{"id":13408,"date":"2022-06-02T08:22:00","date_gmt":"2022-06-02T15:22:00","guid":{"rendered":"https:\/\/www.heroes.liftoff.io\/?p=13408"},"modified":"2022-08-31T07:03:44","modified_gmt":"2022-08-31T14:03:44","slug":"liftoff-cyberagent-app-marketing","status":"publish","type":"post","link":"https:\/\/www.heroes.liftoff.io\/ja\/blog\/liftoff-cyberagent-app-marketing\/","title":{"rendered":"Liftoff\u3068CA\u304c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u8a9e\u308b\uff01\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u6700\u5927\u5316\u306b\u6ce8\u529b\u305b\u3088"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-26629\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC05879-300x200.jpg\" alt=\"\" width=\"483\" height=\"322\" 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Mobile\u3092\u53d6\u6750\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306e\u5909\u5316\u3092\u8e0f\u307e\u3048\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u4e21\u793e\u306e\u5354\u696d\u306b\u3088\u3063\u3066\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3082\u305f\u3089\u3055\u308c\u308b\u4fa1\u5024\u3092\u8a9e\u3063\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u53d6\u5f15\u6570\u306e\u591a\u3055\u3086\u3048\u306b\u81ea\u7136\u3068\u8caf\u307e\u308b\u904b\u7528\u77e5\u898b<\/strong><\/h2>\n<p>MarkeZine\u7de8\u96c6\u90e8\uff08\u4ee5\u4e0b\u3001MZ\uff09\uff1a\u307e\u305a\u306f\u7686\u69d8\u306e\u81ea\u5df1\u7d39\u4ecb\u304b\u3089\u304a\u9858\u3044\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u767d\u4e95\uff1a\u79c1\u306f\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306e\u30b9\u30de\u30db\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6226\u7565\u5c40\u3067\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u52d9\u3081\u3066\u3044\u307e\u3059\u3002\u30b9\u30de\u30db\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6226\u7565\u5c40\u306f\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5a92\u4f53\u306e\u914d\u4fe1\u3092\u8907\u6570\u62c5\u3063\u3066\u3044\u308b\u90e8\u7f72\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-26630 aligncenter\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC05921-300x200.jpg\" alt=\"\" width=\"533\" height=\"355\" \/><\/p>\n<p style=\"text-align: center;\">\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4e8b\u696d\u672c\u90e8 \u30b9\u30de\u30db\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6226\u7565\u5c40 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3000\u767d\u4e95\u5149\u8f1d\u6c0f<\/p>\n<p>&nbsp;<\/p>\n<p>\u91d1\u5b50\uff1a\u79c1\u3082\u767d\u4e95\u3068\u540c\u3058\u304f\u30b9\u30de\u30db\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6226\u7565\u5c40\u306b\u6240\u5c5e\u3057\u3001\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u4e2d\u3067\u3082DSP\u306e\u30b0\u30ed\u30fc\u30b9\u306b\u6570\u5b57\u8cac\u4efb\u3092\u6301\u3063\u3066\u696d\u52d9\u306b\u3042\u305f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-26634 aligncenter\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC06048-300x200.jpg\" alt=\"\" width=\"514\" height=\"342\" \/><\/p>\n<p style=\"text-align: center;\">\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3000\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4e8b\u696d\u672c\u90e8 \u30b9\u30de\u30db\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u6226\u7565\u5c40 \u30c1\u30fc\u30d5\u3000\u91d1\u5b50\u5091\u6c0f<\/p>\n<p>\u91ce\u9593\uff1a\u79c1\u306fLiftoff Mobile\u306e\u55b6\u696d\u62c5\u5f53\u3068\u3057\u3066\u3001\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3055\u3093\u306e\u3088\u3046\u306a\u4ee3\u7406\u5e97\u3068\u306e\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002Liftoff Mobile\u306b\u5165\u793e\u3057\u305f\u306e\u306f\u7d042\u5e74\u524d\u3067\u3001\u524d\u8077\u306fWeb\u5c02\u696d\u306e\u4ee3\u7406\u5e97\u306b\u52e4\u3081\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-26632 aligncenter\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC06000-300x200.jpg\" alt=\"\" width=\"501\" height=\"334\" \/><\/p>\n<p style=\"text-align: center;\">Liftoff Mobile\u3000Senior Account Executive\u3000\u91ce\u9593\u60a0\u78e8\u6c0f<\/p>\n<p>MZ\uff1a\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u56fd\u5185\u30c8\u30c3\u30d7\u30b7\u30a7\u30a2\u3092\u8a87\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4ee3\u7406\u5e97\u3068\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u5a92\u4f53\u3084\u5e83\u544a\u4e3b\u3068\u53d6\u5f15\u3055\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u5fa1\u793e\u3060\u304b\u3089\u3053\u305d\u51fa\u305b\u308b\u5f37\u307f\u3084\u7279\u5fb4\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u91d1\u5b50\uff1a\u6570\u591a\u304f\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u3068\u304a\u53d6\u5f15\u3092\u3059\u308b\u4e2d\u3067\u3001\u5e45\u5e83\u3044\u696d\u7a2e\u30fb\u696d\u754c\u306e\u904b\u7528\u77e5\u898b\u304c\u8caf\u307e\u3063\u3066\u3044\u308b\u70b9\u306f\u7279\u5fb4\u306e1\u3064\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u5a92\u4f53\u3082\u591a\u304f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u30b4\u30fc\u30eb\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u5a92\u4f53\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u767d\u4e95\uff1a\u5f0a\u793e\u3067\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u304d\u5408\u3044\u306e\u55b6\u696d\u90e8\u968a\u3068\u3001\u5a92\u4f53\u793e\u5411\u304d\u5408\u3044\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u90e8\u968a\u306e2\u3064\u306b\u7d44\u7e54\u304c\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c3\u30c8\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u306e\u6570\u5b57\u3092\u898b\u308b\u55b6\u696d\u306e\u8996\u70b9\u3068\u3001\u4eca\u5f8c\u4e3b\u6d41\u306b\u306a\u308a\u305d\u3046\u306a\u5a92\u4f53\u3084\u5e83\u544a\u624b\u6cd5\u3092\u898b\u5b9a\u3081\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u3002\u305d\u306e\u4e21\u8ef8\u306b\u3088\u3063\u3066\u6ce8\u529b\u3059\u3079\u304d\u696d\u754c\u3084\u5a92\u4f53\u3092\u7d5e\u308c\u3066\u3044\u308b\u70b9\u3082\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\u98a8\u6f6e\u304c\u9ad8\u307e\u308b<\/h2>\n<p>MZ\uff1a\u4ee3\u7406\u5e97\u3068\u5a92\u4f53\u3001\u305d\u308c\u305e\u308c\u306e\u304a\u7acb\u5834\u304b\u3089\u9577\u5e74\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3055\u308c\u3066\u304d\u305f\u7686\u69d8\u304b\u3089\u3054\u89a7\u306b\u306a\u3063\u3066\u3001\u696d\u754c\u3092\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u3042\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u767d\u4e95\uff1a\u79c1\u304c\u5165\u793e\u3057\u305f\u7d043\u5e74\u524d\u306f\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u53d6\u308c\u308b\u3060\u3051\u53d6\u308d\u3046\u300d\u3068\u3044\u3046\u8003\u3048\u306e\u3082\u