{"id":13484,"date":"2022-08-08T02:43:32","date_gmt":"2022-08-08T09:43:32","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13484"},"modified":"2022-08-31T06:38:45","modified_gmt":"2022-08-31T13:38:45","slug":"birdview-three-things-marketers-must-not-forget","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ko\/blog\/birdview-three-things-marketers-must-not-forget\/","title":{"rendered":"\uc2a4\ud0c0\ud2b8\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc78a\uc5b4\uc11c\ub294 \uc548 \ub418\ub294 3\uac00\uc9c0"},"content":{"rendered":"\r\n<p><em>\ubc30\ubbfc\ucca0 \ub9e4\ub2c8\uc800\uac00 \ub2f4\ub2f9\ud558\uace0 \uc788\ub294 &#8216;\ud654\ud574&#8217;\ub294 \uc18c\ube44\uc790\ub4e4\uc758 \ud569\ub9ac\uc801\uc778 \ud654\uc7a5\ud488 \uc120\ud0dd\uc744 \ub3d5\ub294 \ubdf0\ud2f0 \uc571\uc785\ub2c8\ub2e4. 2013\ub144 7\uc6d4 \ub860\uce6d \uc774\ud6c4 \ud604\uc7ac \ub300\ud55c\ubbfc\uad6d 2030 \uc5ec\uc131 \uc808\ubc18 \uc774\uc0c1\uc774 \ud68c\uc6d0\uc73c\ub85c \uc0ac\uc6a9 \uc911\uc774\uba70, \ud654\uc7a5\ud488 \ub7ad\ud0b9 \uc815\ubcf4\ubd80\ud130 \uc81c\ud488 \ucd94\ucc9c, \ud0d0\uc0c9, \ucf58\ud150\uce20, \uc1fc\ud551\uae4c\uc9c0 \ud55c \ubc88\uc5d0 \uac00\ub2a5\ud55c \ubdf0\ud2f0 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ubc30\ubbfc\ucca0 \ub9e4\ub2c8\uc800\ub294 \ud654\ud574\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc CRM \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em> <\/p>\r\n\r\n\r\n\r\n<p><em>\ubc30\ubbfc\ucca0 \ub9e4\ub2c8\uc800\uc758 \uc2a4\ud0c0\ud2b8\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub85c\uc11c\uc758 \uc5ec\uc815\uc744 <a rel=\"noreferrer noopener\" aria-label=\"Birdview (opens in a new tab)\" href=\"https:\/\/www.heroes.liftoff.io\/ko\/marketer\/birdview\/\" target=\"_blank\">Q&amp;A \uc778\ud130\ubdf0<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<p>\uc800\ub294 \ud604\uc7ac \ubdf0\ud2f0 \uc571 \ud654\ud574\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 10\ub144 \uac00\uae4c\uc774 \uad11\uace0\u00b7\ub9c8\ucf00\ud305 \uc5c5\uacc4\uc5d0 \uc788\uc73c\uba74\uc11c \uc624\ud504\ub77c\uc778\uc744 \uc2dc\uc791\uc73c\ub85c \uc628\ub77c\uc778\uc744 \uac70\uccd0, \ubaa8\ubc14\uc77c \ub9c8\ucf00\ud305\uae4c\uc9c0 \ub354\uc6b1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc73c\ub85c\uc758 \uc5c5\ubb34 \uacbd\ud5d8\uc744 \ub113\ud600\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780 \uc6a9\uc5b4\ub294 \uad6d\ub0b4 \uc2a4\ud0c0\ud2b8\uc5c5 \uc5c5\uacc4\uc758 \ube60\ub978 \uc131\uc7a5\uacfc \ud568\uaed8 \ud65c\ubc1c\ud558\uac8c \uc0ac\uc6a9\ub418\uae30 \uc2dc\uc791\ud588\ub294\ub370\uc694. \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub77c\uba74 \uc544\ubb34\ub9ac \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \uc788\ub2e4 \ud574\ub3c4, \uac70\ub300\ud55c \uc790\ubcf8\uacfc \uc778\ub825\uc744 \uac00\uc9c4 \uae30\uc874 \ube44\uc988\ub2c8\uc2a4 \uc2dc\uc7a5\uc5d0 \ub9de\uc11c\uae30\ub780 \uc27d\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uac8c \ub54c\ubb38\uc5d0 \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud588\uace0, \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uc81c\uace0\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9e4\ucd9c \uc804\ud658\uc5d0\ub3c4 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \ub9c8\ucf00\ud130\uc758 \uc5ed\ud560 \ub610\ud55c \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ud2b9\ud788 Google\uacfc Facebook \uac19\uc740 Self-serve\uac00 \uac00\ub2a5\ud55c \ub514\uc9c0\ud138 \ub9e4\uccb4\ub4e4\uc774 \uc0dd\uaca8\ub098\uace0 \uace0\ub3c4\ud654\ub418\uba74\uc11c, \uc774\ub97c \ud65c\uc6a9\ud574 \uc9c4\uc815\ud55c Growth\uae4c\uc9c0 \uc774\ub04c\uc5b4\uc57c \ud558\ub294 \uac83\uc73c\ub85c \ub9c8\ucf00\ud130\uc758 \uc5ed\ud560\uc740 \ub354\uc6b1 \ud655\uc7a5\ub418\uace0 \uc788\uc8e0. \uc774\ub7ec\ud55c \ud750\ub984 \uac00\uc6b4\ub370 \uc800\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uac00 \uc5b4\ub5a4 \ub9c8\uc778\ub4dc\ub85c \uc5c5\ubb34\uc5d0 \uc784\ud574\uc57c \ud558\ub294\uc9c0 \uc774\uc57c\uae30\ud574\ubcf4\ub824 \ud569\ub2c8\ub2e4.<\/p>\r\n\r\n\r\n\r\n<h3>\uace0\uac1d\uc744 \ud5a5\ud55c \ub04a\uc784\uc5c6\ub294 \uad00\uc2ec<\/h3>\r\n\r\n\r\n\r\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uae30\ubcf8\uc778 \u2018\uace0\uac1d\uc744 \uc81c\ub300\ub85c \uc54c\uae30\u2019 \uc704\ud574\uc11c\ub294 \uafb8\uc900\ud55c \uad00\uc2ec\uc774 \uc815\ub9d0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud654\ud574\uac00 \uc18d\ud574 \uc788\ub294 \ubdf0\ud2f0 \uc5c5\uacc4\ub294 \ud2b8\ub80c\ub4dc \ubcc0\ud654\uac00 \uad49\uc7a5\ud788 \ube60\ub978 \uc2dc\uc7a5\uc774\uc5d0\uc694. \ub354\ubd88\uc5b4 \uac1c\uc778 \ucde8\ud5a5\uc5d0 \ub530\ub77c \uc720\uc800 \uc131\ud5a5\uc774 \uad49\uc7a5\ud788 \uc138\ubd84\ud654\ub418\uae30 \ub54c\ubb38\uc5d0 \ub370\uc774\ud130 \ubd84\uc11d \uc678\uc5d0\ub3c4 \uace0\uac1d\uc744 \uc774\ud574\ud558\uae30 \uc704\ud55c \ub2e4\uc591\ud558\uace0\ub3c4 \uafb8\uc900\ud55c \ub178\ub825\uc774 \ud544\uc694\ud558\uc8e0. <\/p>\r\n\r\n\r\n\r\n<p>\uc81c \uacbd\uc6b0\uc5d0\ub294 \ud654\ud574 \uc785\uc0ac \ub2f9\uc2dc\ub9cc \ud574\ub3c4 \ud654\uc7a5\ud488\uc740 \uc2a4\ud0a8\ub9cc \ucc59\uaca8 \ubc14\ub974\ub294 \uc815\ub3c4\ub85c \uad00\uc2ec\uc774 \uc5c6\uc5c8\uc5b4\uc694. \uadf8\ub7f0\ub370 \ud654\ud574\ub294 \uc5ec\uc131 \uace0\uac1d \ube44\uc728\uc774 80% \uc774\uc0c1\uc774\uae30 \ub54c\ubb38\uc5d0 \uc785\uc0ac \ucd08\uae30\uc5d0\ub294 \uac00\uc871, \uc9c0\uc778, \ud68c\uc0ac \ub3d9\ub8cc\ub4e4\uc5d0\uac8c \uc790\uc8fc \uc9c8\ubb38\ud558\uba74\uc11c \uc5ec\uc131 \ud0c0\uae43\ub4e4\uc758 \uc2ec\ub9ac\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud55c \uacf5\ubd80 \uc544\ub2cc \uacf5\ubd80\ub97c \ub9ce\uc774 \ud588\uc8e0. \ub610, \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc \ud30c\uc545\ud560 \uacb8 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \uc790\uc8fc \ub4e4\ub7ec \uc870\uc0ac\ud558\uae30\ub3c4 \ud558\uace0, \uc624\ud504\ub77c\uc778\uacfc \uc628\ub77c\uc778 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ube44\uad50\ud558\ub824\uace0 \ub9e4\ub2ec \uc81c\ud488\uc744 \uad6c\uc785\ud558\ub2e4 \ubcf4\ub2c8 \uc5b4\ub290\ub367 \uc81c \ucc45\uc0c1\ub3c4 \ud654\uc7a5\ud488\uc73c\ub85c \uac00\ub4dd\ud558\ub354\ub77c\uace0\uc694. <\/p>\r\n\r\n\r\n\r\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub77c\uba74 \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \uc0c1\ud669\uacfc \ub2c8\uc988\ub97c \ubbf8\ub9ac \uc54c\uace0 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub85c \uc774\ub04c \uc218 \uc788\uc5b4\uc57c \ud574\uc694. \uad11\uace0 \uc18c\uc7ac\uc640 \ucc44\ub110 \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud558\uae30 \uc804\uc5d0 \uac00\uc7a5 \uc55e\uc11c\uc11c \uace0\uac1d\uc5d0 \ub300\ud55c \uad00\uc2ec\uacfc \uae4a\uc740 \uc774\ud574\ub85c\ubd80\ud130 \ucd9c\ubc1c\ud574\uc57c \ud558\uace0, \uc800 \ub610\ud55c \uc774\ub807\uac8c \uc2dc\uc791\ud588\uc744 \ub54c \ub354 \uc758\ubbf8 \uc788\ub294 \uc131\uacfc\uc640 \uc131\uc7a5\uc73c\ub85c \uc5f0\uacb0\ub418\uc5c8\uc5b4\uc694.<\/p>\r\n\r\n\r\n\r\n<h3>Specialist\ubcf4\ub2e4\ub294 Owner\uc758 \ub9c8\uc74c\uc73c\ub85c<\/h3>\r\n\r\n\r\n\r\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ubd84\uc57c\uac00 \ucd5c\uadfc \uba87 \ub144\uac04 \uc138\ubd84\ud654\ub418\uc5b4 \uc624\uba74\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc640 \uac19\uc740 Specialist \uc9c1\uad70\uc774 \uac01\uad11\uc744 \ubc1b\uace0\ub294 \uc788\uc9c0\ub9cc, \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c\ub294 \ub9c8\ucf00\ud130\ub3c4 \ud1b5\ud569\uc801\uc778 \uc0ac\uace0\ub97c \ud560 \uc218 \uc788\ub294 \uc5ed\ub7c9\uc774 \uc790\uc8fc \uc694\uad6c\ub429\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc65c\ub0d0\ud558\uba74 \ubaa8\ubc14\uc77c \uc0dd\ud0dc\uacc4\ub294 \uc810\ucc28 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud574\uc9c0\uace0 \ud0c0\uae43\uc740 \ubcf5\uc7a1\ud574\uc9c0\uace0 \uc788\uc5b4\uc11c, \ud070 \uaddc\ubaa8\uc758 \uc608\uc0b0, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucd5c\uc801\ud654\ub9cc\uc73c\ub85c\ub294 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc5b4\ub824\uc6b4 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc774\uc8e0. \uc774\ub7f4 \ub54c \uc2a4\ud0c0\ud2b8\uc5c5 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub294 Specialist\ubcf4\ub2e4\ub294 Owner\uc758 \ub9c8\uc74c\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uc0dd\uac01\uc758 \ud655\uc7a5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \uc5ec\uae30\uc11c \ub9d0\ud558\ub294 \u2018Owner\uc758 \ub9c8\uc74c\u2019\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \ucc98\ud574 \uc788\ub294 \ud604 \ub2e8\uacc4\ub97c \uc9c4\ub2e8\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uacfc \ub354 \ub098\uc740 \ubc1c\uc804\uc744 \uc704\ud574 \uc0ac\ub0b4\uc5d0 \uc801\uadf9 \uc774\uc57c\uae30\ud560 \uc218 \uc788\ub294 \ucc45\uc784\uacfc \uad8c\ud55c\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc800\ub294 \ub9c8\ucf00\ud130\uac00 1\ub144 \uc774\uc0c1 \uc790\uc2e0\uc758 \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uae30 \uc704\ud574 \uc81c\ub300\ub85c \ub178\ub825\ud588\ub2e4\uba74 \uc544\ub9c8 \ud68c\uc0ac \ub0b4\uc5d0\uc11c \uc81c\ud488\u2219\uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uac00\uc7a5 \uac1d\uad00\uc801\uc73c\ub85c \ud30c\uc545\ud558\uace0 \uc788\ub294 \uc9c1\uc6d0 TOP3 \uc548\uc5d0 \ub4e4\uc9c0 \uc54a\uc744\uae4c \uc0dd\uac01\ud569\ub2c8\ub2e4. &#8220;\uc65c \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc548 \uc4f0\uc9c0? \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc4f0\uac8c \ud558\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ub418\uc9c0? \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uac15\uc810\uc774 \ubb34\uc5c7\uc774\uace0, \uc6b0\ub9ac \ud0c0\uae43\uc774 \ub204\uad6c\uc77c \ub54c \uc65c \ud0c0\uae43\uc5d0\uac8c \uc6b0\ub9ac \uac15\uc810\uc744 \uc54c\ub824\ub3c4 \ubc18\uc751\uc774 \uc5c6\uc9c0?