Every mobile marketer uses a range of technologies and services to help them market their apps. We catch up with our Mobile Heroes to learn what’s in their mobile marketing growth stack.
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Brad Puder is a Performance Marketing Manager for War Dragons at Pocket Gems. He worked for a variety of startups in Chicago before joining the Pocket Gems’ product team, where he worked on Live Operations for War Dragons. He then pivoted to focus on growth for the game and now leads programmatic buying for Pocket Gem’s Core Studio.

Learn more from his Mobile Hero profile.


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Stara is a Performance Marketing Manager at Pocket Gems. She focuses on Episode, an interactive storytelling platform. She started her career in scientific research, but eventually made the switch to tech. Her first tech job was working for a very early age startup, doing everything from marketing to web development. She ended up at Oracle working in the Marketing Cloud and finally found her way to Pocket Gems.

Learn more from her Mobile Hero profile.


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Every mobile marketer uses a range of technologies and services to help them market their apps. We catch up with our Mobile Heroes to learn what’s in their mobile marketing growth stack.
(more…)

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Mobile Heroes’ marketing superpowers come not only from their minds, but also their resources! At MAU 2018 we took the chance to ask the heroes what they keep in their growth stacks.

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Mobile Heroes already have the best superpower of them all — marketing mastery! Just for fun, we asked what their other power would be. Check out the responses we captured at MAU 2018.

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Harry Bienenstock is a Digital Marketing Manager at Playtika. Learn more from his Mobile Hero profile.


User Acquisition (UA) shares a lot of similarities to investing. You start by outlining your goals, your propensity for risk, and your investment amount. You have a certain amount of information on market availability & pricing, then look to build a portfolio that will generate the strongest Return on Investment (ROI) possible given all of your inputs.

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Over the past year at IMVU, we successfully grew our business over 200% in Monthly Active Users (MAU), becoming a top 3 grossing mobile app in the social networking category. In addition to a lot of hard work and perseverance, much of our success was driven by three key strategies: offer a cross-platform experience, have a combined focus on acquisition + retention, and improve retention by utilizing in-app “hooks”.

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