3068\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u91cd\u8996\u3067\u914d\u4fe1\u3092\u884c\u3046\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u304c\u591a\u304b\u3063\u305f\u3068\u8a18\u61b6\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u304c\u6700\u8fd1\u306b\u306a\u3063\u3066ROAS\u306a\u3069\u306b\u3082\u8e0f\u307f\u8fbc\u307f\u3064\u3064\u3001\u591a\u304f\u306e\u6307\u6a19\u306b\u57fa\u3065\u304d\u6570\u5b57\u3092\u7d30\u304b\u304f\u898b\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u69d8\u304c\u5897\u3048\u3066\u304d\u305f\u5370\u8c61\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u91ce\u9593\uff1a\u79c1\u3082\u540c\u611f\u3067\u3059\u3002CPI\uff08Cost Per Impression\uff09\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5f8c\u306e\u4f1a\u54e1\u767b\u9332\u3084\u8cfc\u5165\u3092\u91cd\u8996\u3059\u308b\u52d5\u304d\u306f\u975e\u30b2\u30fc\u30e0\u306e\u4f1a\u793e\u3055\u3093\u304b\u3089\u5f90\u3005\u306b\u5e83\u307e\u3063\u3066\u3044\u3063\u305f\u6c17\u304c\u3057\u307e\u3059\u3002Liftoff Mobile\u306f2012\u5e74\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u4f1a\u793e\u306a\u306e\u3067\u3059\u304c\u3001\u5f53\u6642\u304b\u3089\u5f0a\u793e\u306eDSP\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3067\u306f\u306a\u304f\u305d\u306e\u5148\u306eKPI\u3092\u8ffd\u3046\u305f\u3081\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u3057\u3066\u4f5c\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u81ea\u793e\u3067\u9577\u3089\u304f\u5553\u8499\u3057\u3066\u304d\u305f\u4fa1\u5024\u89b3\u306b\u7406\u89e3\u3092\u793a\u3057\u3066\u304f\u3060\u3055\u308b\u65e5\u672c\u306e\u5e83\u544a\u4e3b\u69d8\u304c\u3088\u3046\u3084\u304f\u5897\u3048\u3066\u304d\u305f\u3068\u3044\u3046\u5b9f\u611f\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u3092\u9ed9\u8a8d\u3059\u308b\u5e83\u544a\u62c5\u5f53\u8005\u3082\u3044\u308b\uff1f<\/h2>\n<p>\u91ce\u9593\uff1a\u65e5\u672c\u3067\u3082\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\u98a8\u6f6e\u304c\u9ad8\u307e\u3063\u3066\u304d\u305f\u4e00\u65b9\u3067\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u554f\u984c\u306b\u95a2\u3057\u3066\u306f\u65e5\u7c73\u306e\u4f01\u696d\u9593\u306b\u5bfe\u5fdc\u306e\u5dee\u3092\u611f\u3058\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u6df1\u523b\u306a\u554f\u984c\u3068\u3057\u3066\u53d7\u3051\u6b62\u3081\u3089\u308c\u3066\u304a\u308a\u3001\u5bfe\u7b56\u304c\u9032\u3093\u3060\u3053\u3068\u3067\u602a\u3057\u3044\u5a92\u4f53\u306e\u5229\u7528\u306f\u6e1b\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001\u65e5\u672c\u56fd\u5185\u306b\u304a\u3044\u3066\u306f\u307e\u3060\u307e\u3060\u5229\u7528\u304c\u591a\u3044\u3068\u3044\u3046\u6240\u611f\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-26633 aligncenter\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC06013-300x200.jpg\" alt=\"\" width=\"483\" height=\"322\" \/><\/p>\n<p>\u767d\u4e95\uff1aSDK\uff08\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u30ad\u30c3\u30c8\uff09\u3092\u30cf\u30c3\u30af\u3057\u3066\u6570\u5024\u3092\u4e0a\u3052\u308b\u985e\u306e\u30d5\u30e9\u30a6\u30c9\u304c\u73fe\u308c\u308b\u306a\u3069\u3001\u3053\u3053\u6570\u5e74\u3067\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u9ad8\u5ea6\u5316\u304c\u9032\u3093\u3060\u5370\u8c61\u306f\u3042\u308a\u307e\u3059\u306d\u3002\u5f0a\u793e\u3067\u306f\u72ec\u81ea\u306e\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u30c4\u30fc\u30eb\u300cCAF\uff08CyberAgent