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\u4e00\u65b9\u3067\u3001\u5f0a\u793e\u306f\u300c\u65b0\u3057\u3044\u4e8b\u3082\u9762\u767d\u304c\u308d\u3046\u3001\u3069\u3093\u3069\u3093\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u3044\u3053\u3046\u300d\u3068\u3044\u3046\u59ff\u52e2\u3092\u5927\u4e8b\u306b\u3057\u3066\u3044\u308b\u4f1a\u793e\u306e\u305f\u3081\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u3082\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3057\u3066\u307f\u3088\u3046\u3068\u3044\u3046\u611f\u3058\u306e\u6c17\u8efd\u3055\u304c\u3042\u3063\u305f\u306e\u304c\u6075\u307e\u308c\u3066\u3044\u305f\u30dd\u30a4\u30f3\u30c8\u304b\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u52a0\u3048\u3066\u3001\u5f0a\u793e\u306b\u306f\u30d6\u30ec\u30b9\u30c8\u6587\u5316\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u3001\u8077\u80fd\u306e\u57a3\u6839\u3092\u8d85\u3048\u3066\u30b2\u30fc\u30e0\u306e\u3053\u3068\u3092\u81ea\u5206\u3054\u3068\u5316\u3057\u3066\u30a2\u30a4\u30c7\u30a2\u3092\u51fa\u3057\u3001\u3069\u3046\u3084\u3063\u305f\u3089\u305f\u304f\u3055\u3093\u904a\u3093\u3067\u3082\u3089\u3048\u308b\u304b\u3092\u8003\u3048\u308b\u3068\u3044\u3046\u98a8\u571f\u304c\u5143\u3005\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u54e1\u304c\u30b8\u30a7\u30cd\u30e9\u30ea\u30b9\u30c8\u7684\u306a\u3068\u3053\u308d\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5c0f\u3055\u3044\u306e\u3067\u3001\u6700\u521d\u306f1\u4eba\u3067\u3064\u304f\u308a\u3001\u591a\u304f\u3066\u30823\u301c5\u4eba\u3067\u30b2\u30fc\u30e0\u3092\u4f5c\u308b\u3088\u3046\u306a\u7269\u306a\u306e\u3067\u3001\u305d\u3046\u3044\u3063\u305f\u30b8\u30a7\u30cd\u30e9\u30ea\u30b9\u30c8\u304c\u591a\u3044\u6587\u5316\u3068\u76f8\u6027\u304c\u3088\u304b\u3063\u305f\u3068\u3044\u3046\u306e\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u6539\u5584\u3092\u3057\u3064\u3064\u3082\u3001\u9577\u304f\u904a\u3093\u3067\u3082\u3089\u3048\u308b\u305f\u3081\u306e\u30b2\u30fc\u30e0\u4f53\u9a13\u3092\u5927\u4e8b\u306b<\/h3>\n

\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u904b\u55b6\u4f01\u696d\u306a\u3089\u3069\u3053\u3067\u3082\u3084\u3063\u3066\u3044\u308b\u3088\u3046\u306a\u57fa\u672c\u7684\u306a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u958b\u767a\u306f\u5f0a\u793e\u3082\u62bc\u3055\u3048\u3066\u3044\u307e\u3059\u3002\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u306f\u591a\u304f\u306e\u4eba\u306b\u904a\u3093\u3067\u3082\u3089\u3046\u306e\u3067\u3001\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u6f64\u6ca2\u306b\u3042\u308a\u3001\u7d71\u8a08\u7684\u306a\u624b\u6cd5\u3067\u30c6\u30b9\u30c8\u3001\u5b9f\u9a13\u304c\u53ef\u80fd\u3068\u3044\u3046\u3068\u3053\u308d\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u30b2\u30fc\u30e0\u306e\u4e2d\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u3057\u3066\u3082\u3001\u5e83\u544a\u306b\u3057\u3066\u3082\u3001\u30a2\u30d7\u30ea\u306e\u30a2\u30a4\u30b3\u30f3\u306a\u3069\u306b\u3057\u3066\u3082\u3001AB\u30c6\u30b9\u30c8\u3092\u3057\u306a\u304c\u3089\u3001\u5e83\u544a\u306eCPI\u3001\u30b2\u30fc\u30e0\u306eLTV\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u30d7\u30ec\u30a4\u30bf\u30a4\u30e0\u3068\u3044\u3063\u305fKPI\u304c\u6539\u5584\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3057\u3063\u304b\u308a\u30c7\u30fc\u30bf\u3068\u5411\u304d\u5408\u3044\u306a\u304c\u3089\u958b\u767a\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u5f0a\u793e\u306f\u3069\u3061\u3089\u304b\u3068\u8a00\u3046\u3068\u30a2\u30a4\u30c7\u30a2\u52dd\u8ca0\u306e\u4f1a\u793e\u306a\u306e\u3067\u3001\u30d6\u30ec\u30b9\u30c8\u3067\u601d\u3044\u3064\u3044\u305f\u300c\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u3084\u3063\u305f\u3089\u9762\u767d\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u306a\u300d\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a2\u529b\u3092\u6b66\u5668\u306b\u3069\u3093\u3069\u3093\u53d6\u308a\u7d44\u3093\u3067\u3044\u304f\u3068\u3053\u308d\u304c\u5f37\u307f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

