \uc2e4\ud589\uacfc \ucd5c\uc801\ud654\uc758 \uacfc\uc815 \uadf8 \uc790\uccb4\uac00 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc0dd\uac01\uc774 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<p>\uc55e\uc774 \ubcf4\uc774\uc9c0 \uc54a\ub294 \ub9c8\ucf00\ud305\uc758 \ubc14\ub2e4\uc5d0\uc11c \uafb8\uc900\ud788 \uacf5\ubd80\ud558\ub294 \uac83\ub9cc\uc774 \ubd88\uc548\ud568\uc744 \ub5a8\uce60 \uc218 \uc788\ub294 \uc720\uc77c\ud55c \ubc29\ubc95\uc774\ub77c \uc0dd\uac01\ud558\uace0 \uc800 \ub610\ud55c \ub04a\uc784\uc5c6\uc774 \ubc30\uc6cc\uac00\ub294 \uc911\uc785\ub2c8\ub2e4. \ubaa8\ub974\ub294 \uac83\uc774 \ub9ce\uc544 \ubd88\uc548\ud588\ub358 \uc800\uc758 \uacfc\uac70\ub97c \ub5a0\uc62c\ub9ac\uba70 \ubd80\uc871\ud55c \uc9c0\uc2dd\uacfc \uacbd\ud5d8\uc774\uc9c0\ub9cc \ub354 \ub9ce\uc740 \ubd84\ub4e4\uacfc \uacf5\uc720\ud574 \ubcf4\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \uc81c \ucee4\ub9ac\uc5b4\ub9ac\ub97c \ud1b5\ud574 \ub354 \ub9ce\uc740 \ub9c8\ucf00\ud305 \uacbd\ud5d8\uc744 \uacf5\uc720\ud560 \uacc4\ud68d\uc774\ub2c8 \ub9ce\uc774 \ud314\ub85c\uc6b0 \ud574\uc8fc\uc138\uc694!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\ube60\ub974\uac8c \ubcc0\ud558\ub294 \ucc44\uc6a9 \uc2dc\uc7a5\uc5d0\uc11c, \ud37c\ube14\ub9ac\uc758 \ucee4\ub9ac\uc5b4 \ub124\ud2b8\uc6cc\ud0b9 \uc11c\ube44\uc2a4 \ucee4\ub9ac\uc5b4\ub9ac\ub294 \ub354 \ub9ce\uc740 \uc0ac\ub78c\uacfc \uae30\uc5c5\uc774 \ub354 \ub9ce\uc740 \uae30\ud68c\ub97c \ub9c8\uc8fc\ud560 \uc218 \uc788\ub3c4\ub85d \ube44\uc988\ub2c8\uc2a4 \ub124\ud2b8\uc6cc\ud0b9\uc744 \ub3d5\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4\ub97c \ub118\uc5b4 \uc544\uc2dc\uc544\uc758 \ub9c1\ud06c\ub4dc\uc778\uc774\ub77c\uace0 \ubd88\ub9ac\uc6b8 \uc218 \uc788\ub294 \uae00\ub85c\ubc8c \ucee4\ub9ac\uc5b4 \uc11c\ube44\uc2a4\uac00 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \ucee4\ub9ac\uc5b4\ub9ac\uc5d0\uc11c \uc784\uc9c0\uc740 \ud300\uc7a5\uc740 \uc11c\ube44\uc2a4\uc758 \ud0c0\uac9f\ub4e4\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ubaa8\uac1d\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc2e4\ud589\ud558\uba70 \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \ucd1d\uad04\ud558\uace0 \uc788\ub294\ub370\uc694. \uc784\uc9c0\uc740 \ud300\uc7a5\uc758 \uc5ec\uc815\uc744 Q&amp;A [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false},"categories":[244],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\uc0ac\uc218 \uc5c6\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \ub9c8\ucf00\ud130\ub85c \uc131\uc7a5\ud558\ub294 \ubc95 - Liftoff<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/blog\/careerly-being-a-self-starter-marketer-in-a-start-up\/\" \/>\n<meta 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