Anti Fraudsystem\uff09\u300d\u3092\u6d3b\u7528\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u6570\u5024\u3068\u6bd4\u8f03\u3057\u3066\u7570\u5e38\u5024\u3068\u8a8d\u3081\u3089\u308c\u308b\u3082\u306e\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u30c4\u30fc\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u5a92\u4f53\u9078\u5b9a\u3092\u901a\u3058\u3066\u3082\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070Liftoff\u306e\u3088\u3046\u306aRTB\u3092\u7528\u3044\u305f\u914d\u4fe1\u3067\u306f\u3001\u7121\u52b9\u306a\u30af\u30ea\u30c3\u30af\u3084\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u67a0\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u3092\u4e0b\u3052\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u5fc5\u7136\u7684\u306b\u767a\u751f\u3057\u306b\u304f\u3044\u69cb\u9020\u3092\u5448\u3057\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306fRTB\u914d\u4fe1\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7a4d\u6975\u7684\u306b\u63d0\u6848\u3059\u308b\u3053\u3068\u3067\u3082\u3001\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u306e\u64b2\u6ec5\u3092\u76ee\u6307\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u91ce\u9593\uff1a\u5c11\u3057\u8e0f\u307f\u8fbc\u3093\u3060\u8cea\u554f\u3092\u3057\u3066\u3082\u826f\u3044\u3067\u3059\u304b\uff1f\u3000\u5e83\u544a\u4e3b\u5074\u3067\u300c\u30d5\u30e9\u30a6\u30c9\uff1d\u60aa\u3057\u304d\u3082\u306e\u300d\u3068\u8a8d\u8b58\u306f\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6570\u5b57\u4e0a\u306f\u597d\u8abf\u306b\u898b\u3048\u308b\u3076\u3093\u62c5\u5f53\u8005\u304c\u3042\u3048\u3066\u5bfe\u7b56\u306b\u8e0f\u307f\u5207\u3089\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u3063\u305f\u308a\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u767d\u4e95\uff1a\u8907\u96d1\u306a\u8cea\u554f\u3067\u3059\u304c\u3001\u914d\u4fe1\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u4e00\u6642\u7684\u306b\u3067\u3082\u7e2e\u5c0f\u3059\u308b\u3068\u73fe\u5834\u62c5\u5f53\u8005\u306e\u8cac\u4efb\u306b\u306a\u308b\u306e\u3067\u3001\u914d\u4fe1\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u5d29\u3059\u3053\u3068\u306b\u62b5\u6297\u3092\u793a\u3059\u65b9\u304c\u3044\u3066\u3082\u304a\u304b\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u679c\u3092\u8003\u3048\u308b\u3068\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u5bfe\u7b56\u3092\u8b1b\u3058\u306a\u3044\u624b\u306f\u306a\u3044\u306e\u3067\u3001\u79c1\u305f\u3061\u4ee3\u7406\u5e97\u304b\u3089\u3082\u7a4d\u6975\u7684\u306b\u5553\u8499\u6d3b\u52d5\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u7372\u5f97\u30e6\u30fc\u30b6\u30fc\u306eLTV\u304c\u9ad8\u304f\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u51fa\u3084\u3059\u3044Liftoff<\/h2>\n<p>MZ\uff1a\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3067\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u3092\u306f\u3058\u3081\u65b0\u3057\u3044\u5e83\u544a\u5a92\u4f53\u3092\u7a4d\u6975\u7684\u306b\u9078\u5b9a\u30fb\u63d0\u6848\u3055\u308c\u3066\u3044\u308b\u3068\u4f3a\u3044\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bLiftoff\u306e\u3088\u3046\u306aDSP\u3092\u6d3b\u7528\u3059\u308b\u610f\u7fa9\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3044\u305f\u3060\u3051\u307e\u3059\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u91d1\