UA\u306b\u3057\u3066\u3082\u30de\u30cd\u30bf\u30a4\u30ba\u306b\u3057\u3066\u3082\u3001\u3084\u3063\u305f\u65b9\u304c\u826f\u3044\u4e8b\u304c\u3044\u304f\u3089\u3067\u3082\u3042\u308b\u4e2d\u3067\u3001\u91cd\u8981\u306a\u3068\u3053\u308d\u304b\u3089\u62bc\u3055\u3048\u3066\u3044\u3053\u3046\u3068\u3059\u308b\u3068\u3001\u30b2\u30fc\u30e0\u305d\u306e\u3082\u306e\u306b\u5411\u304d\u5408\u3063\u305f\u65b9\u304c\u3001\u7d50\u679c\u7684\u306bCPI\u3084LTV\u3068\u3044\u3063\u305f\u5404KPI\u3082\u6539\u5584\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u904b\u7528\u3092\u7d9a\u3051\u308b\u4e0a\u3067\u30a2\u30c9\u30c6\u30af\u306a\u3069\u3092\u99c6\u4f7f\u3057\u305f\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u3082\u3061\u308d\u3093\u91cd\u8981\u3060\u3068\u306f\u601d\u3046\u306e\u3067\u3059\u304c\u3001\u305d\u308c\u3088\u308a\u3082\u3001\u30b2\u30fc\u30e0\u306e\u30b3\u30a2\u306e\u90e8\u5206\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u9b45\u529b\u7684\u306b\u4f1d\u3048\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304b\u3089\u306f\u9577\u304f\u904a\u3093\u3067\u3082\u3089\u3046\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u3088\u308a\u5f71\u97ff\u5ea6\u306e\u5927\u304d\u3044\u3068\u3053\u308d\u304b\u3089\u9806\u756a\u306b\u7740\u624b\u3057\u3066\u3044\u308b\u7d50\u679c\u3001UA\u3082\u30de\u30cd\u30bf\u30a4\u30ba\u3082\u57fa\u672c\u306b\u5fe0\u5b9f\u306b\u3068\u3044\u3046\u98a8\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u306f\u4e16\u754c\u306e\u4e00\u90e8\u306b\u904e\u304e\u306a\u3044\u3068\u3044\u3046\u6349\u3048\u65b9<\/h3>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u95a2\u3057\u3066\u306f\u3001\u6700\u521d\u304b\u3089\u65e5\u672c\u306f\u4e16\u754c\u306e\u4e2d\u306e\u4e00\u90e8\u3068\u3057\u3066\u3057\u304b\u6349\u3048\u3066\u304a\u3089\u305a\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30c6\u30b9\u30c8\u306f\u3001\u65e5\u672c\u3067\u306f\u306a\u304f\u30a2\u30e1\u30ea\u30ab\u3067\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u5148\u307b\u3069\u306e\u3001\u91cd\u8981\u306a\u3068\u3053\u308d\u304b\u3089\u653b\u3081\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3044\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u304c\u5727\u5012\u7684\u306b\u5927\u304d\u3044\u5e02\u5834\u306a\u306e\u3067\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5e02\u5834\u3067\u306eKPI\u3092\u898b\u308b\u6240\u304b\u3089\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u30a2\u30e1\u30ea\u30ab\u306b\u3057\u3066\u3044\u308b\u304b\u3089\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u3068\u3044\u3046\u306e\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u3084\u97d3\u56fd\u3001\u4e2d\u56fd\u306e\u30e2\u30d0\u30a4\u30eb\u306e\u30b9\u30c8\u30a2\u306e\u72b6\u6cc1\u3092\u898b\u308b\u3068\u3001\u3084\u306f\u308a\u82f1\u8a9e\u570f\u306e\u30b9\u30c8\u30a2\u3068\u306f\u96f0\u56f2\u6c17\u304c\u9055\u3044\u307e\u3059\u3002\u82f1\u8a9e\u570f\u306e\u30c1\u30e3\u30fc\u30c8\u306b\u3044\u308b\u30b2\u30fc\u30e0\u306f\u5fc5\u305a\u3057\u3082\u65e5\u672c\u306e\u30c1\u30e3\u30fc\u30c8\u3068\u306f\u91cd\u306a\u3089\u305a\u3001\u65e5\u672c\u3067\u3057\u304b\u6d41\u884c\u3063\u3066\u306a\u3044\u30b2\u30fc\u30e0\u3082\u591a\u3044\u3067\u3059\u3002\u305d\u3046\u3044\u3046\u3053\u3068\u3082\u3042\u308a\u3001\u30b2\u30fc\u30e0\u306f\u3053\u3046\u3044\u3046\u3082\u306e\u3060\u3068\u3044\u3046\u65e5\u672c\u4eba\u304c\u601d\u3046\u30b2\u30fc\u30e0\u306e\u30a4\u30e1\u30fc\u30b8\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u30b9\u30b1\u30fc\u30eb\u3059\u308b\u3088\u3046\u306a\u30b2\u30fc\u30e0\u3092\u4f5c\u308b\u4e0a\u3067\u306f\u8db3\u304b\u305b\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3001