{"id":13419,"date":"2021-12-06T15:36:49","date_gmt":"2021-12-06T23:36:49","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13419"},"modified":"2022-08-31T07:06:29","modified_gmt":"2022-08-31T14:06:29","slug":"mynavi-app-marketing-practices-framework","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ja\/blog\/mynavi-app-marketing-practices-framework\/","title":{"rendered":"\u8907\u6570\u30b5\u30fc\u30d3\u30b9\u3084\u5f79\u5272\u3092\u7d4c\u9a13\u3057\u305f\u304b\u3089\u3053\u305d\u300c\u73fe\u72b6\u3092\u3042\u3048\u3066\u7591\u3046\u300d\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u672c\u8cea\u601d\u8003"},"content":{"rendered":"\r\n<h3><strong>\u7c73\u539f\u6c0f\u306e\u30ad\u30e3\u30ea\u30a2\u3068\u30d0\u30c3\u30af\u30b0\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066<\/strong><\/h3>\r\n\r\n<p>\u7c73\u539f\u6c0f\u306f\u30012007\u5e74\u306b\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30ca\u30d3\u306b\u5165\u793e\u3057\u307e\u3057\u305f\u3002\u65b0\u898f\u958b\u62d3\u55b6\u696d\u3092\u7d4c\u9a13\u3057\u305f\u5f8c\u3001\u5546\u54c1\u4f01\u753b\u306b\u7570\u52d5\u3002\u8ee2\u8077\u306b\u95a2\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3092\u4f01\u753b\u30fb\u904b\u7528\u3057\u3001\u305d\u306e\u969b\u306b\u30a6\u30a7\u30d6\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7d4c\u9a13\u3002\u305d\u306e\u5f8c\u5ba3\u4f1d\u90e8\u9580\u306b\u7570\u52d5\u3057\u3001\u5927\u578bTVCM\u306e\u4f01\u753b\u306a\u3069\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u3001\u305d\u306e\u4ed6Web\u306e\u4f1a\u54e1\u767b\u9332\u8005\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56\u306a\u3069\u306b\u3082\u643a\u308f\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30de\u30a4\u30ca\u30d3\u8ee2\u8077\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SNS\u904b\u7528\u3082\u7d4c\u9a13\u3002\u73fe\u5728\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u5168\u822c\u304c\u4e3b\u306a\u696d\u52d9\u3067\u3059\u3002<\/p>\r\n\r\n<p>\u7c73\u539f\u6c0f\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a18\u4e8b\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.heroes.liftoff.io\/ja\/marketer\/yonehara-mynavi\/\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3><strong>\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30ca\u30d3\u306b\u3064\u3044\u3066<\/strong><\/h3>\r\n\r\n<p>\u682a\u5f0f\u4f1a\u793e\u30de\u30a4\u30ca\u30d3\u306f\u3001\u4eba\u3005\u306e\u4eba\u751f\u3084\u66ae\u3089\u3057\u306e\u30a4\u30f3\u30d5\u30e9\u306b\u306a\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3001\u56fd\u5185\u6700\u5927\u7d1a\u306e\u4eba\u6750\u60c5\u5831\u30b5\u30fc\u30d3\u30b9\u3092\u4e2d\u5fc3\u306b\u3001\u5927\u5b66\u30fb\u77ed\u5927\u30fb\u5c02\u9580\u5b66\u6821\u306e\u9032\u8def\u60c5\u5831\u3084\u3001\u4f01\u696d\u5411\u3051\u306e\u7814\u4fee\u30b5\u30fc\u30d3\u30b9\u3001\u7d50\u5a5a\u5f0f\u6e96\u5099\u306e\u7dcf\u5408\u60c5\u5831\u307e\u3067\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u5c31\u8077\u60c5\u5831\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u306f\u56fd\u5185\u6700\u5927\u7d1a\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u3001\u533b\u7642\u30fb\u4ecb\u8b77\u7cfb\u8cc7\u683c\u8005\u3084\u3001\u7a0e\u7406\u58eb\u3001\u4f1a\u8a08\u58eb\u3001\u65b0\u5352\u8005\u5411\u3051\u306a\u3069\u306b\u7d30\u5206\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u5e45\u5e83\u3044\u30cb\u30fc\u30ba\u3084\u6642\u4ee3\u306e\u5909\u5316\u306b\u3088\u308b\u63a1\u7528\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><b>1. 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\/>\u540c\u3058\u67a0\u306e\u4e2d\u3067PDCA\u3092\u56de\u3059\u3053\u3068\u3067\u30015\uff05\u308410\uff05\u3068\u3044\u3063\u305f\u5c0f\u3055\u306a\u6539\u5584\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u6539\u5584\u3067\u304d\u308b\u5e45\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u305d\u308c\u304c\u4e00\u756a\u3088\u3044\u3068\u3055\u308c\u3066\u3044\u308b\u3084\u308a\u65b9\u3084\u3001\u65bd\u7b56\u3092\u7591\u3063\u3066\u307f\u3066\u3001\u3084\u308a\u65b9\u3092\u5168\u90e8\u5909\u3048\u308c\u3070\u3001\u30d7\u30e9\u30b9100\uff05\u3092\u76ee\u6307\u3059\u3053\u3068\u3082\u53ef\u80fd\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><b>2. 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\/>\u914d\u4fe1\u306e\u5728\u5eab\u304c\u5927\u304d\u304f\u3001\u30cb\u30fc\u30ba\u304c\u9855\u5728\u5316\u3059\u308b\u524d\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u5a92\u4f53\u306f\u3001\u5e38\u306b\u63a2\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u7406\u5e97\u3055\u3093\u304b\u3089\u3082\u60c5\u5831\u3092\u3069\u3093\u3069\u3093\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u30de\u30a4\u30ca\u30d3\u306b\u3068\u3063\u3066\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u6c42\u4eba\u3092\u63b2\u8f09\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u4f01\u696d\u3067\u3042\u308a\u3001\u767b\u9332\u5f8c\u306b\u5b9f\u969b\u306b\u5fdc\u52df\u306b\u7e4b\u304c\u3089\u306a\u304f\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<p>\u305d\u306e\u305f\u3081\u3001\u65b0\u898f\u7372\u5f97\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u6b8b\u5b58\u7387\u3084\u5fdc\u52df\u306b\u7e4b\u304c\u308b\u5272\u5408\u3082\u5a92\u4f53\u5225\u306b\u898b\u3066\u3044\u307e\u3059\u3002Facebook\u3084Twitter\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6b21\u7b2c\u3067\u767b\u9332\u5f8c\u306e\u884c\u52d5\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3057\u305f\u3002 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