u5b50\uff1a\u7372\u5f97\u30e6\u30fc\u30b6\u30fc\u306eLTV\u304c\u9ad8\u3044\u307b\u304b\u3001\u914d\u4fe1\u9762\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u304c\u53d6\u308c\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002CPI\u56fa\u5b9a\u306e\u5834\u5408\u3001\u914d\u4fe1\u9762\u304c\u5b8c\u5168\u306b\u975e\u958b\u793a\u306e\u305f\u3081\u4e0d\u900f\u660e\u6027\u304c\u9ad8\u304f\u3001\u3069\u3093\u306a\u30e6\u30fc\u30b6\u30fc\u3067\u7372\u5f97\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u4e00\u65b9DSP\u306f\u914d\u4fe1\u9762\u306e\u60c5\u5831\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u30fb\u5e74\u9f62\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u8d70\u3089\u305b\u308b\u969b\u306b\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u3067\u304d\u308b\u306e\u306f\u304b\u306a\u308a\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u306d\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-26635\" src=\"https:\/\/liftoff.io\/wp-content\/uploads\/2022\/06\/DSC06058-300x200.jpg\" alt=\"\" width=\"483\" height=\"322\" 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Mobile\u3055\u3093\u306e\u4f01\u696d\u52aa\u529b\u306b\u3088\u308b\u3082\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u5f0a\u793e\u306e\u4e3b\u8981\u9867\u5ba2\u306b\u3082\u5b89\u5fc3\u3057\u3066\u63d0\u6848\u3067\u304d\u308b\u306e\u3067\u52a9\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u4e00\u7dd2\u306b\u58f2\u4e0a\u3092\u4f5c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3068\u3082\u306b\u6210\u9577<\/h2>\n<p>\u91ce\u9593\uff1a\u30b5\u30a4\u30d0\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3055\u3093\u304b\u3089\u300c\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306b\u6ce8\u529b\u3057\u3066\u3044\u304f\u300d\u3068\u4f3a\u3063\u305f\u306e\u306f2021\u5e74\u306e\u521d\u3081\u3060\u3063\u305f\u3068\u8a18\u61b6\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u6642\u306f\u307e\u3060iOS14.5\u306e\u30ea\u30ea\u30fc\u30b9\u524d\u3067\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u304c\u3069\u3046\u306a\u308b\u304b\u3082\u308f\u304b\u3089\u306a\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3002\u305d\u308c\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u306a\u305c\u8235\u3092\u5207\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u767d\u4e95\uff1a\u3061\u3087\u3046\u3069\u305d\u306e\u9803\u306f\u30a2\u30c9\u30d5\u30e9\u30a6\u30c9\u304c\u9ad8\u5ea6\u5316\u3092\u8fce\u3048\u3066\u3044\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3057\u305f\u3002iOS14.5\u4ee5\u964d\u306eSKAN\uff08\u203b\uff09\u914d\u4fe1\u3084ATT\uff08\u30a2\u30d7\u30ea\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u7533\u544a\uff09\u3092\u52a0\u5473\u3059\u308b\u3068\u3001CPI\u56fa\u5b9a\u3060\u3051\u3067\u306f\u58f2\u4e0a\u304c\u7acb\u305f\u306a\u304f\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u3002\u5404\u5a92\u4f53\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u300cCPI\u56fa\u5b9a\u3078\u306e\u6295\u8cc7\u984d\u304cDSP\u5a92\u4f53\u5e02\u5834\u306b\u52d5\u3044\u3066\u3044\u304f\u300d\u3068\u3044\u3046\u4e88\u6e2c\u304c\u3067\u304d\u305f\u306e\u3067\u3001DSP\u5a92\u4f53\u306e\u58f2\u4e0a\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u30d1\u30ef\u30fc\u3092\u4f7f\u3044\u59cb\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u203bStore 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