\u305d\u3053\u306f\u65e5\u672c\u306e\u4f01\u696d\u306f\u6c17\u3092\u3064\u3051\u305f\u65b9\u304c\u826f\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u306a\u3093\u3068\u306a\u304f\u3001\u65e5\u672c\u3067\u306f2D\u7cfb\u3001\u30ab\u30fc\u30c8\u30a5\u30fc\u30f3\u8abf\u306e\u30af\u30a4\u30ba\u3001\u8131\u51fa\u30b2\u30fc\u30e0\u3001\u80b2\u6210\u30b2\u30fc\u30e0\u306a\u3069\u304c\u3046\u3051\u3084\u3059\u3044\u611f\u3058\u306f\u3057\u307e\u3059\u304c\u3001\u30a2\u30e1\u30ea\u30ab\u306a\u3069\u306e\u6d77\u5916\u306e\u30b9\u30c8\u30a2\u3067\u306f\u3042\u307e\u308a\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u30a4\u30e1\u30fc\u30b8\u306f\u306a\u304f\u3001\u6d77\u5916\u3067\u306f\u3069\u3061\u3089\u304b\u3068\u8a00\u3046\u30683D\u7cfb\u306e\u3082\u306e\u306a\u3069\u304c\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u65e5\u672c\u306f\u3084\u306f\u308a\u6f2b\u753b\u5927\u56fd\u3068\u3044\u3046\u3068\u3053\u308d\u3082\u3042\u308b\u306e\u3067\u3001\u305d\u3046\u3044\u3063\u305f\u72ec\u81ea\u306b\u767a\u9054\u3057\u305f\u30dd\u30c3\u30d7\u30ab\u30eb\u30c1\u30e3\u30fc\u304c\u56fd\u6c11\u306e\u55dc\u597d\u6027\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306f\u9ad8LTV\u5316\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u591a\u69d8\u5316\u306e\u6d41\u308c<\/h3>\n

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\u305d\u3053\u3067\u3001LTV\u304c\u9ad8\u3044\u65b9\u304c\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u5f53\u305f\u308a\u306e\u5e83\u544a\u8cbb\u3092\u4f7f\u3048\u308b\u305f\u3081\u3001\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u306e\u3088\u3046\u306a\u6982\u5ff5\u304c\u751f\u307e\u308c\u3066\u304d\u3066\u3001\u5e83\u544a\u3060\u3051\u3067\u306f\u306a\u304fIAP\u3082\u5165\u308c\u3066\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u3067\u306e\u53ce\u76ca\u5316\u3092\u72d9\u3046\u30b2\u30fc\u30e0\u304c\u5f90\u3005\u306b\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001IDFA\u53d6\u5f97\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u5316\u3084\u5e83\u544a\u8868\u793a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u5f37\u5316\u306a\u3069\u3067\u5e83\u544a\u4fa1\u5024\u304c\u4e0b\u304c\u308b\u3068\u3044\u3063\u305f\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306b\u3068\u3063\u3066\u306f\u9006\u98a8\u306e\u6d41\u308c\u3082\u3057\u3070\u3057\u3070\u8d77\u3053\u308a\u307e\u3059\u3002\u305d\u306e\u610f\u5473\u3067\u3001\u5c11\u3057\u305a\u3064\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u30ab\u30b8\u30e5\u30a2\u30eb\u3084\u30ab\u30b8\u30e5\u30a2\u30eb\u30df\u30c3\u30c9\u30b3\u30a2\u306e\u3088\u3046\u306a\u65b9\u5411\u3078\u30b7\u30d5\u30c8\u3057\u3066\u3044\u304f\u3068\u6349\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001Meta\u304c\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30b2\u30fc\u30e0\u306b\u3088\u308a\u6ce8\u529b\u3057\u3001TikTok\u304c\u30d9\u30c8\u30ca\u30e0\u3067\u30b2\u30fc\u30e0\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001LINE\u3068Voodoo\u304c\u30b3\u30e9\u30dc\u3092\u3057\u3001Netflix\u3082\u4f1a\u54e1\u5411\u3051\u306b\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3092\u914d\u4fe1\u3059\u308b\u306a\u3069\u3001\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u304c\u3088\u308a\u591a\u69d8\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u304f\u3088\u3046\u306a\u30b7\u30ca\u30ea\u30aa\u3082\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001NFT\u3092\u7d44\u307f\u8fbc\u3093\u3060\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u3084\u3001Play to Earn\u306e\u9818\u57df\u3067\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u304c\u767a\u5c55\u3057\u3066\u3044\u304f\u53ef\u80fd\u6027\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u9762\u767d\u304c\u308a\u306a\u304c\u3089\u30b2\u30fc\u30e0\u3092\u4f5c\u308b<\/h3>\n

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