&#8221; \ub4f1 \uc815\ub9d0 \ub9ce\uc740 \uace0\ubbfc\uc744 \ud558\uace0 \uc774\uc5d0 \ub300\ud55c \ub2f5\uc744 \ucc3e\uc73c\ub824\uace0 \ub178\ub825\ud588\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\ub610, \uc774 \uacfc\uc815\uc5d0\uc11c \uc0dd\uac01\uc9c0\ub3c4 \ubabb\ud55c \ud0c0\uae43\ub4e4\uc774 \uc720\uc785\ub418\uae30\ub3c4 \ud588\uc744 \uac83\uc774\uace0, \uc0dd\uac01\uc9c0\ub3c4 \ubabb\ud55c \ud3ec\uc778\ud2b8\uc5d0 \ud0c0\uae43\ub4e4\uc774 \ubc18\uc751\ud558\uae30\ub3c4 \ud558\ub294 \ub4f1 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc640 \uc720\uc800\uc5d0 \ub300\ud574 \uacc4\uc18d\ud574\uc11c \ub370\uc774\ud130\ub97c \ud1b5\ud574 \ud559\uc2b5\ud560 \uc218 \uc788\uc5c8\uc744 \uac81\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<p>\uc5ec\ub7ec\ubd84\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub77c\uba74 \uc870\uc9c1\uc774 \ud544\uc694\ub85c \ud558\ub294 \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \ub2e8\uc5d0 \uc801\uadf9 \uacf5\uc720\ud558\uace0 \uac1c\uc120\uae4c\uc9c0 \uc774\ub04c\uc5b4 \ub0bc \ucc45\uc784\uc774 \uc788\ub2e4\ub294 \uac78 \ud56d\uc0c1 \uc778\uc9c0\ud588\uc73c\uba74 \ud569\ub2c8\ub2e4. \ub9e4\uc77c \uc218\ub9ce\uc740 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc2f8\uc6b0\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\ucf00\ud130\ub77c\uba74, \ub370\uc774\ud130 \ubd84\uc11d \ub2a5\ub825, \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub2a5\ub825\uacfc \uac19\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc219\ub828\ub3c4\uc640 \ub354\ubd88\uc5b4 \u2018\ub0b4 \uc11c\ube44\uc2a4\u2019\ub77c\ub294 Ownership\uc740 \ud544\uc218 \uc790\uaca9\uc694\uac74\uc785\ub2c8\ub2e4. <\/p>\r\n\r\n\r\n\r\n<h3>\ub9c8\ucf00\ud305 \ube44\uc6a9 \uc4f0\uae30 \uc804\uc5d0 \u2018Start from Why\u2019 \ub418\ubb3b\uae30<\/h3>\r\n\r\n\r\n\r\n<p>Self-serve\uac00 \uac00\ub2a5\ud55c \ub514\uc9c0\ud138 \ub9e4\uccb4\ub4e4\uc774 \uc0dd\uaca8\ub098\uace0 \uc774\ub4e4\uc774 \ubcf4\uc5ec\uc8fc\ub294 \ucd5c\ucd08 \ub514\ud3f4\ud2b8 \ub41c \ub300\uc2dc\ubcf4\ub4dc\uac00 \uc788\ub2e4 \ubcf4\ub2c8 (\uc989, \ubcf4\uc5ec\uc9c0\ub294 \ub370\uc774\ud130\ub9cc \ubcfc \uc218 \uc788\ub294 \ud658\uacbd) \uba85\ud655\ud55c \ubaa9\uc801\uacfc \uac00\uc124 \uc5c6\uc774 \uc9c4\ud589\ub418\ub294 \ucea0\ud398\uc778\ub4e4\ub3c4 \ub9ce\uc774 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4. \uc774 \ubd80\ubd84\ub3c4 \uc5b4\ub5bb\uac8c \ubcf4\uba74 \uc704\uc5d0 \u2018Owner\uc758 \ub9c8\uc74c\u2019\uacfc\ub3c4 \uc5f0\uacb0\ub420 \uc218 \uc788\ub294\ub370\uc694. \ucd5c\uc801\uc758 \ube44\uc6a9\uc73c\ub85c \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b4\uc57c \ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub77c\uba74, \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \ub0b4\uac00 \uc4f0\uace0 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